Gyeongju City has launched an airplane advertising campaign with the motif of Silla Geumgwan, a historical and cultural asset representing Korea, to strengthen its brand competitiveness as a global tourism city.<\/p>\n\n\n\n
The campaign utilizes the airplane window advertising medium, one of the New Airline Media (NAM) products of EMCG, a Korean company specializing in aircraft advertising. The window area of an airplane cabin is the most natural place for passengers to look during a flight, and it is also a symbolic area where they most want to see the outside world in the excitement of traveling.<\/p>\n\n\n\n
Airplane windows, in particular, are exposed repeatedly at moments when travel emotions are maximized, such as just before takeoff, during the flight above the clouds, and right after landing, and are characterized as a medium that connects with emotions beyond simple visual exposure. Gyeongju City utilized these medium characteristics to apply visuals that reinterpreted the 'Silla Geumgwan', a symbol of the Silla Millennium Kingdom, in a modern way.<\/p>\n\n\n\n
The brilliant golden image intuitively conveys Gyeongju's deep history and cultural symbolism, and is a strategy that strongly imprints the brand image of Gyeongju, Korea's representative historical and cultural city, on domestic and international travelers.<\/p>\n\n\n\n
The creative also included a QR code. Scanning it instantly links to the official Instagram account of Gyeongju City, where travelers can check tourism content, festival schedules, tour routes, event news, and more in real time. This is an integrated online and offline tourism marketing system that connects from in-flight advertising to digital platforms.<\/p>\n\n\n\n
\"Aircraft-based tourism marketing is a strategic way of promoting a city's brand in a travel environment where travel demand is concentrated,\" said Gyeongju City. \"We plan to further increase Gyeongju's global tourism awareness through this aircraft advertising campaign utilizing Shilla Geumgwan.\"<\/p>\n\n\n\n
\"The window area of an airplane is the space that passengers want to look at the most, and it's where the anticipation of traveling is built the most,\" said Meng Sekyu Meng, CEO of EMCG. \"By exposing Gyeongju's Silla Geumgwan at the moment of maximum excitement, we designed the city brand to be naturally memorable.\"<\/p>\n\n\n\n
EMCG, meanwhile, is the only aircraft media platform company in Korea that integrates all areas of aircraft advertising, including aircraft window advertising, tray table advertising, sidewall panels, and aircraft exterior wraps.<\/p>\n\n\n\n
Through New Airline Media (NAM), the company carries out municipal tourism marketing, global brand campaigns, and public sector projects, providing differentiated aircraft advertising solutions that deliver brand messages in an environment that maximizes emotional immersion for travelers.<\/p>\n\n\n\n
Source: Daily Economic (https:\/\/www.kdpress.co.kr)<\/p>","protected":false},"excerpt":{"rendered":"