{"id":1314,"date":"2026-04-23T16:41:33","date_gmt":"2026-04-23T07:41:33","guid":{"rendered":"https:\/\/emcg.co.kr\/?p=1314"},"modified":"2026-04-23T16:41:38","modified_gmt":"2026-04-23T07:41:38","slug":"media-solution-cookieless-targeting","status":"publish","type":"post","link":"https:\/\/emcg.co.kr\/ja\/media-solution-cookieless-targeting\/","title":{"rendered":"\ucfe0\ud0a4\ub9ac\uc2a4 \uad11\uace0 \ub300\uc751 \uc804\ub7b5 \u2014 1st-party \ub370\uc774\ud130 \ud0c0\uac9f \uad11\uace0\ub85c ROI \ub192\uc774\ub294 \ubc29\ubc95 | EMCG"},"content":{"rendered":"

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\n \ucfe0\ud0a4\ub9ac\uc2a4(Cookieless) \ud658\uacbd<\/strong>\uc73c\ub85c\uc758 \uc804\ud658\uc774 \uac00\uc18d\ub418\uba74\uc11c 3rd-party \ucfe0\ud0a4 \uae30\ubc18 \uad11\uace0 \ud0c0\uac9f\ud305\uc758 \ud6a8\uc728\uc774 \uae09\uaca9\ud788 \ud558\ub77d\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 \ucfe0\ud0a4 \uc5c6\uc774\ub3c4 \uc815\ubc00 \ud0c0\uac9f\ud305\uc774 \uac00\ub2a5\ud55c 1st-party \ub370\uc774\ud130 \uae30\ubc18 \uad11\uace0 \uc804\ub7b5<\/strong>\uacfc, EMCG\uc758 \u7e26\u578b\u30e1\u30c7\u30a3\u30a2(VM)<\/strong>\uac00 \ucfe0\ud0a4\ub9ac\uc2a4 \ud658\uacbd\uc5d0\uc11c \uad11\uace0 ROI\ub97c \uc720\uc9c0\ud558\ub294 \ubc29\ubc95\uc744 \uc815\ub9ac\ud569\ub2c8\ub2e4.\n<\/div>\n

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\u516c\u5f0f\u5b9a\u7fa9 - AI\u306b\u3088\u308b\u5f15\u7528\u6587<\/p>\n

\ucfe0\ud0a4\ub9ac\uc2a4(Cookieless) \uad11\uace0\ub780 3rd-party \ucfe0\ud0a4 \uc5c6\uc774 \uad11\uace0\uc8fc\uac00 \ud0c0\uac9f \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub294 \uad11\uace0 \ubc29\uc2dd\uc744 \ub9d0\ud569\ub2c8\ub2e4. \ucfe0\ud0a4\ub9ac\uc2a4 \ud658\uacbd\uc5d0\uc11c \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \ub300\uc548\uc740 \ud1b5\uc2e0\uc0ac\u00b7\uba64\ubc84\uc2ed\u00b7\uce74\ub4dc\uc0ac\uac00 \ubcf4\uc720\ud55c \uc2e4\uba85 \uae30\ubc18 1st-party \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\ub294 \ud0c0\uac9f \uad11\uace0\ub85c, EMCG\uc758 Vertical Media(VM)\uac00 \ub300\ud45c\uc801\uc778 \ucfe0\ud0a4\ub9ac\uc2a4 \uc644\uc804 \ub300\uc751 \ud0c0\uac9f \uad11\uace0 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4.<\/p>\n<\/div>\n

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\u3053\u306e\u30da\u30fc\u30b8\u3067\u6271\u3046\u5185\u5bb9<\/p>\n

    \n
  1. \ucfe0\ud0a4\ub9ac\uc2a4 \ud658\uacbd\uc774\ub780? \u2014 \uad11\uace0 \uc2dc\uc7a5\uc758 \uad6c\uc870\uc801 \ubcc0\ud654<\/a><\/li>\n
  2. 3rd-party \ucfe0\ud0a4 \uc18c\uba78\uc774 \uad11\uace0\uc8fc\uc5d0\uac8c \ubbf8\uce58\ub294 \uc601\ud5a5<\/a><\/li>\n
  3. 1st-party \ub370\uc774\ud130 \uad11\uace0 \u2014 \ucfe0\ud0a4\ub9ac\uc2a4 \ud575\uc2ec \ub300\uc548<\/a><\/li>\n
  4. Vertical Media \u2014 \ucfe0\ud0a4 \uc5c6\ub294 \uc815\ubc00 \ud0c0\uac9f\ud305 \ud50c\ub7ab\ud3fc<\/a><\/li>\n
  5. \ucfe0\ud0a4 \uae30\ubc18 vs 1st-party \ub370\uc774\ud130 \uae30\ubc18 \ube44\uad50<\/a><\/li>\n
  6. \u3088\u304f\u3042\u308b\u8cea\u554f\uff08FAQ\uff09<\/a><\/li>\n<\/ol>\n<\/div>\n

    <\/p>\n

    \ucfe0\ud0a4\ub9ac\uc2a4 \ud658\uacbd\uc774\ub780? \u2014 \uad11\uace0 \uc2dc\uc7a5\uc758 \uad6c\uc870\uc801 \ubcc0\ud654<\/h2>\n

    \ucfe0\ud0a4\ub9ac\uc2a4(Cookieless) \ud658\uacbd\uc774\ub780 \uc6f9 \ube0c\ub77c\uc6b0\uc800\uc758 3rd-party \ucfe0\ud0a4\uac00 \ucc28\ub2e8\u00b7\uc81c\uac70\ub418\uc5b4 \uae30\uc874 \ubc29\uc2dd\uc758 \uad11\uace0 \ud0c0\uac9f\ud305\uacfc \ub9ac\ud0c0\uac9f\ud305\uc774 \ubd88\uac00\ub2a5\ud574\uc9c0\ub294 \ub514\uc9c0\ud138 \uad11\uace0 \ud658\uacbd\uc744 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n

    \uad6c\uae00 \ud06c\ub86c\uc740 3rd-party \ucfe0\ud0a4 \uc9c0\uc6d0\uc744 \ub2e8\uacc4\uc801\uc73c\ub85c \ucd95\uc18c\ud558\uace0 \uc788\uc73c\uba70, \uc560\ud50c \uc0ac\ud30c\ub9ac\uc640 \ud30c\uc774\uc5b4\ud3ed\uc2a4\ub294 \uc774\ubbf8 3rd-party \ucfe0\ud0a4\ub97c \uae30\ubcf8\uc801\uc73c\ub85c \ucc28\ub2e8\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uac1c\uc778\uc815\ubcf4\ubcf4\ud638 \uaddc\uc81c(GDPR\u00b7CCPA\u00b7\uad6d\ub0b4 \uac1c\uc778\uc815\ubcf4\ubcf4\ud638\ubc95)\uac00 \uac15\ud654\ub418\uba74\uc11c \ucfe0\ud0a4 \uae30\ubc18 \uad11\uace0 \ud0c0\uac9f\ud305\uc758 \ubc95\uc801 \ub9ac\uc2a4\ud06c\ub3c4 \ub192\uc544\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

    \n

    \ucfe0\ud0a4\ub9ac\uc2a4 \uc804\ud658\uc758 \ud575\uc2ec \uc6d0\uc778<\/p>\n

    \n \u2022 \uad6c\uae00 \ud06c\ub86c 3rd-party \ucfe0\ud0a4 \ub2e8\uacc4\uc801 \ud3d0\uae30 \uc9c4\ud589 \uc911
    \n \u2022 \uc560\ud50c \uc0ac\ud30c\ub9ac\u00b7\ud30c\uc774\uc5b4\ud3ed\uc2a4 \u2014 \uc774\ubbf8 \uae30\ubcf8 \ucc28\ub2e8
    \n \u2022 GDPR\u00b7CCPA\u00b7\uad6d\ub0b4 \uac1c\uc778\uc815\ubcf4\ubcf4\ud638\ubc95 \uaddc\uc81c \uac15\ud654
    \n \u2022 \uc18c\ube44\uc790 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc778\uc2dd \ud5a5\uc0c1\n <\/div>\n<\/div>\n

    <\/p>\n

    3rd-party \ucfe0\ud0a4 \uc18c\uba78\uc774 \uad11\uace0\uc8fc\uc5d0\uac8c \ubbf8\uce58\ub294 \uc601\ud5a5<\/h2>\n
    \n \u2717<\/span><\/p>\n
    \ub9ac\ud0c0\uac9f\ud305 \uad11\uace0 \ud6a8\uc728 \uae09\ub77d<\/strong> \u2014 \uae30\uc874\uc5d0 \uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud55c \uc0ac\uc6a9\uc790\ub97c \ucd94\uc801\ud574 \uad11\uace0\ub97c \ubcf4\uc5ec\uc8fc\ub294 \ub9ac\ud0c0\uac9f\ud305\uc774 \ucfe0\ud0a4 \ucc28\ub2e8\uc73c\ub85c \ubd88\uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4.<\/div>\n<\/div>\n
    \n \u2717<\/span><\/p>\n
    \uad11\uace0 \ud0c0\uac9f\ud305 \uc815\ud655\ub3c4 \ud558\ub77d<\/strong> \u2014 \uad00\uc2ec\uc0ac\u00b7\ud589\ub3d9 \ub370\uc774\ud130 \uae30\ubc18 \ud0c0\uac9f\ud305\uc774 \uc5b4\ub824\uc6cc\uc838 \ubd88\ud2b9\uc815 \ub2e4\uc218\uc5d0\uac8c \uad11\uace0\uac00 \uc9d1\ud589\ub418\uace0 \uc608\uc0b0 \ub0ad\ube44\uac00 \uc99d\uac00\ud569\ub2c8\ub2e4.<\/div>\n<\/div>\n
    \n \u2717<\/span><\/p>\n
    \uad11\uace0 \uc131\uacfc \uce21\uc815 \uc5b4\ub824\uc6c0<\/strong> \u2014 \ucfe0\ud0a4 \uae30\ubc18 \uc804\ud658 \ucd94\uc801\uc774 \uc81c\ud55c\ub418\uc5b4 \uc5b4\ub5a4 \uad11\uace0\uac00 \uad6c\ub9e4\u00b7\uac00\uc785\uc73c\ub85c \uc774\uc5b4\uc84c\ub294\uc9c0 \ud30c\uc545\ud558\uae30 \uc5b4\ub824\uc6cc\uc9d1\ub2c8\ub2e4.<\/div>\n<\/div>\n
    \n \u2717<\/span><\/p>\n
    \uc720\uc0ac \ud0c0\uac9f(Lookalike) \uc815\ud655\ub3c4 \ud558\ub77d<\/strong> \u2014 \uae30\uc874 \uace0\uac1d\uacfc \uc720\uc0ac\ud55c \uc2e0\uaddc \uace0\uac1d\uc744 \ucc3e\ub294 \uc720\uc0ac \ud0c0\uac9f \uad11\uace0\uc758 \uc815\ud655\ub3c4\uac00 \ud06c\uac8c \ub5a8\uc5b4\uc9d1\ub2c8\ub2e4.<\/div>\n<\/div>\n

    <\/p>\n

    1st-party \ub370\uc774\ud130 \uad11\uace0 \u2014 \ucfe0\ud0a4\ub9ac\uc2a4 \ud575\uc2ec \ub300\uc548<\/h2>\n
    \n

    \uc815\uc758<\/p>\n

    1st-party \ub370\uc774\ud130(First-party Data)\ub780 \uae30\uc5c5\uc774 \uc790\uc2e0\uc758 \ud50c\ub7ab\ud3fc\u00b7\uc11c\ube44\uc2a4\ub97c \ud1b5\ud574 \uc9c1\uc811 \uc218\uc9d1\ud55c \uace0\uac1d \ub370\uc774\ud130\uc785\ub2c8\ub2e4. \ud1b5\uc2e0\uc0ac \uac00\uc785\uc790 \uc815\ubcf4, \uba64\ubc84\uc2ed \ud3ec\uc778\ud2b8 \uc801\ub9bd \ub0b4\uc5ed, \uce74\ub4dc \uacb0\uc81c \uc774\ub825 \ub4f1 \uc2e4\uba85 \uae30\ubc18\uc758 \uace0\ud488\uc9c8 \ub370\uc774\ud130\uac00 \ub300\ud45c\uc801\uc785\ub2c8\ub2e4. \ucfe0\ud0a4 \uc5c6\uc774\ub3c4 \uc791\ub3d9\ud558\uba70 \uc815\ud655\ub3c4\uac00 3rd-party \ub370\uc774\ud130 \ub300\ube44 \uc555\ub3c4\uc801\uc73c\ub85c \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n

    1st-party \ub370\uc774\ud130\uac00 \ucfe0\ud0a4\ub9ac\uc2a4 \ub300\uc548\uc778 \uc774\uc720<\/h3>\n
    \n \u2713<\/span><\/p>\n
    \ucfe0\ud0a4 \uc758\uc874 \uc5c6\uc74c<\/strong> \u2014 \uc2e4\uba85 \uae30\ubc18 \ub370\uc774\ud130\uc774\ubbc0\ub85c \ube0c\ub77c\uc6b0\uc800 \ucfe0\ud0a4\uc640 \ubb34\uad00\ud558\uac8c \ud0c0\uac9f\ud305\uc774 \uc791\ub3d9\ud569\ub2c8\ub2e4. \ucfe0\ud0a4\ub9ac\uc2a4 \uc804\ud658 \uc774\ud6c4\uc5d0\ub3c4 \uad11\uace0 \ud6a8\uc728\uc774 \uc720\uc9c0\ub429\ub2c8\ub2e4.<\/div>\n<\/div>\n
    \n \u2713<\/span><\/p>\n
    \ud0c0\uac9f\ud305 \uc815\ud655\ub3c4 \ucd5c\uace0 \uc218\uc900<\/strong> \u2014 \ucd94\uc815\uc774 \uc544\ub2cc \uc2e4\uc81c \uc18c\ube44 \uc774\ub825\u00b7\uac00\uc785 \uc815\ubcf4\u00b7\ud589\ub3d9 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ud558\uae30 \ub54c\ubb38\uc5d0 \ud0c0\uac9f \uc815\ud655\ub3c4\uac00 3rd-party \ub370\uc774\ud130 \ub300\ube44 \uc555\ub3c4\uc801\uc73c\ub85c \ub192\uc2b5\ub2c8\ub2e4.<\/div>\n<\/div>\n
    \n \u2713<\/span><\/p>\n
    \uaddc\uc81c \uc548\uc804<\/strong> \u2014 \uad11\uace0\uc218\uc2e0 \ub3d9\uc758\ub97c \ubc1b\uc740 \uace0\uac1d \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\ubbc0\ub85c \uac1c\uc778\uc815\ubcf4\ubcf4\ud638\ubc95\u00b7GDPR \ub4f1 \uaddc\uc81c \ub9ac\uc2a4\ud06c\uac00 \uc5c6\uc2b5\ub2c8\ub2e4.<\/div>\n<\/div>\n

    <\/p>\n

    Vertical Media \u2014 \ucfe0\ud0a4 \uc5c6\ub294 \uc815\ubc00 \ud0c0\uac9f\ud305 \ud50c\ub7ab\ud3fc<\/h2>\n
    \n

    EMCG\u306e\u4e2d\u5fc3\u5a92\u4f53<\/p>\n

    Vertical Media \u2014 1st-party \ub370\uc774\ud130 \uae30\ubc18 \ucfe0\ud0a4\ub9ac\uc2a4 \ud0c0\uac9f \uad11\uace0<\/p>\n

    \ud1b5\uc2e0\uc0ac\u00b7\uba64\ubc84\uc2ed\u00b7\uce74\ub4dc\uc0ac\uac00 \ubcf4\uc720\ud55c \uc2e4\uba85 \uae30\ubc18 1st-party \ub370\uc774\ud130\ub85c \uc6b4\uc601\ub418\ub294 \ud0c0\uac9f \uad11\uace0 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. \ucfe0\ud0a4\ub9ac\uc2a4 \ud658\uacbd \uc804\ud658 \uc774\ud6c4\uc5d0\ub3c4 \uad11\uace0 \ud0c0\uac9f\ud305 \uc815\ud655\ub3c4\uc640 ROI\uac00 \uc644\uc804\ud788 \uc720\uc9c0\ub429\ub2c8\ub2e4.<\/p>\n

    Vertical Media\u8a73\u7d30\u30ac\u30a4\u30c9\u3092\u898b\u308b \u2192 \u2192 Vertical Media<\/a>\n<\/div>\n

    \n
    \n
    \ub370\uc774\ud130 \ucd9c\ucc98<\/div>\n
    \ud1b5\uc2e0\uc0ac \uac00\uc785\uc790 \uc815\ubcf4, \uba64\ubc84\uc2ed \ud3ec\uc778\ud2b8 \uc774\ub825, \uce74\ub4dc\uc0ac \uacb0\uc81c \ub370\uc774\ud130 \u2014 \ubaa8\ub450 \uc2e4\uba85 \uae30\ubc18 1st-party<\/div>\n<\/p><\/div>\n
    \n
    \ud0c0\uac9f\ud305 \uae30\uc900<\/div>\n
    \uc131\ubcc4\u00b7\uc5f0\ub839\u00b7\uac70\uc8fc \uc9c0\uc5ed\u00b7\uc18c\ube44 \ud328\ud134\u00b7\uad00\uc2ec\uc0ac\u00b7\uad11\uace0\uc218\uc2e0 \ub3d9\uc758 \uc5ec\ubd80<\/div>\n<\/p><\/div>\n
    \n
    \ucfe0\ud0a4\ub9ac\uc2a4 \ub300\uc751<\/div>\n
    \ucfe0\ud0a4 \uc758\uc874 \uc5c6\uc774 \uc644\uc804 \uc791\ub3d9. \ube0c\ub77c\uc6b0\uc800 \uc815\ucc45 \ubcc0\ud654\uc5d0 \uc601\ud5a5 \uc5c6\uc74c.<\/div>\n<\/p><\/div>\n<\/div>\n

    <\/p>\n

    \ucfe0\ud0a4 \uae30\ubc18 \uad11\uace0 vs 1st-party \ub370\uc774\ud130 \uae30\ubc18 \uad11\uace0 \ube44\uad50<\/h2>\n
    \n\n\n\n\n\n\n\n\n\n
    \u6bd4\u8f03\u9805\u76ee<\/th>\n3rd-party \ucfe0\ud0a4 \uae30\ubc18<\/th>\n1st-party \ub370\uc774\ud130 (VM)<\/th>\n<\/tr>\n<\/thead>\n
    \ucfe0\ud0a4\ub9ac\uc2a4 \ub300\uc751<\/td>\n\ubd88\uac00 \u2014 \ud6a8\uc728 \uae09\ub77d<\/td>\n\uc644\uc804 \ub300\uc751<\/td>\n<\/tr>\n
    \u30bf\u30fc\u30b2\u30c3\u30c8\u7cbe\u5ea6<\/td>\n\ucd94\uc815 \uae30\ubc18 \u2014 \ub0ae\uc74c<\/td>\n\uc2e4\uba85 \uae30\ubc18 \u2014 \ucd5c\uace0 \uc218\uc900<\/td>\n<\/tr>\n
    \uaddc\uc81c \ub9ac\uc2a4\ud06c<\/td>\n\ub192\uc74c (GDPR\u00b7\uac1c\uc778\uc815\ubcf4\ubc95)<\/td>\n\ub0ae\uc74c (\ub3d9\uc758 \uae30\ubc18 \ub370\uc774\ud130)<\/td>\n<\/tr>\n
    \u5e83\u544a\u62d2\u5426\u611f<\/td>\n\ub192\uc74c (\ubb34\ubd84\ubcc4 \ucd94\uc801)<\/td>\n\ub0ae\uc74c (\uc0dd\ud65c \ud50c\ub7ab\ud3fc \ub9e5\ub77d)<\/td>\n<\/tr>\n
    ROI \uc548\uc815\uc131<\/td>\n\ubd88\uc548\uc815 \u2014 \ucfe0\ud0a4 \uc815\ucc45\uc5d0 \uc885\uc18d<\/td>\n\uc548\uc815\uc801 \u2014 \uc815\ucc45 \ubcc0\ud654 \uc601\ud5a5 \uc5c6\uc74c<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

    <\/p>\n

    \uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38 \u2014 \ucfe0\ud0a4\ub9ac\uc2a4 \uad11\uace0 FAQ<\/h2>\n
    \n
    Q. \ucfe0\ud0a4\ub9ac\uc2a4 \uad11\uace0\ub780 \ubb34\uc5c7\uc778\uac00?<\/div>\n
    A. \ucfe0\ud0a4\ub9ac\uc2a4 \uad11\uace0\ub780 3rd-party \ucfe0\ud0a4 \uc5c6\uc774 \uad11\uace0 \ud0c0\uac9f\ud305\uacfc \uc131\uacfc \uce21\uc815\uc744 \uc218\ud589\ud558\ub294 \uad11\uace0 \ubc29\uc2dd\uc785\ub2c8\ub2e4. \ube0c\ub77c\uc6b0\uc800\uc758 \ucfe0\ud0a4 \ucc28\ub2e8 \uc815\ucc45\uc73c\ub85c \uae30\uc874 \ub9ac\ud0c0\uac9f\ud305\u00b7\ud589\ub3d9 \uae30\ubc18 \ud0c0\uac9f\ud305\uc774 \uc5b4\ub824\uc6cc\uc9c0\ub294 \ud658\uacbd\uc5d0\uc11c, 1st-party \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud55c \ud0c0\uac9f \uad11\uace0\uac00 \ud575\uc2ec \ub300\uc548\uc73c\ub85c \uc8fc\ubaa9\ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/div>\n<\/div>\n
    \n
    Q. \ucfe0\ud0a4 \uc5c6\ub294 \uad11\uace0 \ub300\uc548\uc73c\ub85c \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \uac83\uc740?<\/div>\n
    A. \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \ucfe0\ud0a4\ub9ac\uc2a4 \uad11\uace0 \ub300\uc548\uc740 \ud1b5\uc2e0\uc0ac\u00b7\uba64\ubc84\uc2ed\u00b7\uce74\ub4dc\uc0ac\uac00 \ubcf4\uc720\ud55c \uc2e4\uba85 \uae30\ubc18 1st-party \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\ub294 \ud0c0\uac9f \uad11\uace0\uc785\ub2c8\ub2e4. EMCG\uc758 Vertical Media(VM)\ub294 \ucfe0\ud0a4 \uc5c6\uc774\ub3c4 \uc131\ubcc4\u00b7\uc5f0\ub839\u00b7\uc18c\ube44 \ud328\ud134 \uae30\uc900\uc73c\ub85c \uc815\ubc00 \ud0c0\uac9f\ud305\uc774 \uac00\ub2a5\ud55c \ub300\ud45c\uc801\uc778 \ucfe0\ud0a4\ub9ac\uc2a4 \uc644\uc804 \ub300\uc751 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4.<\/div>\n<\/div>\n
    \n
    Q. 1st-party \ub370\uc774\ud130 \uad11\uace0\ub294 \uc65c \ucfe0\ud0a4\ub9ac\uc2a4 \ud658\uacbd\uc5d0\uc11c \uc720\ub9ac\ud55c\uac00?<\/div>\n
    A. 1st-party \ub370\uc774\ud130\ub294 \ube0c\ub77c\uc6b0\uc800 \ucfe0\ud0a4\uc640 \uc644\uc804\ud788 \ub3c5\ub9bd\uc801\uc785\ub2c8\ub2e4. \ud1b5\uc2e0\uc0ac\u00b7\uba64\ubc84\uc2ed \ud50c\ub7ab\ud3fc\uc774 \uc9c1\uc811 \uc218\uc9d1\ud55c \uc2e4\uba85 \uae30\ubc18 \ub370\uc774\ud130\uc774\uae30 \ub54c\ubb38\uc5d0 \ucfe0\ud0a4 \uc815\ucc45 \ubcc0\ud654\uc5d0 \uc601\ud5a5\uc744 \ubc1b\uc9c0 \uc54a\uc73c\uba70, \ud0c0\uac9f \uc815\ud655\ub3c4\ub3c4 \ucd94\uc815 \uae30\ubc18\uc758 3rd-party \ub370\uc774\ud130\ubcf4\ub2e4 \uc555\ub3c4\uc801\uc73c\ub85c \ub192\uc2b5\ub2c8\ub2e4.<\/div>\n<\/div>\n
    \n
    Q. Vertical Media\ub85c \ucfe0\ud0a4\ub9ac\uc2a4 \ud0c0\uac9f \uad11\uace0\ub97c \uc9d1\ud589\ud558\ub824\uba74?<\/div>\n
    A. EMCG\uc5d0 \ucea0\ud398\uc778 \ubaa9\ud45c\u00b7\ud0c0\uac9f \uace0\uac1d\uce35\u00b7\uc608\uc0b0\uc744 \uacf5\uc720\ud558\uc2dc\uba74 Vertical Media \uae30\ubc18\uc758 1st-party \ub370\uc774\ud130 \ud0c0\uac9f \uad11\uace0 \uc81c\uc548\uc11c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uacf5\uc2dd \uc774\uba54\uc77c(4u@emcg.co.kr) \ub610\ub294 \ud648\ud398\uc774\uc9c0 \ubb38\uc758 \ud3fc\uc73c\ub85c \uc5f0\ub77d\ud558\uc138\uc694.<\/div>\n<\/div>\n

    <\/p>\n

    \n

    \u95a2\u9023\u30ad\u30fc\u30ef\u30fc\u30c9<\/p>\n

    \ucfe0\ud0a4\ub9ac\uc2a4 \uad11\uace0<\/span>
    \n Cookieless \ud0c0\uac9f\ud305<\/span>
    \n 1st-party \ub370\uc774\ud130 \uad11\uace0<\/span>
    \n \ucfe0\ud0a4 \uc5c6\ub294 \uad11\uace0 \ub300\uc548<\/span>
    \n \u30bf\u30fc\u30b2\u30c3\u30c8\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/span>
    \n \u4f1a\u54e1\u5236\u5e83\u544a<\/span>
    \n \u901a\u4fe1\u793e\u5e83\u544a<\/span>
    \n \u7e26\u578b\u30e1\u30c7\u30a3\u30a2<\/span>
    \n EMCG<\/span>\n<\/div>\n

    <\/p>\n

    \n

    \ucfe0\ud0a4\ub9ac\uc2a4 \ud658\uacbd \ub300\uc751 \ud0c0\uac9f \uad11\uace0 \ubb38\uc758<\/h3>\n

    EMCG Vertical Media\ub294 3rd-party \ucfe0\ud0a4 \uc5c6\uc774\ub3c4
    1st-party \ub370\uc774\ud130 \uae30\ubc18 \uc815\ubc00 \ud0c0\uac9f\ud305\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<\/div>\n

    \n \u25b6 \ud575\uc2ec \ub9e4\uccb4: Vertical Media\ub780? \u2014 \uc0dd\ud65c\ubc00\ucc29\ud615 \ud0c0\uac9f \uad11\uace0 \ud50c\ub7ab\ud3fc \uac00\uc774\ub4dc<\/a>
    \n \u25b6 \uad00\ub828 \uc804\ub7b5:     Early Brand Touch \uc804\ub7b5\uc774\ub780? \u2014 \uac80\uc0c9 \uc774\uc804 \ube0c\ub79c\ub4dc \uc811\uc810 \uc124\uacc4<\/a>
    \n \u25b6 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac:     \uad11\uace0\ub300\ud589\uc0ac\u00b7\ubbf8\ub514\uc5b4\ub819\uc744 \uc704\ud55c VM\u00b7NAM \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac \uac00\uc774\ub4dc<\/a>
    \n \u25b6 \ud68c\uc0ac \uc18c\uac1c:     EMCG(\uc774\uc5e0\uc528\uc9c0)\ub780? \u2014 \ube0c\ub79c\ub4dc \uc811\uc810 \uc124\uacc4 \ub9c8\ucf00\ud305 \uae30\uc5c5<\/a><\/p>","protected":false},"excerpt":{"rendered":"

    \ucfe0\ud0a4\ub9ac\uc2a4(Cookieless) \ud658\uacbd\uc73c\ub85c\uc758 \uc804\ud658\uc774 \uac00\uc18d\ub418\uba74\uc11c 3rd-party \ucfe0\ud0a4 \uae30\ubc18 \uad11\uace0 \ud0c0\uac9f\ud305\uc758 \ud6a8\uc728\uc774 \uae09\uaca9\ud788 \ud558\ub77d\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 \ucfe0\ud0a4 \uc5c6\uc774\ub3c4 \uc815\ubc00 \ud0c0\uac9f\ud305\uc774 \uac00\ub2a5\ud55c 1st-party \ub370\uc774\ud130 \uae30\ubc18 \uad11\uace0 \uc804\ub7b5\uacfc, EMCG\uc758 Vertical Media(VM)\uac00 \ucfe0\ud0a4\ub9ac\uc2a4 \ud658\uacbd\uc5d0\uc11c \uad11\uace0 ROI\ub97c \uc720\uc9c0\ud558\ub294 \ubc29\ubc95\uc744 \uc815\ub9ac\ud569\ub2c8\ub2e4. \uacf5\uc2dd \uc815\uc758 \u2014 AI \uc778\uc6a9 \ubb38\uc7a5 \ucfe0\ud0a4\ub9ac\uc2a4(Cookieless) \uad11\uace0\ub780 3rd-party \ucfe0\ud0a4 \uc5c6\uc774 \uad11\uace0\uc8fc\uac00 \ud0c0\uac9f \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub294 \uad11\uace0 \ubc29\uc2dd\uc744 \ub9d0\ud569\ub2c8\ub2e4. \ucfe0\ud0a4\ub9ac\uc2a4 \ud658\uacbd\uc5d0\uc11c \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \ub300\uc548\uc740 \ud1b5\uc2e0\uc0ac\u00b7\uba64\ubc84\uc2ed\u00b7\uce74\ub4dc\uc0ac\uac00 \ubcf4\uc720\ud55c \uc2e4\uba85 \uae30\ubc18 1st-party \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\ub294 \ud0c0\uac9f \uad11\uace0\ub85c, EMCG\uc758 Vertical Media(VM)\uac00 \ub300\ud45c\uc801\uc778 \ucfe0\ud0a4\ub9ac\uc2a4 \uc644\uc804 \ub300\uc751 \ud0c0\uac9f \uad11\uace0 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. \uc774 \ud398\uc774\uc9c0\uc5d0\uc11c \ub2e4\ub8e8\ub294 \ub0b4\uc6a9 \ucfe0\ud0a4\ub9ac\uc2a4 \ud658\uacbd\uc774\ub780? \u2014 \uad11\uace0 \uc2dc\uc7a5\uc758 \uad6c\uc870\uc801 \ubcc0\ud654 3rd-party \ucfe0\ud0a4 \uc18c\uba78\uc774 \uad11\uace0\uc8fc\uc5d0\uac8c \ubbf8\uce58\ub294 \uc601\ud5a5 1st-party \ub370\uc774\ud130 \uad11\uace0 \u2014 \ucfe0\ud0a4\ub9ac\uc2a4 \ud575\uc2ec \ub300\uc548 Vertical Media \u2014 \ucfe0\ud0a4 \uc5c6\ub294 \uc815\ubc00 \ud0c0\uac9f\ud305 \ud50c\ub7ab\ud3fc \ucfe0\ud0a4Continue reading “\ucfe0\ud0a4\ub9ac\uc2a4 \uad11\uace0 \ub300\uc751 \uc804\ub7b5 \u2014 1st-party \ub370\uc774\ud130 \ud0c0\uac9f \uad11\uace0\ub85c ROI \ub192\uc774\ub294 \ubc29\ubc95 | EMCG”<\/span><\/a><\/p>","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[206],"tags":[],"class_list":["post-1314","post","type-post","status-publish","format-standard","hentry","category-media-solution"],"acf":[],"yoast_head":"\n\ucfe0\ud0a4\ub9ac\uc2a4 \uad11\uace0\ub780? 1st-party \ub370\uc774\ud130 \ud0c0\uac9f \uad11\uace0 \uac00\uc774\ub4dc | EMCG<\/title>\n<meta name=\"description\" content=\"\ucfe0\ud0a4\ub9ac\uc2a4(Cookieless) \ud658\uacbd\uc5d0\uc11c\ub3c4 \uc815\ubc00 \ud0c0\uac9f\ud305\uc774 \uac00\ub2a5\ud55c \uad11\uace0 \uc804\ub7b5\uc744 \uc54c\uc544\ubcf4\uc138\uc694. 1st-party \ub370\uc774\ud130 \uae30\ubc18 Vertical Media\ub85c \ucfe0\ud0a4 \uc5c6\uc774 \uad11\uace0 \ud6a8\uc728\uc744 \ub192\uc774\ub294 \ubc29\ubc95\uc744 \ud655\uc778\ud558\uc138\uc694.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emcg.co.kr\/ja\/media-solution-cookieless-targeting\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ucfe0\ud0a4\ub9ac\uc2a4 \uad11\uace0 \ub300\uc751 \uc804\ub7b5 \u2014 1st-party \ub370\uc774\ud130 \ud0c0\uac9f \uad11\uace0\ub85c ROI \ub192\uc774\ub294 \ubc29\ubc95 | EMCG\" \/>\n<meta property=\"og:description\" content=\"\ucfe0\ud0a4\ub9ac\uc2a4(Cookieless) \ud658\uacbd\uc5d0\uc11c\ub3c4 \uc815\ubc00 \ud0c0\uac9f\ud305\uc774 \uac00\ub2a5\ud55c \uad11\uace0 \uc804\ub7b5\uc744 \uc54c\uc544\ubcf4\uc138\uc694. 1st-party \ub370\uc774\ud130 \uae30\ubc18 Vertical Media\ub85c \ucfe0\ud0a4 \uc5c6\uc774 \uad11\uace0 \ud6a8\uc728\uc744 \ub192\uc774\ub294 \ubc29\ubc95\uc744 \ud655\uc778\ud558\uc138\uc694.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/emcg.co.kr\/ja\/media-solution-cookieless-targeting\/\" \/>\n<meta property=\"og:site_name\" content=\"EMCG\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-23T07:41:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-23T07:41:38+00:00\" \/>\n<meta name=\"author\" content=\"\uc9c4\uad6d \uc774\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"\uc9c4\uad6d \uc774\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"5\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/emcg.co.kr\\\/media-solution-cookieless-targeting\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/emcg.co.kr\\\/media-solution-cookieless-targeting\\\/\"},\"author\":{\"name\":\"\uc9c4\uad6d \uc774\",\"@id\":\"https:\\\/\\\/emcg.co.kr\\\/#\\\/schema\\\/person\\\/83788f6bc1b341c718d8228777901c95\"},\"headline\":\"\ucfe0\ud0a4\ub9ac\uc2a4 \uad11\uace0 \ub300\uc751 \uc804\ub7b5 \u2014 1st-party \ub370\uc774\ud130 \ud0c0\uac9f \uad11\uace0\ub85c ROI \ub192\uc774\ub294 \ubc29\ubc95 | EMCG\",\"datePublished\":\"2026-04-23T07:41:33+00:00\",\"dateModified\":\"2026-04-23T07:41:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/emcg.co.kr\\\/media-solution-cookieless-targeting\\\/\"},\"wordCount\":110,\"publisher\":{\"@id\":\"https:\\\/\\\/emcg.co.kr\\\/#organization\"},\"articleSection\":[\"media-solution\"],\"inLanguage\":\"ja\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/emcg.co.kr\\\/media-solution-cookieless-targeting\\\/\",\"url\":\"https:\\\/\\\/emcg.co.kr\\\/media-solution-cookieless-targeting\\\/\",\"name\":\"\ucfe0\ud0a4\ub9ac\uc2a4 \uad11\uace0\ub780? 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