{"id":1296,"date":"2026-04-09T11:58:54","date_gmt":"2026-04-09T02:58:54","guid":{"rendered":"https:\/\/emcg.co.kr\/?p=1296"},"modified":"2026-04-09T11:58:58","modified_gmt":"2026-04-09T02:58:58","slug":"tourism-advertising","status":"publish","type":"post","link":"https:\/\/emcg.co.kr\/en\/tourism-advertising\/","title":{"rendered":"Tourism Advertising Media Recommendations - A Complete Guide to Marketing Strategies to Attract International Visitors | EMCG"},"content":{"rendered":"

<\/p>\n

<\/p>\n

Use cases by industry<\/span>
Part 4 - Local governments and tourism boards<\/span><\/div>\n

<\/p>\n

Tourism advertising media<\/strong>The most important thing when choosing is to expose your brand at \"the point at which tourists decide where to travel.\" Make sure that international tourists experience a consistent tourism brand before they leave, the moment they board the aircraft, and after they arrive at their destination. New Airline Media (NAM)<\/strong>and domestic travel-interest audiences with precision-targeted Vertical Media (VM)<\/strong>to organize your municipality's tourism marketing strategy.<\/div>\n

<\/p>\n

\n

In this article<\/p>\n

    \n
  1. Key challenges in municipal tourism promotion<\/a><\/li>\n
  2. Tourist decision journey and advertising touchpoints<\/a><\/li>\n
  3. New Airline Media - Strategies for attracting international tourists<\/a><\/li>\n
  4. Vertical Media - Strategies to Target Domestic Travel Demand<\/a><\/li>\n
  5. Designing a VM+NAM integrated tourism marketing campaign<\/a><\/li>\n
  6. Application scenarios by municipality<\/a><\/li>\n
  7. Frequently asked questions (FAQ)<\/a><\/li>\n<\/ol>\n<\/div>\n

    <\/p>\n

    Key challenges in municipal tourism promotion<\/h2>\n

    There are three common challenges that municipalities and tourism boards face when executing tourism promotion campaigns.<\/p>\n

    \n
    Task 01<\/div>\n
    Difficulty reaching your audience<\/strong>
    Tourism promotion should reach \"people who are likely to actually visit the area,\" not an indefinite number of people. TV and out-of-home advertising is a waste of budget because it reaches people who have a high exposure but low interest in tourism.<\/div>\n<\/div>\n
    \n
    Task 02<\/div>\n
    The challenges of global exposure to international tourists<\/strong>
    If you want to attract international visitors, your ads need to be seen overseas, but international digital advertising can be complicated to manage and operate, requiring you to design messages that fit the local language and culture.<\/div>\n<\/div>\n
    \n
    Task 03<\/div>\n
    Difficulty capturing travel decision points<\/strong>
    It's hard to predict when consumers are thinking about \"where to travel,\" and to be in the moment, you need to create constant touchpoints in their daily lives.<\/div>\n<\/div>\n

    <\/p>\n

    Designing tourist decision journeys and advertising touchpoints<\/h2>\n

    Effective tourism promotion requires understanding the journey of a tourist from awareness to decision to visit a destination, and designing advertising touchpoints for each stage.<\/p>\n

    <\/p>\n

    \n
    \n
    \u00a0<\/div>\n
    \n
    \n
    Stage 1 - Perception<\/span>\n
    Destination brand first impressions<\/div>\n
    Encountering a tourist attraction ad during your daily routine - Early Brand Touch stage<\/div>\n<\/div>\n
    VM Utilization<\/div>\n<\/div>\n<\/div>\n<\/div>\n
    \u00a0<\/div>\n
    \n
    \u00a0<\/div>\n
    \n
    \n
    Stage 2 - Interest<\/span>\n
    Finding and exploring destination information<\/div>\n
    Collect destination information from social media, blogs, and YouTube<\/div>\n<\/div>\n
    VM + Content<\/div>\n<\/div>\n<\/div>\n<\/div>\n
    \u00a0<\/div>\n
    \n
    \u00a0<\/div>\n
    \n
    \n
    Stage 3 - Decide<\/span>\n
    Tickets - Book a room<\/div>\n
    Finalize your destination, book transportation<\/div>\n<\/div>\n
    VM Retargeting<\/div>\n<\/div>\n<\/div>\n<\/div>\n
    \u00a0<\/div>\n
    \n
    \u00a0<\/div>\n
    \n
    \n
    Stage 4 - Travel<\/span>\n
    Departure \u2192 Boarding \u2192 Transit \u2192 Arrival<\/div>\n
    Repeat exposure for tourism brands at the airport and onboard - maximize engagement<\/div>\n<\/div>\n
    NAM Core Section<\/div>\n<\/div>\n<\/div>\n<\/div>\n
    \u00a0<\/div>\n
    \n
    \u00a0<\/div>\n
    \n
    \n
    Stage 5 - Revisit<\/span>\n
    Shared after returning home - intent to return<\/div>\n
    Go viral with social media sharing and keep people coming back to VMs<\/div>\n<\/div>\n
    VM + NAM<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

    <\/p>\n

    New Airline Media - Key strategies to attract international tourists<\/h2>\n

    <\/p>\n

    \n

    EMCG Core Media<\/p>\n

    New Airline Media (NAM) - Advertising to promote airline tourism<\/p>\n

    From aircraft exterior wraps to in-flight advertising, it's the most effective way to expose your tourism brand to international tourists throughout their journey from origin to destination.<\/p>\n

    View the New Airline Media detailed guide \u2192<\/a><\/p>\n<\/div>\n

    3 ways to attract international visitors to your NAM<\/h3>\n
    \u03bb<\/span>\n
    Destination branded aircraft exterior wraps<\/strong>
    Wrap the entire fuselage of an international airplane, which is primarily used by foreigners visiting the region, with the tourism region brand design. The tourism brand is continuously exposed from the departure country airport to arrival at Incheon-Gimhae-Jeju Airport. Since the aircraft wraps are also exposed at local airports, tourism promotion is also generated in the country of origin.<\/div>\n<\/div>\n
    \u0392<\/span>\n
    In-flight tourism content ads<\/strong>
    Showcase local attractions, food, and experiences on in-flight monitors and seat displays during the flight. In an environment where smartphone use is limited, your tourism brand is engaged with the excitement of travel. Print exposure is also available through in-flight magazines and tray table ads.<\/div>\n<\/div>\n
    \u2462 \u00e2<\/span>\n
    Integrated campaigns with airports<\/strong>
    Link ads in major international airports such as Incheon, Gimhae, and Jeju with ads on airplanes to ensure that foreign tourists repeatedly encounter the tourism brand before and after arrival. Concentrate on areas where foreigners must pass through, such as duty-free zones, baggage claim, and immigration.<\/div>\n<\/div>\n

    Additional Effects of NAM Tourism Promotion - Social Media Virality<\/h3>\n

    Uniquely designed tourism branded aircraft wraps are spontaneously photographed and shared on social media by aviation fans, travelers, and influencers. This creates a viral marketing effect that exceeds the cost of advertising, especially on Instagram, YouTube, and TikTok. It also has a positive impact on the image of tourist destinations.<\/p>\n

    <\/p>\n

    Vertical Media - A strategy for precision targeting domestic travel demand<\/h2>\n

    <\/p>\n

    \n

    EMCG Core Media<\/p>\n

    Vertical Media (VM) - Targeted ads to domestic travel interests<\/p>\n

    Deliver targeted tourism promotion ads to a highly travel-inclined domestic audience based on carrier, membership, and cardholder data. Attract domestic visitors and keep them coming back.<\/p>\n

    View the Vertical Media detailed guide \u2192<\/a><\/p>\n<\/div>\n

    How to capture domestic travel demand with VMs<\/h3>\n
    \n
    \n
    Targeting travel interests<\/div>\n
    Target audiences with travel-related app usage history, flight and lodging search history, and travel category consumption patterns.<\/div>\n<\/div>\n
    \n
    Target residents by geography<\/div>\n
    Run tourism advertisements by extracting data on residents who live near the tourist destination or in major visitor departure points (Seoul, Busan, Daegu, etc.).<\/div>\n<\/div>\n
    \n
    Seasonal-Seasonal Campaigns<\/div>\n
    Run seasonal tourism promotion ads that focus on audiences who plan to travel during specific seasons: spring, summer, fall, and winter.<\/div>\n<\/div>\n<\/div>\n

    <\/p>\n

    Designing a VM+NAM integrated tourism marketing campaign<\/h2>\n

    The most effective tourism promotion campaigns are integrated, utilizing both VMs and NAMs simultaneously to create a consistent tourism brand experience for both domestic and international visitors.<\/p>\n

    \n
    VM + NAM Unified Campaign Structure<\/div>\n
    \n
    \n
    Domestic travelers (VMs)<\/div>\n
    In the Carrier-Membership app
    Travel Interest Audiences
    \u2192 Drive domestic visitors<\/div>\n<\/div>\n
    \n
    Foreign tourists (NAM)<\/div>\n
    International flights - at the airport
    International traveler exposure
    \u2192 Attract inbound<\/div>\n<\/div>\n
    \n
    Integration effects<\/div>\n
    Simultaneous domestic and international tourism brand exposure
    Maximize the number of visitors
    Going viral on social media<\/div>\n<\/div>\n<\/div>\n<\/div>\n
    \n\n\n\n\n\n\n\n\n
    Campaign stages<\/th>\nMedia Utilization<\/th>\nPurpose<\/th>\nDuration<\/th>\n<\/tr>\n<\/thead>\n
    Proactive awareness<\/td>\nVM (Carrier-Membership)<\/td>\nExpose your destination brand to domestic travel interests<\/td>\n4-8 weeks before the season<\/td>\n<\/tr>\n
    Immersive on the go<\/td>\nNAM (Aircraft-Airport)<\/td>\nTourism brand experiences from departure to in-flight to arrival<\/td>\nAnytime during the season<\/td>\n<\/tr>\n
    Encourage return visits<\/td>\nVM (Retargeting)<\/td>\nEncourage repeat visits from visitors<\/td>\n2-4 weeks post-season<\/td>\n<\/tr>\n
    Global Viral<\/td>\nNAM Wrapping \u2192 Social Media Spread<\/td>\nReach potential international tourists with voluntary social sharing<\/td>\nPre-campaign period<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

    <\/p>\n

    Scenarios for applying tourism promotion ads by municipality<\/h2>\n

    Jeju Island - Campaign to attract international visitors<\/h3>\n

    Wrap the Jeju tourism brand on international aircraft on Japan-China-Southeast Asia routes. From the airport of origin to arrival in Jeju, passengers experience a consistent Jeju tourism brand, and in-country, they are exposed to Jeju-specific content (hidden spots, restaurants, and experience programs) through VMs.<\/p>\n

    Gangwon-do - Capitalizing on seasonal tourism demand<\/h3>\n

    Run Gangwon-do tourism advertisements on VMs during the winter ski season and summer beach season to target travelers in the Seoul-Busan area. Add NAM in-flight ads to domestic flights from Gimpo-Incheon Airport to Gangwon-do to deliver tourist information with excitement while traveling.<\/p>\n

    Busan - Strengthening the image of a global tourism city<\/h3>\n

    Enhance the image of Busan as a global tourism city by wrapping international aircraft of major nationalities (Japan, China, Southeast Asia) visiting Busan. At the same time, the VM exposes core tourism contents such as Busan Haeundae and Gwangalli to domestic travel interests, targeting both domestic and international visitors.<\/p>\n

    Small towns - branding your hidden gems<\/h3>\n

    Smaller, lesser-known cities leverage VM's precision targeting to reach local audiences of interest first. As visits increase, spontaneous social sharing increases, and a phased strategy leading to an amplification campaign with NAMs works well.<\/p>\n

    <\/p>\n

    Frequently Asked Questions - Local Tourism Ads FAQ<\/h2>\n
    \n
    Q. What is the most effective advertising medium for tourism promotion?<\/div>\n
    A. If your goal is to attract international visitors, New Airline Media is the most effective way to advertise on international airplanes. It exposes your tourism brand from origin to destination and can even go viral on social media at the airport. If your goal is to attract domestic visitors, Vertical Media is a great way to precisely target travel interests.<\/div>\n<\/div>\n
    \n
    Q. How do you promote foreign tourists?<\/div>\n
    A. The most effective way to promote foreign tourists is to wrap your tourism brand on international airplanes used by foreigners visiting your destination. Your tourism brand is exposed from the airport of departure to arrival in Korea, and the airplane wrapping itself becomes a local topic and spreads on social media.<\/div>\n<\/div>\n
    \n
    Q. Why is targeted advertising necessary in municipal tourism marketing?<\/div>\n
    A. To attract the maximum number of visitors with a limited budget, you need to advertise only to \"travel-intent customers\" rather than to an indefinite number of people. Vertical Media extracts travel-inclined customers with carrier-membership data to run tourism promotion ads, so it is more efficient in attracting visitors per budget.<\/div>\n<\/div>\n
    \n
    Q. How can I run a municipal tourism promotion campaign through EMCG?<\/div>\n
    A. EMCG designs integrated tourism promotion campaigns that combine New Airline Media (aircraft advertising) and Vertical Media (targeted advertising). The campaign is customized after discussing target visitor types (domestic and international), key departure routes, seasons, and budget.<\/div>\n<\/div>\n

    <\/p>\n

    \n

    Related keywords<\/p>\n

    Tourism advertising media<\/span>
    Municipal tourism marketing<\/span>
    Promote international tourists<\/span>
    Marketing to attract visitors<\/span>
    Tourism promotion OOH advertising<\/span>
    New Airline Media<\/span>
    Vertical Media<\/span>
    Airline tourism advertising<\/span>
    EMCG<\/span>
    MCG<\/span><\/p>\n<\/div>\n

    <\/p>\n

    \n

    Inquire about municipal tourism promotion campaigns<\/h3>\n

    EMCG leveraged New Airline Media and Vertical Media to create a
    Design an integrated municipal-tourism board tourism promotion campaign.<\/p>\n<\/div>\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    Industry Use Case - Local Government and Tourism - Tourism Promotion When choosing an advertising medium for tourism promotion, the most important thing is to get your brand in front of tourists \"when they're deciding where to go.\" We've created a municipal tourism marketing strategy that leverages New Airline Media (NAM) to ensure international tourists experience a consistent tourism brand before they leave, the moment they board the plane, and after they arrive at their destination, and Vertical Media (VM) to precisely target domestic travel-interest audiences.Continue reading “\uad00\uad11 \ud64d\ubcf4 \uad11\uace0 \ub9e4\uccb4 \ucd94\ucc9c \u2014 \uc678\uad6d\uc778 \uad00\uad11\uac1d \uc720\uce58 \ub9c8\ucf00\ud305 \uc804\ub7b5 \uc644\ubcbd \uac00\uc774\ub4dc | EMCG”<\/span><\/a><\/p>","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1296","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"\n\uad00\uad11 \ud64d\ubcf4 \uad11\uace0 \ub9e4\uccb4 \ucd94\ucc9c \u2014 \uc678\uad6d\uc778 \uad00\uad11\uac1d \uc720\uce58 \ub9c8\ucf00\ud305 \uc804\ub7b5 \uc644\ubcbd \uac00\uc774\ub4dc | EMCG<\/title>\n<meta name=\"description\" content=\"\uad00\uad11 \ud64d\ubcf4\uc5d0 \ud6a8\uacfc\uc801\uc778 \uad11\uace0 \ub9e4\uccb4\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694? \uc678\uad6d\uc778 \uad00\uad11\uac1d \uc720\uce58\ubd80\ud130 \uad6d\ub0b4 \uc5ec\ud589 \uc218\uc694 \ud0c0\uac9f\uae4c\uc9c0, \ud56d\uacf5\uae30 \uad11\uace0\uc640 \uc0dd\ud65c\ubc00\ucc29\ud615 \ud0c0\uac9f \uad11\uace0\ub97c \ud65c\uc6a9\ud55c \uad00\uad11 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ud655\uc778\ud558\uc138\uc694.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emcg.co.kr\/en\/tourism-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\uad00\uad11 \ud64d\ubcf4 \uad11\uace0 \ub9e4\uccb4 \ucd94\ucc9c \u2014 \uc678\uad6d\uc778 \uad00\uad11\uac1d \uc720\uce58 \ub9c8\ucf00\ud305 \uc804\ub7b5 \uc644\ubcbd \uac00\uc774\ub4dc | EMCG\" \/>\n<meta property=\"og:description\" content=\"\uad00\uad11 \ud64d\ubcf4\uc5d0 \ud6a8\uacfc\uc801\uc778 \uad11\uace0 \ub9e4\uccb4\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694? \uc678\uad6d\uc778 \uad00\uad11\uac1d \uc720\uce58\ubd80\ud130 \uad6d\ub0b4 \uc5ec\ud589 \uc218\uc694 \ud0c0\uac9f\uae4c\uc9c0, \ud56d\uacf5\uae30 \uad11\uace0\uc640 \uc0dd\ud65c\ubc00\ucc29\ud615 \ud0c0\uac9f \uad11\uace0\ub97c \ud65c\uc6a9\ud55c \uad00\uad11 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ud655\uc778\ud558\uc138\uc694.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/emcg.co.kr\/en\/tourism-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"EMCG\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-09T02:58:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-09T02:58:58+00:00\" \/>\n<meta name=\"author\" content=\"\uc9c4\uad6d \uc774\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\uc9c4\uad6d \uc774\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/emcg.co.kr\\\/tourism-advertising\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/emcg.co.kr\\\/tourism-advertising\\\/\"},\"author\":{\"name\":\"\uc9c4\uad6d \uc774\",\"@id\":\"https:\\\/\\\/emcg.co.kr\\\/#\\\/schema\\\/person\\\/83788f6bc1b341c718d8228777901c95\"},\"headline\":\"\uad00\uad11 \ud64d\ubcf4 \uad11\uace0 \ub9e4\uccb4 \ucd94\ucc9c \u2014 \uc678\uad6d\uc778 \uad00\uad11\uac1d \uc720\uce58 \ub9c8\ucf00\ud305 \uc804\ub7b5 \uc644\ubcbd \uac00\uc774\ub4dc | EMCG\",\"datePublished\":\"2026-04-09T02:58:54+00:00\",\"dateModified\":\"2026-04-09T02:58:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/emcg.co.kr\\\/tourism-advertising\\\/\"},\"wordCount\":120,\"publisher\":{\"@id\":\"https:\\\/\\\/emcg.co.kr\\\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/emcg.co.kr\\\/tourism-advertising\\\/\",\"url\":\"https:\\\/\\\/emcg.co.kr\\\/tourism-advertising\\\/\",\"name\":\"\uad00\uad11 \ud64d\ubcf4 \uad11\uace0 \ub9e4\uccb4 \ucd94\ucc9c \u2014 \uc678\uad6d\uc778 \uad00\uad11\uac1d \uc720\uce58 \ub9c8\ucf00\ud305 \uc804\ub7b5 \uc644\ubcbd \uac00\uc774\ub4dc | EMCG\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/emcg.co.kr\\\/#website\"},\"datePublished\":\"2026-04-09T02:58:54+00:00\",\"dateModified\":\"2026-04-09T02:58:58+00:00\",\"description\":\"\uad00\uad11 \ud64d\ubcf4\uc5d0 \ud6a8\uacfc\uc801\uc778 \uad11\uace0 \ub9e4\uccb4\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694? \uc678\uad6d\uc778 \uad00\uad11\uac1d \uc720\uce58\ubd80\ud130 \uad6d\ub0b4 \uc5ec\ud589 \uc218\uc694 \ud0c0\uac9f\uae4c\uc9c0, \ud56d\uacf5\uae30 \uad11\uace0\uc640 \uc0dd\ud65c\ubc00\ucc29\ud615 \ud0c0\uac9f \uad11\uace0\ub97c \ud65c\uc6a9\ud55c \uad00\uad11 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ud655\uc778\ud558\uc138\uc694.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/emcg.co.kr\\\/tourism-advertising\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/emcg.co.kr\\\/tourism-advertising\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/emcg.co.kr\\\/tourism-advertising\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/emcg.co.kr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\uad00\uad11 \ud64d\ubcf4 \uad11\uace0 \ub9e4\uccb4 \ucd94\ucc9c \u2014 \uc678\uad6d\uc778 \uad00\uad11\uac1d \uc720\uce58 \ub9c8\ucf00\ud305 \uc804\ub7b5 \uc644\ubcbd \uac00\uc774\ub4dc | EMCG\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/emcg.co.kr\\\/#website\",\"url\":\"https:\\\/\\\/emcg.co.kr\\\/\",\"name\":\"EMCG\",\"description\":\"Experience Media Connect Growth\",\"publisher\":{\"@id\":\"https:\\\/\\\/emcg.co.kr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/emcg.co.kr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/emcg.co.kr\\\/#organization\",\"name\":\"EMCG\",\"url\":\"https:\\\/\\\/emcg.co.kr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/emcg.co.kr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/emcg.co.kr\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/revised_FINAL.png\",\"contentUrl\":\"https:\\\/\\\/emcg.co.kr\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/revised_FINAL.png\",\"width\":1336,\"height\":1147,\"caption\":\"EMCG\"},\"image\":{\"@id\":\"https:\\\/\\\/emcg.co.kr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/emcg_official\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/emcg.co.kr\\\/#\\\/schema\\\/person\\\/83788f6bc1b341c718d8228777901c95\",\"name\":\"\uc9c4\uad6d \uc774\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/53c245654975fa073978166d17f04d3615994ba7e00dcc850089451c11cd6e23?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/53c245654975fa073978166d17f04d3615994ba7e00dcc850089451c11cd6e23?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/53c245654975fa073978166d17f04d3615994ba7e00dcc850089451c11cd6e23?s=96&d=mm&r=g\",\"caption\":\"\uc9c4\uad6d \uc774\"},\"url\":\"https:\\\/\\\/emcg.co.kr\\\/en\\\/author\\\/3093fb6ac5716392\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Tourism Advertising Media Recommendations - A Complete Guide to Marketing Strategies to Attract International Visitors | EMCG","description":"What advertising mediums work best to promote tourism? From attracting international tourists to targeting domestic travel demand, learn how to market tourism using airplane ads and hyperlocal targeted ads.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/emcg.co.kr\/en\/tourism-advertising\/","og_locale":"en_US","og_type":"article","og_title":"\uad00\uad11 \ud64d\ubcf4 \uad11\uace0 \ub9e4\uccb4 \ucd94\ucc9c \u2014 \uc678\uad6d\uc778 \uad00\uad11\uac1d \uc720\uce58 \ub9c8\ucf00\ud305 \uc804\ub7b5 \uc644\ubcbd \uac00\uc774\ub4dc | EMCG","og_description":"\uad00\uad11 \ud64d\ubcf4\uc5d0 \ud6a8\uacfc\uc801\uc778 \uad11\uace0 \ub9e4\uccb4\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694? \uc678\uad6d\uc778 \uad00\uad11\uac1d \uc720\uce58\ubd80\ud130 \uad6d\ub0b4 \uc5ec\ud589 \uc218\uc694 \ud0c0\uac9f\uae4c\uc9c0, \ud56d\uacf5\uae30 \uad11\uace0\uc640 \uc0dd\ud65c\ubc00\ucc29\ud615 \ud0c0\uac9f \uad11\uace0\ub97c \ud65c\uc6a9\ud55c \uad00\uad11 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ud655\uc778\ud558\uc138\uc694.","og_url":"https:\/\/emcg.co.kr\/en\/tourism-advertising\/","og_site_name":"EMCG","article_published_time":"2026-04-09T02:58:54+00:00","article_modified_time":"2026-04-09T02:58:58+00:00","author":"\uc9c4\uad6d \uc774","twitter_card":"summary_large_image","twitter_misc":{"Written by":"\uc9c4\uad6d \uc774","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/emcg.co.kr\/tourism-advertising\/#article","isPartOf":{"@id":"https:\/\/emcg.co.kr\/tourism-advertising\/"},"author":{"name":"\uc9c4\uad6d \uc774","@id":"https:\/\/emcg.co.kr\/#\/schema\/person\/83788f6bc1b341c718d8228777901c95"},"headline":"\uad00\uad11 \ud64d\ubcf4 \uad11\uace0 \ub9e4\uccb4 \ucd94\ucc9c \u2014 \uc678\uad6d\uc778 \uad00\uad11\uac1d \uc720\uce58 \ub9c8\ucf00\ud305 \uc804\ub7b5 \uc644\ubcbd \uac00\uc774\ub4dc | EMCG","datePublished":"2026-04-09T02:58:54+00:00","dateModified":"2026-04-09T02:58:58+00:00","mainEntityOfPage":{"@id":"https:\/\/emcg.co.kr\/tourism-advertising\/"},"wordCount":120,"publisher":{"@id":"https:\/\/emcg.co.kr\/#organization"},"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/emcg.co.kr\/tourism-advertising\/","url":"https:\/\/emcg.co.kr\/tourism-advertising\/","name":"Tourism Advertising Media Recommendations - A Complete Guide to Marketing Strategies to Attract International Visitors | EMCG","isPartOf":{"@id":"https:\/\/emcg.co.kr\/#website"},"datePublished":"2026-04-09T02:58:54+00:00","dateModified":"2026-04-09T02:58:58+00:00","description":"What advertising mediums work best to promote tourism? From attracting international tourists to targeting domestic travel demand, learn how to market tourism using airplane ads and hyperlocal targeted ads.","breadcrumb":{"@id":"https:\/\/emcg.co.kr\/tourism-advertising\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/emcg.co.kr\/tourism-advertising\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/emcg.co.kr\/tourism-advertising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/emcg.co.kr\/"},{"@type":"ListItem","position":2,"name":"\uad00\uad11 \ud64d\ubcf4 \uad11\uace0 \ub9e4\uccb4 \ucd94\ucc9c \u2014 \uc678\uad6d\uc778 \uad00\uad11\uac1d \uc720\uce58 \ub9c8\ucf00\ud305 \uc804\ub7b5 \uc644\ubcbd \uac00\uc774\ub4dc | EMCG"}]},{"@type":"WebSite","@id":"https:\/\/emcg.co.kr\/#website","url":"https:\/\/emcg.co.kr\/","name":"EMCG","description":"Experience Media Connect Growth","publisher":{"@id":"https:\/\/emcg.co.kr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/emcg.co.kr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/emcg.co.kr\/#organization","name":"EMCG","url":"https:\/\/emcg.co.kr\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/emcg.co.kr\/#\/schema\/logo\/image\/","url":"https:\/\/emcg.co.kr\/wp-content\/uploads\/2025\/12\/revised_FINAL.png","contentUrl":"https:\/\/emcg.co.kr\/wp-content\/uploads\/2025\/12\/revised_FINAL.png","width":1336,"height":1147,"caption":"EMCG"},"image":{"@id":"https:\/\/emcg.co.kr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/emcg_official\/"]},{"@type":"Person","@id":"https:\/\/emcg.co.kr\/#\/schema\/person\/83788f6bc1b341c718d8228777901c95","name":"Jin Kook Lee","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/53c245654975fa073978166d17f04d3615994ba7e00dcc850089451c11cd6e23?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/53c245654975fa073978166d17f04d3615994ba7e00dcc850089451c11cd6e23?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/53c245654975fa073978166d17f04d3615994ba7e00dcc850089451c11cd6e23?s=96&d=mm&r=g","caption":"\uc9c4\uad6d \uc774"},"url":"https:\/\/emcg.co.kr\/en\/author\/3093fb6ac5716392\/"}]}},"_links":{"self":[{"href":"https:\/\/emcg.co.kr\/en\/wp-json\/wp\/v2\/posts\/1296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emcg.co.kr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emcg.co.kr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emcg.co.kr\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/emcg.co.kr\/en\/wp-json\/wp\/v2\/comments?post=1296"}],"version-history":[{"count":0,"href":"https:\/\/emcg.co.kr\/en\/wp-json\/wp\/v2\/posts\/1296\/revisions"}],"wp:attachment":[{"href":"https:\/\/emcg.co.kr\/en\/wp-json\/wp\/v2\/media?parent=1296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emcg.co.kr\/en\/wp-json\/wp\/v2\/categories?post=1296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emcg.co.kr\/en\/wp-json\/wp\/v2\/tags?post=1296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}