{"id":1292,"date":"2026-04-02T17:26:51","date_gmt":"2026-04-02T08:26:51","guid":{"rendered":"https:\/\/emcg.co.kr\/?p=1292"},"modified":"2026-04-02T17:26:55","modified_gmt":"2026-04-02T08:26:55","slug":"efficient-ad-media","status":"publish","type":"post","link":"https:\/\/emcg.co.kr\/ja\/efficient-ad-media\/","title":{"rendered":"\u52b9\u7387\u7684\u306a\u5e83\u544a\u5a92\u4f53\u306e\u304a\u3059\u3059\u3081"},"content":{"rendered":"

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\u5e83\u544a\u5a92\u4f53\u30ac\u30a4\u30c9<\/span>
\n\u7b2c2\u7de8 - \u52b9\u7387\u7684\u306a\u5e83\u544a\u5a92\u4f53\u306e\u9078\u629e\u57fa\u6e96<\/span><\/div>\n

<\/p>\n

\u52b9\u7387\u306e\u826f\u3044\u5e83\u544a\u5a92\u4f53<\/strong>\u306f\u3001\u5358\u7d14\u306b\u9732\u51fa\u6570\u304c\u591a\u3044\u5a92\u4f53\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002 \u5e83\u544a\u4e3b\u304c\u5e0c\u671b\u3059\u308b \u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u7684\u78ba\u306b\u30ea\u30fc\u30c1\u3057\u307e\u3059\u3002<\/strong>\u3059\u308b\u5a92\u4f53\u304c\u672c\u5f53\u306b\u52b9\u7387\u306e\u826f\u3044\u5e83\u544a\u5a92\u4f53\u3067\u3059\u3002 \u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u5e83\u544a\u5a92\u4f53\u306e\u9078\u629e\u57fa\u6e96\u3001\u30bf\u30a4\u30d7\u5225\u6bd4\u8f03\u3001\u305d\u3057\u3066\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3042\u308b \u7e26\u578b\u30e1\u30c7\u30a3\u30a2<\/strong>\u3092\u901a\u3058\u3066\u52b9\u7387\u3092\u6700\u5927\u5316\u3059\u308b\u65b9\u6cd5\u3092\u307e\u3068\u3081\u307e\u3059\u3002<\/div>\n

<\/p>\n

\n

\u3053\u306e\u8a18\u4e8b\u3067\u6271\u3046\u5185\u5bb9<\/p>\n

    \n
  1. \u52b9\u7387\u306e\u826f\u3044\u5e83\u544a\u5a92\u4f53\u306e3\u3064\u306e\u9078\u629e\u57fa\u6e96<\/a><\/li>\n
  2. \u5e83\u544a\u5a92\u4f53\u30bf\u30a4\u30d7\u5225\u52b9\u7387\u6bd4\u8f03<\/a><\/li>\n
  3. \u30bf\u30fc\u30b2\u30c3\u30c8\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u306f - \u306a\u305c\u91cd\u8981\u306a\u306e\u304b\uff1f<\/a><\/li>\n
  4. \u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u5e83\u544a\u3067ROI\u3092\u9ad8\u3081\u308b\u65b9\u6cd5<\/a><\/li>\n
  5. Vertical Media - \u52b9\u7387\u7684\u306a\u5e83\u544a\u5a92\u4f53\u306e\u5b9f\u4f8b<\/a><\/li>\n
  6. \u3088\u304f\u3042\u308b\u8cea\u554f\uff08FAQ\uff09<\/a><\/li>\n<\/ol>\n<\/div>\n

    <\/p>\n

    \u52b9\u7387\u306e\u826f\u3044\u5e83\u544a\u5a92\u4f53\u306e3\u3064\u306e\u9078\u629e\u57fa\u6e96<\/h2>\n

    \u5e83\u544a\u4e88\u7b97\u3092\u52b9\u7387\u7684\u306b\u904b\u7528\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5358\u306b\u300c\u9732\u51fa\u304c\u591a\u3044\u300d\u300c\u5b89\u3044\u300d\u3068\u3044\u3046\u57fa\u6e96\u3060\u3051\u3067\u5a92\u4f53\u3092\u9078\u3076\u3079\u304d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u672c\u5f53\u306e\u52b9\u7387\u306f\u6b21\u306e3\u3064\u306e\u57fa\u6e96\u3067\u5224\u65ad\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

    <\/p>\n

    \n
    \n
    \ud83c\udfaf \ud83c\udfaf \ud83c\udfaf \ud83c\udfaf<\/div>\n
    \u30bf\u30fc\u30b2\u30c3\u30c8\u7cbe\u5ea6<\/div>\n
    \u5e83\u544a\u304c\u5b9f\u969b\u306b\u8cfc\u5165\u306e\u53ef\u80fd\u6027\u306e\u3042\u308b\u9867\u5ba2\u306b\u5c4a\u3044\u3066\u3044\u308b\u306e\u304b\uff1f \u4e0d\u7279\u5b9a\u591a\u6570\u306e\u9732\u51fa\u306f\u4e88\u7b97\u306e\u7121\u99c4\u3067\u3059\u3002<\/div>\n<\/div>\n
    \n
    \ud83d\udcca \ud83d\udcca \ud83d\udcca \ud83d\udcca<\/div>\n
    \u9732\u51fa\u306e\u6587\u8108<\/div>\n
    \u6d88\u8cbb\u8005\u304c\u5e83\u544a\u3092\u53d7\u3051\u5165\u308c\u308b\u5fc3\u7406\u72b6\u614b\u3068\u6587\u8108\u304c\u5408\u3063\u3066\u3044\u308b\u304b\uff1f \u95a2\u4e0e\u5ea6\u306e\u9ad8\u3044\u74b0\u5883\u3067\u3042\u308c\u3070\u3042\u308b\u307b\u3069\u3001\u5e83\u544a\u52b9\u679c\u306f\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/div>\n<\/div>\n
    \n
    \ud83d\udcb0\ud83d\udcb0\u3002<\/div>\n
    \u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9<\/div>\n
    \u57f7\u884c\u30b3\u30b9\u30c8\u306b\u5bfe\u3057\u3066\u5b9f\u969b\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08\u8cfc\u5165\u30fb\u52a0\u5165\u30fb\u6d41\u5165\uff09\u304c\u767a\u751f\u3057\u3066\u3044\u308b\u304b\uff1f CPM\u304c\u4f4e\u304f\u3066\u3082\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u306a\u3051\u308c\u3070\u975e\u52b9\u7387\u3067\u3059\u3002<\/div>\n<\/div>\n<\/div>\n

    \u3053\u306e3\u3064\u306e\u57fa\u6e96\u3092\u3059\u3079\u3066\u6e80\u305f\u3059\u5a92\u4f53\u304c\u771f\u306e \u52b9\u7387\u306e\u826f\u3044\u5e83\u544a\u5a92\u4f53<\/strong>\u3067\u3059\u3002\u4ee5\u4e0b\u3001\u4e3b\u306a\u5e83\u544a\u5a92\u4f53\u306e\u7a2e\u985e\u5225\u306b\u3053\u306e\u57fa\u6e96\u3092\u9069\u7528\u3057\u3066\u6bd4\u8f03\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n

    <\/p>\n

    \u5e83\u544a\u5a92\u4f53\u30bf\u30a4\u30d7\u5225\u52b9\u7387\u6bd4\u8f03<\/h2>\n

    \u73fe\u5728\u3001\u4e3b\u306a\u5e83\u544a\u5a92\u4f53\u306e\u7a2e\u985e\u3092\u52b9\u7387\u306e\u89b3\u70b9\u304b\u3089\u6bd4\u8f03\u3059\u308b\u3068\u6b21\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

    \n\n\n\n\n\n\n\n\n\n
    \u5e83\u544a\u5a92\u4f53\u306e\u7a2e\u985e<\/th>\n\u30bf\u30fc\u30b2\u30c3\u30c8\u7cbe\u5ea6<\/th>\n\u9732\u51fa\u306e\u6587\u8108<\/th>\nROI<\/th>\n\u7279\u5fb4<\/th>\n<\/tr>\n<\/thead>\n
    \u30d0\u30fc\u30c6\u30a3\u30ab\u30eb\u30e1\u30c7\u30a3\u30a2(VM)<\/td>\n\u2b50\u2b50\u2b50\u2b50\u2b50<\/td>\n\u2b50\u2b50\u2b50\u2b50\u2b50<\/td>\n\u2b50\u2b50\u2b50\u2b50\u2b50<\/td>\n1st-party\u30c7\u30fc\u30bf\u3001\u751f\u6d3b\u6587\u8108\u306e\u9732\u51fa<\/td>\n<\/tr>\n
    \u691c\u7d22\u5e83\u544a\uff08SEM\uff09<\/td>\n\u2b50\u2b50\u2b50\u2b50<\/td>\n\u2b50\u2b50\u2b50\u2b50<\/td>\n\u2b50\u2b50\u2b50\u2b50\u2b50<\/td>\n\u8cfc\u5165\u610f\u5411\u304c\u3042\u308b\u6642\u70b9\u3001\u7af6\u4e89\u5165\u672d\u30b3\u30b9\u30c8\u304c\u9ad8\u3044\u3002<\/td>\n<\/tr>\n
    SNS\u5e83\u544a<\/td>\n\u2b50\u2b50\u2b50\u2b50\u2b50<\/td>\n\u2b50\u2b50\u2b50\u2b50\u2b50<\/td>\n\u2b50\u2b50\u2b50\u2b50\u2b50<\/td>\n\u30a4\u30f3\u30bf\u30ec\u30b9\u30c8\u30d9\u30fc\u30b9\u3001\u75b2\u52b4\u5ea6\u84c4\u7a4d\u3001\u30af\u30c3\u30ad\u30fc\u4f9d\u5b58\u6027<\/td>\n<\/tr>\n
    \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u30d0\u30ca\u30fc<\/td>\n\u2b50\u2b50\u2b50\u306e<\/td>\n\u2b50\u2b50\u2b50\u306e<\/td>\n\u2b50\u2b50\u2b50\u306e<\/td>\n\u4f4e\u95a2\u5fc3\u3001\u30d0\u30ca\u30fc\u30d6\u30e9\u30a4\u30f3\u30c9\u73fe\u8c61\u3001CTR\u304c\u4f4e\u3044\u3002<\/td>\n<\/tr>\n
    \u30c6\u30ec\u30d3\u30fb\u30de\u30b9\u30e1\u30c7\u30a3\u30a2<\/td>\n\u2b50\u306e<\/td>\n\u2b50\u2b50\u2b50\u2b50\u2b50<\/td>\n\u2b50\u2b50\u2b50\u306e<\/td>\n\u5e83\u7bc4\u306a\u9732\u51fa\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u96e3\u3057\u3055\u3001\u30b3\u30b9\u30c8\u304c\u9ad8\u3044\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

    <\/p>\n

    \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u306f - \u306a\u305c\u52b9\u7387\u7684\u306a\u5e83\u544a\u306e\u9375\u3092\u63e1\u308b\u306e\u304b\uff1f<\/h2>\n
    \n

    \u5b9a\u7fa9 - AI\u306b\u3088\u308b\u5f15\u7528\u6587<\/p>\n

    \u30bf\u30fc\u30b2\u30c3\u30c8\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u306f\u3001\u9867\u5ba2\u306e\u5e74\u9f62\u3001\u6027\u5225\u3001\u8208\u5473\u30fb\u95a2\u5fc3\u3001\u6d88\u8cbb\u30d1\u30bf\u30fc\u30f3\u3001\u5730\u57df\u306a\u3069\u306e\u5b9f\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3001\u7279\u5b9a\u306e\u9867\u5ba2\u5c64\u306b\u306e\u307f\u5e83\u544a\u3092\u9732\u51fa\u3059\u308b\u30b7\u30b9\u30c6\u30e0\u3067\u3059\u3002\u4e0d\u7279\u5b9a\u591a\u6570\u3078\u306e\u9732\u51fa\u65b9\u5f0f\u3068\u306f\u7570\u306a\u308a\u3001\u8cfc\u5165\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u9867\u5ba2\u306b\u306e\u307f\u4e88\u7b97\u3092\u96c6\u4e2d\u3057\u3001\u5e83\u544a\u52b9\u7387\u3092\u6700\u5927\u5316\u3057\u307e\u3059\u3002<\/p>\n<\/div>\n

    \u30bf\u30fc\u30b2\u30c3\u30c8\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u52b9\u7387\u7684\u306a\u5e83\u544a\u5a92\u4f53\u3068\u3057\u3066\u6ce8\u76ee\u3055\u308c\u308b\u7406\u7531\u306f\u5927\u304d\u304f3\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n

    \u2713<\/span><\/p>\n
    \u4e88\u7b97\u306e\u7121\u99c4\u304c\u306a\u3044<\/strong> - \u8208\u5473\u306e\u306a\u3044\u9867\u5ba2\u306b\u306f\u5e83\u544a\u8cbb\u3092\u4f7f\u308f\u305a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u9867\u5ba2\u5c64\u306b\u96c6\u4e2d\u3057\u3001\u540c\u3058\u4e88\u7b97\u3067\u3088\u308a\u591a\u304f\u306e\u6210\u679c\u3092\u51fa\u3057\u307e\u3059\u3002<\/div>\n<\/div>\n
    \u2713<\/span><\/p>\n
    \u5e83\u544a\u75b2\u52b4\u306e\u8efd\u6e1b<\/strong> - \u95a2\u9023\u6027\u306e\u9ad8\u3044\u5e83\u544a\u306f\u3001\u6d88\u8cbb\u8005\u304c\u5e83\u544a\u3068\u611f\u3058\u305a\u3001\u81ea\u5206\u306b\u5fc5\u8981\u306a\u60c5\u5831\u3068\u3057\u3066\u53d7\u3051\u53d6\u308b\u305f\u3081\u3001\u62d2\u5426\u611f\u304c\u4f4e\u304f\u3001\u30af\u30ea\u30c3\u30af\u7387\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/div>\n<\/div>\n
    \u2713<\/span><\/p>\n
    \u6e2c\u5b9a\u3068\u6700\u9069\u5316\u304c\u53ef\u80fd<\/strong> - \u30bf\u30fc\u30b2\u30c3\u30c8\u3054\u3068\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6e2c\u5b9a\u3057\u3001\u52b9\u7387\u306e\u9ad8\u3044\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u4e88\u7b97\u3092\u96c6\u4e2d\u3055\u305b\u308b\u7d99\u7d9a\u7684\u306a\u6700\u9069\u5316\u304c\u53ef\u80fd\u3067\u3059\u3002<\/div>\n<\/div>\n

    <\/p>\n

    \u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u5e83\u544a\u3067ROI\u3092\u9ad8\u3081\u308b\u65b9\u6cd5<\/h2>\n

    \u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u5e83\u544a(Data-driven Advertising)<\/strong>\u306f\u3001\u9867\u5ba2\u306e\u5b9f\u969b\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u5e83\u544a\u30e1\u30c3\u30bb\u30fc\u30b8\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3001\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u6700\u9069\u5316\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002\u63a8\u5b9a\u3084\u76f4\u611f\u3067\u306f\u306a\u304f\u3001\u5b9f\u969b\u306e\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u304c\u5e83\u544a\u57f7\u884c\u306e\u57fa\u6e96\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n

    \u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u5e83\u544a\u306e\u6838\u5fc3 - 1st-party vs 3rd-party data<\/h3>\n

    \u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u5e83\u544a\u3067\u6700\u3082\u91cd\u8981\u306a\u306e\u306f\u30c7\u30fc\u30bf\u306e\u54c1\u8cea\u3067\u3059\u3002\u30af\u30c3\u30ad\u30fc\u30d9\u30fc\u30b9\u306e3rd-party\u30c7\u30fc\u30bf\u306f\u3001\u898f\u5236\u306e\u5f37\u5316\uff08\u30af\u30c3\u30ad\u30fc\u30ec\u30b9\u74b0\u5883\uff09\u3067\u6d3b\u7528\u304c\u96e3\u3057\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3001\u901a\u4fe1\u4f1a\u793e\u30fb\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u30fb\u30ab\u30fc\u30c9\u4f1a\u793e\u306a\u3069\u304c\u76f4\u63a5\u4fdd\u6709\u3057\u3066\u3044\u308b 1st-party\u5b9f\u540d\u30d9\u30fc\u30b9\u306e\u30c7\u30fc\u30bf<\/strong>\u306f\u7cbe\u5ea6\u304c\u9ad8\u304f\u3001\u898f\u5236\u306e\u5f71\u97ff\u3092\u53d7\u3051\u307e\u305b\u3093\u3002<\/p>\n

    <\/p>\n

    \n
    \n
    3rd-party\u30c7\u30fc\u30bf\uff08\u65e7\u5f0f\uff09<\/div>\n
    \u30af\u30c3\u30ad\u30fc\u30d9\u30fc\u30b9\u306e\u884c\u52d5\u8ffd\u8de1
    \n\u30af\u30c3\u30ad\u30fc\u30ec\u30b9\u5316\u3067\u6d88\u6ec5\u4e2d
    \n\u7cbe\u5ea6\u304c\u4f4e\u3044\uff08\u63a8\u5b9a\u30d9\u30fc\u30b9\uff09
    \n\u898f\u5236\u30ea\u30b9\u30af\u304c\u9ad8\u3044<\/div>\n<\/div>\n
    \n
    1st-party\u30c7\u30fc\u30bf\uff08\u30b3\u30a2\uff09<\/div>\n
    \u5b9f\u540d\u30d9\u30fc\u30b9\u306e\u6d88\u8cbb\u30fb\u884c\u52d5\u5c65\u6b74
    \nCookie\u306a\u3057\u3067\u3082\u5b8c\u5168\u52d5\u4f5c
    \n\u7cbe\u5ea6\u304c\u975e\u5e38\u306b\u9ad8\u3044
    \n\u901a\u4fe1\u4f1a\u793e\u30fb\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u30fb\u30ab\u30fc\u30c9\u4f1a\u793e\u4fdd\u6709<\/div>\n<\/div>\n<\/div>\n

    EMCG\u306e \u7e26\u578b\u30e1\u30c7\u30a3\u30a2(VM)<\/strong>\u306f\u3001\u901a\u4fe1\u4f1a\u793e\u30fb\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u30fb\u30ab\u30fc\u30c9\u4f1a\u793e\u304c\u4fdd\u6709\u3059\u308b\u9ad8\u54c1\u8cea\u306e1st-party\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u904b\u55b6\u3055\u308c\u3066\u3044\u308b\u4ee3\u8868\u7684\u306a\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<\/p>\n

    <\/p>\n

    Vertical Media - \u52b9\u7387\u7684\u306a\u5e83\u544a\u5a92\u4f53\u306e\u5b9f\u969b\u7684\u306a\u5177\u73fe\u5316<\/h2>\n

    <\/p>\n

    \n
    \n
    \n

    EMCG\u306e\u4e2d\u5fc3\u5a92\u4f53<\/p>\n

    Vertical Media(\u30d0\u30fc\u30c6\u30a3\u30ab\u30eb\u30e1\u30c7\u30a3\u30a2)<\/p>\n

    \u901a\u4fe1\u4f1a\u793e\u30fb\u4f1a\u54e1\u5236\u30fb\u30ab\u30fc\u30c9\u4f1a\u793e\u30fb\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u30a2\u30d7\u30ea\u30d9\u30fc\u30b9\u306e\u751f\u6d3b\u5bc6\u7740\u578b\u30bf\u30fc\u30b2\u30c3\u30c8\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3002\u9867\u5ba2\u304c\u6bce\u65e5\u4f7f\u7528\u3059\u308b\u30a2\u30d7\u30ea\u3067\u3001\u5b9f\u540d\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u30d6\u30e9\u30f3\u30c9\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f1d\u3048\u307e\u3059\u3002<\/p>\n

    Vertical Media\u8a73\u7d30\u30ac\u30a4\u30c9\u3092\u898b\u308b \u2192 \u2192 Vertical Media<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n

    Vertical Media\u304c\u52b9\u7387\u7684\u306a\u5e83\u544a\u5a92\u4f53\u3067\u3042\u308b\u7406\u7531<\/h3>\n
    \u2713<\/span><\/p>\n
    \u6d88\u8cbb\u5c65\u6b74\u306b\u57fa\u3065\u304f\u7cbe\u5bc6\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/strong> - \u30ab\u30fc\u30c9\u5229\u7528\u30d1\u30bf\u30fc\u30f3\u3001\u30a2\u30d7\u30ea\u5229\u7528\u5c65\u6b74\u306a\u3069\u3001\u5b9f\u969b\u306e\u6d88\u8cbb\u30c7\u30fc\u30bf\u3067\u8cfc\u5165\u306e\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u306e\u307f\u5e83\u544a\u3092\u8868\u793a\u3057\u307e\u3059\u3002<\/div>\n<\/div>\n
    \u2713<\/span><\/p>\n
    \u9ad8\u95a2\u4e0e\u74b0\u5883\u3078\u306e\u66b4\u9732<\/strong> - \u6d88\u8cbb\u8005\u304c\u3059\u3067\u306b\u6163\u308c\u89aa\u3057\u3093\u3067\u3044\u308b\u30a2\u30d7\u30ea\u5185\u3067\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u308b\u305f\u3081\u3001\u5e83\u544a\u306e\u62d2\u5426\u611f\u304c\u4f4e\u304f\u3001\u6ede\u7559\u6642\u9593\u304c\u9577\u3044\u3067\u3059\u3002<\/div>\n<\/div>\n
    \u2713<\/span><\/p>\n
    Early Brand Touch\u69cb\u9020<\/strong> - \u6d88\u8cbb\u8005\u304c\u691c\u7d22\u3059\u308b\u524d\u306b\u30d6\u30e9\u30f3\u30c9\u3092\u5148\u306b\u8a8d\u77e5\u3055\u305b\u3001\u305d\u306e\u5f8c\u306e\u691c\u7d22\u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6bb5\u968e\u3067\u6709\u5229\u306a\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u5148\u53d6\u308a\u3057\u307e\u3059\u3002<\/div>\n<\/div>\n
    \u2713<\/span><\/p>\n
    Cookieless\u5b8c\u5168\u5bfe\u5fdc<\/strong> - \u901a\u4fe1\u4f1a\u793e\u30fb\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u306e1st-party\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u3001Cookie\u3092\u4f7f\u308f\u305a\u306b\u7cbe\u5bc6\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u3067\u3059\u3002<\/div>\n<\/div>\n

    \u696d\u7a2e\u5225Vertical Media\u52b9\u7387\u6d3b\u7528\u4e8b\u4f8b<\/h3>\n

    \u7f8e\u5bb9\u30fb\u5065\u5eb7\u6a5f\u80fd\u98df\u54c1\uff1a<\/strong> \u30ab\u30fc\u30c9\u4f1a\u793e\u30fb\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u30a2\u30d7\u30ea\u5185\u3067\u8cfc\u5165\u5c65\u6b74\u3092\u57fa\u306b30\uff5e40\u4ee3\u306e\u5973\u6027\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u65b0\u88fd\u54c1\u306e\u30ed\u30fc\u30f3\u30c1\u5e83\u544a\u3092\u914d\u4fe1\u3002\u4e00\u822c\u7684\u306a\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u306b\u6bd4\u3079\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u6539\u5584\u3002<\/p>\n

    \u91d1\u878d\u30fb\u4fdd\u967a\uff1a<\/strong> \u901a\u4fe1\u4f1a\u793e\u306e\u30a2\u30d7\u30ea\u30c7\u30fc\u30bf\u3067\u9ad8\u53ce\u5165\u306e\u30b5\u30e9\u30ea\u30fc\u30de\u30f3\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u62bd\u51fa\u3057\u3001\u30d7\u30ec\u30df\u30a2\u30e0\u91d1\u878d\u5546\u54c1\u5e83\u544a\u3092\u51fa\u7a3f\u3002\u5f93\u6765\u306e\u691c\u7d22\u5e83\u544a\u306b\u6bd4\u3079\u3066CPA\u3092\u524a\u6e1b\u3002<\/p>\n

    \u96fb\u5b50\u5546\u53d6\u5f15\u30fb\u30a2\u30d7\u30ea\u30b5\u30fc\u30d3\u30b9\uff1a<\/strong> \u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u30a2\u30d7\u30ea\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u95a2\u5fc3\u30c7\u30fc\u30bf\u3067\u30a2\u30d7\u30ea\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u30fb\u4f1a\u54e1\u767b\u9332\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3002\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5e83\u544a\u30c1\u30e3\u30cd\u30eb\u3068\u3057\u3066ROI\u304c\u9ad8\u3044\u3002<\/p>\n

    <\/p>\n

    \u3088\u304f\u3042\u308b\u8cea\u554f - \u52b9\u7387\u7684\u306a\u5e83\u544a\u5a92\u4f53\u306b\u95a2\u3059\u308bFAQ<\/h2>\n
    \n
    Q.\u52b9\u7387\u306e\u826f\u3044\u5e83\u544a\u5a92\u4f53\u306f\u4f55\u3067\u3059\u304b\uff1f<\/div>\n
    A. \u52b9\u7387\u306e\u826f\u3044\u5e83\u544a\u5a92\u4f53\u306f\u3001\u5358\u7d14\u306b\u9732\u51fa\u304c\u591a\u3044\u5a92\u4f53\u3067\u306f\u306a\u304f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u7cbe\u5ea6\u30fb\u9732\u51fa\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30fb\u8cbb\u7528\u5bfe\u52b9\u679c\u306e3\u3064\u3092\u3059\u3079\u3066\u6e80\u305f\u3059\u5a92\u4f53\u3067\u3059\u3002\u4ee3\u8868\u7684\u306b\u306f\u3001\u901a\u4fe1\u4f1a\u793e\u30fb\u4f1a\u54e1\u5236\u30fb\u30ab\u30fc\u30c9\u4f1a\u793e\u306e1st-party\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306eVertical Media\u304c\u9ad8\u3044\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u7cbe\u5ea6\u3068ROI\u3067\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/div>\n<\/div>\n
    \n
    Q.\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5e83\u544a\u30c1\u30e3\u30cd\u30eb\u3068\u3057\u3066\u6700\u3082\u52b9\u7387\u7684\u306a\u306e\u306f\uff1f<\/div>\n
    A. \u696d\u7a2e\u3084\u76ee\u7684\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u304c\u30011st-party\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u6700\u3082\u52b9\u7387\u7684\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5e83\u544a\u30c1\u30e3\u30cd\u30eb\u3068\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002Vertical Media\u306f\u3001\u5b9f\u540d\u30d9\u30fc\u30b9\u306e\u6d88\u8cbb\u5c65\u6b74\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u9867\u5ba2\u306b\u306e\u307f\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u4ee3\u8868\u7684\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30c1\u30e3\u30cd\u30eb\u3067\u3059\u3002<\/div>\n<\/div>\n
    \n
    Q.\u5e83\u544a\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u4e0a\u3052\u308b\u65b9\u6cd5\u306f\uff1f<\/div>\n
    A. \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u3001\u6d88\u8cbb\u8005\u304c\u8cfc\u8cb7\u610f\u6b32\u3092\u6301\u3064\u524d\u306b\u30d6\u30e9\u30f3\u30c9\u3092\u5148\u306b\u8a8d\u77e5\u3055\u305b\u308bEarly Brand Touch\u6226\u7565\u304c\u52b9\u679c\u7684\u3067\u3059\u3002 \u3059\u3067\u306b\u30d6\u30e9\u30f3\u30c9\u3092\u77e5\u3063\u3066\u3044\u308b\u6d88\u8cbb\u8005\u306f\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5e83\u544a\u306e\u30af\u30ea\u30c3\u30af\u5f8c\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u5927\u5e45\u306b\u5411\u4e0a\u3057\u307e\u3059\u3002<\/div>\n<\/div>\n
    \n
    Q.\u4f1a\u54e1\u5236\u5e83\u544a\u304c\u52b9\u679c\u7684\u306a\u7406\u7531\u306f\uff1f<\/div>\n
    A. \u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u5e83\u544a\u306f\u3001\u3059\u3067\u306b\u7279\u5b9a\u306e\u30d6\u30e9\u30f3\u30c9\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5fe0\u8aa0\u5fc3\u3092\u793a\u3057\u305f\u9867\u5ba2\u30d9\u30fc\u30b9\u306b\u5e83\u544a\u3092\u9732\u51fa\u3057\u307e\u3059\u3002\u9867\u5ba2\u304c\u81ea\u767a\u7684\u306b\u52a0\u5165\u3057\u305f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5185\u3067\u9732\u51fa\u3055\u308c\u308b\u305f\u3081\u3001\u5e83\u544a\u306b\u5bfe\u3059\u308b\u62d2\u5426\u611f\u304c\u4f4e\u304f\u3001\u305d\u306e\u9867\u5ba2\u5c64\u306e\u6d88\u8cbb\u30d1\u30bf\u30fc\u30f3\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u6b63\u78ba\u3067\u3059\u3002<\/div>\n<\/div>\n
    \n
    Q.\u901a\u4fe1\u793e\u5e83\u544a\u306f\u3069\u306e\u3088\u3046\u306a\u70b9\u3067\u52b9\u7387\u7684\u3067\u3059\u304b\uff1f<\/div>\n
    A. \u901a\u4fe1\u4f1a\u793e\u306f\u3001\u52a0\u5165\u8005\u306e\u5e74\u9f62\u3001\u6027\u5225\u3001\u5c45\u4f4f\u5730\u57df\u3001\u6d88\u8cbb\u30d1\u30bf\u30fc\u30f3\u3001\u30a2\u30d7\u30ea\u4f7f\u7528\u5c65\u6b74\u306a\u3069\u3001\u81a8\u5927\u306a1st-party\u30c7\u30fc\u30bf\u3092\u4fdd\u6709\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u901a\u4fe1\u4f1a\u793e\u306e\u5e83\u544a\u306f\u3001Cookie\u3092\u4f7f\u7528\u3057\u306a\u304f\u3066\u3082\u9ad8\u3044\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u7cbe\u5ea6\u3092\u5b9f\u73fe\u3057\u30011\u65e5\u306b\u4f55\u5ea6\u3082\u30a2\u30d7\u30ea\u3092\u4f7f\u7528\u3059\u308b\u74b0\u5883\u4e0b\u3067\u306f\u3001\u30ea\u30d4\u30fc\u30c8\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u52b9\u679c\u3082\u9ad8\u3044\u3067\u3059\u3002<\/div>\n<\/div>\n

    <\/p>\n

    \n

    \u95a2\u9023\u30ad\u30fc\u30ef\u30fc\u30c9<\/p>\n

    \u52b9\u7387\u306e\u826f\u3044\u5e83\u544a\u5a92\u4f53<\/span>
    \n\u30bf\u30fc\u30b2\u30c3\u30c8\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/span>
    \n\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u5e83\u544a<\/span>
    \n\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5e83\u544a\u30c1\u30e3\u30f3\u30cd\u30eb<\/span>
    \n\u4f1a\u54e1\u5236\u5e83\u544a<\/span>
    \n\u901a\u4fe1\u793e\u5e83\u544a<\/span>
    \n\u7e26\u578b\u30e1\u30c7\u30a3\u30a2<\/span>
    \n\u5e83\u544a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/span>
    \n1st-party\u30c7\u30fc\u30bf<\/span>
    \nEMCG<\/span><\/p>\n<\/div>\n

    <\/p>\n

    \n

    \u52b9\u7387\u7684\u306a\u5e83\u544a\u5a92\u4f53\u3001Vertical Media\u5c0e\u5165\u306e\u304a\u554f\u3044\u5408\u308f\u305b<\/h3>\n

    EMCG\u306f\u3001\u901a\u4fe1\u4f1a\u793e\u30fb\u4f1a\u54e1\u30fb\u30ab\u30fc\u30c9\u4f1a\u793e\u30d9\u30fc\u30b9\u306e1st-party\u30c7\u30fc\u30bf\u3067\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u5e83\u544a\u3092\u914d\u4fe1\u3057\u307e\u3059\u3002
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