{"id":1354,"date":"2026-06-26T18:40:56","date_gmt":"2026-06-26T09:40:56","guid":{"rendered":"https:\/\/emcg.co.kr\/?post_type=notice&p=1354"},"modified":"2026-06-29T18:50:21","modified_gmt":"2026-06-29T09:50:21","slug":"%ec%8b%a4%ec%a0%9c-%ea%b2%b0%ec%a0%9c%ec%84%b1%ea%b3%bc-%ec%a4%91%ec%8b%ac-pcmperformance-conversion-media-%ec%86%94%eb%a3%a8%ec%85%98-%eb%a1%a0%ec%b9%ad","status":"publish","type":"notice","link":"https:\/\/emcg.co.kr\/en\/notice\/%ec%8b%a4%ec%a0%9c-%ea%b2%b0%ec%a0%9c%ec%84%b1%ea%b3%bc-%ec%a4%91%ec%8b%ac-pcmperformance-conversion-media-%ec%86%94%eb%a3%a8%ec%85%98-%eb%a1%a0%ec%b9%ad\/","title":{"rendered":"Launch of PCM (Performance Conversion Media), which manages everything from advertising to contract signing"},"content":{"rendered":"

<\/p>\n\n\n\n

\u201cIf you\u2019re consistently receiving inquiries but they aren\u2019t leading to actual contracts, the problem may lie not in the advertising itself, but in the steps that follow.\u201d<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

EMCG is not just about recruiting potential customers, but rather,
That can directly contribute to actual sales performance PCM (Performance Conversion Media) <\/strong>We are operating the solution.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

We must now move beyond a system where we simply receive a list of potential customers that isn\u2019t tied to performance,<\/p>\n\n\n\n

It is becoming increasingly important to manage the entire conversion funnel\u2014from advertising to TM to scheduling a visit, to the visit itself, to the consultation, and finally to payment.
What is particularly important is not simply the average revenue per prospect, but rather,<\/p>\n\n\n\n

\u25b6 Results of Appointment Bookings via TM
\u25b6 Actual Visit Rate (Excluding No-Shows)
\u25b6 Actual Consultation and Payment Results<\/p>\n\n\n\n

is the value.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

PCM is not simply a matter of \u201cquantity,\u201d but rather,
It is operated with the goal of \u201cquality-focused performance management\u201d that can lead to actual payments.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

[Key Features of PCM]<\/p>\n\n\n\n

1. Manage ad performance based on \u201cactual conversion potential\u201d rather than just volume<\/p>\n\n\n\n

    \n
  1. <\/li>\n<\/ol>\n\n\n\n

    \u25b6 By Media Type
    \u25b6 By targeting criteria
    \u25b6 By Ad Format
    \u3134While continuing to monitor performance,
    \u3134Support for excluding problematic or fictitious prospective customers from settlement and processing refunds<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    <\/p>\n\n\n\n

    2. Focus on managing the \u201cTM appointment booking success rate\u201d rather than ad efficiency
    Focus on securing actual leads who are ready for consultation, rather than simply increasing the number of visitors<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    <\/p>\n\n\n\n

    3. Operations that take into account both reducing no-show rates and increasing payment rates
    Manage the process so that it can be linked from the advertising stage all the way through to actual visits and payment results
    \u25b6 Provides a real-time funnel management system
    \u25b6 Advertising Results
    \u25b6 TM Appointment Booking Rate
    \u25b6 Actual Visit Rate
    \u25b6 Consultation Rate
    \u25b6 Payment Rate
    \u203b The entire process can be managed and monitored in real time<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    <\/p>\n\n\n\n

    4. Providing Custom AI-Based Insight Reports for Each Advertiser
    On a weekly or monthly basis:
    \u25b6 Analysis of the Issues
    \u25b6 Identifying Bottlenecks
    \u25b6 Advertising Improvement Plan
    \u25b6 TM Improvement Proposal
    \u25b6 Can provide reports from a management perspective, such as proposals for improving the consultation process
    \u25b6 TM \/ Counseling: Performance management can be conducted for each employee at each stage<\/p>\n\n\n\n

      \n
    1. <\/li>\n<\/ol>\n\n\n\n
      \"\"<\/figure>\n\n\n\n

      <\/p>\n\n\n\n

      <\/p>\n\n\n\n

      [Operational Notes]
      \u203b Advertising fees can be determined based on negotiated rates by industry.
      \u203b The daily number of potential customers can be limited based on the available TM staff capacity.
      \u203b Advertising fees are operated on a prepaid basis; potential customers deemed invalid or fictitious are regularly excluded from settlements, after which additional top-ups are processed.
      \u203b Advertisers can focus on payment performance relative to actual ad spend rather than ad efficiency itself.
      \u203b Media and print space may be shared
      \u203b Up to three ad creatives are provided free of charge as standard
      (Additional production will be negotiated separately based on actual costs, depending on the budget.)<\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      During the operation of existing CPA advertising campaigns:
      \u25b6 Issues with Prospect Quality
      \u25b6 TM Connection Rate Issues
      \u25b6 The No-Show Problem
      \u25b6 Issues with Consultations and Conversion Rates<\/p>\n\n\n\n

      <\/p>\n\n\n\n


      If you've been worried about things like this,
      Through our PCM solution, we can offer you a more stable performance management system.<\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      \u201cFind out now if PCM can be applied to your industry.\u201d<\/strong><\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n
      \"\"<\/a><\/figure>\n\n\n\n

      <\/p>","protected":false},"excerpt":{"rendered":"

      \u201cIf you\u2019re consistently receiving inquiries but they aren\u2019t leading to actual contracts, the problem may lie not in the advertising itself, but in the stages that follow.\u201d EMCG operates a PCM (Performance Conversion Media) solution that goes beyond simply generating leads to directly contribute to actual sales results. We\u2019ve moved beyond a model where we merely receive leads that aren\u2019t tied to results; instead, we drive actual conversions through the entire process: advertising \u2192 telemarketing \u2192 appointment scheduling \u2192 in-store visit \u2192 consultation \u2192 payment.Continue reading “\uad11\uace0 \uc774\ud6c4 \uacc4\uc57d\uae4c\uc9c0 \uad00\ub9ac\ud558\ub294 PCM(Performance Conversion Media) \ub860\uce6d”<\/span><\/a><\/p>","protected":false},"author":9,"featured_media":1355,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1354","notice","type-notice","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n\uad11\uace0 \uc774\ud6c4 \uacc4\uc57d\uae4c\uc9c0 \uad00\ub9ac\ud558\ub294 PCM(Performance Conversion Media) \ub860\uce6d - EMCG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emcg.co.kr\/en\/notice\/\uc2e4\uc81c-\uacb0\uc81c\uc131\uacfc-\uc911\uc2ec-pcmperformance-conversion-media-\uc194\ub8e8\uc158-\ub860\uce6d\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\uad11\uace0 \uc774\ud6c4 \uacc4\uc57d\uae4c\uc9c0 \uad00\ub9ac\ud558\ub294 PCM(Performance Conversion Media) \ub860\uce6d\" \/>\n<meta property=\"og:description\" content=\"“\ubb38\uc758\ub294 \uafb8\uc900\ud788 \ub4e4\uc5b4\uc624\ub294\ub370 \uc2e4\uc81c \uacc4\uc57d\uc73c\ub85c \uc774\uc5b4\uc9c0\uc9c0 \uc54a\ub294\ub2e4\uba74, \ubb38\uc81c\ub294 \uad11\uace0\ubcf4\ub2e4 \uad11\uace0 \uc774\ud6c4 \ub2e8\uacc4\uc5d0 \uc788\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.” EMCG\ub294 \ub2e8\uc21c \uac00\ub9dd\uace0\uac1d \ubaa8\uc9d1\uc774 \uc544\ub2cc,\uc2e4\uc81c \ub9e4\ucd9c\uc131\uacfc\uc5d0 \uc9c1\uc811\uc801\uc73c\ub85c \uae30\uc5ec\ud560 \uc218 \uc788\ub294 PCM(Performance Conversion Media) \uc194\ub8e8\uc158\uc744 \uc6b4\uc601\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc81c\ub294 \ub2e8\uc21c\ud788 \uc131\uacfc\uc640 \uc5f0\uacc4\ub418\uc9c0 \uc54a\ub294 \uac00\ub9dd\uace0\uac1d\ub9cc \uc804\ub2ec\ubc1b\uace0 \ub05d\ub098\ub294 \uad6c\uc870\uc5d0\uc11c \ubc97\uc5b4\ub098, \uad11\uace0 \u2192 TM \u2192 \ubc29\ubb38\uc608\uc57d \u2192 \ubc29\ubb38 \u2192 \uc0c1\ub2f4 \u2192 \uacb0\uc81c\uae4c\uc9c0 \uc774\uc5b4\uc9c0\ub294 \uc2e4\uc81c \uc804\ud658Continue reading "\uad11\uace0 \uc774\ud6c4 \uacc4\uc57d\uae4c\uc9c0 \uad00\ub9ac\ud558\ub294 PCM(Performance Conversion Media) \ub860\uce6d"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/emcg.co.kr\/en\/notice\/\uc2e4\uc81c-\uacb0\uc81c\uc131\uacfc-\uc911\uc2ec-pcmperformance-conversion-media-\uc194\ub8e8\uc158-\ub860\uce6d\/\" \/>\n<meta property=\"og:site_name\" content=\"EMCG\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-29T09:50:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/emcg.co.kr\/wp-content\/uploads\/2026\/06\/KakaoTalk_20260623_102000934_02.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/emcg.co.kr\\\/notice\\\/%ec%8b%a4%ec%a0%9c-%ea%b2%b0%ec%a0%9c%ec%84%b1%ea%b3%bc-%ec%a4%91%ec%8b%ac-pcmperformance-conversion-media-%ec%86%94%eb%a3%a8%ec%85%98-%eb%a1%a0%ec%b9%ad\\\/\",\"url\":\"https:\\\/\\\/emcg.co.kr\\\/notice\\\/%ec%8b%a4%ec%a0%9c-%ea%b2%b0%ec%a0%9c%ec%84%b1%ea%b3%bc-%ec%a4%91%ec%8b%ac-pcmperformance-conversion-media-%ec%86%94%eb%a3%a8%ec%85%98-%eb%a1%a0%ec%b9%ad\\\/\",\"name\":\"\uad11\uace0 \uc774\ud6c4 \uacc4\uc57d\uae4c\uc9c0 \uad00\ub9ac\ud558\ub294 PCM(Performance Conversion Media) \ub860\uce6d - 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