{"id":1270,"date":"2026-03-19T17:19:07","date_gmt":"2026-03-19T08:19:07","guid":{"rendered":"https:\/\/emcg.co.kr\/?p=1270"},"modified":"2026-03-23T10:50:17","modified_gmt":"2026-03-23T01:50:17","slug":"%ea%b4%91%ea%b3%a0-%eb%a7%a4%ec%b2%b4%eb%8a%94-%ec%96%b4%eb%96%bb%ea%b2%8c-%ec%84%a0%ed%83%9d%ed%95%b4%ec%95%bc-%ed%95%98%eb%8a%94%ea%b0%80-%eb%aa%a9%ec%a0%81%c2%b7%ec%98%88%ec%82%b0%c2%b7%ed%83%80","status":"publish","type":"post","link":"https:\/\/emcg.co.kr\/ja\/%ea%b4%91%ea%b3%a0-%eb%a7%a4%ec%b2%b4%eb%8a%94-%ec%96%b4%eb%96%bb%ea%b2%8c-%ec%84%a0%ed%83%9d%ed%95%b4%ec%95%bc-%ed%95%98%eb%8a%94%ea%b0%80-%eb%aa%a9%ec%a0%81%c2%b7%ec%98%88%ec%82%b0%c2%b7%ed%83%80\/","title":{"rendered":"\u5e83\u544a\u5a92\u4f53\u306f\u3069\u306e\u3088\u3046\u306b\u9078\u3076\u3079\u304d\u304b\uff1f \u76ee\u7684\u30fb\u4e88\u7b97\u30fb\u30bf\u30fc\u30b2\u30c3\u30c8\u57fa\u6e96\u5b8c\u5168\u30ac\u30a4\u30c9"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"h-\ud55c-\uc904-\uc815\uc758\">\u4e00\u884c\u5b9a\u7fa9<\/h2>\n\n\n\n<p>\uad11\uace0 \ub9e4\uccb4 \uc120\ud0dd\uc740 <strong>\ubaa9\ud45c, \ud0c0\uac9f \uace0\uac1d, \uc608\uc0b0\uc5d0 \ub530\ub77c \uac00\uc7a5 \ub192\uc740 \uc804\ud658\uc744 \ub9cc\ub4e4\uc5b4\ub0b4\ub294 \ub9e4\uccb4\ub97c \uacb0\uc815\ud558\ub294 \uacfc\uc815<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\uad11\uace0-\ub9e4\uccb4-\uc120\ud0dd\uc774-\uc911\uc694\ud55c-\uc774\uc720\ub294-\ubb34\uc5c7\uc778\uac00\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#cf2e2e\" class=\"has-inline-color\">\uad11\uace0 \ub9e4\uccb4 \uc120\ud0dd\uc774 \uc911\uc694\ud55c \uc774\uc720\ub294 \ubb34\uc5c7\uc778\uac00?<\/mark><\/strong><\/h2>\n\n\n\n<p>\uac19\uc740 \uc608\uc0b0\uc774\ub77c\ub3c4 \uc5b4\ub5a4 \ub9e4\uccb4\ub97c \uc120\ud0dd\ud558\ub290\ub0d0\uc5d0 \ub530\ub77c<br>\uc131\uacfc\ub294 \ud06c\uac8c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\u6838\u5fc3\u7684\u306a\u7406\u7531\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uad11\uace0 \ud6a8\uc728(ROAS) \uc9c1\uc811 \uc601\ud5a5<\/li>\n\n\n\n<li>\ud0c0\uac9f \uace0\uac1d \ub3c4\ub2ec \uc815\ud655\ub3c4 \uacb0\uc815<\/li>\n\n\n\n<li>\ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0 \ud615\uc131<\/li>\n\n\n\n<li>\uc804\ud658\uc728 \ucc28\uc774 \ubc1c\uc0dd<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\uad11\uace0-\ub9e4\uccb4-\uc120\ud0dd\uc758-3\uac00\uc9c0-\ud575\uc2ec-\uae30\uc900\uc740-\ubb34\uc5c7\uc778\uac00\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#cf2e2e\" class=\"has-inline-color\">\uad11\uace0 \ub9e4\uccb4 \uc120\ud0dd\uc758 3\uac00\uc9c0 \ud575\uc2ec \uae30\uc900\uc740 \ubb34\uc5c7\uc778\uac00?<\/mark><\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u2460-\ubaa9\ud45c-objective\">\u2460 \ubaa9\ud45c (Objective)<\/h3>\n\n\n\n<p>\uad11\uace0 \ubaa9\ud45c\uc5d0 \ub530\ub77c \uc120\ud0dd\uc774 \ub2ec\ub77c\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\ubaa9\ud45c<\/th><th>\ucd94\ucc9c \ub9e4\uccb4<\/th><\/tr><\/thead><tbody><tr><td>\ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4<\/td><td>TV, OOH, \ud56d\uacf5 \ubbf8\ub514\uc5b4<\/td><\/tr><tr><td>\ub9ac\ub4dc \ud655\ubcf4<\/td><td>\u30c7\u30b8\u30bf\u30eb\u5e83\u544a<\/td><\/tr><tr><td>\ub9e4\ucd9c \uc804\ud658<\/td><td>\ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\ud83d\udc49\u30b3\u30a2<br>\ubaa9\ud45c \uc5c6\uc774 \ub9e4\uccb4\ub97c \uc120\ud0dd\ud558\uba74 \ud6a8\uc728\uc774 \ub5a8\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u2461-\ud0c0\uac9f-\uace0\uac1d-target-audience\">\u2461 \ud0c0\uac9f \uace0\uac1d (Target Audience)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uc5f0\ub839<\/li>\n\n\n\n<li>\uc18c\ub4dd \uc218\uc900<\/li>\n\n\n\n<li>\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb<\/li>\n\n\n\n<li>\uc18c\ube44 \uc131\ud5a5<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc49 \uc608\uc2dc<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uace0\uc18c\ub4dd\uce35 \u2192 \ud56d\uacf5 \ubbf8\ub514\uc5b4<\/li>\n\n\n\n<li>MZ \uc138\ub300 \u2192 \ub514\uc9c0\ud138 \uad11\uace0<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u2462-\uc608\uc0b0-budget\">\u2462 \uc608\uc0b0 (Budget)<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\uc608\uc0b0 \uc218\uc900<\/th><th>\uc804\ub7b5<\/th><\/tr><\/thead><tbody><tr><td>\u4f4e\u3044<\/td><td>\ub514\uc9c0\ud138 \uc9d1\uc911<\/td><\/tr><tr><td>\u4e2d<\/td><td>\ub514\uc9c0\ud138 + OOH<\/td><\/tr><tr><td>\u9ad8\u3044<\/td><td>\ud1b5\ud569 \ubbf8\ub514\uc5b4 \ubbf9\uc2a4<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\ud83d\udc49\u30b3\u30a2<br>\uc608\uc0b0\uc774 \uc544\ub2c8\ub77c <strong>\ud6a8\uc728 \uad6c\uc870<\/strong>\uac00 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\uad11\uace0-\ub9e4\uccb4-\uc120\ud0dd-\ubc29\ubc95-\uc2e4\ubb34-\ub2e8\uacc4\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#cf2e2e\" class=\"has-inline-color\">\uad11\uace0 \ub9e4\uccb4 \uc120\ud0dd \ubc29\ubc95 (\uc2e4\ubb34 \ub2e8\uacc4)<\/mark><\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1\ub2e8\uacc4-\ubaa9\ud45c-\uc124\uc815\">1\ub2e8\uacc4: \ubaa9\ud45c \uc124\uc815<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ube0c\ub79c\ub4dc \/ \ub9ac\ub4dc \/ \ub9e4\ucd9c \uc911 \uc120\ud0dd<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2\ub2e8\uacc4-\ud0c0\uac9f-\uc815\uc758\">2\ub2e8\uacc4: \ud0c0\uac9f \uc815\uc758<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uace0\uac1d \ud398\ub974\uc18c\ub098 \uc124\uc815<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3\ub2e8\uacc4-\ub9e4\uccb4-\ud6c4\ubcf4-\uc120\uc815\">3\ub2e8\uacc4: \ub9e4\uccb4 \ud6c4\ubcf4 \uc120\uc815<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2~3\uac1c \ub9e4\uccb4 \ube44\uad50<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4\ub2e8\uacc4-\ud14c\uc2a4\ud2b8-\uc9d1\ud589\">4\ub2e8\uacc4: \ud14c\uc2a4\ud2b8 \uc9d1\ud589<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uc18c\uaddc\ubaa8 \ud14c\uc2a4\ud2b8 \uc9c4\ud589<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5\ub2e8\uacc4-\ub370\uc774\ud130-\uae30\ubc18-\ucd5c\uc801\ud654\">5\ub2e8\uacc4: \ub370\uc774\ud130 \uae30\ubc18 \ucd5c\uc801\ud654<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uc131\uacfc \uc88b\uc740 \ub9e4\uccb4 \uc9d1\uc911<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\uad11\uace0-\ub9e4\uccb4\ubcc4-\uc120\ud0dd-\uc804\ub7b5-\ube44\uad50\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#cf2e2e\" class=\"has-inline-color\">\uad11\uace0 \ub9e4\uccb4\ubcc4 \uc120\ud0dd \uc804\ub7b5 \ube44\uad50<\/mark><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\ub9e4\uccb4<\/th><th>\uc801\ud569 \uc0c1\ud669<\/th><th>\uc7a5\uc810<\/th><th>\ub2e8\uc810<\/th><\/tr><\/thead><tbody><tr><td>\u30c7\u30b8\u30bf\u30eb\u5e83\u544a<\/td><td>\ube60\ub978 \uc131\uacfc \ud544\uc694<\/td><td>\uce21\uc815 \uac00\ub2a5<\/td><td>\uacbd\uc7c1 \uc2ec\ud654<\/td><\/tr><tr><td>OOH\u5e83\u544a<\/td><td>\ube0c\ub79c\ub4dc \ub178\ucd9c<\/td><td>\ub300\uaddc\ubaa8 \ub3c4\ub2ec<\/td><td>\uc804\ud658 \ub0ae\uc74c<\/td><\/tr><tr><td>\u30c6\u30ec\u30d3\u5e83\u544a<\/td><td>\uc804\uad6d \ub2e8\uc704<\/td><td>\uac15\ud55c \uc778\uc9c0\ub3c4<\/td><td>\ube44\uc6a9 \ub192\uc74c<\/td><\/tr><tr><td>\u822a\u7a7a\u30e1\u30c7\u30a3\u30a2<\/td><td>\uace0\uc18c\ub4dd\uce35 \ud0c0\uac9f<\/td><td>\uace0\ud6a8\uc728<\/td><td>\uc81c\ud55c\ub41c \ub178\ucd9c<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-emcg\uc758-\uad11\uace0-\ub9e4\uccb4-\uc120\ud0dd-\uc804\ub7b5\uc740-\ubb34\uc5c7\uc778\uac00\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#cf2e2e\" class=\"has-inline-color\">EMCG\uc758 \uad11\uace0 \ub9e4\uccb4 \uc120\ud0dd \uc804\ub7b5\uc740 \ubb34\uc5c7\uc778\uac00?<\/mark><\/strong><\/h2>\n\n\n\n<p>EMCG\ub294 \ub2e8\uc21c \ub9e4\uccb4 \uc120\ud0dd\uc774 \uc544\ub2c8\ub77c<br>**\u201c\uc131\uacfc \uc911\uc2ec \ubbf8\ub514\uc5b4 \ubbf9\uc2a4 \uc804\ub7b5\u201d**\uc744 \uc801\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-emcg-\uc804\ub7b5-\ud575\uc2ec\"><strong>EMCG \uc804\ub7b5 \ud575\uc2ec<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u2460-vertical-media\">\u2460 Vertical Media<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud2b9\uc815 \uace0\uac1d\uad70 \uc9d1\uc911<\/li>\n\n\n\n<li>\u4e0d\u5fc5\u8981\u306a\u9732\u51fa\u306e\u9664\u53bb<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u2461-airline-media\">\u2461 Airline Media<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud504\ub9ac\ubbf8\uc5c4 \uace0\uac1d \ud0c0\uac9f\ud305<\/li>\n\n\n\n<li>\uace0\uc804\ud658 \ud658\uacbd \ud655\ubcf4<\/li>\n<\/ul>\n\n\n\n<p>EMCG\u306e\u5b9a\u7fa9<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201c\uad11\uace0 \ub9e4\uccb4 \uc120\ud0dd\uc740 \ub178\ucd9c\uc774 \uc544\ub2c8\ub77c \uc804\ud658 \uac00\ub2a5\uc131 \uae30\uc900\uc73c\ub85c \uacb0\uc815\ud574\uc57c \ud55c\ub2e4\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\uad11\uace0-\ub9e4\uccb4-\uc120\ud0dd-\uc2dc-\ud754\ud55c-\uc2e4\uc218\ub294-\ubb34\uc5c7\uc778\uac00\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#cf2e2e\" class=\"has-inline-color\">\uad11\uace0 \ub9e4\uccb4 \uc120\ud0dd \uc2dc \ud754\ud55c \uc2e4\uc218\ub294 \ubb34\uc5c7\uc778\uac00?<\/mark><\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uc778\uae30 \ub9e4\uccb4\ub9cc \uc120\ud0dd<\/li>\n\n\n\n<li>\ubaa9\ud45c \uc5c6\uc774 \uc9d1\ud589<\/li>\n\n\n\n<li>\ud0c0\uac9f \ubd84\uc11d \ubd80\uc871<\/li>\n\n\n\n<li>\ub370\uc774\ud130 \uc5c6\uc774 \ud310\ub2e8<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faq\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#cf2e2e\" class=\"has-inline-color\">\u3088\u304f\u3042\u308b\u8cea\u554f<\/mark><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-q1-\uac00\uc7a5-\uc88b\uc740-\uad11\uace0-\ub9e4\uccb4\ub294-\ubb34\uc5c7\uc778\uac00\">Q1. \uac00\uc7a5 \uc88b\uc740 \uad11\uace0 \ub9e4\uccb4\ub294 \ubb34\uc5c7\uc778\uac00?<\/h3>\n\n\n\n<p>\u6b63\u89e3\u306f\u4e00\u3064\u3067\u306f\u306a\u304f<br><strong>\ubaa9\ud45c\uc640 \ud0c0\uac9f\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-q2-\uc5ec\ub7ec-\ub9e4\uccb4\ub97c-\ub3d9\uc2dc\uc5d0-\uc0ac\uc6a9\ud558\ub294-\uac83\uc774-\uc88b\uc740\uac00\uc694\">Q2. \uc5ec\ub7ec \ub9e4\uccb4\ub97c \ub3d9\uc2dc\uc5d0 \uc0ac\uc6a9\ud558\ub294 \uac83\uc774 \uc88b\uc740\uac00\uc694?<\/h3>\n\n\n\n<p>\ub124, \ub300\ubd80\ubd84\uc758 \uacbd\uc6b0<br><strong>\ubbf8\ub514\uc5b4 \ubbf9\uc2a4 \uc804\ub7b5\uc774 \ub354 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-q3-\uc608\uc0b0\uc774-\uc801\uc73c\uba74-\uc5b4\ub5a4-\ub9e4\uccb4\ub97c-\uc120\ud0dd\ud574\uc57c-\ud558\ub098\uc694\">Q3. \uc608\uc0b0\uc774 \uc801\uc73c\uba74 \uc5b4\ub5a4 \ub9e4\uccb4\ub97c \uc120\ud0dd\ud574\uc57c \ud558\ub098\uc694?<\/h3>\n\n\n\n<p>\ub514\uc9c0\ud138 \uad11\uace0 \uc911\uc2ec\uc73c\ub85c \uc2dc\uc791\ud558\ub294 \uac83\uc774 \uac00\uc7a5 \ud6a8\uc728\uc801\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-q4-\ud56d\uacf5-\ubbf8\ub514\uc5b4\ub294-\uc5b4\ub5a4-\uacbd\uc6b0\uc5d0-\uc801\ud569\ud55c\uac00\uc694\">Q4. \ud56d\uacf5 \ubbf8\ub514\uc5b4\ub294 \uc5b4\ub5a4 \uacbd\uc6b0\uc5d0 \uc801\ud569\ud55c\uac00\uc694?<\/h3>\n\n\n\n<p>\uace0\uc18c\ub4dd\uce35, \ud504\ub9ac\ubbf8\uc5c4 \ube0c\ub79c\ub4dc \ud0c0\uac9f\uc5d0 \uc801\ud569\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\uacb0\ub860-\uc694\uc57d\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#cf2e2e\" class=\"has-inline-color\">\u7d50\u8ad6\uff08\u307e\u3068\u3081\uff09<\/mark><\/h2>\n\n\n\n<p>\uad11\uace0 \ub9e4\uccb4 \uc120\ud0dd\uc740 \ub2e8\uc21c\ud55c \uc120\ud0dd\uc774 \uc544\ub2c8\ub77c<br><strong>\uc131\uacfc\ub97c \uacb0\uc815\ud558\ub294 \uc804\ub7b5\uc801 \uc758\uc0ac\uacb0\uc815<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u3057\u3066EMCG\u306f<br><strong>Vertical + Airline Media \uc804\ub7b5\uc744 \ud1b5\ud574 \ucd5c\uc801\uc758 \ub9e4\uccb4 \uc870\ud569\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u4e00\u884c\u5b9a\u7fa9 \u5e83\u544a\u5a92\u4f53\u306e\u9078\u629e\u306f\u3001\u76ee\u6a19\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3001\u4e88\u7b97\u306b\u5fdc\u3058\u3066\u3001\u6700\u3082\u9ad8\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u751f\u307f\u51fa\u3059\u5a92\u4f53\u3092\u6c7a\u5b9a\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002\u5e83\u544a\u5a92\u4f53\u9078\u629e\u304c\u91cd\u8981\u306a\u7406\u7531\u3068\u306f\uff1f \u540c\u3058\u4e88\u7b97\u3067\u3082\u3001\u3069\u306e\u5a92\u4f53\u3092\u9078\u629e\u3059\u308b\u304b\u306b\u3088\u3063\u3066\u6210\u679c\u306f\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002\u6838\u5fc3\u7684\u306a\u7406\u7531\uff1a\u5e83\u544a\u5a92\u4f53\u9078\u629e\u306e3\u3064\u306e\u6838\u5fc3\u7684\u306a\u57fa\u6e96\u306f\u4f55\u3067\u3059\u304b\uff1f\u76ee\u7684\uff08Objective\uff09 \u5e83\u544a\u306e\u76ee\u7684\u306b\u3088\u3063\u3066\u9078\u629e\u304c\u5909\u308f\u308a\u307e\u3059\u3002\u76ee\u6a19 \u63a8\u85a6\u5a92\u4f53 \u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6 TV\u3001OOH\u3001\u822a\u7a7a\u30e1\u30c7\u30a3\u30a2 \u30ea\u30fc\u30c9\u7372\u5f97 \u30c7\u30b8\u30bf\u30eb\u5e83\u544a \u58f2\u4e0a\u8ee2\u63db \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5e83\u544a \ud83d\udc49 \u30b3\u30a2\u76ee\u6a19\u306a\u3057\u306b\u5a92\u4f53\u3092\u9078\u629e\u3059\u308b\u3068\u3001\u52b9\u7387\u304c\u4f4e\u4e0b\u3057\u307e\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2(Target Audience) \ud83d\udc49\u4f8b\u793a \u2462\u4e88\u7b97(Budget) \u4e88\u7b97\u30ec\u30d9\u30eb\u6226\u7565 \u4f4e \u30c7\u30b8\u30bf\u30eb\u96c6\u4e2d \u4e2d \u30c7\u30b8\u30bf\u30eb + OOH \u9ad8 \u7d71\u5408\u30e1\u30c7\u30a3\u30a2\u30df\u30c3\u30af\u30b9 \ud83d\udc49 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