Jung-gu, Ulsan Metropolitan City, is launching an in-flight advertising campaign to promote \u201cUlsan Keun-aegi,\u201d the region\u2019s tourism mascot, to domestic and international air travelers.<\/p>\n\n\n\n
This campaign utilizes the \u201cWindow Media\u201d method, which involves affixing advertisements to the windows of aircraft. The plan is to repeatedly expose passengers to various images of \u201cUlsan Keunaegi\u201d during their flight, thereby raising awareness of the character and promoting tourism and culture in Ulsan\u2019s Jung-gu District.<\/p>\n\n\n\n
Ulsan Keunaegi is a tourism and cultural promotional character representing Ulsan\u2019s Jung-gu District. It is characterized by its story and character background, which are designed to convey the region\u2019s history, culture, and tourism resources in an approachable way.<\/p>\n\n\n\n
Aircraft Window Media is an advertising medium that utilizes the area around the cabin windows, where passengers\u2019 eyes naturally rest. It is designed so that the scenery outside the window and the advertising images are visible simultaneously during takeoff, landing, and flight, allowing passengers to encounter regional or brand messages as part of their travel experience.<\/p>\n\n\n\n
Ulsan\u2019s Jung-gu District applied an \u201cEarly Brand Touch\u201d strategy to this campaign, designed to ensure that travelers recognize the region\u2019s mascot before they even arrive at their destination. The goal is to naturally expose travelers to the mascot throughout their journey, thereby sparking their interest in the region.<\/p>\n\n\n\n
EMCG, a company specializing in in-flight media, was responsible for managing the campaign. The company operates advertising media both inside and outside the aircraft, including exterior wraps, tray tables, sidewall panels, and window displays.<\/p>\n\n\n\n
EMCG explained that, with the growing prevalence of a \u201czero-click\u201d environment\u2014where users can access information directly from search results pages without visiting separate websites\u2014the importance of strategies that expose brands to consumers before they even begin searching is increasing.<\/p>\n\n\n\n
Maeng Se-gyu, CEO of EMCG, said, \u201cSince travel is an environment where users\u2019 interest and engagement are high, it provides a natural way to convey messages from local governments and brands,\u201d adding, \u201cWe will expand campaigns that link aircraft with everyday media to help public institutions and brands reach travelers.\u201d<\/p>","protected":false},"excerpt":{"rendered":"