{"id":1270,"date":"2026-03-19T17:19:07","date_gmt":"2026-03-19T08:19:07","guid":{"rendered":"https:\/\/emcg.co.kr\/?p=1270"},"modified":"2026-03-23T10:50:17","modified_gmt":"2026-03-23T01:50:17","slug":"%ea%b4%91%ea%b3%a0-%eb%a7%a4%ec%b2%b4%eb%8a%94-%ec%96%b4%eb%96%bb%ea%b2%8c-%ec%84%a0%ed%83%9d%ed%95%b4%ec%95%bc-%ed%95%98%eb%8a%94%ea%b0%80-%eb%aa%a9%ec%a0%81%c2%b7%ec%98%88%ec%82%b0%c2%b7%ed%83%80","status":"publish","type":"post","link":"https:\/\/emcg.co.kr\/ja\/%ea%b4%91%ea%b3%a0-%eb%a7%a4%ec%b2%b4%eb%8a%94-%ec%96%b4%eb%96%bb%ea%b2%8c-%ec%84%a0%ed%83%9d%ed%95%b4%ec%95%bc-%ed%95%98%eb%8a%94%ea%b0%80-%eb%aa%a9%ec%a0%81%c2%b7%ec%98%88%ec%82%b0%c2%b7%ed%83%80\/","title":{"rendered":"\u5e83\u544a\u5a92\u4f53\u306f\u3069\u306e\u3088\u3046\u306b\u9078\u3076\u3079\u304d\u304b\uff1f \u76ee\u7684\u30fb\u4e88\u7b97\u30fb\u30bf\u30fc\u30b2\u30c3\u30c8\u57fa\u6e96\u5b8c\u5168\u30ac\u30a4\u30c9"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"h-\ud55c-\uc904-\uc815\uc758\">\u4e00\u884c\u5b9a\u7fa9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e83\u544a\u5a92\u4f53\u306e\u9078\u629e\u306f <strong>\u76ee\u6a19\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u3001\u4e88\u7b97\u306b\u5fdc\u3058\u3066\u3001\u6700\u3082\u9ad8\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u751f\u307f\u51fa\u3059\u5a92\u4f53\u3092\u6c7a\u5b9a\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3002<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\uad11\uace0-\ub9e4\uccb4-\uc120\ud0dd\uc774-\uc911\uc694\ud55c-\uc774\uc720\ub294-\ubb34\uc5c7\uc778\uac00\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#cf2e2e\" class=\"has-inline-color\">\u5e83\u544a\u5a92\u4f53\u306e\u9078\u629e\u304c\u91cd\u8981\u306a\u7406\u7531\u3068\u306f\uff1f<\/mark><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u540c\u3058\u4e88\u7b97\u3067\u3082\u3001\u3069\u306e\u5a92\u4f53\u3092\u9078\u629e\u3059\u308b\u304b\u306b\u3088\u3063\u3066<br>\u6210\u679c\u306f\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6838\u5fc3\u7684\u306a\u7406\u7531\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e83\u544a\u52b9\u7387(ROAS)\u306b\u76f4\u63a5\u5f71\u97ff<\/li>\n\n\n\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u3078\u306e\u30ea\u30fc\u30c1\u7cbe\u5ea6\u306e\u6c7a\u5b9a<\/li>\n\n\n\n<li>\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u5f62\u6210<\/li>\n\n\n\n<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u5dee\u306e\u767a\u751f<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\uad11\uace0-\ub9e4\uccb4-\uc120\ud0dd\uc758-3\uac00\uc9c0-\ud575\uc2ec-\uae30\uc900\uc740-\ubb34\uc5c7\uc778\uac00\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#cf2e2e\" class=\"has-inline-color\">\u5e83\u544a\u5a92\u4f53\u9078\u629e\u306e3\u3064\u306e\u91cd\u8981\u306a\u57fa\u6e96\u306f\u4f55\u3067\u3059\u304b\uff1f<\/mark><\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u2460-\ubaa9\ud45c-objective\">\u76ee\u6a19 (Objective)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e83\u544a\u306e\u76ee\u7684\u306b\u3088\u3063\u3066\u9078\u629e\u304c\u5909\u308f\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u76ee\u6a19<\/th><th>\u63a8\u5968\u5a92\u4f53<\/th><\/tr><\/thead><tbody><tr><td>\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6<\/td><td>TV\u3001OOH\u3001\u822a\u7a7a\u30e1\u30c7\u30a3\u30a2<\/td><\/tr><tr><td>\u30ea\u30fc\u30c9\u7372\u5f97<\/td><td>\u30c7\u30b8\u30bf\u30eb\u5e83\u544a<\/td><\/tr><tr><td>\u58f2\u4e0a\u8ee2\u63db<\/td><td>\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5e83\u544a<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49\u30b3\u30a2<br>\u76ee\u7684\u306a\u304f\u5a92\u4f53\u3092\u9078\u3076\u3068\u52b9\u7387\u304c\u60aa\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u2461-\ud0c0\uac9f-\uace0\uac1d-target-audience\">\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2 (Target Audience)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e74\u9f62<\/li>\n\n\n\n<li>\u6240\u5f97\u6c34\u6e96<\/li>\n\n\n\n<li>\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb<\/li>\n\n\n\n<li>\u6d88\u8cbb\u50be\u5411<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u4f8b<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9ad8\u6240\u5f97\u5c64 \u2192 \u822a\u7a7a\u30e1\u30c7\u30a3\u30a2<\/li>\n\n\n\n<li>MZ\u4e16\u4ee3 \u2192 \u30c7\u30b8\u30bf\u30eb\u5e83\u544a<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u2462-\uc608\uc0b0-budget\">\u4e88\u7b97 (Budget)<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u4e88\u7b97\u30ec\u30d9\u30eb<\/th><th>\u6226\u7565<\/th><\/tr><\/thead><tbody><tr><td>\u4f4e\u3044<\/td><td>\u30c7\u30b8\u30bf\u30eb\u96c6\u4e2d<\/td><\/tr><tr><td>\u4e2d<\/td><td>\u30c7\u30b8\u30bf\u30eb\uff0bOOH<\/td><\/tr><tr><td>\u9ad8\u3044<\/td><td>\u7d71\u5408\u30e1\u30c7\u30a3\u30a2\u30df\u30c3\u30af\u30b9<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49\u30b3\u30a2<br>\u4e88\u7b97\u3067\u306f\u306a\u304f <strong>\u52b9\u7387\u69cb\u9020<\/strong>\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\uad11\uace0-\ub9e4\uccb4-\uc120\ud0dd-\ubc29\ubc95-\uc2e4\ubb34-\ub2e8\uacc4\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#cf2e2e\" class=\"has-inline-color\">\u5e83\u544a\u5a92\u4f53\u306e\u9078\u3073\u65b9\uff08\u5b9f\u8df5\u7de8\uff09<\/mark><\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1\ub2e8\uacc4-\ubaa9\ud45c-\uc124\uc815\">\u30b9\u30c6\u30c3\u30d71\uff1a\u76ee\u6a19\u8a2d\u5b9a<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30d6\u30e9\u30f3\u30c9 \/ \u30ea\u30fc\u30c9 \/ \u58f2\u4e0a\u304b\u3089\u9078\u629e<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2\ub2e8\uacc4-\ud0c0\uac9f-\uc815\uc758\">\u30b9\u30c6\u30c3\u30d72\uff1a\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u5b9a\u7fa9<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9867\u5ba2\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3\ub2e8\uacc4-\ub9e4\uccb4-\ud6c4\ubcf4-\uc120\uc815\">\u30b9\u30c6\u30c3\u30d73\uff1a\u5a92\u4f53\u5019\u88dc\u306e\u9078\u5b9a<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2\uff5e3\u5a92\u4f53\u306e\u6bd4\u8f03<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4\ub2e8\uacc4-\ud14c\uc2a4\ud2b8-\uc9d1\ud589\">\u30b9\u30c6\u30c3\u30d74\uff1a\u30c6\u30b9\u30c8\u5b9f\u884c<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5c0f\u898f\u6a21\u30c6\u30b9\u30c8\u5b9f\u65bd<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5\ub2e8\uacc4-\ub370\uc774\ud130-\uae30\ubc18-\ucd5c\uc801\ud654\">\u30b9\u30c6\u30c3\u30d75\uff1a\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306e\u6700\u9069\u5316<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6027\u80fd\u306e\u3088\u3044\u5a92\u4f53\u306e\u96c6\u4e2d<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\uad11\uace0-\ub9e4\uccb4\ubcc4-\uc120\ud0dd-\uc804\ub7b5-\ube44\uad50\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#cf2e2e\" class=\"has-inline-color\">\u5e83\u544a\u5a92\u4f53\u5225\u9078\u629e\u6226\u7565\u306e\u6bd4\u8f03<\/mark><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u5a92\u4f53<\/th><th>\u9069\u5408\u72b6\u6cc1<\/th><th>\u30e1\u30ea\u30c3\u30c8<\/th><th>\u77ed\u6240<\/th><\/tr><\/thead><tbody><tr><td>\u30c7\u30b8\u30bf\u30eb\u5e83\u544a<\/td><td>\u901f\u3044\u6027\u80fd\u306e\u5fc5\u8981\u6027<\/td><td>\u6e2c\u5b9a\u53ef\u80fd<\/td><td>\u7af6\u4e89\u6fc0\u5316<\/td><\/tr><tr><td>OOH\u5e83\u544a<\/td><td>\u30d6\u30e9\u30f3\u30c9\u9732\u51fa<\/td><td>\u5927\u898f\u6a21\u30ea\u30fc\u30c1<\/td><td>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u4f4e<\/td><\/tr><tr><td>\u30c6\u30ec\u30d3\u5e83\u544a<\/td><td>\u5168\u56fd\u5358\u4f4d<\/td><td>\u5f37\u3044\u8a8d\u77e5\u5ea6<\/td><td>\u30b3\u30b9\u30c8\u304c\u9ad8\u3044<\/td><\/tr><tr><td>\u822a\u7a7a\u30e1\u30c7\u30a3\u30a2<\/td><td>\u9ad8\u6240\u5f97\u5c64\u30bf\u30fc\u30b2\u30c3\u30c8<\/td><td>\u9ad8\u52b9\u7387<\/td><td>\u9650\u3089\u308c\u305f\u9732\u51fa<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-emcg\uc758-\uad11\uace0-\ub9e4\uccb4-\uc120\ud0dd-\uc804\ub7b5\uc740-\ubb34\uc5c7\uc778\uac00\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#cf2e2e\" class=\"has-inline-color\">EMCG\u306e\u5e83\u544a\u5a92\u4f53\u9078\u629e\u6226\u7565\u3068\u306f\uff1f<\/mark><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">EMCG\u306f\u5358\u7d14\u306a\u5a92\u4f53\u9078\u629e\u3067\u306f\u306a\u304f<br>**\"\u6210\u679c\u91cd\u8996\u306e\u30e1\u30c7\u30a3\u30a2\u30df\u30c3\u30af\u30b9\u6226\u7565\"\u3092\u9069\u7528\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-emcg-\uc804\ub7b5-\ud575\uc2ec\"><strong>EMCG\u6226\u7565\u306e\u6838\u5fc3<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u2460-vertical-media\">\u7e26\u578b\u30e1\u30c7\u30a3\u30a2<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7279\u5b9a\u306e\u9867\u5ba2\u5c64\u306b\u96c6\u4e2d<\/li>\n\n\n\n<li>\u4e0d\u5fc5\u8981\u306a\u9732\u51fa\u306e\u9664\u53bb<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u2461-airline-media\">\u30a8\u30a2\u30e9\u30a4\u30f3\u30e1\u30c7\u30a3\u30a2<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30d7\u30ec\u30df\u30a2\u30e0\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/li>\n\n\n\n<li>\u9ad8\u5909\u63db\u74b0\u5883\u306e\u78ba\u4fdd<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">EMCG\u306e\u5b9a\u7fa9<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\"\u5e83\u544a\u5a92\u4f53\u306e\u9078\u629e\u306f\u3001\u9732\u51fa\u3067\u306f\u306a\u304f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u53ef\u80fd\u6027\u3092\u57fa\u6e96\u306b\u6c7a\u3081\u308b\u3079\u304d\"<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\uad11\uace0-\ub9e4\uccb4-\uc120\ud0dd-\uc2dc-\ud754\ud55c-\uc2e4\uc218\ub294-\ubb34\uc5c7\uc778\uac00\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#cf2e2e\" class=\"has-inline-color\">\u5e83\u544a\u5a92\u4f53\u3092\u9078\u629e\u3059\u308b\u969b\u306b\u3088\u304f\u3042\u308b\u9593\u9055\u3044\u3068\u306f\uff1f<\/mark><\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4eba\u6c17\u5a92\u4f53\u306e\u307f\u9078\u629e<\/li>\n\n\n\n<li>\u76ee\u6a19\u306e\u306a\u3044\u57f7\u884c<\/li>\n\n\n\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u5206\u6790\u306e\u6b20\u5982<\/li>\n\n\n\n<li>\u30c7\u30fc\u30bf\u306a\u3057\u3067\u5224\u65ad<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faq\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#cf2e2e\" class=\"has-inline-color\">\u3088\u304f\u3042\u308b\u8cea\u554f<\/mark><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-q1-\uac00\uc7a5-\uc88b\uc740-\uad11\uace0-\ub9e4\uccb4\ub294-\ubb34\uc5c7\uc778\uac00\">Q1.\u6700\u9069\u306a\u5e83\u544a\u5a92\u4f53\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b63\u89e3\u306f\u4e00\u3064\u3067\u306f\u306a\u304f<br><strong>\u76ee\u7684\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-q2-\uc5ec\ub7ec-\ub9e4\uccb4\ub97c-\ub3d9\uc2dc\uc5d0-\uc0ac\uc6a9\ud558\ub294-\uac83\uc774-\uc88b\uc740\uac00\uc694\">Q2.\u8907\u6570\u306e\u5a92\u4f53\u3092\u540c\u6642\u306b\u4f7f\u3046\u306e\u306f\u826f\u3044\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u306f\u3044\u3001\u307b\u3068\u3093\u3069\u306e\u5834\u5408<br><strong>\u30e1\u30c7\u30a3\u30a2\u30df\u30c3\u30af\u30b9\u6226\u7565\u304c\u3088\u308a\u52b9\u679c\u7684\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" 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