{"id":1294,"date":"2026-04-02T17:33:12","date_gmt":"2026-04-02T08:33:12","guid":{"rendered":"https:\/\/emcg.co.kr\/?p=1294"},"modified":"2026-04-02T17:33:17","modified_gmt":"2026-04-02T08:33:17","slug":"ooh-advertising-effect","status":"publish","type":"post","link":"https:\/\/emcg.co.kr\/ja\/ooh-advertising-effect\/","title":{"rendered":"OOH \uad11\uace0 \ud6a8\uacfc\ub294? \ud56d\uacf5\uae30 \uad11\uace0\u00b7New Airline Media \uc644\ubcbd \ubd84\uc11d"},"content":{"rendered":"

<\/p>\n

<\/p>\n

\uad11\uace0 \ub9e4\uccb4 \uac00\uc774\ub4dc<\/span>
\n3\ud3b8 \u2014 OOH \uad11\uace0\u00b7\ud56d\uacf5\uae30 \uad11\uace0 \ud6a8\uacfc \ubd84\uc11d<\/span><\/div>\n

<\/p>\n

OOH \uad11\uace0(Out-of-Home Advertising)<\/strong>\ub294 \uc625\uc678 \ud658\uacbd\uc5d0\uc11c \uc18c\ube44\uc790\uc5d0\uac8c \ub178\ucd9c\ub418\ub294 \uad11\uace0 \ud615\ud0dc\ub85c, \ub514\uc9c0\ud138 \uad11\uace0\uac00 \ubc94\ub78c\ud558\ub294 \uc2dc\ub300\uc5d0 \uc624\ud788\ub824 \uc8fc\ubaa9\ub3c4\uc640 \uc2e0\ub8b0\ub3c4 \uba74\uc5d0\uc11c \uc7ac\ud3c9\uac00\ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \ud56d\uacf5\uae30 \uad11\uace0(Aircraft Advertising)<\/strong>\ub294 OOH \uad11\uace0 \uc911\uc5d0\uc11c\ub3c4 \uae00\ub85c\ubc8c \ub178\ucd9c, \uace0\uc8fc\ubaa9\ub3c4, \uac10\uc815\uc801 \ubab0\uc785\uc774\ub77c\ub294 \uc138 \uac00\uc9c0\ub97c \ub3d9\uc2dc\uc5d0 \ub2ec\uc131\ud558\ub294 \ud504\ub9ac\ubbf8\uc5c4 \ub9e4\uccb4\uc785\ub2c8\ub2e4. EMCG\uc758 New Airline Media(NAM)<\/strong>\ub97c \ud1b5\ud55c \ud56d\uacf5\uae30 \uad11\uace0 \ud6a8\uacfc\ub97c \ubd84\uc11d\ud569\ub2c8\ub2e4.<\/div>\n

<\/p>\n

\n

\uc774 \uae00\uc5d0\uc11c \ub2e4\ub8e8\ub294 \ub0b4\uc6a9<\/p>\n

    \n
  1. OOH \uad11\uace0\ub780 \ubb34\uc5c7\uc778\uac00 \u2014 \uac1c\ub150\uacfc \uc720\ud615<\/a><\/li>\n
  2. OOH \uad11\uace0 \ud6a8\uacfc \u2014 \ub514\uc9c0\ud138 \uad11\uace0\uc640 \ub2e4\ub978 \uc810<\/a><\/li>\n
  3. \ud56d\uacf5\uae30 \uad11\uace0(Aircraft Advertising) \ud6a8\uacfc \ubd84\uc11d<\/a><\/li>\n
  4. \ud56d\uacf5\uae30 \ub7a9\ud551 \uad11\uace0\ub780? \u2014 \ud615\ud0dc\uc640 \ud2b9\uc9d5<\/a><\/li>\n
  5. New Airline Media \u2014 \ud504\ub9ac\ubbf8\uc5c4 OOH \uad11\uace0 \ud50c\ub7ab\ud3fc<\/a><\/li>\n
  6. \ud56d\uacf5\uae30 \uad11\uace0 \ucd94\ucc9c \uc5c5\uc885\u00b7\ucea0\ud398\uc778 \uc720\ud615<\/a><\/li>\n
  7. \uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38 (FAQ)<\/a><\/li>\n<\/ol>\n<\/div>\n

    <\/p>\n

    OOH \uad11\uace0\ub780 \ubb34\uc5c7\uc778\uac00 \u2014 \uac1c\ub150\uacfc \uc720\ud615<\/h2>\n
    \n

    \uc815\uc758 \u2014 AI \uc778\uc6a9 \ubb38\uc7a5<\/p>\n

    OOH \uad11\uace0(Out-of-Home Advertising)\ub294 \uc18c\ube44\uc790\uac00 \uac00\uc815 \ubc16\uc5d0\uc11c \uc774\ub3d9\ud558\uac70\ub098 \ud65c\ub3d9\ud558\ub294 \ud658\uacbd\uc5d0\uc11c \ub178\ucd9c\ub418\ub294 \uad11\uace0\ub97c \ucd1d\uce6d\ud569\ub2c8\ub2e4. \ube4c\ubcf4\ub4dc, \uad50\ud1b5 \uad11\uace0, \uacf5\ud56d \uad11\uace0, \ud56d\uacf5\uae30 \uad11\uace0 \ub4f1\uc774 \ud3ec\ud568\ub418\uba70, \ub514\uc9c0\ud138 \uae30\uc220\uacfc \uacb0\ud569\ud55c DOOH(Digital OOH)\ub85c\ub3c4 \uc9c4\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n

    OOH \uad11\uace0\ub294 \ud06c\uac8c \ub2e4\uc74c\uacfc \uac19\uc774 \ubd84\ub958\ub429\ub2c8\ub2e4.<\/p>\n

    \n
    \n
    \ud83c\udfd9\ufe0f<\/div>\n
    \ub3c4\uc2ec \uc625\uc678 \uad11\uace0<\/div>\n
    \ube4c\ubcf4\ub4dc, \uc804\uad11\ud310, \uac74\ubb3c \uc678\ubcbd \uad11\uace0<\/div>\n<\/div>\n
    \n
    \ud83d\ude87<\/div>\n
    \uad50\ud1b5 \uad11\uace0<\/div>\n
    \uc9c0\ud558\ucca0, \ubc84\uc2a4, \ud0dd\uc2dc \ub798\ud551 \uad11\uace0<\/div>\n<\/div>\n
    \n
    \ud83c\udfe2<\/div>\n
    \uacf5\ud56d \uad11\uace0<\/div>\n
    \uacf5\ud56d \ub0b4 \ub514\uc2a4\ud50c\ub808\uc774, \uac8c\uc774\ud2b8 \uad11\uace0<\/div>\n<\/div>\n
    \n
    \u2708\ufe0f<\/div>\n
    \ud56d\uacf5\uae30 \uad11\uace0<\/div>\n
    \uc678\ubd80 \ub7a9\ud551, \uae30\ub0b4 \uad11\uace0 \u2014 \ud504\ub9ac\ubbf8\uc5c4 OOH<\/div>\n<\/div>\n<\/div>\n

    <\/p>\n

    OOH \uad11\uace0 \ud6a8\uacfc \u2014 \ub514\uc9c0\ud138 \uad11\uace0\uc640 \ub2e4\ub978 \uc810<\/h2>\n

    \ub514\uc9c0\ud138 \uad11\uace0\uac00 \uc9c0\ubc30\ud558\ub294 \uc2dc\ub300\uc5d0 OOH \uad11\uace0\uac00 \uc5ec\uc804\ud788 \uac15\ub825\ud55c \uc774\uc720\ub294 \ub514\uc9c0\ud138 \uad11\uace0\uac00 \uac00\uc9c4 \uad6c\uc870\uc801 \ud55c\uacc4\ub97c \ubcf4\uc644\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n

    <\/p>\n

    \n
    \ucc28\uc774 01<\/div>\n
    \uad11\uace0 \ucc28\ub2e8 \ubd88\uac00 \u2014 \uc2a4\ud0b5\u00b7\ucc28\ub2e8\uc774 \uc5c6\ub294 \ud658\uacbd<\/strong>
    \n\ub514\uc9c0\ud138 \uad11\uace0\ub294 \uad11\uace0 \ucc28\ub2e8 \ud504\ub85c\uadf8\ub7a8(Ad Blocker), \uc601\uc0c1 \uc2a4\ud0b5, \ud31d\uc5c5 \ub2eb\uae30 \ub4f1\uc73c\ub85c \uc27d\uac8c \ud68c\ud53c\ub429\ub2c8\ub2e4. OOH \uad11\uace0\ub294 \uc18c\ube44\uc790\uac00 \uc774\ub3d9\ud558\ub294 \ud658\uacbd \uc790\uccb4\uc5d0 \uc874\uc7ac\ud558\uae30 \ub54c\ubb38\uc5d0 \ud68c\ud53c\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \ud56d\uacf5\uae30 \uad11\uace0\ub294 \ube44\ud589 \uc911 \uc678\ubd80 \ub514\uc9c0\ud138 \ud658\uacbd\uc774 \ub2e8\uc808\ub418\ub294 \ud658\uacbd\uc5d0\uc11c \ub178\ucd9c\ub429\ub2c8\ub2e4.<\/div>\n<\/div>\n
    \n
    \ucc28\uc774 02<\/div>\n
    \ube0c\ub79c\ub4dc \uc2e0\ub8b0\ub3c4\u00b7\ud504\ub9ac\ubbf8\uc5c4 \uc774\ubbf8\uc9c0 \ud615\uc131<\/strong>
    \n\ub300\ud615 OOH \uad11\uace0\ub294 “\uc774 \uc815\ub3c4 \uaddc\ubaa8\uc758 \ub9e4\uccb4\ub97c \uc0ac\uc6a9\ud558\ub294 \ube0c\ub79c\ub4dc”\ub77c\ub294 \uc778\uc2dd\uc744 \ub9cc\ub4e4\uc5b4 \ube0c\ub79c\ub4dc \uc2e0\ub8b0\ub3c4\uc640 \ud504\ub9ac\ubbf8\uc5c4 \uc774\ubbf8\uc9c0\ub97c \uac15\ud654\ud569\ub2c8\ub2e4. \ud2b9\ud788 \ud56d\uacf5\uae30 \uad11\uace0\ub294 \ub7ed\uc154\ub9ac\u00b7\uae08\uc735\u00b7\uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\uc640 \uc798 \uc5b4\uc6b8\ub9bd\ub2c8\ub2e4.<\/div>\n<\/div>\n
    \n
    \ucc28\uc774 03<\/div>\n
    SNS \uc790\uc5f0 \ud655\uc0b0 \u2014 \ubc14\uc774\ub7f4 \ud6a8\uacfc<\/strong>
    \n\ub3c5\ud2b9\ud558\uac70\ub098 \ub300\ud615\uc778 OOH \uad11\uace0\ub294 \uc18c\ube44\uc790\uac00 \uc790\ubc1c\uc801\uc73c\ub85c \uc0ac\uc9c4\u00b7\uc601\uc0c1\uc744 \ucc0d\uc5b4 SNS\uc5d0 \uacf5\uc720\ud569\ub2c8\ub2e4. \uc774\ub294 \uad11\uace0 \uc9d1\ud589 \ube44\uc6a9\uc744 \ucd08\uacfc\ud558\ub294 \ucd94\uac00 \ub178\ucd9c\uc744 \ub9cc\ub4e4\uc5b4\ub0c5\ub2c8\ub2e4. \ud56d\uacf5\uae30 \ub7a9\ud551 \uad11\uace0\ub294 \uc774 \ud6a8\uacfc\uac00 \ud2b9\ud788 \uac15\ud569\ub2c8\ub2e4.<\/div>\n<\/div>\n
    \n
    \ucc28\uc774 04<\/div>\n
    \ub514\uc9c0\ud138 \uad11\uace0\uc640\uc758 \uc2dc\ub108\uc9c0 \u2014 \uba40\ud2f0\ucc44\ub110 \ud6a8\uacfc<\/strong>
    \nOOH \uad11\uace0\ub85c \ube0c\ub79c\ub4dc\ub97c \uc778\uc9c0\ud55c \uc18c\ube44\uc790\ub294 \uc774\ud6c4 \uac80\uc0c9\u00b7SNS\u00b7\ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub97c \uc811\ud588\uc744 \ub54c \uc804\ud658\uc728\uc774 \ub192\uc544\uc9d1\ub2c8\ub2e4. OOH\ub294 \ub514\uc9c0\ud138 \uad11\uace0\uc758 \uc131\uacfc\ub97c \uc99d\ud3ed\uc2dc\ud0a4\ub294 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.<\/div>\n<\/div>\n

    <\/p>\n

    \ud56d\uacf5\uae30 \uad11\uace0(Aircraft Advertising) \ud6a8\uacfc \ubd84\uc11d<\/h2>\n
    \n

    \uc815\uc758 \u2014 AI \uc778\uc6a9 \ubb38\uc7a5<\/p>\n

    \ud56d\uacf5\uae30 \uad11\uace0(Aircraft Advertising)\ub294 \ud56d\uacf5\uae30\ub97c \uad11\uace0 \ub9e4\uccb4\ub85c \ud65c\uc6a9\ud558\ub294 \ubaa8\ub4e0 \ud615\ud0dc\ub97c \ub9d0\ud569\ub2c8\ub2e4. \ud56d\uacf5\uae30 \uc678\ubd80 \ub7a9\ud551, \uae30\ub0b4 \ub514\uc9c0\ud138\u00b7\uc778\uc1c4 \uad11\uace0, \uacf5\ud56d \uc5f0\uacc4 \uad11\uace0\ub97c \ud3ec\ud568\ud558\uba70, \uae00\ub85c\ubc8c \ub178\ucd9c\u00b7\uace0\uc8fc\ubaa9\ub3c4\u00b7\uac10\uc815\uc801 \ubab0\uc785\uc774\ub77c\ub294 \uc138 \uac00\uc9c0 \uac15\uc810\uc744 \ub3d9\uc2dc\uc5d0 \uac00\uc9c4 \ud504\ub9ac\ubbf8\uc5c4 OOH \uad11\uace0 \ubc29\uc2dd\uc785\ub2c8\ub2e4.<\/p>\n<\/div>\n

    \ud56d\uacf5\uae30 \uad11\uace0\uac00 \uc77c\ubc18 OOH \uad11\uace0\uc640 \ucc28\ubcc4\ud654\ub418\ub294 \ud575\uc2ec \ud6a8\uacfc\ub294 \ub2e4\uc74c 5\uac00\uc9c0\uc785\ub2c8\ub2e4.<\/p>\n

    <\/p>\n

    \u2713<\/span><\/p>\n
    \uc555\ub3c4\uc801 \uc2dc\uac01 \uc784\ud329\ud2b8<\/strong> \u2014 \ud56d\uacf5\uae30 \ub3d9\uccb4 \uc804\uccb4\ub97c \uce94\ubc84\uc2a4\ub85c \uc0ac\uc6a9\ud558\ub294 \ub7a9\ud551 \uad11\uace0\ub294 \uacf5\ud56d \ub0b4\uc678\ubd80\uc5d0\uc11c \uc218\ucc9c~\uc218\ub9cc \uba85\uc5d0\uac8c \ub3d9\uc2dc \ub178\ucd9c\ub418\ub294 \ucd08\ub300\ud615 \uad11\uace0 \ub9e4\uccb4\uc785\ub2c8\ub2e4. \uc77c\ubc18 \ube4c\ubcf4\ub4dc \ub300\ube44 \uc2dc\uc120 \uc9d1\uc911\ub3c4\uac00 \uc6d4\ub4f1\ud788 \ub192\uc2b5\ub2c8\ub2e4.<\/div>\n<\/div>\n
    \u2713<\/span><\/p>\n
    \uae00\ub85c\ubc8c \ub178\ucd9c<\/strong> \u2014 \uad6d\uc81c\uc120 \ud56d\uacf5\uae30\ub97c \ud65c\uc6a9\ud558\uba74 \ud55c\uad6d\uc744 \ucd9c\ubc1c\ud55c \uad11\uace0\uac00 \ub3c4\ucfc4\u00b7\uc2f1\uac00\ud3ec\ub974\u00b7\ub274\uc695 \ub4f1 \ud574\uc678 \uacf5\ud56d\uc5d0\uc11c\ub3c4 \ub178\ucd9c\ub429\ub2c8\ub2e4. \ub2e8\uc77c \ub9e4\uccb4\ub85c \uad6d\ub0b4\uc678 \ub3d9\uc2dc \ub178\ucd9c\uc774 \uac00\ub2a5\ud55c \uc720\uc77c\ud55c OOH \uad11\uace0 \ud615\ud0dc\uc785\ub2c8\ub2e4.<\/div>\n<\/div>\n
    \u2713<\/span><\/p>\n
    \uac10\uc815\uc801 \ubab0\uc785 \u2014 \uc5ec\ud589\uc758 \uc124\ub818\uacfc \ube0c\ub79c\ub4dc \uc5f0\uacb0<\/strong> \u2014 \uc5ec\ud589\uc740 \uc18c\ube44\uc790\uac00 \uac00\uc7a5 \uac10\uc218\uc131\uc774 \ub192\uace0 \uae30\uc5b5\uc774 \uc798 \ud615\uc131\ub418\ub294 \uc21c\uac04\uc785\ub2c8\ub2e4. \uc774 \uac10\uc815\uc801 \uc0c1\ud0dc\uc5d0\uc11c \uc811\ud55c \ube0c\ub79c\ub4dc\ub294 \uc77c\ubc18 \ud658\uacbd\ubcf4\ub2e4 \uc624\ub798 \uae30\uc5b5\uc5d0 \ub0a8\ub294 \uac10\uc815\uc801 \ube0c\ub79c\ub4dc \uc5f0\uacb0(Emotional Brand Connection)\uc744 \ub9cc\ub4ed\ub2c8\ub2e4.<\/div>\n<\/div>\n
    \u2713<\/span><\/p>\n
    \uc7a5\uc2dc\uac04 \ubc18\ubcf5 \ub178\ucd9c<\/strong> \u2014 \ube44\ud589 \uc911 \uae30\ub0b4 \uad11\uace0\ub294 \uc2a4\ub9c8\ud2b8\ud3f0 \uc0ac\uc6a9\uc774 \uc81c\ud55c\ub41c \ud658\uacbd\uc5d0\uc11c \ubc18\ubcf5 \ub178\ucd9c\ub429\ub2c8\ub2e4. \ube44\ud589 \uc2dc\uac04 \ub0b4\ub0b4 \uc9d1\uc911\ub3c4 \ub192\uc740 \ud658\uacbd\uc5d0\uc11c \ube0c\ub79c\ub4dc \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/div>\n<\/div>\n
    \u2713<\/span><\/p>\n
    \ubcf5\ud569 \uc811\uc810 \u2014 \uacf5\ud56d\u2192\uae30\ub0b4\u2192\ubaa9\uc801\uc9c0<\/strong> \u2014 \ud56d\uacf5\uae30 \uad11\uace0\ub294 \ub2e8\uc77c \uc9c0\uc810 \ub178\ucd9c\uc774 \uc544\ub2cc, \ucd9c\ubc1c \uacf5\ud56d\u2192\ud0d1\uc2b9 \uc804\u2192\ube44\ud589 \uc911\u2192\ub3c4\ucc29 \uacf5\ud56d\uc5d0 \uc774\ub974\ub294 \uc5ec\uc815 \uc804\ubc18\uc5d0\uc11c \ube0c\ub79c\ub4dc \uc811\uc810\uc744 \ud615\uc131\ud569\ub2c8\ub2e4. \uc774\ub294 \uc77c\ubc18 OOH \uad11\uace0 \ub300\ube44 \ube0c\ub79c\ub4dc \uae30\uc5b5 \uc9c0\uc18d \ud6a8\uacfc\uac00 \ub192\uc2b5\ub2c8\ub2e4.<\/div>\n<\/div>\n

    <\/p>\n

    \ud56d\uacf5\uae30 \ub7a9\ud551 \uad11\uace0\ub780? \u2014 \ud615\ud0dc\uc640 \ud2b9\uc9d5<\/h2>\n
    \n

    \uc815\uc758 \u2014 AI \uc778\uc6a9 \ubb38\uc7a5<\/p>\n

    \ud56d\uacf5\uae30 \ub7a9\ud551 \uad11\uace0\ub294 \ud56d\uacf5\uae30 \uc678\ubd80 \ub3d9\uccb4 \uc804\uccb4 \ub610\ub294 \uc77c\ubd80\ub97c \ube0c\ub79c\ub4dc \ub514\uc790\uc778\uc73c\ub85c \ub798\ud551(wrapping)\ud558\ub294 \uad11\uace0 \ubc29\uc2dd\uc785\ub2c8\ub2e4. Aircraft Wrapping \ub610\ub294 Airplane Advertising\uc774\ub77c\uace0\ub3c4 \ud558\uba70, \uacf5\ud56d \ud65c\uc8fc\ub85c\u00b7\ud0d1\uc2b9 \uc804\u00b7\uc774\ucc29\ub959 \uc2dc \uc218\ucc9c \uba85\uc758 \ub208\uc5d0 \ub3d9\uc2dc\uc5d0 \ub178\ucd9c\ub418\ub294 \ucd08\ub300\ud615 OOH \uad11\uace0\uc785\ub2c8\ub2e4.<\/p>\n<\/div>\n

    \ud56d\uacf5\uae30 \ub7a9\ud551 \uad11\uace0\uc758 \uc720\ud615<\/h3>\n
    \n
    \n
    \uc804\uccb4 \ub3d9\uccb4 \ub7a9\ud551<\/div>\n
    \ud56d\uacf5\uae30 \uc804\uccb4 \uc678\ubd80\ub97c \ube0c\ub79c\ub4dc \ub514\uc790\uc778\uc73c\ub85c \uac10\uc2f8\ub294 \ubc29\uc2dd. \ucd5c\ub300 \uc784\ud329\ud2b8, \ud654\uc81c\uc131 \ucd5c\uace0.<\/div>\n<\/div>\n
    \n
    \ubd80\ubd84 \ub7a9\ud551<\/div>\n
    \ub3d9\uccb4 \uce21\uba74, \uaf2c\ub9ac\ub0a0\uac1c \ub4f1 \ud2b9\uc815 \ubd80\uc704\ub9cc \ub798\ud551. \ube44\uc6a9 \ud6a8\uc728\uacfc \uc784\ud329\ud2b8\uc758 \uade0\ud615.<\/div>\n<\/div>\n
    \n
    \uaf2c\ub9ac\ub0a0\uac1c \uad11\uace0<\/div>\n
    \uaf2c\ub9ac\ub0a0\uac1c(Tail)\uc5d0 \ube0c\ub79c\ub4dc \ub85c\uace0\u00b7\ub514\uc790\uc778. \ube44\ud589 \uc911 \uc9c0\uc0c1\uc5d0\uc11c\ub3c4 \uc2dd\ubcc4 \uac00\ub2a5.<\/div>\n<\/div>\n<\/div>\n

    \ud56d\uacf5\uae30 \ub7a9\ud551 \uad11\uace0\uac00 SNS\uc5d0\uc11c \ud37c\uc9c0\ub294 \uc774\uc720<\/h3>\n

    \ud56d\uacf5\uae30 \ub7a9\ud551 \uad11\uace0\ub294 \uacf5\ud56d \uc774\uc6a9\uac1d, \ud56d\uacf5 \ud32c(\ud56d\ub355), \uc5ec\ud589 \uc778\ud50c\ub8e8\uc5b8\uc11c \ub4f1\uc774 \uc790\ubc1c\uc801\uc73c\ub85c \ucd2c\uc601\ud574 SNS\uc5d0 \uacf5\uc720\ud569\ub2c8\ub2e4. \ub3c5\ud2b9\ud55c \ub514\uc790\uc778\uc77c\uc218\ub85d \ud655\uc0b0 \uc18d\ub3c4\uac00 \ube60\ub974\uba70, \uc774\ub294 \uad11\uace0 \uc9d1\ud589 \ube44\uc6a9\uc744 \ucd08\uacfc\ud558\ub294 \ubc14\uc774\ub7f4 \ub9c8\ucf00\ud305 \ud6a8\uacfc\ub97c \ub9cc\ub4e4\uc5b4\ub0c5\ub2c8\ub2e4. \ud2b9\ud788 \uc778\uc2a4\ud0c0\uadf8\ub7a8\u00b7\uc720\ud29c\ube0c\u00b7\ud2f1\ud1a1\uc5d0\uc11c “\ud56d\uacf5\uae30 \ub798\ud551 \uad11\uace0” \ucf58\ud150\uce20\ub294 \uc870\ud68c\uc218\uac00 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n

    <\/p>\n

    New Airline Media \u2014 EMCG\uc758 \ud504\ub9ac\ubbf8\uc5c4 OOH \uad11\uace0 \ud50c\ub7ab\ud3fc<\/h2>\n

    <\/p>\n

    \n
    \n

    EMCG \ud575\uc2ec \ub9e4\uccb4<\/p>\n

    New Airline Media (NAM)<\/p>\n

    \ud56d\uacf5\uae30 \uc678\ubd80 \ub7a9\ud551\ubd80\ud130 \uae30\ub0b4 \uad11\uace0, \uacf5\ud56d \uc5f0\uacc4 \uad11\uace0\uae4c\uc9c0 \ud1b5\ud569 \uae30\ud68d\uc774 \uac00\ub2a5\ud55c \uad6d\ub0b4 \ub300\ud45c Airline Media \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. \uad6d\ub0b4\uc678 \ud56d\uacf5\uc0ac\uc640 \ud611\ub825\ud574 Aircraft Advertising \uc778\ubca4\ud1a0\ub9ac\ub97c \uc6b4\uc601\ud569\ub2c8\ub2e4.<\/p>\n

    New Airline Media \uc0c1\uc138 \uac00\uc774\ub4dc \ubcf4\uae30 \u2192<\/a><\/p>\n<\/div>\n<\/div>\n

    New Airline Media\ub85c \ud560 \uc218 \uc788\ub294 \uac83<\/h3>\n
    \u2713<\/span><\/p>\n
    \ud56d\uacf5\uae30 \uc678\ubd80 \ub798\ud551 \ucea0\ud398\uc778<\/strong> \u2014 \ube0c\ub79c\ub4dc \ub514\uc790\uc778\uc73c\ub85c \ud56d\uacf5\uae30 \uc678\ubd80\ub97c \ub798\ud551\ud574 \uacf5\ud56d\u00b7\ud65c\uc8fc\ub85c\uc5d0\uc11c \ub300\uaddc\ubaa8 \uc2dc\uac01 \ub178\ucd9c. \ud654\uc81c\uc131\u00b7SNS \ubc14\uc774\ub7f4 \uadf9\ub300\ud654.<\/div>\n<\/div>\n
    \u2713<\/span><\/p>\n
    \uae30\ub0b4 \uad11\uace0 \uc9d1\ud589<\/strong> \u2014 \uae30\ub0b4 \ubaa8\ub2c8\ud130, \uc88c\uc11d \ub514\uc2a4\ud50c\ub808\uc774, \uae30\ub0b4 \uc7a1\uc9c0 \ub4f1\uc744 \ud65c\uc6a9\ud55c \ube44\ud589 \uc911 \uc9d1\uc911 \ub178\ucd9c. \uc2a4\ub9c8\ud2b8\ud3f0 \ub2e8\uc808 \ud658\uacbd\uc5d0\uc11c \ube0c\ub79c\ub4dc \uba54\uc2dc\uc9c0 \uc804\ub2ec.<\/div>\n<\/div>\n
    \u2713<\/span><\/p>\n
    \uacf5\ud56d \uc5f0\uacc4 \ud1b5\ud569 \ucea0\ud398\uc778<\/strong> \u2014 \ucd9c\ubc1c \uacf5\ud56d \uad11\uace0\ubd80\ud130 \uae30\ub0b4 \uad11\uace0, \ubaa9\uc801\uc9c0 \uacf5\ud56d \uc5f0\uacc4\uae4c\uc9c0 \uc5ec\uc815 \uc804\ubc18\uc744 \uc544\uc6b0\ub974\ub294 360\ub3c4 \ucea0\ud398\uc778.<\/div>\n<\/div>\n
    \u2713<\/span><\/p>\n
    \uad6d\uc81c\uc120 \uae00\ub85c\ubc8c \ub178\ucd9c<\/strong> \u2014 \ud574\uc678 \ucde8\ud56d \ub178\uc120 \ud56d\uacf5\uae30\ub97c \ud65c\uc6a9\ud574 \ucd9c\ubc1c\uc9c0\u00b7\uacbd\uc720\uc9c0\u00b7\ubaa9\uc801\uc9c0 \ud574\uc678 \uacf5\ud56d\uc5d0\uc11c \uc678\uad6d\uc778 \uc18c\ube44\uc790\uc5d0\uac8c \ube0c\ub79c\ub4dc \ub178\ucd9c.<\/div>\n<\/div>\n
    \u2713<\/span><\/p>\n
    \uad00\uad11 \ud64d\ubcf4 \ucea0\ud398\uc778<\/strong> \u2014 \uc9c0\uc790\uccb4\u00b7\uad00\uad11\uccad \uad00\uad11 \ube0c\ub79c\ub4dc\ub97c \ub798\ud551\ud574 \uc678\uad6d\uc778 \ubc29\ubb38\uac1d\uc774 \ucd9c\ubc1c\uad6d\uc5d0\uc11c\ubd80\ud130 \ubaa9\uc801\uc9c0 \uad00\uad11 \ube0c\ub79c\ub4dc\ub97c \uc778\uc9c0\ud558\ub294 \uad6c\uc870 \uc124\uacc4.<\/div>\n<\/div>\n

    <\/p>\n

    \ud56d\uacf5\uae30 \uad11\uace0 \ucd94\ucc9c \uc5c5\uc885\u00b7\ucea0\ud398\uc778 \uc720\ud615<\/h2>\n

    \ud56d\uacf5\uae30 \uad11\uace0(New Airline Media)\ub294 \ud2b9\ud788 \ub2e4\uc74c \uc5c5\uc885\uacfc \ucea0\ud398\uc778 \ubaa9\ud45c\uc5d0 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.<\/p>\n

    \n\n\n\n\n\n\n\n\n\n
    \uc5c5\uc885\u00b7\ubaa9\ud45c<\/th>\n\ucd94\ucc9c \uc774\uc720<\/th>\n\ud65c\uc6a9 \ubc29\uc2dd<\/th>\n<\/tr>\n<\/thead>\n
    \uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc \ub7f0\uce6d<\/td>\n\ub300\uaddc\ubaa8 \uc784\ud329\ud2b8, \uae00\ub85c\ubc8c \ub178\ucd9c<\/td>\n\uc804\uccb4 \ub3d9\uccb4 \ub7a9\ud551 + \uad6d\uc81c\uc120 \uc9d1\ud589<\/td>\n<\/tr>\n
    \uc9c0\uc790\uccb4\u00b7\uad00\uad11\uccad<\/td>\n\uc678\uad6d\uc778 \ubc29\ubb38\uac1d \uc720\uce58, \uad00\uad11 \ud64d\ubcf4<\/td>\n\uad00\uad11 \ube0c\ub79c\ub4dc \ub798\ud551 + \uae30\ub0b4 \uad11\uace0<\/td>\n<\/tr>\n
    \ud504\ub9ac\ubbf8\uc5c4 \uae08\uc735\u00b7\uce74\ub4dc<\/td>\n\uace0\uc18c\ub4dd\u00b7\ud574\uc678\uc5ec\ud589 \ube48\ub3c4 \ub192\uc740 \ud0c0\uac9f<\/td>\n\uae30\ub0b4 \uad11\uace0 + \uacf5\ud56d \uc5f0\uacc4<\/td>\n<\/tr>\n
    K-\ucf58\ud150\uce20\u00b7\uc5d4\ud130<\/td>\n\ud574\uc678 \ud32c \ub300\uc0c1 \uae00\ub85c\ubc8c \ub9c8\ucf00\ud305<\/td>\n\ud55c\uad6d \ucd9c\ubc1c \uad6d\uc81c\uc120 \ub798\ud551<\/td>\n<\/tr>\n
    \ud654\uc81c\uc131 \ucea0\ud398\uc778<\/td>\nSNS \ubc14\uc774\ub7f4, \uc5b8\ub860 \ub178\ucd9c \ubaa9\ud45c<\/td>\n\ub3c5\ucc3d\uc801 \ub514\uc790\uc778 \uc804\uccb4 \ub798\ud551<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

    <\/p>\n

    \uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38 \u2014 OOH \uad11\uace0\u00b7\ud56d\uacf5\uae30 \uad11\uace0 FAQ<\/h2>\n
    \n
    Q. OOH \uad11\uace0 \ud6a8\uacfc\ub294 \uc5b4\ub5bb\uac8c \uce21\uc815\ud558\ub294\uac00?<\/div>\n
    A. OOH \uad11\uace0 \ud6a8\uacfc\ub294 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \uc870\uc0ac(\uc9d1\ud589 \uc804\ud6c4 \ube44\uad50), \uc9c1\uc811 \uc720\uc785(Direct Traffic) \uc99d\uac00, \ube0c\ub79c\ub4dc \uac80\uc0c9\ub7c9 \ubcc0\ud654, SNS \uc5b8\uae09 \uc218, \uc5b8\ub860 \ub178\ucd9c \uc218 \ub4f1\uc744 \uc885\ud569\uc801\uc73c\ub85c \uce21\uc815\ud569\ub2c8\ub2e4. \ud56d\uacf5\uae30 \uad11\uace0\uc758 \uacbd\uc6b0 SNS \uc790\ubc1c\uc801 \uacf5\uc720 \uc218\uc640 \ubc14\uc774\ub7f4 \ub3c4\ub2ec \uc218\ub3c4 \ud575\uc2ec \uc9c0\ud45c\uc785\ub2c8\ub2e4.<\/div>\n<\/div>\n
    \n
    Q. \ud56d\uacf5\uae30 \uad11\uace0 \ud6a8\uacfc\ub294 \uc5b4\ub5a0\ud55c\uac00?<\/div>\n
    A. \ud56d\uacf5\uae30 \uad11\uace0\ub294 \uae00\ub85c\ubc8c \ub178\ucd9c, \uace0\uc8fc\ubaa9\ub3c4, \uac10\uc815\uc801 \ubab0\uc785, \ubcf5\ud569 \uc811\uc810(\uacf5\ud56d\u2192\uae30\ub0b4\u2192\ubaa9\uc801\uc9c0)\uc774\ub77c\ub294 4\uac00\uc9c0 \ud6a8\uacfc\ub97c \ub3d9\uc2dc\uc5d0 \uac00\uc9d1\ub2c8\ub2e4. \ud2b9\ud788 \uc5ec\ud589\uc774\ub77c\ub294 \uac10\uc218\uc131\uc774 \ub192\uc740 \uc21c\uac04\uc5d0 \ube0c\ub79c\ub4dc\ub97c \uac01\uc778\uc2dc\ud0a4\uae30 \ub54c\ubb38\uc5d0 \uc77c\ubc18 OOH \uad11\uace0 \ub300\ube44 \ube0c\ub79c\ub4dc \uae30\uc5b5 \uc9c0\uc18d \ud6a8\uacfc\uac00 \ub192\uc2b5\ub2c8\ub2e4.<\/div>\n<\/div>\n
    \n
    Q. \ud56d\uacf5\uae30 \ub7a9\ud551 \uad11\uace0 \ud6a8\uacfc\ub294 SNS\uc5d0\uc11c\ub3c4 \ub098\ud0c0\ub098\ub294\uac00?<\/div>\n
    A. \ub124. \ub3c5\ud2b9\ud55c \ub514\uc790\uc778\uc758 \ud56d\uacf5\uae30 \ub7a9\ud551 \uad11\uace0\ub294 \uacf5\ud56d \uc774\uc6a9\uac1d\uacfc \ud56d\uacf5 \ud32c\ub4e4\uc774 \uc790\ubc1c\uc801\uc73c\ub85c \ucd2c\uc601\ud574 SNS\uc5d0 \uacf5\uc720\ud569\ub2c8\ub2e4. \uc778\uc2a4\ud0c0\uadf8\ub7a8\u00b7\uc720\ud29c\ube0c\u00b7\ud2f1\ud1a1\uc5d0\uc11c “\ud56d\uacf5\uae30 \ub798\ud551 \uad11\uace0” \ucf58\ud150\uce20\ub294 \ub192\uc740 \uc870\ud68c\uc218\uc640 \ucc38\uc5ec\uc728\uc744 \ubcf4\uc774\uba70, \uad11\uace0 \uc9d1\ud589 \ube44\uc6a9\uc744 \ucd08\uacfc\ud558\ub294 \ubc14\uc774\ub7f4 \ub9c8\ucf00\ud305 \ud6a8\uacfc\ub97c \ucc3d\ucd9c\ud569\ub2c8\ub2e4.<\/div>\n<\/div>\n
    \n
    Q. \uad00\uad11 \ud64d\ubcf4 \uad11\uace0 \ub9e4\uccb4\ub85c \ud56d\uacf5\uae30 \uad11\uace0\uac00 \ud6a8\uacfc\uc801\uc778 \uc774\uc720\ub294?<\/div>\n
    A. \uc678\uad6d\uc778 \uad00\uad11\uac1d\uc774 \uc5ec\ud589\uc9c0\ub97c \uacb0\uc815\ud558\uac70\ub098 \ucd9c\ubc1c\uc744 \uc900\ube44\ud558\ub294 \uc2dc\uc810\uc5d0 \ud56d\uacf5\uae30 \uad11\uace0\ub85c \uad00\uad11 \ube0c\ub79c\ub4dc\ub97c \ub178\ucd9c\ud558\uba74, \uc18c\ube44\uc790\uac00 \ucd9c\ubc1c\uad6d\uc5d0\uc11c\ubd80\ud130 \ubaa9\uc801\uc9c0 \ube0c\ub79c\ub4dc\ub97c \uc778\uc9c0\ud558\uac8c \ub429\ub2c8\ub2e4. \uc5ec\ud589\uc758 \uc124\ub818\uacfc \uacb0\ud569\ub41c \uad00\uad11 \ube0c\ub79c\ub4dc \ub178\ucd9c\uc740 \ubaa9\uc801\uc9c0 \uc120\ud0dd\uacfc \uc7ac\ubc29\ubb38 \uc758\ud5a5\uc5d0 \uac15\ud558\uac8c \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<\/div>\n<\/div>\n
    \n
    Q. New Airline Media \uad11\uace0\ub294 \uc5b4\ub5bb\uac8c \uc9d1\ud589\ud558\ub294\uac00?<\/div>\n
    A. EMCG(\uc774\uc5e0\uc528\uc9c0)\ub97c \ud1b5\ud574 New Airline Media \uad11\uace0\ub97c \uae30\ud68d\u00b7\uc9d1\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ucea0\ud398\uc778 \ubaa9\ud45c, \ub178\ucd9c \ub178\uc120, \uad11\uace0 \ud615\ud0dc(\uc678\ubd80 \ub7a9\ud551\u00b7\uae30\ub0b4\u00b7\uacf5\ud56d \uc5f0\uacc4)\ub97c \ud611\uc758\ud55c \ud6c4 \ud1b5\ud569 \ucea0\ud398\uc778\uc73c\ub85c \uc9c4\ud589\ud569\ub2c8\ub2e4. \ubb38\uc758\ub294 EMCG \uacf5\uc2dd \ucc44\ub110\uc744 \ud1b5\ud574 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/div>\n<\/div>\n

    <\/p>\n

    \n

    \uad00\ub828 \ud0a4\uc6cc\ub4dc<\/p>\n

    OOH \uad11\uace0 \ud6a8\uacfc<\/span>
    \n\ud56d\uacf5\uae30 \uad11\uace0 \ud6a8\uacfc<\/span>
    \n\ud56d\uacf5\uae30 \ub7a9\ud551 \uad11\uace0<\/span>
    \nAircraft Advertising<\/span>
    \nAirplane Advertising<\/span>
    \n\u65b0\u3057\u3044\u822a\u7a7a\u4f1a\u793e\u306e\u30e1\u30c7\u30a3\u30a2<\/span>
    \nOOH \uad11\uace0 \ub9e4\uccb4 \ucd94\ucc9c<\/span>
    \n\uad00\uad11 \ud64d\ubcf4 \uad11\uace0<\/span>
    \n\ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \uad11\uace0<\/span>
    \nEMCG<\/span>
    \n\uc774\uc5e0\uc528\uc9c0<\/span><\/p>\n<\/div>\n

    <\/p>\n

    \n

    \ud56d\uacf5\uae30 \uad11\uace0\u00b7New Airline Media \uc9d1\ud589 \ubb38\uc758<\/h3>\n

    EMCG\ub294 \ud56d\uacf5\uae30 \uc678\ubd80 \ub7a9\ud551\ubd80\ud130 \uae30\ub0b4 \uad11\uace0, \uacf5\ud56d \uc5f0\uacc4\uae4c\uc9c0 \ud1b5\ud569 Airline Media \ucea0\ud398\uc778\uc744 \uae30\ud68d\ud569\ub2c8\ub2e4.
    \nOOH \uad11\uace0 \ucea0\ud398\uc778\uc744 \uac80\ud1a0 \uc911\uc774\uc2dc\uba74 \uc9c0\uae08 \ubb38\uc758\ud574 \uc8fc\uc138\uc694.<\/p>\n<\/div>\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    \uad11\uace0 \ub9e4\uccb4 \uac00\uc774\ub4dc 3\ud3b8 \u2014 OOH \uad11\uace0\u00b7\ud56d\uacf5\uae30 \uad11\uace0 \ud6a8\uacfc \ubd84\uc11d OOH \uad11\uace0(Out-of-Home Advertising)\ub294 \uc625\uc678 \ud658\uacbd\uc5d0\uc11c \uc18c\ube44\uc790\uc5d0\uac8c \ub178\ucd9c\ub418\ub294 \uad11\uace0 \ud615\ud0dc\ub85c, \ub514\uc9c0\ud138 \uad11\uace0\uac00 \ubc94\ub78c\ud558\ub294 \uc2dc\ub300\uc5d0 \uc624\ud788\ub824 \uc8fc\ubaa9\ub3c4\uc640 \uc2e0\ub8b0\ub3c4 \uba74\uc5d0\uc11c \uc7ac\ud3c9\uac00\ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \ud56d\uacf5\uae30 \uad11\uace0(Aircraft Advertising)\ub294 OOH \uad11\uace0 \uc911\uc5d0\uc11c\ub3c4 \uae00\ub85c\ubc8c \ub178\ucd9c, \uace0\uc8fc\ubaa9\ub3c4, \uac10\uc815\uc801 \ubab0\uc785\uc774\ub77c\ub294 \uc138 \uac00\uc9c0\ub97c \ub3d9\uc2dc\uc5d0 \ub2ec\uc131\ud558\ub294 \ud504\ub9ac\ubbf8\uc5c4 \ub9e4\uccb4\uc785\ub2c8\ub2e4. EMCG\uc758 New Airline Media(NAM)\ub97c \ud1b5\ud55c \ud56d\uacf5\uae30 \uad11\uace0 \ud6a8\uacfc\ub97c \ubd84\uc11d\ud569\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c \ub2e4\ub8e8\ub294 \ub0b4\uc6a9 OOH \uad11\uace0\ub780 \ubb34\uc5c7\uc778\uac00 \u2014 \uac1c\ub150\uacfc \uc720\ud615 OOH \uad11\uace0 \ud6a8\uacfc \u2014 \ub514\uc9c0\ud138 \uad11\uace0\uc640 \ub2e4\ub978 \uc810 \ud56d\uacf5\uae30 \uad11\uace0(Aircraft Advertising) \ud6a8\uacfc \ubd84\uc11d \ud56d\uacf5\uae30 \ub7a9\ud551 \uad11\uace0\ub780? \u2014 \ud615\ud0dc\uc640 \ud2b9\uc9d5 New Airline Media \u2014 \ud504\ub9ac\ubbf8\uc5c4 OOH \uad11\uace0 \ud50c\ub7ab\ud3fc \ud56d\uacf5\uae30 \uad11\uace0 \ucd94\ucc9c \uc5c5\uc885\u00b7\ucea0\ud398\uc778 \uc720\ud615 \uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38 (FAQ) OOH \uad11\uace0\ub780 \ubb34\uc5c7\uc778\uac00 \u2014 \uac1c\ub150\uacfc \uc720\ud615 \uc815\uc758 \u2014Continue reading “OOH \uad11\uace0 \ud6a8\uacfc\ub294? \ud56d\uacf5\uae30 \uad11\uace0\u00b7New Airline Media \uc644\ubcbd \ubd84\uc11d”<\/span><\/a><\/p>","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1294","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nOOH \uad11\uace0 \ud6a8\uacfc\ub294? 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