The rise of AI-powered search and zero-click information consumption is changing the way brands market themselves. Early brand touch, where consumers recognize a brand before they search, is becoming increasingly important.<\/p>\n\n\n\n
EMCG, an airline advertising and vertical media-based marketing company, recently unveiled its travel TPO-based brand touchpoint strategy.<\/p>\n\n\n\n
Airplane advertising is an advertising method that utilizes airports and airplane environments for brand exposure. In particular, it is evaluated as a media with a high brand recognition effect because it is characterized by the emotional opening and immersion of consumers in the context of travel.<\/p>\n\n\n\n
According to the industry, airplane advertising is a great way to achieve both long exposure and high recall rates because of the repetitive nature of travelers' encounters with brands while waiting at the airport, boarding, and flying.<\/p>\n\n\n\n
EMCG's New Airline Media (NAM) strategy capitalizes on this environment. NAM is characterized by brand exposure through exterior aircraft wraps and in-flight advertising media, creating brand touchpoints throughout the entire travel experience, including the airport and in-flight environment.<\/p>\n\n\n\n
In-flight advertising, in particular, has the advantage of being exposed in a limited media consumption environment during the flight, making it harder to avoid ads and more engaging for the brand.<\/p>\n\n\n\n
EMCG said it is combining airplane advertising with QR-based online connections to ensure that brand impressions lead to actual visits and conversions.<\/p>\n\n\n\n
\"In the AI search environment, consumers often form brand perceptions before they search,\" said Sekyu Meng, CEO of EMCG. \"Airplane advertising strategies that bring brands into contact with the emotionally immersive context of travel will play an important role in brand marketing.\"<\/p>\n\n\n\n
Meanwhile, EMCG is running campaigns for domestic and international brands and tourism municipalities through a marketing solution that combines exterior aircraft wraps, in-flight advertising media, and vertical platform advertising.<\/p>\n\n\n\n
Source: Forbes Korea (https:\/\/www.forbeskorea.co.kr)<\/p>\n\n\n\n
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