{"id":1268,"date":"2026-03-19T17:14:02","date_gmt":"2026-03-19T08:14:02","guid":{"rendered":"https:\/\/emcg.co.kr\/?p=1268"},"modified":"2026-03-23T10:12:12","modified_gmt":"2026-03-23T01:12:12","slug":"%ea%b4%91%ea%b3%a0-%ed%9a%a8%ec%9c%a8%ec%9d%80-%ec%96%b4%eb%96%bb%ea%b2%8c-%ec%b8%a1%ec%a0%95%ed%95%98%eb%8a%94%ea%b0%80-%ed%95%b5%ec%8b%ac-%ec%a7%80%ed%91%9c%ec%99%80-%ec%8b%a4%eb%ac%b4-%ea%b8%b0","status":"publish","type":"post","link":"https:\/\/emcg.co.kr\/ja\/%ea%b4%91%ea%b3%a0-%ed%9a%a8%ec%9c%a8%ec%9d%80-%ec%96%b4%eb%96%bb%ea%b2%8c-%ec%b8%a1%ec%a0%95%ed%95%98%eb%8a%94%ea%b0%80-%ed%95%b5%ec%8b%ac-%ec%a7%80%ed%91%9c%ec%99%80-%ec%8b%a4%eb%ac%b4-%ea%b8%b0\/","title":{"rendered":"\u5e83\u544a\u52b9\u7387\u306f\u3069\u306e\u3088\u3046\u306b\u6e2c\u5b9a\u3059\u308b\u306e\u304b\uff1f \u91cd\u8981\u306a\u6307\u6a19\u3068\u5b9f\u52d9\u57fa\u6e96\u307e\u3068\u3081"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"h-\ud55c-\uc904-\uc815\uc758\">\u4e00\u884c\u5b9a\u7fa9<\/h2>\n\n\n\n<p>\u5e83\u544a\u52b9\u7387\u306f <strong>\u6295\u5165\u3055\u308c\u305f\u5e83\u544a\u8cbb\u7528\u306b\u5bfe\u3057\u3066\u3069\u308c\u3060\u3051\u9ad8\u3044\u6210\u679c(\u58f2\u4e0a\u3001\u30ea\u30fc\u30c9\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3)\u3092\u751f\u307f\u51fa\u3057\u305f\u304b\u3067\u6e2c\u5b9a\u3055\u308c\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\uad11\uace0-\ud6a8\uc728-\uce21\uc815\uc774-\uc911\uc694\ud55c-\uc774\uc720\ub294-\ubb34\uc5c7\uc778\uac00\">\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u304c\u91cd\u8981\u306a\u306e\u306f\u306a\u305c\u306a\u306e\u304b\uff1f<\/h2>\n\n\n\n<p>\u5e83\u544a\u306f\u300c\u9732\u51fa\u300d\u3067\u306f\u306a\u304f\u300c\u6210\u679c\u300d\u304c\u57fa\u6e96\u3067\u3059\u3002<br>\u6b63\u78ba\u306a\u6e2c\u5b9a\u3092\u884c\u308f\u305a\u306b\u5e83\u544a\u3092\u51fa\u7a3f\u3059\u308b\u3068\u3001\u30b3\u30b9\u30c8\u306f\u5897\u52a0\u3057\u3001\u52b9\u679c\u306f\u4e0d\u78ba\u5b9a\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6838\u5fc3\u7684\u306a\u7406\u7531\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e83\u544a\u4e88\u7b97\u306e\u7121\u99c4\u9063\u3044\u9632\u6b62<\/li>\n\n\n\n<li>\u6210\u679c\u30d9\u30fc\u30b9\u306e\u610f\u601d\u6c7a\u5b9a\u304c\u53ef\u80fd<\/li>\n\n\n\n<li>\u9ad8\u52b9\u7387\u306e\u5a92\u4f53\u3068\u6226\u7565\u306e\u7279\u5b9a<\/li>\n\n\n\n<li>\u7d99\u7d9a\u7684\u306a\u6539\u5584\u304c\u53ef\u80fd<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\uad11\uace0-\ud6a8\uc728\uc744-\uce21\uc815\ud558\ub294-\ud575\uc2ec-\uc9c0\ud45c\ub294-\ubb34\uc5c7\uc778\uac00\">\u5e83\u544a\u52b9\u7387\u3092\u6e2c\u5b9a\u3059\u308b\u91cd\u8981\u306a\u6307\u6a19\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h2>\n\n\n\n<p>\u5e83\u544a\u52b9\u7387\u306f\u4ee5\u4e0b\u306e3\u3064\u306e\u91cd\u8981\u306a\u6307\u6a19\u3067\u5224\u65ad\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u2460-roas-return-on-ad-spend\">ROAS\uff08Return On Ad Spend (ROAS)<\/h3>\n\n\n\n<p>\u6700\u3082\u91cd\u8981\u306a\u6307\u6a19<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u610f\u5473: \u5e83\u544a\u8cbb\u5bfe\u58f2\u4e0a\u9ad8<\/li>\n\n\n\n<li>\u8a08\u7b97\uff1a\u58f2\u4e0a\u9ad8\u00f7\u5e83\u544a\u8cbb<\/li>\n<\/ul>\n\n\n\n<p>\u306f\u3044\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e83\u544a\u8cbb100\u4e07\u30a6\u30a9\u30f3 \u2192 \u58f2\u4e0a\u9ad8300\u4e07\u30a6\u30a9\u30f3<br>\u2192 ROAS = 300%<\/li>\n<\/ul>\n\n\n\n<p>\u89e3\u91c8<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>100%\u4ee5\u4e0b:\u640d\u5931<\/li>\n\n\n\n<li>200~300%: \u666e\u901a<\/li>\n\n\n\n<li>400%\u4ee5\u4e0a: \u512a\u79c0<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u2461-ctr-click-through-rate\">CTR (Click Through Rate)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u610f\u5473: \u5e83\u544a\u30af\u30ea\u30c3\u30af\u7387<\/li>\n\n\n\n<li>\u8a08\u7b97\u3057\u307e\u3059\uff1a\u30af\u30ea\u30c3\u30af\u6570\u00f7\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570<\/li>\n<\/ul>\n\n\n\n<p>\u5f79\u5272<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e83\u544a\u7d20\u6750\u306e\u9b45\u529b\u5ea6\u5224\u5b9a<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u2462-conversion-rate-\uc804\ud658\uc728\">Conversion Rate (\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u610f\u5473\uff1a\u30af\u30ea\u30c3\u30af\u5f8c\u306e\u5b9f\u969b\u306e\u884c\u52d5\u7387<\/li>\n\n\n\n<li>\u884c\u52d5\uff1a\u8cfc\u5165\u3001\u554f\u3044\u5408\u308f\u305b\u3001\u767b\u9332\u306a\u3069<\/li>\n<\/ul>\n\n\n\n<p>\u5f79\u5272<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\"\u5b9f\u969b\u306e\u6210\u679c\"\u5224\u65ad\u306e\u30dd\u30a4\u30f3\u30c8<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\uad11\uace0-\ub9e4\uccb4\ubcc4-\ud6a8\uc728-\uce21\uc815-\ubc29\uc2dd-\ube44\uad50\">\u5e83\u544a\u5a92\u4f53\u5225\u306e\u52b9\u7387\u6e2c\u5b9a\u65b9\u6cd5\u306e\u6bd4\u8f03<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u5a92\u4f53\u306e\u7a2e\u985e<\/th><th>\u6e2c\u5b9a\u53ef\u80fd\u6027<\/th><th>\u4e3b\u306a\u6307\u6a19<\/th><th>\u7279\u5fb4<\/th><\/tr><\/thead><tbody><tr><td>\u30c6\u30ec\u30d3\u5e83\u544a<\/td><td>\u4f4e\u3044<\/td><td>\u5230\u9054\u7387<\/td><td>\u5b9a\u91cf\u5206\u6790\u306e\u96e3\u3057\u3055<\/td><\/tr><tr><td>\u30c7\u30b8\u30bf\u30eb\u5e83\u544a<\/td><td>\u975e\u5e38\u306b\u9ad8\u3044<\/td><td>ROAS, CTR, \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/td><td>\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9<\/td><\/tr><tr><td>OOH\u5e83\u544a<\/td><td>\u4e2d<\/td><td>\u9732\u51fa\u63a8\u5b9a<\/td><td>\u9593\u63a5\u6e2c\u5b9a<\/td><\/tr><tr><td>\u822a\u7a7a\u30e1\u30c7\u30a3\u30a2<\/td><td>\u4e2d\uff5e\u9ad8<\/td><td>\u30d6\u30e9\u30f3\u30c9\u5207\u308a\u66ff\u3048<\/td><td>\u9ad8\u4fa1\u5024\u306e\u304a\u5ba2\u69d8<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\ud83d\udc49\u30b3\u30a2<br><strong>\u6e2c\u5b9a\u53ef\u80fd\u306a\u5a92\u4f53\u3067\u3042\u308c\u3070\u3042\u308b\u307b\u3069\u3001\u52b9\u7387\u6539\u5584\u304c\u3067\u304d\u308b<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-emcg\uac00-\uc0ac\uc6a9\ud558\ub294-\uad11\uace0-\ud6a8\uc728-\uce21\uc815-\uae30\uc900\uc740-\ubb34\uc5c7\uc778\uac00\">EMCG\u304c\u4f7f\u7528\u3059\u308b\u5e83\u544a\u52b9\u7387\u6e2c\u5b9a\u57fa\u6e96\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h2>\n\n\n\n<p>EMCG\u306f\u5358\u7d14\u306a\u30af\u30ea\u30c3\u30af\u3084\u9732\u51fa\u3067\u306f\u306a\u304f<br><strong>\u300c\u5b9f\u969b\u306e\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u4e2d\u5fc3\u300d\u3067\u52b9\u7387\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-emcg-\uae30\uc900-3\ub300-\ud575\uc2ec-\uc9c0\ud45c\">EMCG\u57fa\u6e963\u5927\u4e2d\u6838\u6307\u6a19<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u5b9f\u8cea\u8ee2\u63db\u7387 (Real Conversion Rate)<\/li>\n\n\n\n<li>\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff08CAC\uff09<\/li>\n\n\n\n<li>\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>EMCG\u306e\u5b9a\u7fa9<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\"\u52b9\u7387\u7684\u306a\u5e83\u544a\u3068\u306f\u3001\u77ed\u671f\u7684\u306a\u6210\u679c\u3060\u3051\u3067\u306a\u304f\u3001\u9577\u671f\u7684\u306a\u53ce\u76ca\u6027\u3092\u540c\u6642\u306b\u751f\u307f\u51fa\u3059\u5e83\u544a\"<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\uad11\uace0-\ud6a8\uc728\uc744-\ub192\uc774\ub294-\uc2e4\ubb34-\uc804\ub7b5\uc740-\ubb34\uc5c7\uc778\uac00\">\u5e83\u544a\u52b9\u7387\u3092\u9ad8\u3081\u308b\u5b9f\u8df5\u6226\u7565\u3068\u306f\uff1f<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u2460-\ubaa9\ud45c-\uae30\ubc18-kpi-\uc124\uc815\">\u76ee\u6a19\u30d9\u30fc\u30b9\u306eKPI\u8a2d\u5b9a<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5358\u7d14\u9732\u51fa \u2192 \u7981\u6b62<\/li>\n\n\n\n<li>\u5fc5\u305a\u79fb\u884c\u57fa\u6e96\u3092\u8a2d\u5b9a\u3059\u308b<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u2461-\ub9e4\uccb4\ubcc4-\uc5ed\ud560-\ubd84\ub9ac\">\u5a92\u4f53\u5225\u306e\u5f79\u5272\u5206\u62c5<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30d6\u30e9\u30f3\u30c9: \u8a8d\u77e5\u5ea6<\/li>\n\n\n\n<li>\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9: \u9077\u79fb<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u2462-\ub370\uc774\ud130-\uae30\ubc18-\ubc18\ubcf5-\uac1c\uc120\">\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306e\u53cd\u5fa9\u6539\u5584<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A\/B\u30c6\u30b9\u30c8<\/li>\n\n\n\n<li>\u6027\u80fd\u306e\u4f4e\u3044\u8981\u7d20\u3092\u6392\u9664\u3059\u308b<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u2463-\uace0\uac00\uce58-\ud0c0\uac9f-\uc9d1\uc911-\uc804\ub7b5\">\u9ad8\u4ed8\u52a0\u4fa1\u5024\u30bf\u30fc\u30b2\u30c3\u30c8\u96c6\u4e2d\u6226\u7565<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30e9\u30f3\u30c0\u30e0\u9732\u51fa\u306e\u9664\u53bb<\/li>\n\n\n\n<li>\u8cfc\u5165\u53ef\u80fd\u306a\u9867\u5ba2\u96c6\u4e2d<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\uad11\uace0-\ud6a8\uc728\uc774-\ub0ae\uc740-\uacbd\uc6b0\uc758-\uc8fc\uc694-\uc6d0\uc778\uc740-\ubb34\uc5c7\uc778\uac00\">\u5e83\u544a\u52b9\u7387\u304c\u4f4e\u3044\u5834\u5408\u306e\u4e3b\u306a\u539f\u56e0\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h2>\n\n\n\n<p>\u6b21\u306e\u3088\u3046\u306a\u5834\u5408\u3001\u52b9\u7387\u304c\u60aa\u304f\u306a\u308a\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>KPI\u306a\u3057\u306e\u5e83\u544a\u57f7\u884c<\/li>\n\n\n\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u4e0d\u660e\u78ba<\/li>\n\n\n\n<li>\u6e2c\u5b9a\u4e0d\u53ef\u80fd\u306a\u5a92\u4f53\u306e\u4f7f\u7528<\/li>\n\n\n\n<li>\u30c7\u30fc\u30bf\u5206\u6790\u306e\u6b20\u5982<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faq\">\u3088\u304f\u3042\u308b\u8cea\u554f<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-q1-\uad11\uace0-\ud6a8\uc728\uc744-\ud310\ub2e8\ud558\ub294-\uac00\uc7a5-\uc911\uc694\ud55c-\uc9c0\ud45c\ub294-\ubb34\uc5c7\uc778\uac00\">Q1.\u5e83\u544a\u52b9\u679c\u3092\u5224\u65ad\u3059\u308b\u4e0a\u3067\u6700\u3082\u91cd\u8981\u306a\u6307\u6a19\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n<p>ROAS\u304c\u6700\u3082\u91cd\u8981\u3067\u3059\u304c\u3001<br>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3068\u9867\u5ba2\u4fa1\u5024(LTV)\u3092\u4e00\u7dd2\u306b\u898b\u306a\u3044\u3068\u6b63\u78ba\u3067\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-q2-roas\uac00-\ub192\uc73c\uba74-\ubb34\uc870\uac74-\uc88b\uc740-\uad11\uace0\uc778\uac00\uc694\">Q2.ROAS\u304c\u9ad8\u3051\u308c\u3070\u826f\u3044\u5e83\u544a\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n<p>\u9055\u3044\u307e\u3059\u3002<br>\u9577\u671f\u7684\u306a\u9867\u5ba2\u4fa1\u5024(LTV)\u304c\u4f4e\u3044\u5834\u5408\u3001\u5b9f\u969b\u306e\u52b9\u7387\u306f\u4f4e\u304f\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-q3-\uad11\uace0-\ud6a8\uc728\uc740-\uc5bc\ub9c8\ub098-\ub098\uc640\uc57c-\uc88b\uc740\uac00\uc694\">Q3.\u5e83\u544a\u52b9\u7387\u306f\u3069\u306e\u304f\u3089\u3044\u51fa\u308c\u3070\u826f\u3044\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n<p>\u696d\u7a2e\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u4e00\u822c\u7684\u306b\u306f<br>ROAS 300%\u4ee5\u4e0a\u3067\u3042\u308c\u3070\u5b89\u5b9a\u3057\u305f\u30ec\u30d9\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-q4-\uc624\ud504\ub77c\uc778-\uad11\uace0\ub3c4-\ud6a8\uc728-\uce21\uc815\uc774-\uac00\ub2a5\ud55c\uac00\uc694\">Q4.\u30aa\u30d5\u30e9\u30a4\u30f3\u5e83\u544a\u3082\u52b9\u7387\u6e2c\u5b9a\u306f\u53ef\u80fd\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n<p>\u53ef\u80fd\u3067\u3059\u304c\u3001\u30c7\u30b8\u30bf\u30eb\u3088\u308a\u3082\u5236\u9650\u304c\u3042\u308a<br>\u8ffd\u8de1\u69cb\u9020\u8a2d\u8a08\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\uacb0\ub860-\uc694\uc57d\">\u7d50\u8ad6\uff08\u307e\u3068\u3081\uff09<\/h2>\n\n\n\n<p>\u5e83\u544a\u52b9\u7387\u306f\u5358\u7d14\u306a\u9732\u51fa\u3067\u306f\u306a\u304f<br><strong>\u300c\u8cbb\u7528\u5bfe\u52b9\u679c\u300d\u3067\u5224\u65ad\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<p>\u305d\u3057\u3066EMCG\u306f<br><strong>\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\uff0b\u9ad8\u4ed8\u52a0\u4fa1\u5024\u30bf\u30fc\u30b2\u30c3\u30c8\u6226\u7565\u3067\u5e83\u544a\u52b9\u7387\u3092\u6700\u5927\u5316\u3057\u307e\u3059\u3002<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>\u4e00\u884c\u5b9a\u7fa9 \u5e83\u544a\u52b9\u7387\u306f\u3001\u6295\u5165\u3055\u308c\u305f\u5e83\u544a\u8cbb\u7528\u306b\u5bfe\u3057\u3066\u3069\u308c\u3060\u3051\u9ad8\u3044\u6210\u679c(\u58f2\u4e0a\u3001\u30ea\u30fc\u30c9\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3)\u3092\u751f\u307f\u51fa\u3057\u305f\u304b\u3067\u6e2c\u5b9a\u3055\u308c\u307e\u3059\u3002\u5e83\u544a\u52b9\u7387\u6e2c\u5b9a\u304c\u91cd\u8981\u306a\u7406\u7531\u3068\u306f\uff1f\u5e83\u544a\u306f\"\u9732\u51fa\"\u3067\u306f\u306a\u304f\"\u6210\u679c\"\u304c\u57fa\u6e96\u3067\u3042\u308a\u3001\u6b63\u78ba\u306a\u6e2c\u5b9a\u306a\u3057\u306b\u5e83\u544a\u3092\u57f7\u884c\u3059\u308b\u3068\u3001\u30b3\u30b9\u30c8\u306f\u5897\u52a0\u3057\u3001\u52b9\u679c\u306f\u4e0d\u78ba\u304b\u306a\u3082\u306e\u306b\u306a\u308a\u307e\u3059\u3002\u91cd\u8981\u306a\u7406\u7531\uff1a\u5e83\u544a\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u91cd\u8981\u306a\u6307\u6a19\u306f\u4f55\u3067\u3059\u304b\uff1f\u5e83\u544a\u52b9\u7387\u306f\u4ee5\u4e0b\u306e3\u3064\u306e\u6307\u6a19\u3067\u5224\u65ad\u3057\u307e\u3059\u3002ROAS (Return On Ad Spend) \ud83d\udc49\u6700\u3082\u91cd\u8981\u306a\u6307\u6a19\u4f8b\uff1a\u89e3\u91c8 \u2461 CTR (Click Through Rate) \ud83d\udc49 \u5f79\u5272 \u2462 Conversion Rate (\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387) \ud83d\udc49 \u5f79\u5272 \u5e83\u544a\u5a92\u4f53\u5225\u52b9\u7387\u6e2c\u5b9a\u65b9\u5f0f\u6bd4\u8f03 \u30e1\u30c7\u30a3\u30a2\u30bf\u30a4\u30d7 \u6e2c\u5b9a\u53ef\u80fd\u6027 \u4e3b\u306a\u6307\u6a19\u306e\u7279\u5fb4 TV\u5e83\u544a \u4f4e\u3044 \u5230\u9054\u7387 \u5b9a\u91cf\u7684\u5206\u6790\u304c\u96e3\u3057\u3044 \u30c7\u30b8\u30bf\u30eb\u5e83\u544a \u975e\u5e38\u306b\u9ad8\u3044 ROAS\u3001CTR\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387 \u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f OOH\u5e83\u544a \u4e2d\u7a0b\u5ea6\u306e\u9732\u51fa<a 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