{"id":1263,"date":"2026-03-19T16:34:42","date_gmt":"2026-03-19T07:34:42","guid":{"rendered":"https:\/\/emcg.co.kr\/?p=1263"},"modified":"2026-03-23T10:10:25","modified_gmt":"2026-03-23T01:10:25","slug":"%ed%9a%a8%ec%9c%a8-%ec%a2%8b%ec%9d%80-%ea%b4%91%ea%b3%a0-%eb%a7%a4%ec%b2%b4%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%b8%ea%b0%80","status":"publish","type":"post","link":"https:\/\/emcg.co.kr\/ja\/%ed%9a%a8%ec%9c%a8-%ec%a2%8b%ec%9d%80-%ea%b4%91%ea%b3%a0-%eb%a7%a4%ec%b2%b4%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%b8%ea%b0%80\/","title":{"rendered":"\u52b9\u7387\u306e\u826f\u3044\u5e83\u544a\u5a92\u4f53\u3068\u306f\uff1f"},"content":{"rendered":"<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\ud55c-\uc904-\uc815\uc758\">\u4e00\u884c\u5b9a\u7fa9<\/h2>\n\n\n\n<p>\u52b9\u7387\u306e\u826f\u3044\u5e83\u544a\u5a92\u4f53\u3068\u306f <strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306b\u6700\u5c0f\u306e\u30b3\u30b9\u30c8\u3067\u6700\u5927\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3(\u58f2\u4e0a\u30fb\u30ea\u30fc\u30c9\u30fb\u8a8d\u77e5)\u3092\u767a\u751f\u3055\u305b\u308b\u5a92\u4f53<\/strong>\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u306a\u305c\u52b9\u7387\u306e\u826f\u3044\u5e83\u544a\u5a92\u4f53\u304c\u91cd\u8981\u306a\u306e\u304b\uff1f<\/h2>\n\n\n\n<p>\u5e83\u544a\u52b9\u7387\u306f\u5358\u7d14\u306a\u9732\u51fa\u91cf\u3067\u306f\u306a\u304f <strong>\u6027\u80fd(Performance)<\/strong>\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002<br>\u540c\u3058\u4e88\u7b97\u3067\u3082\u3001\u5a92\u4f53\u306e\u9078\u629e\u306b\u3088\u3063\u3066\u7d50\u679c\u306f\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e3b\u306a\u7406\u7531\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e88\u7b97\u5bfe\u52b9\u679c\u306e\u6700\u5927\u5316(ROAS\u5411\u4e0a)<\/li>\n\n\n\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u3078\u306e\u5230\u9054\u7cbe\u5ea6\u306e\u5411\u4e0a<\/li>\n\n\n\n<li>\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u540c\u6642\u78ba\u4fdd<\/li>\n\n\n\n<li>\u5e83\u544a\u306e\u7121\u99c4\u306a\u30b3\u30b9\u30c8\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u308b<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u52b9\u7387\u306e\u826f\u3044\u5e83\u544a\u5a92\u4f53\u3092\u5224\u65ad\u3059\u308b\u57fa\u6e96\u306f\u4f55\u304b\uff1f<\/h2>\n\n\n\n<p>\u52b9\u7387\u7684\u306a\u5e83\u544a\u5a92\u4f53\u306f\u4ee5\u4e0b\u306e5\u3064\u306e\u57fa\u6e96\u3067\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.\u30bf\u30fc\u30b2\u30c3\u30c8\u5230\u9054\u7cbe\u5ea6<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u76ee\u7684\u306e\u9867\u5ba2\u306b\u6b63\u78ba\u306b\u5c4a\u304f\u304b<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2.\u8cbb\u7528\u5bfe\u52b9\u679c\uff08ROAS\uff09<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6295\u8cc7\u306b\u5bfe\u3057\u3066\u58f2\u4e0a\/\u6210\u679c\u304c\u3069\u308c\u3060\u3051\u767a\u751f\u3059\u308b\u304b<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3.\u8ee2\u63db\u306e\u53ef\u80fd\u6027\uff08Conversion\uff09<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5b9f\u969b\u306e\u884c\u52d5(\u8cfc\u5165\u30fb\u554f\u3044\u5408\u308f\u305b\u30fb\u5165\u4f1a)\u306b\u3064\u306a\u304c\u308b\u306e\u304b<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4.\u30d6\u30e9\u30f3\u30c9\u306e\u5f71\u97ff\u529b<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5358\u7d14\u306a\u9732\u51fa\u3067\u306f\u306a\u304f\u3001\u8a18\u61b6\u3068\u8a8d\u8b58\u3092\u6b8b\u3059\u304b\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5.\u6301\u7d9a\u6027\u3068\u62e1\u5f35\u6027<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u53cd\u5fa9\u5b9f\u884c\u6642\u306b\u6210\u679c\u304c\u7dad\u6301\u3055\u308c\u308b\u304b<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u5e83\u544a\u5a92\u4f53\u5225\u52b9\u7387\u6bd4\u8f03 (\u30b3\u30a2\u6bd4\u8f03\u8868)<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u5a92\u4f53\u306e\u7a2e\u985e<\/th><th>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/th><th>\u8cbb\u7528\u5bfe\u52b9\u679c<\/th><th>\u5230\u9054\u7bc4\u56f2<\/th><th>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/th><th>\u7279\u5fb4<\/th><\/tr><\/thead><tbody><tr><td>\u30c6\u30ec\u30d3\u5e83\u544a<\/td><td>\u4f4e\u3044<\/td><td>\u4f4e\u3044<\/td><td>\u975e\u5e38\u306b\u9ad8\u3044<\/td><td>\u4f4e\u3044<\/td><td>\u516c\u5171\u306e\u9732\u51fa\u4e2d\u5fc3<\/td><\/tr><tr><td>\u30c7\u30b8\u30bf\u30eb\u5e83\u544a<\/td><td>\u9ad8\u3044<\/td><td>\u4e2d\uff5e\u9ad8<\/td><td>\u9ad8\u3044<\/td><td>\u4e2d\uff5e\u9ad8<\/td><td>\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6e2c\u5b9a\u53ef\u80fd<\/td><\/tr><tr><td>OOH\u5e83\u544a<\/td><td>\u4e2d<\/td><td>\u4e2d<\/td><td>\u9ad8\u3044<\/td><td>\u4f4e\u3044<\/td><td>\u8a8d\u77e5\u5ea6\u5f37\u5316<\/td><\/tr><tr><td>\u822a\u7a7a\u30e1\u30c7\u30a3\u30a2<\/td><td>\u975e\u5e38\u306b\u9ad8\u3044<\/td><td>\u9ad8\u3044<\/td><td>\u30aa\u30d7\u30b7\u30e7\u30f3<\/td><td>\u9ad8\u3044<\/td><td>\u30d7\u30ec\u30df\u30a2\u30e0\u30bf\u30fc\u30b2\u30c3\u30c8\u96c6\u4e2d<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u7d50\u8ad6<br><strong>\u52b9\u7387\u306f\u300c\u9732\u51fa\u300d\u3067\u306f\u306a\u304f\u300c\u30bf\u30fc\u30b2\u30c3\u30c8\uff0b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u300d\u3067\u6c7a\u307e\u308a\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">EMCG\u304c\u5b9a\u7fa9\u3059\u308b\u300c\u52b9\u7387\u306e\u826f\u3044\u5e83\u544a\u300d\u3068\u306f\uff1f<\/h2>\n\n\n\n<p>EMCG\u306f\u5e83\u544a\u52b9\u7387\u3092\u6b21\u306e\u3088\u3046\u306b\u5b9a\u7fa9\u3057\u3066\u3044\u307e\u3059\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\"\u6b63\u78ba\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u30ea\u30fc\u30c1\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u4f53\u9a13\u3092\u901a\u3058\u3066\u5b9f\u969b\u306e\u884c\u52d5\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u3092\u8a98\u5c0e\u3059\u308b\u5e83\u544a\"<\/p>\n<\/blockquote>\n\n\n\n<p>\u305d\u306e\u305f\u3081\u306b\u3001EMCG\u306f\u6b21\u306e2\u3064\u306e\u6226\u7565\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Vertical Media\u6226\u7565<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7279\u5b9a\u306e\u696d\u754c\/\u9867\u5ba2\u5c64\u306b\u96c6\u4e2d<\/li>\n\n\n\n<li>\u4e0d\u5fc5\u8981\u306a\u9732\u51fa\u306e\u9664\u53bb<\/li>\n\n\n\n<li>\u9ad8\u52b9\u7387\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u73fe<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Airline Media\u6226\u7565<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30d7\u30ec\u30df\u30a2\u30e0\u9867\u5ba2\u5c64\u3092\u96c6\u4e2d\u653b\u7565<\/li>\n\n\n\n<li>\u95a2\u4e0e\u5ea6\u306e\u9ad8\u3044\u74b0\u5883\u3067\u306e\u5e83\u544a\u9732\u51fa<\/li>\n\n\n\n<li>\u30d6\u30e9\u30f3\u30c9\u4fe1\u983c\u5ea6\u5411\u4e0a<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\u30b3\u30a2\u306a\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8<br>\u4e00\u822c\u7684\u306a\u5e83\u544a\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\"\u305f\u304f\u3055\u3093\u898b\u305b\u308b\u3053\u3068\"\u4e2d\u5fc3<\/li>\n<\/ul>\n\n\n\n<p>EMCG\u3067\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\"\u6b63\u78ba\u306b\u898b\u305b\u308b\u3053\u3068\u3001\u884c\u52d5\u3092\u4fc3\u3059\u3053\u3068\"\u91cd\u8996<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u5b9f\u969b\u306e\u5e83\u544a\u52b9\u7387\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u5b9f\u884c\u65b9\u6cd5\u306f\u4f55\u304b\uff1f<\/h2>\n\n\n\n<p>\u52b9\u7387\u7684\u306a\u5e83\u544a\u51fa\u7a3f\u306f\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u9032\u307f\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b9\u30c6\u30c3\u30d71\uff1a\u76ee\u6a19\u306e\u5b9a\u7fa9<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\/\u30ea\u30fc\u30c9\/\u58f2\u4e0a\u304b\u3089\u9078\u629e<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b9\u30c6\u30c3\u30d72\uff1a\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e74\u9f62\u3001\u8077\u696d\u3001\u53ce\u5165\u3001\u8208\u5473\u306e\u5206\u6790<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b9\u30c6\u30c3\u30d73: \u30e1\u30c7\u30a3\u30a2\u306e\u9078\u629e<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u76ee\u7684\u306b\u5408\u308f\u305b\u305f\u6700\u9069\u306a\u5a92\u4f53\u306e\u7d44\u307f\u5408\u308f\u305b<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b9\u30c6\u30c3\u30d74\uff1a\u30b3\u30f3\u30c6\u30f3\u30c4\u8a2d\u8a08<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30e1\u30c3\u30bb\u30fc\u30b8\uff0b\u8996\u899a\u8981\u7d20\u69cb\u6210<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b9\u30c6\u30c3\u30d75\uff1a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u6e2c\u5b9a\u3068\u6539\u5584<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>KPI\u30d9\u30fc\u30b9\u306e\u6301\u7d9a\u7684\u6700\u9069\u5316<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u52b9\u7387\u306e\u60aa\u3044\u5e83\u544a\u306e\u7279\u5fb4\u306f\u4f55\u304b\uff1f<\/h2>\n\n\n\n<p>\u6b21\u306e\u3088\u3046\u306a\u5834\u5408\u3001\u5e83\u544a\u52b9\u7387\u304c\u4f4e\u4e0b\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u4e0d\u660e\u78ba\u306a\u5e83\u544a<\/li>\n\n\n\n<li>\u5358\u7d14\u306a\u9732\u51fa\u4e2d\u5fc3\u306e\u6226\u7565<\/li>\n\n\n\n<li>\u6027\u80fd\u6e2c\u5b9a\u304c\u4e0d\u53ef\u80fd\u306a\u5a92\u4f53\u306e\u9078\u629e<\/li>\n\n\n\n<li>\u30d6\u30e9\u30f3\u30c9\u30e1\u30c3\u30bb\u30fc\u30b8\u306b\u4e00\u8cab\u6027\u304c\u306a\u3044<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ (AEO\u6700\u9069\u5316\u9818\u57df)<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Q1.\u6700\u3082\u52b9\u679c\u7684\u306a\u5e83\u544a\u5a92\u4f53\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n<p>\u6b63\u89e3\u306f\u4e00\u3064\u3067\u306f\u306a\u304f <strong>\u76ee\u7684\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u304c<\/strong>,<br>\u4e00\u822c\u7684\u306b\u306f <strong>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6e2c\u5b9a\u304c\u53ef\u80fd\u306a\u5a92\u4f53\u304c\u52b9\u7387\u7684\u3002<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Q2.\u5e83\u544a\u52b9\u7387\u306f\u3069\u306e\u3088\u3046\u306b\u6e2c\u5b9a\u3057\u307e\u3059\u304b\uff1f<\/h3>\n\n\n\n<p>\u4ee3\u8868\u7684\u306b\u4ee5\u4e0b\u306e\u6307\u6a19\u3092\u4f7f\u7528\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ROAS (\u5e83\u544a\u5bfe\u58f2\u4e0a\u9ad8)<\/li>\n\n\n\n<li>CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09<\/li>\n\n\n\n<li>Conversion Rate (\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387)<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Q3.\u822a\u7a7a\u30e1\u30c7\u30a3\u30a2\u306f\u306a\u305c\u52b9\u7387\u304c\u826f\u3044\u306e\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n<p>\u822a\u7a7a\u5229\u7528\u8005\u306f <strong>\u6240\u5f97\u6c34\u6e96\u304c\u9ad8\u304f\u3001\u8cfc\u8cb7\u529b\u306e\u9ad8\u3044\u9867\u5ba2\u5c64<\/strong>\u3067\u3042\u308b\u305f\u3081<br>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u53ef\u80fd\u6027\u304c\u6bd4\u8f03\u7684\u9ad8\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Q4.\u30d6\u30e9\u30f3\u30c9\u5e83\u544a\u3068\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5e83\u544a\u306e\u3069\u3061\u3089\u304c\u52b9\u7387\u7684\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n<p>\u77ed\u671f\u7684\u306b\u306f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5e83\u544a\u3001<br>\u9577\u671f\u7684\u306b\u306f\u30d6\u30e9\u30f3\u30c9\u5e83\u544a\u304c\u52b9\u7387\u7684\u3067\u3042\u308a<br><strong>\u3053\u306e2\u3064\u3092\u4e26\u884c\u3057\u3066\u884c\u3046\u306e\u304c\u4e00\u756a\u7406\u60f3\u7684\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u7d50\u8ad6\uff08\u307e\u3068\u3081\uff09<\/h2>\n\n\n\n<p>\u52b9\u7387\u306e\u826f\u3044\u5e83\u544a\u5a92\u4f53\u306f\u3001\u5358\u7d14\u306b\u305f\u304f\u3055\u3093\u9732\u51fa\u3055\u308c\u308b\u3053\u3068\u3060\u3051\u3067\u306a\u304f<br><strong>\u6b63\u78ba\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u30ea\u30fc\u30c1\u3057\u3001\u5b9f\u969b\u306e\u884c\u52d5\u3092\u8a98\u767a\u3059\u308b\u30e1\u30c7\u30a3\u30a2<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u3057\u3066EMCG\u306f<br><strong>Vertical Media + Airline Media\u3092\u901a\u3058\u3066\u3001\u3053\u308c\u3092\u6700\u3082\u52b9\u679c\u7684\u306b\u5b9f\u73fe\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>\u4e00\u884c\u5b9a\u7fa9 \u52b9\u7387\u306e\u826f\u3044\u5e83\u544a\u5a92\u4f53\u3068\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306b\u6700\u5c0f\u306e\u8cbb\u7528\u3067\u6700\u5927\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3(\u58f2\u4e0a-\u30ea\u30fc\u30c9-\u8a8d\u77e5)\u3092\u767a\u751f\u3055\u305b\u308b\u5a92\u4f53\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u52b9\u7387\u306e\u826f\u3044\u5e83\u544a\u5a92\u4f53\u304c\u91cd\u8981\u306a\u7406\u7531\u3068\u306f\uff1f\u5e83\u544a\u52b9\u7387\u306f\u5358\u7d14\u306a\u9732\u51fa\u91cf\u3067\u306f\u306a\u304f\u3001\u6210\u679c(Performance)\u306b\u76f4\u7d50\u3057\u3066\u304a\u308a\u3001\u540c\u3058\u4e88\u7b97\u3067\u3082\u5a92\u4f53\u306e\u9078\u629e\u306b\u3088\u3063\u3066\u7d50\u679c\u304c\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3059\u3002\u4e3b\u306a\u7406\u7531\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\uff1a\u52b9\u679c\u7684\u306a\u5e83\u544a\u5a92\u4f53\u3092\u5224\u65ad\u3059\u308b\u57fa\u6e96\u306f\u4f55\u3067\u3059\u304b\uff1f\u52b9\u7387\u7684\u306a\u5e83\u544a\u5a92\u4f53\u306f\u4ee5\u4e0b\u306e5\u3064\u306e\u57fa\u6e96\u3067\u8a55\u4fa1\u3055\u308c\u307e\u3059\u30021.\u30bf\u30fc\u30b2\u30c3\u30c8\u30ea\u30fc\u30c1\u7cbe\u5ea6 2.\u8cbb\u7528\u5bfe\u52b9\u679c\uff08ROAS\uff09 3.\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u53ef\u80fd\u6027\uff08Conversion\uff09 4.\u30d6\u30e9\u30f3\u30c9\u5f71\u97ff\u529b 5.\u6301\u7d9a\u6027\u3068\u62e1\u5f35\u6027 \u5e83\u544a\u5a92\u4f53\u5225\u52b9\u7387\u6bd4\u8f03\uff08\u4e3b\u8981\u6bd4\u8f03\u8868\uff09 \u30e1\u30c7\u30a3\u30a2\u30bf\u30a4\u30d7 \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0 \u30b3\u30b9\u30c8\u52b9\u7387 \u5230\u9054\u7bc4\u56f2 \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387 \u7279\u5fb4 TV\u5e83\u544a \u4f4e \u4f4e \u4f4e \u4f4e \u4f4e \u5927\u8846\u9732\u51fa\u4e2d\u5fc3\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a \u9ad8 \u4e2d\uff5e\u9ad8 \u9ad8 \u4e2d\uff5e\u9ad8 \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6e2c\u5b9a\u53ef\u80fd<a href=\"https:\/\/emcg.co.kr\/ja\/%ed%9a%a8%ec%9c%a8-%ec%a2%8b%ec%9d%80-%ea%b4%91%ea%b3%a0-%eb%a7%a4%ec%b2%b4%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%b8%ea%b0%80\/\">Continue reading <span class=\"sr-only\">&#8220;\ud6a8\uc728 \uc88b\uc740 \uad11\uace0 \ub9e4\uccb4\ub780 \ubb34\uc5c7\uc778\uac00 ?&#8221;<\/span><\/a><\/p>","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[163,164],"tags":[173,174,171,168,166,167,170,169,172,165],"class_list":["post-1263","post","type-post","status-publish","format-standard","hentry","category---advertising-media-2","category---advertising-strategy---advertising-media-2","tag-airline-media","tag-emcg","tag-vertical-media","tag--roi","tag-166","tag-167","tag-170","tag-169","tag-172","tag-165"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\ud6a8\uc728 \uc88b\uc740 \uad11\uace0 \ub9e4\uccb4\ub780 \ubb34\uc5c7\uc778\uac00? \uae30\uc900\u00b7\ube44\uad50\u00b7\uc120\ud0dd \ubc29\ubc95 \ucd1d\uc815\ub9ac | EMCG<\/title>\n<meta name=\"description\" content=\"\ud6a8\uc728 \uc88b\uc740 \uad11\uace0 \ub9e4\uccb4\uc758 \uc815\uc758\uc640 \uc120\ud0dd \uae30\uc900, \ub9e4\uccb4\ubcc4 \ube44\uad50, \uc2e4\uc81c \uad11\uace0 \uc131\uacfc\ub97c \ub192\uc774\ub294 \ubc29\ubc95\uae4c\uc9c0 \ud55c \ubc88\uc5d0 \uc815\ub9ac\ud588\uc2b5\ub2c8\ub2e4. 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