\/Airplane Ads - Unveiling the Vertical Media Strategy
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The proliferation of AI-powered search and the zero-click era is forcing companies to change their brand marketing strategies. EMCG, an airplane advertising and vertical media-based marketing company, has been working with\u00a0<\/p>\n\n\n\n
To respond to these environmental changes, the company recently announced its \"Business Direction Season 2\" and unveiled its \"Early Brand Touch Strategy.<\/p>\n\n\n\n
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According to the company, the recent strategy announcement event drew about 40 CMOs and marketing executives from domestic and international companies.\u00a0<\/p>\n\n\n\n
The changing ad market and brand touchpoint strategies. EMCG recognizes that online and offline advertising mediums have become\u00a0<\/p>\n\n\n\n
The rapidly growing advertising landscape is becoming increasingly crowded, and at the same time, the way consumers seek information is changing rapidly, he said.<\/p>\n\n\n\n
In particular, the proliferation of AI-powered search services and the rise of \"zero-click\" behavior, where consumers consume information without clicking on search results, is a key change. Consumers are also increasingly checking information directly after searching without visiting a website, making it difficult for traditional click-focused performance marketing to generate both brand awareness and conversions.<\/p>\n\n\n\n
In response, EMCG has come up with an Early Brand Touch strategy to engage with consumers before they start searching. The core strategy consists of New Airline Media (NAM), an advertising-based media solution for airplanes, and\u00a0<\/p>\n\n\n\n
Vertical Media (VM) is a targeted marketing scheme based on a living platform.<\/p>\n\n\n\n
NAM is a media solution that utilizes the space inside and outside the aircraft, including exterior wraps, in-flight advertising, and tray table advertising. It is a media structure that allows brand messages to be delivered in an unavoidable and natural way through the optimal marketing TPO, where consumers are most emotionally open and engaged during the travel journey.<\/p>\n\n\n\n
Vertical Media is a data-driven marketing scheme based on platforms that consumers use every day, such as telecom memberships, credit card applications, and lifestyle platforms. EMCG explained that it uses these hyper-local platforms to deliver targeted marketing strategies that reach a brand's core audience first, and when they are most likely to make a purchase.<\/p>\n\n\n\n
\"In the era of AI and zero-click, it is important for brands to engage with consumers before they search, not after,\" said Meng Se-gyu, CEO of EMCG. \"We will support companies and local governments in creating brand marketing outcomes through a structure that combines airplane ad-based media and life-like platform media.\"<\/p>\n\n\n\n
In the future, EMCG will continue to expand its brand media strategy, which combines online and offline media such as airplane ads, airport ads, and ads on livability platforms, to brands in various industries, local governments, and public institutions.<\/p>\n\n\n\n
Original article: https:\/\/www.segyebiz.com\/adxView\/20260309506120?OutUrl=naver<\/p>","protected":false},"excerpt":{"rendered":"
\/EMCG Unveils Airplane Advertising and Vertical Media Strategy The proliferation of AI-driven search environments and the zero-click era is requiring companies to change their brand marketing strategies. EMCG, an aircraft advertising and vertical media-based marketing company, announced on the 9th that it has recently declared 'Business Direction Season 2' and unveiled its 'Early Brand Touch Strategy' to respond to these environmental changes. According to the company, at the recent strategy announcement event, about 40 CMOs and marketing executives from domestic and foreign companies were introduced to the changing advertising market and brand touch strategies. EMCG explained that the advertising environment is becoming increasingly crowded due to the rapid increase in online and offline advertising media, while the way consumers seek information is also changing rapidly. In particular, the proliferation of AI-powered search services and the rise of \"zero-click\" behavior, where consumers consume information without clicking on search results, are key changes. Consumers are also increasingly checking information directly after searching without visiting a website, making it difficult for traditional click-focused performance marketing to generate brand awareness and conversion at the same time. In response, EMCG has come up with an Early Brand Touch strategy that enables brands to engage with consumers before they start searching. The core strategies are New Airline Media (NAM), a media solution based on airplane advertisements, and Vertical Media (VM), a targeted marketing system based on a platform that is close to life. NAM is a media solution that utilizes spaces inside and outside the aircraft, including wraparound ads outside the aircraft, in-flight ads, and tray table ads. It is a media structure that enables brand messages to be delivered in an unavoidable and natural way through optimal marketing TPOs where consumers are most emotionally open and engaged during the travel journey. Vertical Media is a data-driven marketing scheme based on platforms that consumers use every day, such as carrier memberships, card applications, and lifestyle platforms. EMCG explains that based on these lifestyle platforms, it provides a targeted marketing strategy that reaches a brand's core target audience first and considers when they are likely to make a purchase. \"In the era of AI and zero-click, it is important for brands to meet consumers at the pre-search stage rather than post-search,\" said Meng Se-kyu, CEO of EMCG. \"We will support companies and local governments in creating brand marketing results through a structure that combines aircraft advertising-based media and lifestyle platform media.\" EMCG plans to continue to expand its brand media strategy, which combines online and offline media such as aircraft advertising, airport advertising, and livable platform advertising, to brands in various industries, local governments, and public institutions. Original article: https:\/\/www.segyebiz.com\/adxView\/20260309506120?OutUrl=naver<\/p>","protected":false},"author":9,"featured_media":1234,"template":"","meta":{"_acf_changed":false,"footnotes":""},"article-source":[48],"class_list":["post-1233","pr-article","type-pr-article","status-publish","has-post-thumbnail","hentry","article-source-48"],"acf":[],"yoast_head":"\n