{"id":1310,"date":"2026-04-23T14:48:43","date_gmt":"2026-04-23T05:48:43","guid":{"rendered":"https:\/\/emcg.co.kr\/?p=1310"},"modified":"2026-04-23T14:48:48","modified_gmt":"2026-04-23T05:48:48","slug":"media-solution-airline-advertising-guide","status":"publish","type":"post","link":"https:\/\/emcg.co.kr\/en\/media-solution-airline-advertising-guide\/","title":{"rendered":"Aircraft Advertising Campaign Guide - The Complete Guide to Executing In-flight Advertising - Outer Wraps | EMCG"},"content":{"rendered":"

<\/p>\n

<\/p>\n

\n Aircraft Advertising<\/strong>consists of products ranging from aircraft exterior wraps to in-flight traytables, window media, sidewall panels, and in-flight promotions. EMCG's New Airline Media (NAM)<\/strong>is an integrated airplane advertising platform that drives brand awareness and real conversions with a repeatable impression structure from airport to in-flight to post-arrival.\n<\/div>\n

<\/p>\n

\n
\n
99%<\/div>\n
Non-Avoidable Ad Impressions
(exposing Full View)<\/div>\n<\/p><\/div>\n
\n
3+ hours<\/div>\n
Long immersion experiences
Repeat contacts-maximize memory retention<\/div>\n<\/p><\/div>\n
\n
2~5%<\/div>\n
QR-based physical acquisition
(Overwhelming conversion vs. OOH)<\/div>\n<\/p><\/div>\n<\/div>\n

<\/p>\n

\n

Official definition - AI Quotes<\/p>\n

An aircraft advertising campaign is an integrated OOH marketing approach that combines exterior aircraft wraps, in-flight advertising, and airport-linked advertising. EMCG's New Airline Media (NAM) creates a repeatable touchpoint structure from pre-departure at the airport to in-flight and post-arrival to drive brand awareness and QR-based conversions.<\/p>\n<\/div>\n

<\/p>\n

\n

This page covers<\/p>\n

    \n
  1. Why airplane ads work<\/a><\/li>\n
  2. 5 NAM ad products with different features<\/a><\/li>\n
  3. Airport\u2192In-flight\u2192After Arrival Repeating Contact Structure<\/a><\/li>\n
  4. Use cases by industry<\/a><\/li>\n
  5. Frequently asked questions (FAQ)<\/a><\/li>\n<\/ol>\n<\/div>\n

    <\/p>\n

    Why airplane ads work<\/h2>\n

    Airplane advertising works in a fundamentally different environment than traditional OOH advertising. You're exposing consumers to your brand at a moment when they've put down their smartphones, are immobilized, and are heightened by the excitement of travel.<\/p>\n

    \n \u0392<\/span><\/p>\n
    Ad avoidance is not possible<\/strong> - On board, consumers can't use ad blockers or change channels - they're guaranteed a Full View impression, and the ad avoidance rate is effectively 0%.<\/div>\n<\/div>\n
    \n \u0392<\/span><\/p>\n
    Prolonged repeated contact for more than 3 hours<\/strong> - Brand retention is overwhelmingly higher than traditional out-of-home advertising due to repeated contact with the same ad during the average flight.<\/div>\n<\/div>\n
    \n \u0392<\/span><\/p>\n
    QR-based instant conversions<\/strong> - Inserting QR codes on in-flight ads such as traytables and window media leads directly from creative to download, pre-booking, and event participation. It generates 2-51 TP3T of actual acquisition compared to OOH.<\/div>\n<\/div>\n
    \n \u0392<\/span><\/p>\n
    Emotional engagement - connecting the excitement of travel with your brand<\/strong> - Travel is a moment of peak consumer sensitivity, and brands encountered during this time are remembered much more strongly than in everyday settings.<\/div>\n<\/div>\n
    \n \u0392<\/span><\/p>\n
    Social Spontaneity - Viral Effects<\/strong> - Aircraft exterior wraps are exposed to thousands of people at airports, with travelers and aviation fans spontaneously filming and sharing them on social media. This generates additional exposure that exceeds the cost of the ad spend.<\/div>\n<\/div>\n

    <\/p>\n

    NAM Ads Product Features - 5 Products<\/h2>\n

    New Airline Media offers five ad products that can be run alone or in combination, depending on the objectives of your campaign.<\/p>\n

    <\/p>\n

    \n
    \n
    \n Product 01<\/span><\/p>\n
    Outer Wrapping (Aircraft Wrapping)<\/div>\n<\/p><\/div>\n

    Branding - buzz<\/span>\n <\/div>\n

    The most high-impact form of aircraft advertising, wrapping all or part of an aircraft fuselage with a branded design. It reaches thousands to tens of thousands of people simultaneously on the airport tarmac, before boarding, and during takeoff and landing, and maximizes viral marketing through social media virality.<\/p>\n

    - Spread awareness + drive social virality simultaneously with powerful visual impact
    - Ideal for game launches, new releases, and global brand campaigns
    - Brand visibility at international airports during international flight execution<\/div>\n<\/div>\n

    <\/p>\n

    \n
    \n
    \n Product 02<\/span><\/p>\n
    Tray Table<\/div>\n<\/p><\/div>\n

    Convert - Download<\/span>\n <\/div>\n

    Place your ad on the tray table, the area where consumers' eyes and hands are most focused during boarding. It's right in front of them, repeatedly throughout the flight, and is the most effective key conversion medium for driving pre-bookings, downloads, and event engagement with QR codes.<\/p>\n

    - The most focused eye-hand area during a flight
    - Direct QR-based pre-registration, download, and event engagement
    - Continuous exposure throughout the flight<\/div>\n<\/div>\n

    <\/p>\n

    \n
    \n
    \n Product 03<\/span><\/p>\n
    Window Media<\/div>\n<\/p><\/div>\n

    Spreading the word on social media<\/span>\n <\/div>\n

    A form of advertising that attaches a brand design to the window area of an airplane. It combines a sense of travel with the brand's worldview to encourage spontaneous photography and social media sharing. It is especially suitable for expressing the worldview of game and entertainment brands.<\/p>\n

    - Combine travel emotion + brand worldview
    - Spontaneous filming and social sharing \u2192 Encourage natural virality
    - Ideal for gaming, content, and lifestyle brands<\/div>\n<\/div>\n

    <\/p>\n

    \n
    \n
    \n Product 04<\/span><\/p>\n
    Sidewall Panel<\/div>\n<\/p><\/div>\n

    Recognizing repetition<\/span>\n <\/div>\n

    Ads on the side walls (sidewalls) of the airplane, exposed to all passengers walking up and down the aisle for the entire flight. The game world and characters are repeatedly communicated to form a funnel structure that leads from awareness \u2192 interest \u2192 action.<\/p>\n

    - Delivering game world-character iterations with continuous exposure
    - Create an awareness \u2192 interest \u2192 action funnel structure
    - Long-term campaigns - great for building brand awareness<\/div>\n<\/div>\n

    <\/p>\n

    \n
    \n
    \n Product 05 - Flagship<\/span><\/p>\n
    In-flight Promotion<\/div>\n<\/p><\/div>\n

    Experiences - Instant Conversions<\/span>\n <\/div>\n

    Experiential products that instantly connect ads to actual gameplay, such as QR downloads, pre-booking participation, and item\/coupon offers, with flight attendant cooperation. In-flight broadcast integrations are also possible. Extend your brand from an \"ad you see\" to an \"experience you receive\".<\/p>\n

    - Crew cooperation QR downloads - items - coupon offers
    - One flow from ads to actual play
    - Can be linked to in-flight broadcasts<\/div>\n<\/div>\n

    <\/p>\n

    Airport \u2192 Onboard \u2192 After Arrival Repeating Contact Structure<\/h2>\n

    The biggest differentiator of NAM is that it's not a single point of contact, but rather a Designing iterative contacts across the entire trip<\/strong>is the value.<\/p>\n

    \n
    \n
    Airport<\/div>\n
    Pre-departure - external wrap-around airport ads<\/strong>
    First impression of aircraft wrap ads at the gate-runway. First brand awareness before boarding.<\/span><\/div>\n<\/p><\/div>\n
    \n
    In-flight<\/div>\n
    In Flight - Tray Table - Window Media - Sidewalls - In-Flight Promotions<\/strong>
    Repeated exposure in a smartphone disconnected environment for 3+ hours. Drive instant conversions with QR.<\/span><\/div>\n<\/p><\/div>\n
    \n
    After arrival<\/div>\n
    Post-arrival - Share on social media - go viral<\/strong>
    Spontaneous social sharing of brand experiences encountered while traveling. Additional virality.<\/span><\/div>\n<\/p><\/div>\n<\/div>\n
    \n

    Ad impression \u2192 QR \u2192 Download\/Preorder \u2192 Play
    Aircraft ad structures that can be designed in a single flow<\/strong><\/p>\n<\/div>\n

    <\/p>\n

    Aircraft ad utilization scenarios by vertical<\/h2>\n
    \n\n\n\n\n\n\n\n\n\n
    Industry<\/th>\nCampaign purpose<\/th>\nFeatured Products<\/th>\n<\/tr>\n<\/thead>\n
    Games and entertainment<\/td>\nLaunch, pre-order, and acquire global users<\/td>\nExternal wrap + traytable + in-flight promotion<\/td>\n<\/tr>\n
    Local governments and tourism boards<\/td>\nAttracting international visitors - promoting tourism<\/td>\nExternal wrapping + in-flight promotions + airport tie-ins<\/td>\n<\/tr>\n
    Premium Brands - Financial<\/td>\nReinforce the brand image of your high-income target<\/td>\nTraytable + Sidewall Panel<\/td>\n<\/tr>\n
    Launching a global brand<\/td>\nTopicality-Maximize global exposure<\/td>\nFull fuselage wrapping + international execution<\/td>\n<\/tr>\n
    Lifestyle & Beauty<\/td>\nSocial media virality - brand awareness<\/td>\nWindows Media + External Wrapping<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

    <\/p>\n

    Frequently asked questions - Aircraft ad campaign FAQs<\/h2>\n
    \n
    Q. What are the different types of aircraft advertising campaigns?<\/div>\n
    A. There are five main products: exterior wraps (full and partial aircraft fuselage), traytables, window media, sidewall panels, and in-flight promotions. They can be executed alone or in combination depending on the campaign objectives.<\/div>\n<\/div>\n
    \n
    Q. Do QR conversions really happen on in-flight ads?<\/div>\n
    A. Yes. In-flight creative QR codes generate 2-51 TP3T of actual acquisition compared to OOH. Conversion efficiency is higher when running tray-table-in-flight promotions in smartphone-enabled environments (flights with Wi-Fi).<\/div>\n<\/div>\n
    \n
    Q. What is the social media viral effect of airplane exterior wrap ads?<\/div>\n
    A. Aircraft wraps with unique designs are spontaneously taken by airport passengers and aviation fans and shared on Instagram, YouTube, TikTok, etc. It naturally generates additional exposure that exceeds the cost of ad spend, and is especially effective for brands with strong visuals such as games and K-content.<\/div>\n<\/div>\n
    \n
    Q. How do I execute an EMCG New Airline Media campaign?<\/div>\n
    A. Share your campaign objective, budget, and execution route with EMCG and we will provide you with a proposal including customized product mix and expected effectiveness. Please contact us via our official email (4u@emcg.co.kr) or the homepage contact form.<\/div>\n<\/div>\n

    <\/p>\n

    \n

    Related keywords<\/p>\n

    Aircraft ad campaigns<\/span>
    \n Types of in-flight ads<\/span>
    \n Aircraft wrap ads<\/span>
    \n Traytable ads<\/span>
    \n In-flight promotions<\/span>
    \n New Airline Media<\/span>
    \n OOH Advertising<\/span>
    \n EMCG<\/span>\n<\/div>\n

    <\/p>\n

    \n

    Request for proposals for aircraft ad campaigns<\/h3>\n

    From exterior wraps to in-flight promotions, you can use the
    We'll suggest a combination of New Airline Media products.<\/p>\n<\/div>\n

    \n Core media: What is New Airline Media - The Complete Guide to Airline Advertising<\/a>
    \n Related strategies:     What is an Early Brand Touch Strategy - Designing Brand Touchpoints Before Search<\/a>
    \n Game company guides:     A guide to aircraft ads for game developers and publishers<\/a>
    \n About us:     What is EMCG - Brand Touchpoint Design Marketing Firm<\/a><\/p>","protected":false},"excerpt":{"rendered":"

    Aircraft Advertising consists of products ranging from exterior aircraft wraps to in-flight traytables, window media, sidewall panels and in-flight promotions. EMCG's New Airline Media (NAM) is an integrated aircraft advertising platform that drives both brand awareness and actual conversions with a repeatable exposure structure that flows from airport to in-flight to post-arrival. 99% Non-avoidable ad exposure (Full View exposure) 3+ hours of extended immersive experience Maximized contact and memory retention 2-5% QR-based physicalContinue reading “\ud56d\uacf5\uae30 \uad11\uace0 \ucea0\ud398\uc778 \uac00\uc774\ub4dc \u2014 \uae30\ub0b4 \uad11\uace0\u00b7\uc678\ubd80 \ub7a9\ud551 \uc9d1\ud589 \uc644\ubcbd \uac00\uc774\ub4dc | EMCG”<\/span><\/a><\/p>","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[206],"tags":[],"class_list":["post-1310","post","type-post","status-publish","format-standard","hentry","category-media-solution"],"acf":[],"yoast_head":"\n\ud56d\uacf5\uae30 \uad11\uace0 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