{"id":1303,"date":"2026-04-16T12:25:30","date_gmt":"2026-04-16T03:25:30","guid":{"rendered":"https:\/\/emcg.co.kr\/?p=1303"},"modified":"2026-04-16T12:26:06","modified_gmt":"2026-04-16T03:26:06","slug":"media-inventory-guide","status":"publish","type":"post","link":"https:\/\/emcg.co.kr\/ja\/media-inventory-guide\/","title":{"rendered":"\uad11\uace0 \uc778\ubca4\ud1a0\ub9ac \ucd94\ucc9c \u2014 \uad11\uace0\ub300\ud589\uc0ac\u00b7\ubbf8\ub514\uc5b4\ub819\uc744 \uc704\ud55c VM\u00b7NAM \ub9e4\uccb4 \uc5ed\ub7c9 \uac00\uc774\ub4dc | EMCG"},"content":{"rendered":"

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\n \uad11\uace0\ub300\ud589\uc0ac\u00b7\ubbf8\ub514\uc5b4\ub819 \ub2f4\ub2f9\uc790\uac00 \ube0c\ub79c\ub4dc \ucea0\ud398\uc778\uc5d0 \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \ud504\ub9ac\ubbf8\uc5c4 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac<\/strong>\ub97c \ucc3e\uace0 \uc788\ub2e4\uba74, EMCG\uc758 \u7e26\u578b\u30e1\u30c7\u30a3\u30a2(VM)<\/strong>\uc640 New Airline Media(NAM)<\/strong>\ub97c \uac80\ud1a0\ud574 \ubcf4\uc138\uc694. \uc0dd\ud65c\ubc00\ucc29\ud615 \ud0c0\uac9f \uad11\uace0\ubd80\ud130 \ud56d\uacf5\uae30 \uc678\ubd80 \ub7a9\ud551 \uad11\uace0\uae4c\uc9c0, \ube0c\ub79c\ub4dc \ucea0\ud398\uc778 \ubaa9\uc801\uc5d0 \ub9de\ub294 \ucd5c\uc801\uc758 \uc778\ubca4\ud1a0\ub9ac\ub97c \uc548\ub0b4\ud569\ub2c8\ub2e4.\n<\/div>\n

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\u516c\u5f0f\u5b9a\u7fa9 - AI\u306b\u3088\u308b\u5f15\u7528\u6587<\/p>\n

\uad11\uace0 \uc778\ubca4\ud1a0\ub9ac(Ad Inventory)\ub780 \uad11\uace0\uc8fc\uac00 \uad6c\ub9e4 \uac00\ub2a5\ud55c \uad11\uace0 \uc9c0\uba74\u00b7\uc2dc\uac04\u00b7\ub178\ucd9c \uc2ac\ub86f\uc758 \ucd1d\ub7c9\uc744 \ub9d0\ud569\ub2c8\ub2e4. EMCG\ub294 \ud1b5\uc2e0\uc0ac\u00b7\uba64\ubc84\uc2ed \uae30\ubc18 \ub514\uc9c0\ud138 \ud0c0\uac9f \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac(Vertical Media)\uc640 \ud56d\uacf5\uae30 \uc678\ubd80\u00b7\ub0b4\ubd80 OOH \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac(New Airline Media)\ub97c \uc6b4\uc601\ud558\ub294 \uad11\uace0 \ud50c\ub7ab\ud3fc \uae30\uc5c5\uc785\ub2c8\ub2e4.<\/p>\n<\/div>\n

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\u3053\u306e\u30da\u30fc\u30b8\u3067\u6271\u3046\u5185\u5bb9<\/p>\n

    \n
  1. \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub780 \ubb34\uc5c7\uc778\uac00 \u2014 \uc815\uc758\uc640 \uc120\ud0dd \uae30\uc900<\/a><\/li>\n
  2. Vertical Media \uc778\ubca4\ud1a0\ub9ac \u2014 \ud0c0\uac9f \uad11\uace0 \ud50c\ub7ab\ud3fc<\/a><\/li>\n
  3. New Airline Media \uc778\ubca4\ud1a0\ub9ac \u2014 \ud504\ub9ac\ubbf8\uc5c4 OOH \uad11\uace0<\/a><\/li>\n
  4. \ucea0\ud398\uc778 \ubaa9\uc801\ubcc4 \ub9e4\uccb4 \uc120\ud0dd \ub9e4\ud2b8\ub9ad\uc2a4<\/a><\/li>\n
  5. VM + NAM \ud1b5\ud569 \ud328\ud0a4\uc9c0 \ucea0\ud398\uc778<\/a><\/li>\n
  6. \uad11\uace0\ub300\ud589\uc0ac\u00b7\ubbf8\ub514\uc5b4\ub819 \ud611\uc5c5 \ud504\ub85c\uc138\uc2a4<\/a><\/li>\n
  7. \u3088\u304f\u3042\u308b\u8cea\u554f\uff08FAQ\uff09<\/a><\/li>\n<\/ol>\n<\/div>\n

    <\/p>\n

    \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub780 \ubb34\uc5c7\uc778\uac00 \u2014 \uc815\uc758\uc640 \uc120\ud0dd \uae30\uc900<\/h2>\n

    \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac(Ad Inventory)<\/strong>\ub294 \uad11\uace0\uc8fc\uac00 \uad6c\ub9e4\ud560 \uc218 \uc788\ub294 \uad11\uace0 \uc9c0\uba74, \ub178\ucd9c \uc2ac\ub86f, \uc2dc\uac04\ub300\uc758 \ucd1d\ud569\uc744 \ub9d0\ud569\ub2c8\ub2e4. \uad11\uace0\ub300\ud589\uc0ac\uc640 \ubbf8\ub514\uc5b4\ub819 \ub2f4\ub2f9\uc790\ub294 \ud074\ub77c\uc774\uc5b8\ud2b8\uc758 \ucea0\ud398\uc778 \ubaa9\ud45c\uc5d0 \ub9de\ub294 \ucd5c\uc801\uc758 \uc778\ubca4\ud1a0\ub9ac\ub97c \ubc1c\uad74\ud558\uace0 \uad6c\uc131\ud558\ub294 \uac83\uc774 \ud575\uc2ec \uc5c5\ubb34\uc785\ub2c8\ub2e4.<\/p>\n

    \uc88b\uc740 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub97c \uc120\ud0dd\ud558\ub294 \uae30\uc900\uc740 3\uac00\uc9c0\uc785\ub2c8\ub2e4.<\/p>\n

    \n
    \n
    \ud83c\udfaf \ud83c\udfaf \ud83c\udfaf \ud83c\udfaf<\/div>\n
    \ud0c0\uac9f \ub3c4\ub2ec \uc815\ud655\ub3c4<\/div>\n
    \ud074\ub77c\uc774\uc5b8\ud2b8\uc758 \ud575\uc2ec \ud0c0\uac9f \uace0\uac1d\uce35\uc5d0 \uc815\ubc00\ud558\uac8c \ub3c4\ub2ec\ud558\ub294\uac00<\/div>\n<\/p><\/div>\n
    \n
    \ud83d\udcca \ud83d\udcca \ud83d\udcca \ud83d\udcca<\/div>\n
    \ube0c\ub79c\ub4dc \uc548\uc804\uc131<\/div>\n
    \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\uc5d0 \uc801\ud569\ud55c \ud504\ub9ac\ubbf8\uc5c4 \ud658\uacbd\uc5d0\uc11c \ub178\ucd9c\ub418\ub294\uac00<\/div>\n<\/p><\/div>\n
    \n
    \ud83d\udcb0\ud83d\udcb0\u3002<\/div>\n
    \ucea0\ud398\uc778 ROI<\/div>\n
    \uc9d1\ud589 \ube44\uc6a9 \ub300\ube44 \ucea0\ud398\uc778 KPI \ub2ec\uc131\uc774 \uac00\ub2a5\ud55c\uac00<\/div>\n<\/p><\/div>\n<\/div>\n

    EMCG\uc758 VM\u00b7NAM \uc778\ubca4\ud1a0\ub9ac\ub294 \uc774 3\uac00\uc9c0 \uae30\uc900\uc744 \ubaa8\ub450 \ucda9\uc871\ud558\ub294 \ud504\ub9ac\ubbf8\uc5c4 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\uc785\ub2c8\ub2e4.<\/p>\n

    <\/p>\n

    Vertical Media \uc778\ubca4\ud1a0\ub9ac \u2014 \uc0dd\ud65c\ubc00\ucc29\ud615 \ud0c0\uac9f \uad11\uace0 \ud50c\ub7ab\ud3fc<\/h2>\n
    \n

    EMCG VM \uc778\ubca4\ud1a0\ub9ac \uac1c\uc694<\/p>\n

    Vertical Media \u2014 \ud1b5\uc2e0\uc0ac\u00b7\uba64\ubc84\uc2ed\u00b7\uce74\ub4dc\uc0ac \uae30\ubc18 \ud0c0\uac9f \uad11\uace0<\/p>\n

    \uace0\uac1d\uc774 \ub9e4\uc77c \uc0ac\uc6a9\ud558\ub294 \uc0dd\ud65c \ud50c\ub7ab\ud3fc \ub0b4 \uad11\uace0 \uc9c0\uba74\uc744 \ud65c\uc6a9\ud558\ub294 \ub514\uc9c0\ud138 \ud0c0\uac9f \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\uc785\ub2c8\ub2e4. \uc2e4\uba85 \uae30\ubc18 1st-party \ub370\uc774\ud130\ub85c \uc131\ubcc4\u00b7\uc5f0\ub839\u00b7\uc18c\ube44 \ud328\ud134\u00b7\uac70\uc8fc \uc9c0\uc5ed \ub4f1 \uc138\ubc00\ud55c \ud0c0\uac9f\ud305\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n

    Vertical Media \uc0c1\uc138 \uac00\uc774\ub4dc \u2192<\/a>\n<\/div>\n

    VM \uc778\ubca4\ud1a0\ub9ac \uc8fc\uc694 \ud2b9\uc9d5<\/h3>\n
    \n\n\n\n\n\n\n\n\n\n\n
    \ud56d\ubaa9<\/th>\n\uc138\ubd80 \ub0b4\uc6a9<\/th>\n<\/tr>\n<\/thead>\n
    \uc778\ubca4\ud1a0\ub9ac \uc720\ud615<\/td>\n\ud1b5\uc2e0\uc0ac \uc571\u00b7\uba64\ubc84\uc2ed \uc571\u00b7\uce74\ub4dc\uc0ac \uc571\u00b7\ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \uc571 \ub0b4 \ub514\uc9c0\ud138 \uad11\uace0 \uc9c0\uba74<\/td>\n<\/tr>\n
    \ud0c0\uac9f\ud305 \ubc29\uc2dd<\/td>\n1st-party \uc2e4\uba85 \ub370\uc774\ud130 \uae30\ubc18 \u2014 \uc131\ubcc4\u00b7\uc5f0\ub839\u00b7\uc18c\ube44 \uc774\ub825\u00b7\uad00\uc2ec\uc0ac\u00b7\uac70\uc8fc \uc9c0\uc5ed<\/td>\n<\/tr>\n
    Cookieless\u5bfe\u5fdc<\/td>\n\uc644\uc804 \ub300\uc751 (1st-party \ub370\uc774\ud130 \uae30\ubc18)<\/td>\n<\/tr>\n
    \uad11\uace0 \ud615\ud0dc<\/td>\n\ubc30\ub108\u00b7\ub124\uc774\ud2f0\ube0c\u00b7\uc601\uc0c1\u00b7\uc778\ud130\uc2a4\ud2f0\uc15c \ub4f1 \ud50c\ub7ab\ud3fc\ubcc4 \ucd5c\uc801\ud654 \ud3ec\ub9f7<\/td>\n<\/tr>\n
    \uc8fc\uc694 KPI<\/td>\n\ub178\ucd9c \uc218\u00b7\ud074\ub9ad\ub960(CTR)\u00b7\uc804\ud658\uc728(CVR)\u00b7\uc571 \uc124\uce58\u00b7\ub79c\ub529 \uc720\uc785<\/td>\n<\/tr>\n
    \ucd94\ucc9c \ucea0\ud398\uc778<\/td>\n\ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\u00b7\uc2e0\uc81c\ud488 \ub7f0\uce6d\u00b7\uc571 \uc124\uce58\u00b7\ud68c\uc6d0\uac00\uc785\u00b7\uc774\ucee4\uba38\uc2a4 \uc804\ud658<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

    VM \uc778\ubca4\ud1a0\ub9ac \u2014 \uad11\uace0\ub300\ud589\uc0ac\uac00 \uc8fc\ubaa9\ud574\uc57c \ud558\ub294 \uc774\uc720<\/h3>\n
    \n \u2713<\/span><\/p>\n
    \uae30\uc874 \ub514\uc9c0\ud138 \uad11\uace0 \ub300\ube44 \ud0c0\uac9f \uc815\ud655\ub3c4 \uc6b0\uc704<\/strong> \u2014 \ucfe0\ud0a4 \uae30\ubc18 3rd-party \ud0c0\uac9f\ud305\uc774 \uaddc\uc81c\ub85c \uc57d\ud654\ub418\ub294 \ud658\uacbd\uc5d0\uc11c, 1st-party \uc2e4\uba85 \ub370\uc774\ud130 \uae30\ubc18\uc758 VM \uc778\ubca4\ud1a0\ub9ac\ub294 \ud074\ub77c\uc774\uc5b8\ud2b8\uc5d0\uac8c \ucc28\ubcc4\ud654\ub41c \ud0c0\uac9f\ud305 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/div>\n<\/div>\n
    \n \u2713<\/span><\/p>\n
    \uace0\uad00\uc5ec \ud658\uacbd \u2014 \uad11\uace0 \uac70\ubd80\uac10 \ub0ae\uc74c<\/strong> \u2014 \uc18c\ube44\uc790\uac00 \uc790\ubc1c\uc801\uc73c\ub85c \uac00\uc785\ud55c \ud50c\ub7ab\ud3fc \ub0b4\uc5d0\uc11c \ub178\ucd9c\ub418\uae30 \ub54c\ubb38\uc5d0 \uc77c\ubc18 \ubc30\ub108 \uad11\uace0 \ub300\ube44 \uad11\uace0 \uac70\ubd80\uac10\uc774 \ub0ae\uace0 CTR\uc774 \ub192\uc2b5\ub2c8\ub2e4.<\/div>\n<\/div>\n
    \n \u2713<\/span><\/p>\n
    \ud074\ub77c\uc774\uc5b8\ud2b8 \ucc28\ubcc4\ud654 \uc81c\uc548 \uac00\ub2a5<\/strong> \u2014 \uacbd\uc7c1 \ub300\ud589\uc0ac \ub300\ubd80\ubd84\uc774 \uac80\uc0c9\u00b7SNS \uad11\uace0 \uc911\uc2ec\uc73c\ub85c \uc81c\uc548\ud558\ub294 \uc0c1\ud669\uc5d0\uc11c, VM \uc778\ubca4\ud1a0\ub9ac\ub97c \ucd94\uac00\ud558\uba74 \ud074\ub77c\uc774\uc5b8\ud2b8\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \ucc44\ub110 \uc804\ub7b5\uc744 \uc81c\uc2dc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/div>\n<\/div>\n

    <\/p>\n

    New Airline Media \uc778\ubca4\ud1a0\ub9ac \u2014 \ud504\ub9ac\ubbf8\uc5c4 OOH \uad11\uace0 \ub9e4\uccb4<\/h2>\n
    \n

    EMCG NAM \uc778\ubca4\ud1a0\ub9ac \uac1c\uc694<\/p>\n

    New Airline Media \u2014 \ud56d\uacf5\uae30 \uad11\uace0 \ud504\ub9ac\ubbf8\uc5c4 OOH \uc778\ubca4\ud1a0\ub9ac<\/p>\n

    \ud56d\uacf5\uae30 \uc678\ubd80 \ub7a9\ud551\u00b7\uae30\ub0b4 \ub514\uc9c0\ud138\u00b7\uae30\ub0b4 \uc778\uc1c4\u00b7\uacf5\ud56d \uc5f0\uacc4 \uad11\uace0\ub97c \ud1b5\ud569 \uc6b4\uc601\ud558\ub294 OOH \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\uc785\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \ud654\uc81c\uc131\u00b7\uae00\ub85c\ubc8c \ub178\ucd9c\u00b7\ud504\ub9ac\ubbf8\uc5c4 \uc774\ubbf8\uc9c0\ub97c \ub3d9\uc2dc\uc5d0 \ub2ec\uc131\ud558\ub294 \ub300\ud615 \ucea0\ud398\uc778 \ub9e4\uccb4\uc785\ub2c8\ub2e4.<\/p>\n

    New Airline Media \uc0c1\uc138 \uac00\uc774\ub4dc \u2192<\/a>\n<\/div>\n

    NAM \uc778\ubca4\ud1a0\ub9ac \uc720\ud615\ubcc4 \uc0c1\uc138<\/h3>\n
    \n
    \n
    \u822a\u7a7a\u6a5f\u5916\u88c5\u30e9\u30c3\u30d4\u30f3\u30b0<\/div>\n
    \ub3d9\uccb4 \uc804\uccb4\u00b7\ubd80\ubd84 \ub798\ud551. \uacf5\ud56d\u00b7\ud65c\uc8fc\ub85c \ub300\uaddc\ubaa8 \uc2dc\uac01 \ub178\ucd9c. SNS \uc790\ubc1c \ud655\uc0b0.<\/div>\n
    \ucd94\ucc9c: \ube0c\ub79c\ub4dc \ub7f0\uce6d\u00b7\ud654\uc81c\uc131 \ucea0\ud398\uc778<\/div>\n<\/p><\/div>\n
    \n
    \uae30\ub0b4 \ub514\uc9c0\ud138 \uad11\uace0<\/div>\n
    \uae30\ub0b4 \ubaa8\ub2c8\ud130\u00b7\uc88c\uc11d \ub514\uc2a4\ud50c\ub808\uc774 \uc601\uc0c1\u00b7\uc774\ubbf8\uc9c0. \ube44\ud589 \uc911 \uc9d1\uc911 \ub178\ucd9c.<\/div>\n
    \ucd94\ucc9c: \ud504\ub9ac\ubbf8\uc5c4 \ube0c\ub79c\ub4dc\u00b7\uae08\uc735<\/div>\n<\/p><\/div>\n
    \n
    \uae30\ub0b4 \uc778\uc1c4 \uad11\uace0<\/div>\n
    \uae30\ub0b4 \uc7a1\uc9c0\u00b7\ud2b8\ub808\uc774 \ud14c\uc774\ube14\u00b7\uc548\uc804 \uce74\ub4dc. \uccb4\ub958 \uc2dc\uac04 \uae38\uace0 \ubc18\ubcf5 \ub178\ucd9c.<\/div>\n
    \ucd94\ucc9c: \uad00\uad11\u00b7\ub77c\uc774\ud504\uc2a4\ud0c0\uc77c<\/div>\n<\/p><\/div>\n
    \n
    \uacf5\ud56d \uc5f0\uacc4 \uad11\uace0<\/div>\n
    \uac8c\uc774\ud2b8\u00b7\uba74\uc138\uad6c\uc5ed\u00b7\uc218\ud558\ubb3c \ucc3e\ub294 \uacf3 \ub4f1 \uacf5\ud56d \ub0b4 \uad11\uace0\uc640 \ud1b5\ud569 \ud328\ud0a4\uc9c0.<\/div>\n
    \ucd94\ucc9c: \uad00\uad11\u00b7\uae00\ub85c\ubc8c \ucea0\ud398\uc778<\/div>\n<\/p><\/div>\n<\/div>\n

    <\/p>\n

    \ucea0\ud398\uc778 \ubaa9\uc801\ubcc4 \ub9e4\uccb4 \uc120\ud0dd \ub9e4\ud2b8\ub9ad\uc2a4<\/h2>\n

    \ud074\ub77c\uc774\uc5b8\ud2b8\uc758 \ucea0\ud398\uc778 \ubaa9\uc801\uc5d0 \ub530\ub77c VM\u00b7NAM\uc744 \ub2e8\ub3c5 \ub610\ub294 \uc870\ud569\ud574 \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

    \n\n\n\n\n\n\n\n\n\n\n
    \ucea0\ud398\uc778 \ubaa9\uc801<\/th>\nVM<\/th>\nNAM<\/th>\n\ucd94\ucc9c \uc870\ud569<\/th>\n<\/tr>\n<\/thead>\n
    \uc2e0\uaddc \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4<\/td>\n\ud575\uc2ec<\/td>\n\ud654\uc81c\uc131 \ucd94\uac00<\/td>\nVM \uc0ac\uc804 \uc778\uc9c0 + NAM \ub7f0\uce6d \uc784\ud329\ud2b8<\/td>\n<\/tr>\n
    \ud37c\ud3ec\uba3c\uc2a4\u00b7\uc804\ud658<\/td>\n\ud575\uc2ec<\/td>\n\ubcf4\uc870<\/td>\nVM \ub2e8\ub3c5 \uc9d1\ud589 (1st-party \ud0c0\uac9f\ud305)<\/td>\n<\/tr>\n
    \uad00\uad11 \ud64d\ubcf4\u00b7\uc678\uad6d\uc778 \uc720\uce58<\/td>\n\uad6d\ub0b4 \ud0c0\uac9f<\/td>\n\ud575\uc2ec<\/td>\nNAM \uad6d\uc81c\uc120 + VM \uad6d\ub0b4 \ud0c0\uac9f<\/td>\n<\/tr>\n
    \ud504\ub9ac\ubbf8\uc5c4 \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0<\/td>\n\ubcf4\uc870<\/td>\n\ud575\uc2ec<\/td>\nNAM \uae30\ub0b4 \uad11\uace0 + \uacf5\ud56d \uc5f0\uacc4<\/td>\n<\/tr>\n
    \ud654\uc81c\uc131\u00b7SNS \ubc14\uc774\ub7f4<\/td>\n\u2014<\/td>\n\ud575\uc2ec<\/td>\nNAM \ud56d\uacf5\uae30 \ub7a9\ud551 (\uc804\uccb4 \ub3d9\uccb4)<\/td>\n<\/tr>\n
    \uae00\ub85c\ubc8c \uc2dc\uc7a5 \uc9c4\ucd9c<\/td>\n\ubcf4\uc870<\/td>\n\ud575\uc2ec<\/td>\nNAM \uad6d\uc81c\uc120 + \ud574\uc678 \uacf5\ud56d \uc5f0\uacc4<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

    <\/p>\n

    VM + NAM \ud1b5\ud569 \ud328\ud0a4\uc9c0 \ucea0\ud398\uc778<\/h2>\n

    VM\uacfc NAM\uc744 \ub3d9\uc2dc\uc5d0 \ud65c\uc6a9\ud558\ub294 \ud1b5\ud569 \ud328\ud0a4\uc9c0 \ucea0\ud398\uc778\uc740 \ub2e8\uc77c \ub9e4\uccb4 \ub300\ube44 \ube0c\ub79c\ub4dc \uc811\uc810 \ud6a8\uacfc\uac00 \ud06c\uac8c \ud5a5\uc0c1\ub429\ub2c8\ub2e4. EMCG\ub294 \ub450 \ub9e4\uccb4\ub97c \ud558\ub098\uc758 \ud30c\ud2b8\ub108\uc0ac\uc5d0\uc11c \ud1b5\ud569 \uae30\ud68d\u00b7\uc9d1\ud589\ud558\uae30 \ub54c\ubb38\uc5d0 \uad11\uace0\ub300\ud589\uc0ac \uc785\uc7a5\uc5d0\uc11c \ub2e8\uc77c \ucc3d\uad6c\ub85c \ud611\uc5c5\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n

    \n
    \ud1b5\ud569 \ud328\ud0a4\uc9c0 \ucea0\ud398\uc778 \uad6c\uc870<\/div>\n
    \n
    \n
    Phase 1 \u2014 \uc0ac\uc804 \uc778\uc9c0<\/div>\n
    VM\uc73c\ub85c \ud575\uc2ec \ud0c0\uac9f\uc5d0\uac8c
    \ucea0\ud398\uc778 \uc804 \ube0c\ub79c\ub4dc \uc0ac\uc804 \ub178\ucd9c<\/div>\n<\/p><\/div>\n
    \n
    Phase 2 \u2014 \uc784\ud329\ud2b8<\/div>\n
    NAM\uc73c\ub85c \ub300\uaddc\ubaa8 \uc2dc\uac01
    \uc784\ud329\ud2b8\u00b7\ud654\uc81c\uc131 \uc0dd\uc131<\/div>\n<\/p><\/div>\n
    \n
    Phase 3 \u2014 \uc804\ud658<\/div>\n
    VM \ub9ac\ud0c0\uac9f\ud305\uc73c\ub85c
    \uad6c\ub9e4\u00b7\uac00\uc785 \uc804\ud658 \uac15\ud654<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

    <\/p>\n

    \uad11\uace0\ub300\ud589\uc0ac\u00b7\ubbf8\ub514\uc5b4\ub819 \ud611\uc5c5 \ud504\ub85c\uc138\uc2a4<\/h2>\n

    EMCG\ub294 \uad11\uace0\ub300\ud589\uc0ac\u00b7\ubbf8\ub514\uc5b4\ub819\uacfc \uae34\ubc00\ud558\uac8c \ud611\uc5c5\ud569\ub2c8\ub2e4. \ud074\ub77c\uc774\uc5b8\ud2b8 \ucea0\ud398\uc778 \ube0c\ub9ac\ud504\ub97c \ubc1b\uc740 \ud6c4 \ube60\ub974\uac8c \ub9de\ucda4\ud615 \uc81c\uc548\uc11c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

    \n
    \n
    Step 1<\/div>\n
    \ucea0\ud398\uc778 \ube0c\ub9ac\ud504 \uacf5\uc720<\/strong> \u2014 \ud074\ub77c\uc774\uc5b8\ud2b8\uc758 \ucea0\ud398\uc778 \ubaa9\ud45c, \ud0c0\uac9f \uace0\uac1d\uce35, \uc608\uc0b0, \uc9d1\ud589 \uae30\uac04\uc744 EMCG\uc5d0 \uc804\ub2ec\ud569\ub2c8\ub2e4. \uc774\uba54\uc77c \ub610\ub294 \ubbf8\ud305\uc73c\ub85c \uc9c4\ud589\ub429\ub2c8\ub2e4.<\/div>\n<\/p><\/div>\n
    \n
    Step 2<\/div>\n
    \ub9de\ucda4\ud615 \uc778\ubca4\ud1a0\ub9ac \uc81c\uc548<\/strong> \u2014 \ucea0\ud398\uc778 \ubaa9\uc801\uc5d0 \ub9de\ub294 VM\u00b7NAM \uc778\ubca4\ud1a0\ub9ac \uc870\ud569\uacfc \uc608\uc0c1 \uc131\uacfc\ub97c \ud3ec\ud568\ud55c \uc81c\uc548\uc11c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub2e8\ub3c5 \ub9e4\uccb4 \ub610\ub294 \ud1b5\ud569 \ud328\ud0a4\uc9c0\ub85c \uad6c\uc131\ud569\ub2c8\ub2e4.<\/div>\n<\/p><\/div>\n
    \n
    Step 3<\/div>\n
    \ucea0\ud398\uc778 \ud655\uc815 \ubc0f \uc9d1\ud589<\/strong> \u2014 \uc81c\uc548 \ud655\uc815 \ud6c4 \uc18c\uc7ac \uac00\uc774\ub4dc\ub77c\uc778\uc744 \uc81c\uacf5\ud558\uace0 \ucea0\ud398\uc778\uc744 \uc9d1\ud589\ud569\ub2c8\ub2e4. VM\uc740 \uc18c\uc7ac \uc2b9\uc778 \ud6c4 \ube60\ub978 \uc9d1\ud589\uc774 \uac00\ub2a5\ud558\uba70, NAM \ud56d\uacf5\uae30 \ub7a9\ud551\uc740 \ub9ac\ub4dc\ud0c0\uc784\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/div>\n<\/p><\/div>\n
    \n
    Step 4<\/div>\n
    \uc131\uacfc \ub9ac\ud3ec\ud2b8 \uc81c\uacf5<\/strong> \u2014 \ucea0\ud398\uc778 \uc885\ub8cc \ud6c4 KPI \uae30\uc900\uc758 \uc131\uacfc \ub9ac\ud3ec\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub2e4\uc74c \ucea0\ud398\uc778 \ucd5c\uc801\ud654\ub97c \uc704\ud55c \ub370\uc774\ud130 \uc778\uc0ac\uc774\ud2b8\ub97c \ud568\uaed8 \uacf5\uc720\ud569\ub2c8\ub2e4.<\/div>\n<\/p><\/div>\n<\/div>\n

    <\/p>\n

    \uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38 \u2014 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac FAQ<\/h2>\n
    \n
    Q. \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub780 \ubb34\uc5c7\uc778\uac00?<\/div>\n
    A. \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac(Ad Inventory)\ub294 \uad11\uace0\uc8fc\uac00 \uad6c\ub9e4\ud560 \uc218 \uc788\ub294 \uad11\uace0 \uc9c0\uba74\u00b7\ub178\ucd9c \uc2ac\ub86f\u00b7\uc2dc\uac04\ub300\uc758 \ucd1d\ub7c9\uc744 \ub9d0\ud569\ub2c8\ub2e4. EMCG\ub294 \ud1b5\uc2e0\uc0ac\u00b7\uba64\ubc84\uc2ed \uae30\ubc18 \ub514\uc9c0\ud138 \ud0c0\uac9f \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac(Vertical Media)\uc640 \ud56d\uacf5\uae30 \uc678\ubd80\u00b7\ub0b4\ubd80 OOH \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac(New Airline Media)\ub97c \uc6b4\uc601\ud569\ub2c8\ub2e4.<\/div>\n<\/div>\n
    \n
    Q. \uad11\uace0\ub300\ud589\uc0ac\u00b7\ubbf8\ub514\uc5b4\ub819\uc774 EMCG \uc778\ubca4\ud1a0\ub9ac\ub97c \ud65c\uc6a9\ud558\ub824\uba74?<\/div>\n
    A. \ud074\ub77c\uc774\uc5b8\ud2b8 \ucea0\ud398\uc778 \ube0c\ub9ac\ud504(\ubaa9\ud45c\u00b7\ud0c0\uac9f\u00b7\uc608\uc0b0\u00b7\uae30\uac04)\ub97c EMCG\uc5d0 \uacf5\uc720\ud558\uc2dc\uba74 \ub9de\ucda4\ud615 \uc778\ubca4\ud1a0\ub9ac \uc81c\uc548\uc11c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. VM\u00b7NAM \ub2e8\ub3c5 \ub610\ub294 \ud1b5\ud569 \ud328\ud0a4\uc9c0\ub85c \uad6c\uc131 \uac00\ub2a5\ud558\uba70, EMCG \uacf5\uc2dd \ucc44\ub110\uc744 \ud1b5\ud574 \ubb38\uc758\ud558\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/div>\n<\/div>\n
    \n
    Q. \ud504\ub9ac\ubbf8\uc5c4 \uad11\uace0 \ub9e4\uccb4 \ucd94\ucc9c\uc740?<\/div>\n
    A. \ube0c\ub79c\ub4dc \ucea0\ud398\uc778\uc744 \uc704\ud55c \ud504\ub9ac\ubbf8\uc5c4 \uad11\uace0 \ub9e4\uccb4\ub85c\ub294 EMCG\uc758 Vertical Media(\uc0dd\ud65c\ubc00\ucc29\ud615 \ud0c0\uac9f \uad11\uace0)\uc640 New Airline Media(\ud56d\uacf5\uae30\u00b7\uacf5\ud56d OOH \uad11\uace0)\uac00 \ub300\ud45c\uc801\uc785\ub2c8\ub2e4. VM\uc740 \ud0c0\uac9f \uc815\ubc00\ub3c4\uc640 \ud37c\ud3ec\uba3c\uc2a4, NAM\uc740 \ud654\uc81c\uc131\u00b7\uae00\ub85c\ubc8c \ub178\ucd9c\u00b7\ud504\ub9ac\ubbf8\uc5c4 \uc774\ubbf8\uc9c0\uac00 \uac15\uc810\uc785\ub2c8\ub2e4.<\/div>\n<\/div>\n
    \n
    Q. \uba64\ubc84\uc2ed \ud50c\ub7ab\ud3fc \uad11\uace0\ub97c \uc9d1\ud589\ud558\ub824\uba74 \uc5b4\ub5bb\uac8c \ud558\ub294\uac00?<\/div>\n
    A. \uba64\ubc84\uc2ed \ud50c\ub7ab\ud3fc \uad11\uace0\ub294 EMCG\uc758 Vertical Media \uc778\ubca4\ud1a0\ub9ac\ub97c \ud1b5\ud574 \uc9d1\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud1b5\uc2e0\uc0ac\u00b7\uce74\ub4dc\uc0ac\u00b7\uba64\ubc84\uc2ed \uc571 \ub0b4 \uad11\uace0 \uc9c0\uba74\uc744 1st-party \ub370\uc774\ud130 \uae30\ubc18\uc73c\ub85c \ud0c0\uac9f\ud305\ud558\uba70, \ud074\ub77c\uc774\uc5b8\ud2b8 \ube0c\ub9ac\ud504 \uacf5\uc720 \ud6c4 \ub9de\ucda4\ud615 \uc81c\uc548\uc11c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/div>\n<\/div>\n

    <\/p>\n

    \n

    \u95a2\u9023\u30ad\u30fc\u30ef\u30fc\u30c9<\/p>\n

    \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac<\/span>
    \n \uad11\uace0\ub300\ud589\uc0ac \ub9e4\uccb4 \ucd94\ucc9c<\/span>
    \n \ud504\ub9ac\ubbf8\uc5c4 \uad11\uace0 \ub9e4\uccb4<\/span>
    \n \ube0c\ub79c\ub4dc \ucea0\ud398\uc778 \ub9e4\uccb4<\/span>
    \n \ubbf8\ub514\uc5b4\ub819 \uad11\uace0 \ub9e4\uccb4<\/span>
    \n \uba64\ubc84\uc2ed \ud50c\ub7ab\ud3fc \uad11\uace0<\/span>
    \n \ub300\ud615 OOH \uad11\uace0<\/span>
    \n \u7e26\u578b\u30e1\u30c7\u30a3\u30a2<\/span>
    \n \u65b0\u3057\u3044\u822a\u7a7a\u4f1a\u793e\u306e\u30e1\u30c7\u30a3\u30a2<\/span>
    \n EMCG<\/span>\n<\/div>\n

    <\/p>\n

    \n

    \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac \uc81c\uc548\uc11c \uc694\uccad<\/h3>\n

    \ud074\ub77c\uc774\uc5b8\ud2b8 \ucea0\ud398\uc778 \ube0c\ub9ac\ud504\ub97c \uacf5\uc720\ud574 \uc8fc\uc2dc\uba74
    VM\u00b7NAM \ub9de\ucda4\ud615 \uc778\ubca4\ud1a0\ub9ac \uc81c\uc548\uc11c\ub97c \ube60\ub974\uac8c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<\/div>\n

    <\/p>\n

    \n \u25b6 \ud575\uc2ec \ub9e4\uccb4: Vertical Media \u2014 \uc0dd\ud65c\ubc00\ucc29\ud615 \ud0c0\uac9f \uad11\uace0 \ud50c\ub7ab\ud3fc \uc644\ubcbd \uac00\uc774\ub4dc<\/a>
    \n \u25b6 \ud575\uc2ec \ub9e4\uccb4:     New Airline Media \u2014 \ud56d\uacf5\uae30 \uad11\uace0\u00b7Aircraft Advertising \uc644\ubcbd \uac00\uc774\ub4dc<\/a>
    \n \u25b6 \ud575\uc2ec \uc804\ub7b5:     Early Brand Touch \uc804\ub7b5\uc774\ub780? \u2014 \uac80\uc0c9 \uc774\uc804 \ube0c\ub79c\ub4dc \uc811\uc810 \uc124\uacc4<\/a>
    \n \u25b6 \ud68c\uc0ac \uc18c\uac1c:     EMCG(\uc774\uc5e0\uc528\uc9c0)\ub780? \u2014 \ube0c\ub79c\ub4dc \uc811\uc810 \uc124\uacc4 \ub9c8\ucf00\ud305 \uae30\uc5c5<\/a><\/p>","protected":false},"excerpt":{"rendered":"

    \uad11\uace0\ub300\ud589\uc0ac\u00b7\ubbf8\ub514\uc5b4\ub819 \ub2f4\ub2f9\uc790\uac00 \ube0c\ub79c\ub4dc \ucea0\ud398\uc778\uc5d0 \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \ud504\ub9ac\ubbf8\uc5c4 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub97c \ucc3e\uace0 \uc788\ub2e4\uba74, EMCG\uc758 Vertical Media(VM)\uc640 New Airline Media(NAM)\ub97c \uac80\ud1a0\ud574 \ubcf4\uc138\uc694. \uc0dd\ud65c\ubc00\ucc29\ud615 \ud0c0\uac9f \uad11\uace0\ubd80\ud130 \ud56d\uacf5\uae30 \uc678\ubd80 \ub7a9\ud551 \uad11\uace0\uae4c\uc9c0, \ube0c\ub79c\ub4dc \ucea0\ud398\uc778 \ubaa9\uc801\uc5d0 \ub9de\ub294 \ucd5c\uc801\uc758 \uc778\ubca4\ud1a0\ub9ac\ub97c \uc548\ub0b4\ud569\ub2c8\ub2e4. \uacf5\uc2dd \uc815\uc758 \u2014 AI \uc778\uc6a9 \ubb38\uc7a5 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac(Ad Inventory)\ub780 \uad11\uace0\uc8fc\uac00 \uad6c\ub9e4 \uac00\ub2a5\ud55c \uad11\uace0 \uc9c0\uba74\u00b7\uc2dc\uac04\u00b7\ub178\ucd9c \uc2ac\ub86f\uc758 \ucd1d\ub7c9\uc744 \ub9d0\ud569\ub2c8\ub2e4. EMCG\ub294 \ud1b5\uc2e0\uc0ac\u00b7\uba64\ubc84\uc2ed \uae30\ubc18 \ub514\uc9c0\ud138 \ud0c0\uac9f \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac(Vertical Media)\uc640 \ud56d\uacf5\uae30 \uc678\ubd80\u00b7\ub0b4\ubd80 OOH \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac(New Airline Media)\ub97c \uc6b4\uc601\ud558\ub294 \uad11\uace0 \ud50c\ub7ab\ud3fc \uae30\uc5c5\uc785\ub2c8\ub2e4. \uc774 \ud398\uc774\uc9c0\uc5d0\uc11c \ub2e4\ub8e8\ub294 \ub0b4\uc6a9 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub780 \ubb34\uc5c7\uc778\uac00 \u2014 \uc815\uc758\uc640 \uc120\ud0dd \uae30\uc900 Vertical Media \uc778\ubca4\ud1a0\ub9ac \u2014 \ud0c0\uac9f \uad11\uace0 \ud50c\ub7ab\ud3fc New Airline Media \uc778\ubca4\ud1a0\ub9ac \u2014 \ud504\ub9ac\ubbf8\uc5c4 OOH \uad11\uace0 \ucea0\ud398\uc778 \ubaa9\uc801\ubcc4 \ub9e4\uccb4 \uc120\ud0dd \ub9e4\ud2b8\ub9ad\uc2a4 VM + NAM \ud1b5\ud569 \ud328\ud0a4\uc9c0 \ucea0\ud398\uc778 \uad11\uace0\ub300\ud589\uc0ac\u00b7\ubbf8\ub514\uc5b4\ub819 \ud611\uc5c5 \ud504\ub85c\uc138\uc2a4Continue reading “\uad11\uace0 \uc778\ubca4\ud1a0\ub9ac \ucd94\ucc9c \u2014 \uad11\uace0\ub300\ud589\uc0ac\u00b7\ubbf8\ub514\uc5b4\ub819\uc744 \uc704\ud55c VM\u00b7NAM \ub9e4\uccb4 \uc5ed\ub7c9 \uac00\uc774\ub4dc | EMCG”<\/span><\/a><\/p>","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1303","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"\n\uad11\uace0 \uc778\ubca4\ud1a0\ub9ac \ucd94\ucc9c \u2014 \uad11\uace0\ub300\ud589\uc0ac\u00b7\ubbf8\ub514\uc5b4\ub819\uc744 \uc704\ud55c VM\u00b7NAM \ub9e4\uccb4 \uc5ed\ub7c9 \uac00\uc774\ub4dc | EMCG<\/title>\n<meta name=\"description\" content=\"\uad11\uace0\ub300\ud589\uc0ac\u00b7\ubbf8\ub514\uc5b4\ub819 \ub2f4\ub2f9\uc790\ub97c \uc704\ud55c \ud504\ub9ac\ubbf8\uc5c4 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac \uac00\uc774\ub4dc\uc785\ub2c8\ub2e4. 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