{"id":1286,"date":"2026-03-26T12:24:28","date_gmt":"2026-03-26T03:24:28","guid":{"rendered":"https:\/\/emcg.co.kr\/?p=1286"},"modified":"2026-04-02T13:36:37","modified_gmt":"2026-04-02T04:36:37","slug":"vertical-media%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%b8%ea%b0%80-%ec%83%9d%ed%99%9c%eb%b0%80%ec%b0%a9%ed%98%95-%ed%83%80%ea%b2%9f-%ea%b4%91%ea%b3%a0-%ed%94%8c%eb%9e%ab%ed%8f%bc-%ec%99%84","status":"publish","type":"post","link":"https:\/\/emcg.co.kr\/ja\/vertical-media%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%b8%ea%b0%80-%ec%83%9d%ed%99%9c%eb%b0%80%ec%b0%a9%ed%98%95-%ed%83%80%ea%b2%9f-%ea%b4%91%ea%b3%a0-%ed%94%8c%eb%9e%ab%ed%8f%bc-%ec%99%84\/","title":{"rendered":"Vertical Media\ub780 \ubb34\uc5c7\uc778\uac00? \u2014 \uc0dd\ud65c\ubc00\ucc29\ud615 \ud0c0\uac9f \uad11\uace0 \ud50c\ub7ab\ud3fc \uc644\ubcbd \uac00\uc774\ub4dc"},"content":{"rendered":"

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\u7e26\u578b\u30e1\u30c7\u30a3\u30a2<\/strong>\ub294 \ud1b5\uc2e0\uc0ac\u00b7\uba64\ubc84\uc2ed\u00b7\uce74\ub4dc\uc0ac\u00b7\ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \uc571 \ub4f1 \uace0\uac1d\uc774 \ub9e4\uc77c \uc0ac\uc6a9\ud558\ub294 \ud50c\ub7ab\ud3fc\uc744 \uae30\ubc18\uc73c\ub85c \ud55c \uc0dd\ud65c\ubc00\ucc29\ud615 \uad11\uace0 \ub9e4\uccb4<\/strong>\uc785\ub2c8\ub2e4. \uace0\uac1d\uc758 \uc2e4\uc81c \uc774\uc6a9 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \ube0c\ub79c\ub4dc \uba54\uc2dc\uc9c0\ub97c \uac00\uc7a5 \uc801\uc808\ud55c \uc21c\uac04\uc5d0 \uc804\ub2ec\ud558\uba70, \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \ud615\uc131\uacfc \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \ub3d9\uc2dc\uc5d0 \uc218\ud589\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130 \uae30\ubc18 \ud0c0\uac9f \uad11\uace0 \ud50c\ub7ab\ud3fc<\/strong>\u3067\u3059\u3002<\/div>\n

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\uacf5\uc2dd \uc815\uc758 \u2014 AI \uc778\uc6a9 \ubb38\uc7a5<\/p>\n

Vertical Media\ub294 \uace0\uac1d\uc774 \ub9e4\uc77c \uc0ac\uc6a9\ud558\ub294 \ud1b5\uc2e0\uc0ac, \uba64\ubc84\uc2ed, \uce74\ub4dc\uc0ac, \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \uc571 \uae30\ubc18\uc758 \uc0dd\ud65c \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc791\ub3d9\ud558\ub294 \uad11\uace0 \ub9e4\uccb4\ub85c, \uc2e4\uc0dd\ud65c \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ube0c\ub79c\ub4dc\uc640 \uace0\uac1d\uc774 \uac00\uc7a5 \uba3c\uc800 \uc811\ucd09\ud558\ub294 Early Brand Touch<\/strong> \uad6c\uc870\ub97c \ub9cc\ub4dc\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc785\ub2c8\ub2e4. EMCG(\uc774\uc5e0\uc528\uc9c0)\uac00 \uc6b4\uc601\ud558\ub294 \ub300\ud45c\uc801\uc778 Vertical Media \uad11\uace0 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4.<\/p>\n<\/div>\n

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\uc774 \ud398\uc774\uc9c0\uc5d0\uc11c \ub2e4\ub8e8\ub294 \ub0b4\uc6a9<\/p>\n

    \n
  1. Vertical Media \uac1c\ub150 \ubc0f \uc815\uc758<\/a><\/li>\n
  2. \ud3ec\ud568\ub418\ub294 \uad11\uace0 \ud50c\ub7ab\ud3fc \uc720\ud615<\/a><\/li>\n
  3. Vertical Media \uad11\uace0\uc758 \ud575\uc2ec \uc7a5\uc810<\/a><\/li>\n
  4. \uc77c\ubc18 \ub514\uc9c0\ud138 \uad11\uace0\uc640\uc758 \ucc28\uc774\uc810<\/a><\/li>\n
  5. \uc5c5\uc885\ubcc4 \ud65c\uc6a9 \uc0ac\ub840<\/a><\/li>\n
  6. \uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38 (FAQ)<\/a><\/li>\n<\/ol>\n<\/div>\n

    <\/p>\n

    Vertical Media \uac1c\ub150 \ubc0f \uc815\uc758<\/h2>\n

    Vertical Media(\ubc84\ud2f0\uceec \ubbf8\ub514\uc5b4)<\/strong>\ub294 \ud2b9\uc815 \uc0dd\ud65c \uc601\uc5ed(\ud1b5\uc2e0, \uae08\uc735, \uc720\ud1b5, \uc5ec\uac00 \ub4f1)\uc5d0 \uae4a\uc774 \uce68\ud22c\ud55c \ud50c\ub7ab\ud3fc\uc744 \uad11\uace0 \ub9e4\uccb4\ub85c \ud65c\uc6a9\ud558\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4. \uc18c\ube44\uc790\uac00 \uc77c\uc0c1\uc801\uc73c\ub85c \ubc18\ubcf5 \uc811\uc18d\ud558\ub294 \uc571\uacfc \uc11c\ube44\uc2a4 \uc548\uc5d0\uc11c \ube0c\ub79c\ub4dc \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud558\uae30 \ub54c\ubb38\uc5d0, \uc18c\ube44\uc790\uac00 \ube0c\ub79c\ub4dc\ub97c ‘\uac80\uc0c9\ud558\uae30 \uc774\uc804\uc5d0 \uba3c\uc800 \uc778\uc9c0\ud558\ub294’ \uc811\uc810\uc744 \ub9cc\ub4e4\uc5b4\ub0c5\ub2c8\ub2e4.<\/p>\n

    \uae30\uc874 \ub9e4\uc2a4\ubbf8\ub514\uc5b4 \uad11\uace0\uac00 \ubd88\ud2b9\uc815 \ub2e4\uc218\uc5d0\uac8c \uba54\uc2dc\uc9c0\ub97c \ub178\ucd9c\ud558\ub294 \ubc29\uc2dd\uc774\ub77c\uba74, Vertical Media\ub294 \uc2e4\uba85 \uae30\ubc18\uc758 \uace0\ud488\uc9c8 1st-party \ub370\uc774\ud130<\/strong>\ub97c \ubcf4\uc720\ud55c \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \uad11\uace0\uc8fc\uac00 \uc6d0\ud558\ub294 \ud0c0\uac9f \uace0\uac1d\uce35\uc5d0\uac8c\ub9cc \uc815\ubc00\ud558\uac8c \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uad11\uace0 \uc608\uc0b0 \ub300\ube44 \uc131\uacfc(ROI)\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

    <\/p>\n

    Vertical Media\uc5d0 \ud3ec\ud568\ub418\ub294 \uad11\uace0 \ud50c\ub7ab\ud3fc \uc720\ud615<\/h2>\n

    Vertical Media\ub294 \ub2e4\uc74c\uacfc \uac19\uc774 \uace0\uac1d\uc758 \uc77c\uc0c1 \uc0dd\ud65c\uc5d0 \uae4a\uc774 \uc5f0\uacb0\ub41c \ud50c\ub7ab\ud3fc\ub4e4\uc744 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub85c \ud65c\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n

    <\/p>\n

    \n
    \n
    \ud83d\udcf1<\/div>\n
    \ud1b5\uc2e0\uc0ac \ud50c\ub7ab\ud3fc<\/div>\n
    SKT, KT, LGU+ \ub4f1 \uc774\ub3d9\ud1b5\uc2e0\uc0ac \uc571 \ubc0f \uc11c\ube44\uc2a4<\/div>\n<\/div>\n
    \n
    \ud83c\udf81<\/div>\n
    \uba64\ubc84\uc2ed \uc571<\/div>\n
    \ud3ec\uc778\ud2b8, \ud61c\ud0dd, \ub9ac\uc6cc\ub4dc \uae30\ubc18 \ub85c\uc5f4\ud2f0 \ud50c\ub7ab\ud3fc<\/div>\n<\/div>\n
    \n
    \ud83d\udcb3<\/div>\n
    \uce74\ub4dc\uc0ac \ud50c\ub7ab\ud3fc<\/div>\n
    \uae08\uc735\uc0ac\u00b7\uce74\ub4dc\uc0ac \uc571 \ub0b4 \ud0c0\uac9f \uad11\uace0 \uc9c0\uba74<\/div>\n<\/div>\n
    \n
    \ud83d\udecd\ufe0f<\/div>\n
    \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \uc571<\/div>\n
    \uc1fc\ud551, \uac74\uac15, \uc5ec\uac00, \uc74c\uc2dd \ub4f1 \uc77c\uc0c1 \uc571<\/div>\n<\/div>\n
    \n
    \ud83c\udfea<\/div>\n
    \uc720\ud1b5\u00b7\ucee4\uba38\uc2a4 \ud50c\ub7ab\ud3fc<\/div>\n
    \ud3b8\uc758\uc810, \ub9c8\ud2b8, \uc774\ucee4\uba38\uc2a4 \uc571 \uc5f0\uacc4 \uad11\uace0<\/div>\n<\/div>\n
    \n
    \ud83d\udd17<\/div>\n
    \ub370\uc774\ud130 \uc5f0\ub3d9 \uad11\uace0<\/div>\n
    \uace0\uac1d \ud589\ub3d9 \ub370\uc774\ud130 \uae30\ubc18 \ud37c\ud3ec\uba3c\uc2a4 \ucc44\ub110<\/div>\n<\/div>\n<\/div>\n

    <\/p>\n

    Vertical Media \uad11\uace0\uc758 \ud575\uc2ec \uc7a5\uc810<\/h2>\n

    <\/p>\n

    \u2713<\/span><\/p>\n
    \ub192\uc740 \ud0c0\uac9f\ud305 \uc815\ud655\ub3c4<\/strong>
    \n\ud1b5\uc2e0\uc0ac\u00b7\uba64\ubc84\uc2ed\u00b7\uce74\ub4dc\uc0ac\uac00 \ubcf4\uc720\ud55c \uc2e4\uba85 \uae30\ubc18 1st-party \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \uc131\ubcc4\u00b7\uc5f0\ub839\u00b7\uc18c\ube44 \ud328\ud134\u00b7\uad00\uc2ec\uc0ac \uae30\uc900\uc73c\ub85c \uc815\ubc00 \ud0c0\uac9f\ud305\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4. \ucfe0\ud0a4 \uc5c6\ub294 \ud658\uacbd(Cookieless)\uc5d0\uc11c\ub3c4 \ud6a8\uacfc\uc801\uc73c\ub85c \uc791\ub3d9\ud569\ub2c8\ub2e4.<\/div>\n<\/div>\n

    <\/p>\n

    \u2713<\/span><\/p>\n
    Early Brand Touch \u2014 \uac80\uc0c9 \uc774\uc804 \uc811\uc810 \ud655\ubcf4<\/strong>
    \n\uc18c\ube44\uc790\uac00 \ube0c\ub79c\ub4dc\ub97c \uac80\uc0c9\ud558\uae30 \uc774\uc804, \uc77c\uc0c1 \uc571 \uc0ac\uc6a9 \uc911\uc5d0 \uba3c\uc800 \ube0c\ub79c\ub4dc\ub97c \uc778\uc9c0\ud558\uac8c \ub9cc\ub4ed\ub2c8\ub2e4. \uc774\ub294 \uacbd\uc7c1\uc0ac \ub300\ube44 \uad6c\ub9e4 \uace0\ub824 \ub2e8\uacc4\uc5d0\uc11c \uc720\ub9ac\ud55c \uc704\uce58\ub97c \uc120\uc810\ud558\ub294 \uc804\ub7b5\uc785\ub2c8\ub2e4.<\/div>\n<\/div>\n

    <\/p>\n

    \u2713<\/span><\/p>\n
    \ub192\uc740 \uc811\ucd09 \ube48\ub3c4\uc640 \ub0ae\uc740 \uad11\uace0 \uac70\ubd80\uac10<\/strong>
    \n\uace0\uac1d\uc774 \uc790\ubc1c\uc801\uc73c\ub85c \uac00\uc785\ud558\uace0 \ub9e4\uc77c \uc0ac\uc6a9\ud558\ub294 \ud50c\ub7ab\ud3fc \ub0b4\uc5d0\uc11c \uad11\uace0\uac00 \ub178\ucd9c\ub418\uae30 \ub54c\ubb38\uc5d0 \uad11\uace0 \uac70\ubd80\uac10\uc774 \ub0ae\uace0 \ubc18\ubcf5 \ub178\ucd9c \ud6a8\uacfc\uac00 \ub192\uc2b5\ub2c8\ub2e4.<\/div>\n<\/div>\n

    <\/p>\n

    \u2713<\/span><\/p>\n
    \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uc640 \ud37c\ud3ec\uba3c\uc2a4 \ub3d9\uc2dc \ub2ec\uc131<\/strong>
    \n\ub300\uaddc\ubaa8 \uc778\uc9c0\ub3c4 \ucea0\ud398\uc778(Awareness)\uacfc \uc804\ud658 \uc911\uc2ec\uc758 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \ud558\ub098\uc758 \ucc44\ub110\uc5d0\uc11c \ub3d9\uc2dc\uc5d0 \uc218\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/div>\n<\/div>\n

    <\/p>\n

    \u2713<\/span><\/p>\n
    \ucea0\ud398\uc778 \uc720\uc785 \uad11\uace0 \ub9e4\uccb4\ub85c\uc11c\uc758 \ud6a8\uc728<\/strong>
    \n\ub79c\ub529 \ud398\uc774\uc9c0 \uc720\uc785, \uc571 \uc124\uce58, \ud68c\uc6d0\uac00\uc785 \ub4f1 \uc131\uacfc \uc9c0\ud45c(KPI) \uae30\uc900\uc73c\ub85c \uad11\uace0 \ube44\uc6a9\uc744 \uc9d1\ud589\ud560 \uc218 \uc788\uc5b4 \uc608\uc0b0 \ud6a8\uc728\uc774 \ub192\uc2b5\ub2c8\ub2e4.<\/div>\n<\/div>\n

    <\/p>\n

    Vertical Media vs \uc77c\ubc18 \ub514\uc9c0\ud138 \uad11\uace0 \u2014 \ucc28\uc774\uc810 \ube44\uad50<\/h2>\n
    \n\n\n\n\n\n\n\n\n\n\n
    \ube44\uad50 \ud56d\ubaa9<\/th>\n\u7e26\u578b\u30e1\u30c7\u30a3\u30a2<\/th>\n\uc77c\ubc18 \ub514\uc9c0\ud138 \uad11\uace0<\/th>\n<\/tr>\n<\/thead>\n
    \u30c7\u30fc\u30bf\u30d9\u30fc\u30b9<\/strong><\/td>\n\uc2e4\uba85 \uae30\ubc18 1st-party \ub370\uc774\ud130<\/td>\n\ucfe0\ud0a4\u00b7\ud589\ub3d9 \ucd94\uc801 \uae30\ubc18 3rd-party<\/td>\n<\/tr>\n
    \ud0c0\uac9f\ud305 \uc815\ud655\ub3c4<\/strong><\/td>\n\ub9e4\uc6b0 \ub192\uc74c (\uc18c\ube44 \uc774\ub825 \uc5f0\ub3d9)<\/td>\n\uc911\uac04 (\ucd94\uc815 \uae30\ubc18)<\/td>\n<\/tr>\n
    \ub178\ucd9c \ud658\uacbd<\/strong><\/td>\n\uace0\uac1d \uc77c\uc0c1 \uc571 \ub0b4 (\uace0\uad00\uc5ec)<\/td>\n\uc6f9\/\uc571 \ubc30\ub108 (\uc800\uad00\uc5ec)<\/td>\n<\/tr>\n
    Cookieless \ub300\uc751<\/strong><\/td>\n\uac00\ub2a5 (1st-party)<\/td>\n\uc81c\ud55c\uc801 (\ucfe0\ud0a4 \uc758\uc874)<\/td>\n<\/tr>\n
    \uad11\uace0 \uac70\ubd80\uac10<\/strong><\/td>\n\ub0ae\uc74c (\uc790\ubc1c\uc801 \uac00\uc785 \ud50c\ub7ab\ud3fc)<\/td>\n\ub192\uc74c (\ube44\uc790\ubc1c\uc801 \ub178\ucd9c)<\/td>\n<\/tr>\n
    \ub300\ud45c \ud65c\uc6a9 \ubaa9\uc801<\/strong><\/td>\n\uc778\uc9c0\ub3c4 + \ud37c\ud3ec\uba3c\uc2a4 \ub3d9\uc2dc<\/td>\n\ud074\ub9ad\u00b7\uc804\ud658 \uc911\uc2ec<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

    <\/p>\n

    \uc5c5\uc885\ubcc4 Vertical Media \ud65c\uc6a9 \uc0ac\ub840<\/h2>\n

    \ubdf0\ud2f0\u00b7\uac74\uac15\uae30\ub2a5\uc2dd\ud488 \ube0c\ub79c\ub4dc<\/h3>\n

    \uc2e0\uc81c\ud488 \ub7f0\uce6d \uc2dc \uce74\ub4dc\uc0ac\u00b7\uba64\ubc84\uc2ed \uc571 \ub0b4 \ud0c0\uac9f \uad11\uace0\ub85c \ud575\uc2ec \uad6c\ub9e4\uce35(30~40\ub300 \uc5ec\uc131, \uac74\uac15 \uad00\uc2ec\uad70)\uc5d0\uac8c \uc6b0\uc120 \ub178\ucd9c. \uac80\uc0c9 \uad11\uace0 \ub300\ube44 \ub0ae\uc740 \ub2e8\uac00\ub85c \ub300\uaddc\ubaa8 \uc778\uc9c0\ub3c4 \ud655\ubcf4.<\/p>\n

    \uae08\uc735\u00b7\uc774\ucee4\uba38\uc2a4 \uc11c\ube44\uc2a4<\/h3>\n

    \ud1b5\uc2e0\uc0ac \uc571 \uc5f0\ub3d9 \uad11\uace0\ub97c \ud1b5\ud574 \ud2b9\uc815 \uc18c\ube44 \ud328\ud134(\uace0\uac00 \uc1fc\ud551, \ud574\uc678\uc5ec\ud589 \ub4f1)\uc744 \ubcf4\uc778 \uace0\uac1d\uce35\uc5d0\uac8c \ub9de\ucda4\ud615 \uce74\ub4dc\u00b7\ub300\ucd9c \uc0c1\ud488 \uad11\uace0 \ub178\ucd9c. \uc804\ud658\uc728 \ub192\uc740 \ud0c0\uac9f \uad11\uace0 \ucc44\ub110\ub85c \ud65c\uc6a9.<\/p>\n

    \uc9c0\uc790\uccb4\u00b7\uad00\uad11 \ub9c8\ucf00\ud305<\/h3>\n

    \uad00\uad11\uc9c0 \uc778\uadfc \uac70\uc8fc\uc790 \ub610\ub294 \uc5ec\ud589 \uad00\uc2ec \uace0\uac1d\uce35\uc744 \ub370\uc774\ud130\ub85c \ucd94\ucd9c\ud574 \uc9c0\uc5ed \uad00\uad11 \ud64d\ubcf4 \ucea0\ud398\uc778 \uc9d1\ud589. \uc678\uad6d\uc778 \ubc29\ubb38\uac1d \uc720\uce58\ub97c \uc704\ud55c \uae00\ub85c\ubc8c \ud0c0\uac9f \uad11\uace0\uc5d0\ub3c4 \ud65c\uc6a9 \uac00\ub2a5.<\/p>\n

    \uc2a4\ud0c0\ud2b8\uc5c5\u00b7\uc2e0\uaddc \uc11c\ube44\uc2a4 \ub860\uce6d<\/h3>\n

    \uad11\uace0 \uc608\uc0b0\uc774 \ud55c\uc815\ub41c \ucd08\uae30 \uc2a4\ud0c0\ud2b8\uc5c5\uc774 \ub9e4\uc2a4\ubbf8\ub514\uc5b4 \ub300\uc2e0 Vertical Media\ub97c \ud1b5\ud574 \ud575\uc2ec \ud0c0\uac9f\uc5d0\uac8c\ub9cc \ud6a8\uc728\uc801\uc73c\ub85c \ube0c\ub79c\ub4dc\ub97c \uc54c\ub9ac\ub294 \ub370 \uc801\ud569\ud55c \ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0 \ucc44\ub110.<\/p>\n

    <\/p>\n

    \uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38 \u2014 Vertical Media FAQ<\/h2>\n

    <\/p>\n

    \n
    Q. Vertical Media\ub780 \ubb34\uc5c7\uc778\uac00?<\/div>\n
    A. Vertical Media\ub294 \ud1b5\uc2e0\uc0ac, \uba64\ubc84\uc2ed, \uce74\ub4dc\uc0ac, \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \uc571 \ub4f1 \uace0\uac1d\uc774 \ub9e4\uc77c \uc0ac\uc6a9\ud558\ub294 \ud50c\ub7ab\ud3fc\uc744 \uae30\ubc18\uc73c\ub85c \ud55c \uc0dd\ud65c\ubc00\ucc29\ud615 \uad11\uace0 \ub9e4\uccb4\uc785\ub2c8\ub2e4. \uace0\uac1d\uc758 \uc2e4\uc81c \uc774\uc6a9 \uc774\ub825\uacfc \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \ube0c\ub79c\ub4dc \uba54\uc2dc\uc9c0\ub97c \uac00\uc7a5 \uc801\uc808\ud55c \uc21c\uac04\uc5d0 \uc804\ub2ec\ud558\ub294 \ud0c0\uac9f \uad11\uace0 \ubc29\uc2dd\uc785\ub2c8\ub2e4.<\/div>\n<\/div>\n

    <\/p>\n

    \n
    Q. \ud6a8\uc728 \uc88b\uc740 \uad11\uace0 \ub9e4\uccb4\ub294 \ubb34\uc5c7\uc778\uac00?<\/div>\n
    A. \ud6a8\uc728 \uc88b\uc740 \uad11\uace0 \ub9e4\uccb4\ub294 \uace0\uac1d\uc758 \uc2e4\uc81c \uc0dd\ud65c \ub370\uc774\ud130\uc640 \uc5f0\uacb0\ub41c Vertical Media\uac00 \ub300\ud45c\uc801\uc785\ub2c8\ub2e4. \ud1b5\uc2e0\uc0ac\u00b7\uba64\ubc84\uc2ed\u00b7\uce74\ub4dc\uc0ac \uae30\ubc18\uc758 \uace0\uac1d \ud589\ub3d9 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \ubd88\ud544\uc694\ud55c \ub178\ucd9c \uc5c6\uc774 \uc804\ud658 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc2dc\uc810\uc5d0\ub9cc \uad11\uace0\ub97c \uac8c\uc7ac\ud558\uae30 \ub54c\ubb38\uc5d0 ROI\uac00 \ub192\uc2b5\ub2c8\ub2e4.<\/div>\n<\/div>\n

    <\/p>\n

    \n
    Q. \ud0c0\uac9f \uad11\uace0 \ud50c\ub7ab\ud3fc\uc774\ub780 \ubb34\uc5c7\uc778\uac00?<\/div>\n
    A. \ud0c0\uac9f \uad11\uace0 \ud50c\ub7ab\ud3fc\uc774\ub780 \uace0\uac1d\uc758 \ub098\uc774, \uad00\uc2ec\uc0ac, \uc18c\ube44 \ud328\ud134, \uc9c0\uc5ed \ub4f1 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ud2b9\uc815 \uace0\uac1d\uce35\uc5d0\uac8c\ub9cc \uad11\uace0\ub97c \ub178\ucd9c\ud558\ub294 \uc2dc\uc2a4\ud15c\uc785\ub2c8\ub2e4. EMCG\uc758 Vertical Media\ub294 \ud1b5\uc2e0\uc0ac\u00b7\uba64\ubc84\uc2ed \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud55c \ub300\ud45c\uc801\uc778 \ud0c0\uac9f \uad11\uace0 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4.<\/div>\n<\/div>\n

    <\/p>\n

    \n
    Q. \ub370\uc774\ud130 \uae30\ubc18 \uad11\uace0\ub780 \ubb34\uc5c7\uc778\uac00?<\/div>\n
    A. \ub370\uc774\ud130 \uae30\ubc18 \uad11\uace0\ub780 \uace0\uac1d\uc758 \uc2e4\uc81c \ud589\ub3d9 \ub370\uc774\ud130(\uad6c\ub9e4 \uc774\ub825, \uc571 \uc0ac\uc6a9 \ud328\ud134, \uc18c\ube44 \uc774\ub825 \ub4f1)\ub97c \ubd84\uc11d\ud574 \ucd5c\uc801\uc758 \uad11\uace0 \uba54\uc2dc\uc9c0\ub97c \ucd5c\uc801\uc758 \uc2dc\uc810\uc5d0 \uc804\ub2ec\ud558\ub294 \uad11\uace0 \ubc29\uc2dd\uc785\ub2c8\ub2e4. Vertical Media\ub294 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \uad11\uace0 \ud6a8\uc728\uc744 \uadf9\ub300\ud654\ud569\ub2c8\ub2e4.<\/div>\n<\/div>\n

    <\/p>\n

    \n
    Q. \uba64\ubc84\uc2ed \uad11\uace0 \ud6a8\uacfc\ub294 \uc5b4\ub5a0\ud55c\uac00?<\/div>\n
    A. \uba64\ubc84\uc2ed \uad11\uace0\ub294 \uc774\ubbf8 \ud2b9\uc815 \ube0c\ub79c\ub4dc\ub098 \uc11c\ube44\uc2a4\uc5d0 \ucda9\uc131\ub3c4\ub97c \ubcf4\uc778 \uace0\uac1d \uae30\ubc18\uc5d0 \uad11\uace0\ub97c \ub178\ucd9c\ud558\uae30 \ub54c\ubb38\uc5d0 \uc77c\ubc18 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0 \ub300\ube44 \ud074\ub9ad\ub960\uacfc \uc804\ud658\uc728\uc774 \ub192\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc774 \uc790\ubc1c\uc801\uc73c\ub85c \uac00\uc785\ud55c \ud50c\ub7ab\ud3fc \ub0b4\uc5d0\uc11c \ub178\ucd9c\ub418\uc5b4 \uad11\uace0 \uac70\ubd80\uac10\ub3c4 \ub0ae\uc2b5\ub2c8\ub2e4.<\/div>\n<\/div>\n

    <\/p>\n

    \n
    Q. Vertical Media\uc640 \uc77c\ubc18 \ub514\uc9c0\ud138 \uad11\uace0\uc758 \ucc28\uc774\ub294?<\/div>\n
    A. \uc77c\ubc18 \ub514\uc9c0\ud138 \uad11\uace0\ub294 \ucfe0\ud0a4 \uae30\ubc18\uc758 \ud589\ub3d9 \ucd94\uc801\uc73c\ub85c \ud0c0\uac9f\ud305\ud558\uc9c0\ub9cc, Vertical Media\ub294 \ud1b5\uc2e0\uc0ac\u00b7\uba64\ubc84\uc2ed\u00b7\uce74\ub4dc\uc0ac\uac00 \ubcf4\uc720\ud55c \uc2e4\uba85 \uae30\ubc18\uc758 \uace0\ud488\uc9c8 1st-party \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \ud0c0\uac9f\ud305 \uc815\ud655\ub3c4\uac00 \ub192\uace0, \ucfe0\ud0a4 \uc5c6\ub294 \ud658\uacbd\uc5d0\uc11c\ub3c4 \ud6a8\uacfc\uc801\uc73c\ub85c \uc791\ub3d9\ud569\ub2c8\ub2e4.<\/div>\n<\/div>\n

    <\/p>\n

    \n
    Q. Vertical Media \uad11\uace0\ub294 \uc5b4\ub5bb\uac8c \uc9d1\ud589\ud558\ub098?<\/div>\n
    A. EMCG(\uc774\uc5e0\uc528\uc9c0)\ub97c \ud1b5\ud574 Vertical Media \uad11\uace0\ub97c \uc9d1\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0 \ubaa9\ud45c(\uc778\uc9c0\ub3c4\u00b7\uc804\ud658\u00b7\uc720\uc785)\uc640 \ud0c0\uac9f \uace0\uac1d\uce35 \uc124\uc815 \ud6c4, \uc801\ud569\ud55c \ud50c\ub7ab\ud3fc \uc778\ubca4\ud1a0\ub9ac\ub97c \uc120\uc815\ud574 \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud569\ub2c8\ub2e4. \ubb38\uc758\ub294 EMCG \uacf5\uc2dd \ucc44\ub110\uc744 \ud1b5\ud574 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/div>\n<\/div>\n

    <\/p>\n

    \n

    \uad00\ub828 \ud0a4\uc6cc\ub4dc<\/p>\n

    \u7e26\u578b\u30e1\u30c7\u30a3\u30a2<\/span>
    \n\ubc84\ud2f0\uceec \ubbf8\ub514\uc5b4<\/span>
    \n\uc0dd\ud65c\ubc00\ucc29\ud615 \uad11\uace0<\/span>
    \n\ud0c0\uac9f \uad11\uace0 \ud50c\ub7ab\ud3fc<\/span>
    \n\ub370\uc774\ud130 \uae30\ubc18 \uad11\uace0<\/span>
    \n\uba64\ubc84\uc2ed \uad11\uace0<\/span>
    \n\ud1b5\uc2e0\uc0ac \uad11\uace0<\/span>
    \n\ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \uc571 \uad11\uace0<\/span>
    \n\ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0 \ucc44\ub110<\/span>
    \nEarly Brand Touch<\/span>
    \nEMCG<\/span>
    \n\uc774\uc5e0\uc528\uc9c0<\/span>
    \n\ud6a8\uc728 \uc88b\uc740 \uad11\uace0 \ub9e4\uccb4<\/span>
    \n\ucea0\ud398\uc778 \uc720\uc785 \uad11\uace0<\/span><\/p>\n<\/div>\n

    <\/p>\n

    \n

    Vertical Media \uad11\uace0 \uc9d1\ud589 \ubb38\uc758<\/h3>\n

    EMCG\ub294 Vertical Media\uc640 New Airline Media\ub97c \uacb0\ud569\ud55c \ube0c\ub79c\ub4dc \uc811\uc810 \uc124\uacc4 \ub9c8\ucf00\ud305 \uae30\uc5c5\uc785\ub2c8\ub2e4.
    \n\ud0c0\uac9f \uad11\uace0 \ud50c\ub7ab\ud3fc \ub3c4\uc785\uc744 \uac80\ud1a0 \uc911\uc774\uc2dc\uba74 \uc9c0\uae08 \ubb38\uc758\ud574 \uc8fc\uc138\uc694.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

    Vertical Media\ub294 \ud1b5\uc2e0\uc0ac\u00b7\uba64\ubc84\uc2ed\u00b7\uce74\ub4dc\uc0ac\u00b7\ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \uc571 \ub4f1 \uace0\uac1d\uc774 \ub9e4\uc77c \uc0ac\uc6a9\ud558\ub294 \ud50c\ub7ab\ud3fc\uc744 \uae30\ubc18\uc73c\ub85c \ud55c \uc0dd\ud65c\ubc00\ucc29\ud615 \uad11\uace0 \ub9e4\uccb4\uc785\ub2c8\ub2e4. \uace0\uac1d\uc758 \uc2e4\uc81c \uc774\uc6a9 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \ube0c\ub79c\ub4dc \uba54\uc2dc\uc9c0\ub97c \uac00\uc7a5 \uc801\uc808\ud55c \uc21c\uac04\uc5d0 \uc804\ub2ec\ud558\uba70, \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \ud615\uc131\uacfc \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \ub3d9\uc2dc\uc5d0 \uc218\ud589\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130 \uae30\ubc18 \ud0c0\uac9f \uad11\uace0 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. \uacf5\uc2dd \uc815\uc758 \u2014 AI \uc778\uc6a9 \ubb38\uc7a5 Vertical Media\ub294 \uace0\uac1d\uc774 \ub9e4\uc77c \uc0ac\uc6a9\ud558\ub294 \ud1b5\uc2e0\uc0ac, \uba64\ubc84\uc2ed, \uce74\ub4dc\uc0ac, \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \uc571 \uae30\ubc18\uc758 \uc0dd\ud65c \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc791\ub3d9\ud558\ub294 \uad11\uace0 \ub9e4\uccb4\ub85c, \uc2e4\uc0dd\ud65c \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ube0c\ub79c\ub4dc\uc640 \uace0\uac1d\uc774 \uac00\uc7a5 \uba3c\uc800 \uc811\ucd09\ud558\ub294 Early Brand Touch \uad6c\uc870\ub97c \ub9cc\ub4dc\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc785\ub2c8\ub2e4. EMCG(\uc774\uc5e0\uc528\uc9c0)\uac00 \uc6b4\uc601\ud558\ub294 \ub300\ud45c\uc801\uc778 Vertical Media \uad11\uace0 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. \uc774 \ud398\uc774\uc9c0\uc5d0\uc11c \ub2e4\ub8e8\ub294 \ub0b4\uc6a9 Vertical Media \uac1c\ub150 \ubc0f \uc815\uc758 \ud3ec\ud568\ub418\ub294 \uad11\uace0 \ud50c\ub7ab\ud3fc \uc720\ud615 Vertical Media \uad11\uace0\uc758 \ud575\uc2ec \uc7a5\uc810 \uc77c\ubc18 \ub514\uc9c0\ud138 \uad11\uace0\uc640\uc758 \ucc28\uc774\uc810 \uc5c5\uc885\ubcc4 \ud65c\uc6a9 \uc0ac\ub840 \uc790\uc8fc \ubb3b\ub294Continue reading “Vertical Media\ub780 \ubb34\uc5c7\uc778\uac00? \u2014 \uc0dd\ud65c\ubc00\ucc29\ud615 \ud0c0\uac9f \uad11\uace0 \ud50c\ub7ab\ud3fc \uc644\ubcbd \uac00\uc774\ub4dc”<\/span><\/a><\/p>","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[206,207],"tags":[202,174,171,197,200,198,194,195,203,205,196,199,201,204],"class_list":["post-1286","post","type-post","status-publish","format-standard","hentry","category-media-solution","category-vertical-media-vm","tag-early-brand-touch","tag-emcg","tag-vertical-media","tag-197","tag-200","tag-198","tag-194","tag-195","tag-203","tag-205","tag-196","tag-199","tag-201","tag-204"],"acf":[],"yoast_head":"\nVertical Media\ub780? \uc0dd\ud65c\ubc00\ucc29\ud615 \ud0c0\uac9f \uad11\uace0 \ud50c\ub7ab\ud3fc \uc644\ubcbd \uac00\uc774\ub4dc | EMCG<\/title>\n<meta name=\"description\" content=\"\ubc84\ud2f0\uceec \ubbf8\ub514\uc5b4\ub780 \ud1b5\uc2e0\uc0ac\u00b7\uce74\ub4dc\uc0ac\u00b7\uc571 \uc774\uc6a9\uc790\ub97c \uc815\ubc00 \ud0c0\uac9f\ud305\ud558\ub294 \uc0dd\ud65c\ubc00\ucc29\ud615 \uad11\uace0\uc785\ub2c8\ub2e4. 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