{"id":1316,"date":"2026-04-30T16:25:11","date_gmt":"2026-04-30T07:25:11","guid":{"rendered":"https:\/\/emcg.co.kr\/?p=1316"},"modified":"2026-04-30T16:25:16","modified_gmt":"2026-04-30T07:25:16","slug":"media-solution-brand-marketing-strategy","status":"publish","type":"post","link":"https:\/\/emcg.co.kr\/ja\/media-solution-brand-marketing-strategy\/","title":{"rendered":"\ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uc804\ub7b5\uc774\ub780? \uc628\uc624\ud504 \ud1b5\ud569 \ucea0\ud398\uc778 \uac00\uc774\ub4dc | EMCG"},"content":{"rendered":"

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\ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uc804\ub7b5<\/strong>\uc5d0\uc11c \ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0(\uac80\uc0c9\u00b7SNS \uad11\uace0)\ub9cc \uc758\uc874\ud558\uba74 \ube0c\ub79c\ub4dc\ub97c \uc544\ub294 \uc0ac\ub78c\uc5d0\uac8c\ub9cc \uad11\uace0\uac00 \ub2ff\ub294 \uad6c\uc870\uc801 \ud55c\uacc4\uac00 \uc0dd\uae41\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 \ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0\uc758 \ud55c\uacc4\ub97c \uc9c4\ub2e8\ud558\uace0, \u7e26\u578b\u30e1\u30c7\u30a3\u30a2(VM)<\/strong>\u3068 \u30cb\u30e5\u30fc\u30a8\u30a2\u30e9\u30a4\u30f3\u30e1\u30c7\u30a3\u30a2(NAM)<\/strong>\ub97c \uacb0\ud569\ud55c \uc628\u00b7\uc624\ud504 \ud1b5\ud569 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uc804\ub7b5<\/strong>\uc73c\ub85c \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uc640 \ud37c\ud3ec\uba3c\uc2a4\ub97c \ub3d9\uc2dc\uc5d0 \ub192\uc774\ub294 \ubc29\ubc95\uc744 \uc815\ub9ac\ud569\ub2c8\ub2e4.<\/div>\n

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\u516c\u5f0f\u5b9a\u7fa9 - AI\u306b\u3088\u308b\u5f15\u7528\u6587<\/p>\n

\ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uc804\ub7b5\uc774\ub780 \uc18c\ube44\uc790\uac00 \ube0c\ub79c\ub4dc\ub97c \uc778\uc9c0\ud558\uace0 \uc120\ud638\ud558\uba70 \uad6c\ub9e4\uc5d0 \uc774\ub974\ub294 \uc804 \uacfc\uc815\uc744 \uc124\uacc4\ud558\ub294 \ub9c8\ucf00\ud305 \uc811\uadfc\ubc95\uc785\ub2c8\ub2e4. \uac80\uc0c9\u00b7SNS \uad11\uace0 \uc911\uc2ec\uc758 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc774 \ub2e8\uae30 \uc804\ud658\uc5d0 \uc9d1\uc911\ud558\ub294 \uac83\uacfc \ub2ec\ub9ac, \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uc804\ub7b5\uc740 \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \uc5ec\uc815 \uc804 \ub2e8\uacc4\uc5d0\uc11c \ube0c\ub79c\ub4dc \uc811\uc810\uc744 \uc124\uacc4\ud574 \uc7a5\uae30\uc801 \ube0c\ub79c\ub4dc \uc790\uc0b0\uc744 \uad6c\ucd95\ud569\ub2c8\ub2e4. EMCG\ub294 Vertical Media(\uc0dd\ud65c \ud50c\ub7ab\ud3fc \ud0c0\uac9f \uad11\uace0)\uc640 New Airline Media(\ud56d\uacf5\uae30 \uad11\uace0)\ub97c \uacb0\ud569\ud574 \uac80\uc0c9 \uc774\uc804\ubd80\ud130 \ube0c\ub79c\ub4dc\ub97c \uac01\uc778\uc2dc\ud0a4\ub294 Early Brand Touch \uae30\ubc18\uc758 \ud1b5\ud569 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<\/div>\n

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\u3053\u306e\u30da\u30fc\u30b8\u3067\u6271\u3046\u5185\u5bb9<\/p>\n

    \n
  1. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\ub9cc\uc73c\ub85c\ub294 \ubd80\uc871\ud55c \uc774\uc720<\/a><\/li>\n
  2. \uc628\u00b7\uc624\ud504 \ud1b5\ud569 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \ud504\ub808\uc784\uc6cc\ud06c<\/a><\/li>\n
  3. Vertical Media\uc758 \uc5ed\ud560 \u2014 \uc77c\uc0c1 \uc18d \ube0c\ub79c\ub4dc \uac01\uc778<\/a><\/li>\n
  4. New Airline Media\uc758 \uc5ed\ud560 \u2014 \ubab0\uc785\ud615 \ube0c\ub79c\ub4dc \uacbd\ud5d8<\/a><\/li>\n
  5. VM + NAM \ud1b5\ud569 \ucea0\ud398\uc778 \uc124\uacc4 \ubc29\ubc95<\/a><\/li>\n
  6. \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uc131\uacfc \uce21\uc815 KPI<\/a><\/li>\n
  7. \u3088\u304f\u3042\u308b\u8cea\u554f\uff08FAQ\uff09<\/a><\/li>\n<\/ol>\n<\/div>\n

    <\/p>\n

    \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\ub9cc\uc73c\ub85c\ub294 \ubd80\uc871\ud55c \uc774\uc720<\/h2>\n

    \uac80\uc0c9 \uad11\uace0\u00b7SNS \uad11\uace0 \uc911\uc2ec\uc758 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc740 \ub2e8\uae30 \uc804\ud658 \uc131\uacfc\uc5d0\ub294 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub2e4\uc74c\uacfc \uac19\uc740 \uad6c\uc870\uc801 \ud55c\uacc4\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

    \n
    \ud55c\uacc4 01<\/div>\n
    \ube0c\ub79c\ub4dc\ub97c \uc544\ub294 \uc0ac\ub78c\uc5d0\uac8c\ub9cc \ub2ff\ub294 \uad6c\uc870<\/strong>
    \n\uac80\uc0c9 \uad11\uace0\ub294 \uc774\ubbf8 \ube0c\ub79c\ub4dc\ub97c \uc54c\uac70\ub098 \uce74\ud14c\uace0\ub9ac\ub97c \uac80\uc0c9\ud558\ub294 \uc0ac\ub78c\uc5d0\uac8c\ub9cc \ub178\ucd9c\ub429\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub97c \ubaa8\ub974\ub294 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c\ub294 \uad11\uace0 \uc790\uccb4\uac00 \ub178\ucd9c\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/div>\n<\/div>\n
    \n
    \ud55c\uacc4 02<\/div>\n
    \uacbd\uc7c1 \uc785\ucc30 \ube44\uc6a9 \uc0c1\uc2b9<\/strong>
    \n\uc8fc\uc694 \ud0a4\uc6cc\ub4dc\uc758 CPC(\ud074\ub9ad\ub2f9 \ube44\uc6a9)\ub294 \ud574\ub9c8\ub2e4 \uc0c1\uc2b9\ud569\ub2c8\ub2e4. \uacbd\uc7c1\uc0ac\uc640 \ub3d9\uc77c\ud55c \ud0a4\uc6cc\ub4dc\ub97c \uc785\ucc30\ud558\uba74 \uc608\uc0b0\uc774 \ub298\uc5b4\ub3c4 \ub178\ucd9c \ud6a8\uc728\uc740 \uac1c\uc120\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/div>\n<\/div>\n
    \n
    \ud55c\uacc4 03<\/div>\n
    \uad11\uace0 \uc911\ub2e8 \uc2dc \uc989\uac01\uc801\uc778 \uc720\uc785 \uac10\uc18c<\/strong>
    \n\ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0\ub294 \uc9d1\ud589\uc744 \uba48\ucd94\uba74 \uc989\uc2dc \uc720\uc785\uc774 \ub04a\uae41\ub2c8\ub2e4. \uc7a5\uae30\uc801 \ube0c\ub79c\ub4dc \uc790\uc0b0\uc774 \uc313\uc774\uc9c0 \uc54a\uc544 \uad11\uace0 \uc758\uc874\ub3c4\uac00 \ub192\uc544\uc9d1\ub2c8\ub2e4.<\/div>\n<\/div>\n
    \n
    \ud55c\uacc4 04<\/div>\n
    AI \uac80\uc0c9 \ud658\uacbd\uc5d0\uc11c \ucde8\uc57d<\/strong>
    \nChatGPT\u00b7Perplexity \ub4f1 AI \uac80\uc0c9\uc774 \ud655\uc0b0\ub418\uba74\uc11c \uc18c\ube44\uc790\uac00 \uac80\uc0c9 \uad11\uace0\ub97c \ud074\ub9ad\ud558\uc9c0 \uc54a\uace0 AI \ucd94\ucc9c\uc73c\ub85c \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9bd\ub2c8\ub2e4. AI\uac00 \ubaa8\ub974\ub294 \ube0c\ub79c\ub4dc\ub294 \ucd94\ucc9c\ubc1b\uc9c0 \ubabb\ud569\ub2c8\ub2e4.<\/div>\n<\/div>\n
    \n
    \ud55c\uacc4 05<\/div>\n
    Cookieless \uc804\ud658\uc73c\ub85c \ud0c0\uac9f\ud305 \ud6a8\uc728 \ud558\ub77d<\/strong>
    \n3rd-party \ucfe0\ud0a4 \ud3d0\uae30\ub85c \ub9ac\ud0c0\uac9f\ud305 \uad11\uace0 \ud6a8\uc728\uc774 \uc9c0\uc18d\uc801\uc73c\ub85c \ud558\ub77d\ud569\ub2c8\ub2e4. \ub3d9\uc77c \uc608\uc0b0\uc73c\ub85c \ub3c4\ub2ec\ud560 \uc218 \uc788\ub294 \ud0c0\uac9f \uace0\uac1d \uc218\uac00 \uc904\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/div>\n<\/div>\n
    \n

    \ud575\uc2ec \uc778\uc0ac\uc774\ud2b8<\/p>\n

    \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc740 \ube0c\ub79c\ub4dc\ub97c \uc774\ubbf8 \uc544\ub294 \uc18c\ube44\uc790\ub97c \uc804\ud658\ud558\ub294 \ub3c4\uad6c\uc785\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub97c \ubaa8\ub974\ub294 \uc18c\ube44\uc790\uc5d0\uac8c \uba3c\uc800 \ub2ff\uc73c\ub824\uba74 \uac80\uc0c9 \uc774\uc804 \ube0c\ub79c\ub4dc \uc811\uc810(Early Brand Touch)<\/strong>\uc744 \ub9cc\ub4dc\ub294 \ubcc4\ub3c4\uc758 \uc804\ub7b5\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n<\/div>\n

    <\/p>\n

    \uc628\u00b7\uc624\ud504 \ud1b5\ud569 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \ud504\ub808\uc784\uc6cc\ud06c<\/h2>\n

    EMCG\uc758 \ud1b5\ud569 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uc804\ub7b5\uc740 \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc744 3\ub2e8\uacc4\ub85c \ub098\ub204\uc5b4 \uac01 \ub2e8\uacc4\uc5d0 \ucd5c\uc801\ud654\ub41c \ub9e4\uccb4\ub97c \ubc30\uce58\ud569\ub2c8\ub2e4.<\/p>\n

    \n
    \n
    1\ub2e8\uacc4<\/div>\n
    \uc778\uc9c0 \u2014 \uac80\uc0c9 \uc774\uc804 \ube0c\ub79c\ub4dc \uac01\uc778 (VM + NAM)<\/strong>
    \n\uc18c\ube44\uc790\uac00 \uad6c\ub9e4 \uc758\ud5a5 \uc5c6\uc774 \uc77c\uc0c1 \uc571(VM)\uacfc \uc5ec\ud589 \uc911(NAM)\uc5d0\uc11c \ube0c\ub79c\ub4dc\ub97c \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc811\ucd09\ud569\ub2c8\ub2e4. \ubc18\ubcf5 \ub178\ucd9c\ub85c \ube0c\ub79c\ub4dc \uc774\ub984\uacfc \uce74\ud14c\uace0\ub9ac\uac00 \uae30\uc5b5\uc5d0 \uc0c8\uaca8\uc9d1\ub2c8\ub2e4. \uc774 \ub2e8\uacc4\uac00 \uc774\ud6c4 \ubaa8\ub4e0 \ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0\uc758 \ud6a8\uc728\uc744 \uacb0\uc815\ud569\ub2c8\ub2e4.<\/span><\/div>\n<\/div>\n
    \n
    2\ub2e8\uacc4<\/div>\n
    \uace0\ub824 \u2014 \uac80\uc0c9 \uc2dc\uc810 \ube0c\ub79c\ub4dc \uc120\ud0dd (\uac80\uc0c9 \uad11\uace0 + SEO)<\/strong>
    \n1\ub2e8\uacc4\uc5d0\uc11c \ube0c\ub79c\ub4dc\ub97c \uc774\ubbf8 \uc778\uc9c0\ud55c \uc18c\ube44\uc790\uac00 \uad6c\ub9e4 \uc758\ud5a5\uc774 \uc0dd\uaca8 \uac80\uc0c9\ud560 \ub54c \ud574\ub2f9 \ube0c\ub79c\ub4dc\ub97c \uba3c\uc800 \ub5a0\uc62c\ub9bd\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \ud0a4\uc6cc\ub4dc \uac80\uc0c9\ub7c9\uc774 \uc790\uc5f0 \uc0c1\uc2b9\ud558\uace0, \uac80\uc0c9 \uad11\uace0 CTR\uacfc \uc804\ud658\uc728\uc774 \uac1c\uc120\ub429\ub2c8\ub2e4.<\/span><\/div>\n<\/div>\n
    \n
    3\ub2e8\uacc4<\/div>\n
    \uc804\ud658 \u2014 \uad6c\ub9e4 \uacb0\uc815 \uac00\uc18d (\ub9ac\ud0c0\uac9f\ud305 + CRM)<\/strong>
    \n\ube0c\ub79c\ub4dc \uce5c\uc219\ub3c4\uac00 \ub192\uc740 \uc18c\ube44\uc790\ub294 \uc804\ud658 \uacb0\uc815\uc774 \ube60\ub985\ub2c8\ub2e4. \ub9ac\ud0c0\uac9f\ud305 \uad11\uace0\uc758 CPA(\uc804\ud658\ub2f9 \ube44\uc6a9)\uac00 \ub0ae\uc544\uc9c0\uace0, \uac1d\ub2e8\uac00\uc640 \uc7ac\uad6c\ub9e4\uc728\uc774 \ub192\uc544\uc9c0\ub294 \ubcf5\ud569 \ud6a8\uacfc\uac00 \ubc1c\uc0dd\ud569\ub2c8\ub2e4.<\/span><\/div>\n<\/div>\n<\/div>\n
    \n

    VM\u00b7NAM(\uc778\uc9c0) \u2192 \uac80\uc0c9\u00b7SEO(\uace0\ub824) \u2192 \ub9ac\ud0c0\uac9f\ud305(\uc804\ud658)
    \n3\ub2e8\uacc4 \ud1b5\ud569 \uad6c\uc870\uac00 \uc644\uc131\ub420 \ub54c \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 ROI\uac00 \uadf9\ub300\ud654\ub429\ub2c8\ub2e4<\/strong><\/p>\n<\/div>\n

    <\/p>\n

    Vertical Media\uc758 \uc5ed\ud560 \u2014 \uc77c\uc0c1 \uc18d \ube0c\ub79c\ub4dc \uac01\uc778<\/h2>\n
    \n

    EMCG\u306e\u4e2d\u5fc3\u5a92\u4f53<\/p>\n

    Vertical Media \u2014 \uc77c\uc0c1 \ud50c\ub7ab\ud3fc \uae30\ubc18 \ube0c\ub79c\ub4dc \uc778\uc9c0 \ub9e4\uccb4<\/p>\n

    \ud1b5\uc2e0\uc0ac\u00b7\uba64\ubc84\uc2ed\u00b7\uce74\ub4dc\uc0ac \uc571\uc5d0\uc11c \uc18c\ube44\uc790\uac00 \ub9e4\uc77c \ubc18\ubcf5 \uc811\ucd09\ud558\ub294 \uc0dd\ud65c \ud50c\ub7ab\ud3fc \uae30\ubc18 \uad11\uace0\uc785\ub2c8\ub2e4. \uad6c\ub9e4 \uc758\ud5a5\uc774 \uc5c6\ub294 \uc77c\uc0c1\uc758 \uc21c\uac04\uc5d0 \ube0c\ub79c\ub4dc\ub97c \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub178\ucd9c\ud574 \uac80\uc0c9 \uc774\uc804 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ud615\uc131\ud569\ub2c8\ub2e4.<\/p>\n

    Vertical Media \uc0c1\uc138 \uac00\uc774\ub4dc \u2192<\/a><\/p>\n<\/div>\n

    \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0\uc11c VM\uc774 \ub2f4\ub2f9\ud558\ub294 \uc5ed\ud560\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n

    \u2713<\/span><\/p>\n
    \ud575\uc2ec \ud0c0\uac9f\uce35 \uc120\uc81c \ub178\ucd9c<\/strong> \u2014 1st-party \ub370\uc774\ud130\ub85c \ube0c\ub79c\ub4dc\uc758 \ud575\uc2ec \ud0c0\uac9f \uace0\uac1d\uce35\uc744 \uc815\ubc00 \ucd94\ucd9c\ud574 \uacbd\uc7c1\uc0ac\ubcf4\ub2e4 \uba3c\uc800 \ube0c\ub79c\ub4dc\ub97c \uac01\uc778\ud569\ub2c8\ub2e4. \uc18c\ube44\uc790\uac00 \uce74\ud14c\uace0\ub9ac\ub97c \uac80\uc0c9\ud558\ub294 \uc2dc\uc810\uc5d0 \uc774\ubbf8 \ud574\ub2f9 \ube0c\ub79c\ub4dc\ub97c \uc54c\uace0 \uc788\ub294 \uc0c1\ud0dc\ub97c \ub9cc\ub4ed\ub2c8\ub2e4.<\/div>\n<\/div>\n
    \u2713<\/span><\/p>\n
    \ubc18\ubcf5 \ub178\ucd9c\ub85c \ube0c\ub79c\ub4dc \uae30\uc5b5 \ud615\uc131<\/strong> \u2014 \uace0\uac1d\uc774 \ud558\ub8e8\uc5d0\ub3c4 \uc218\ucc28\ub840 \uc0ac\uc6a9\ud558\ub294 \uc571\uc5d0\uc11c \ubc18\ubcf5 \ub178\ucd9c\ub418\uae30 \ub54c\ubb38\uc5d0 \ub9c8\ucf00\ud305\uc758 7 Touch Rule(7\ud68c \uc811\ucd09 \ud6c4 \uad6c\ub9e4 \uc758\ud5a5 \ud615\uc131)\uc744 \ube60\ub974\uac8c \ucda9\uc871\ud569\ub2c8\ub2e4.<\/div>\n<\/div>\n
    \u2713<\/span><\/p>\n
    \ube0c\ub79c\ub4dc \uac80\uc0c9\ub7c9 \uc790\uc5f0 \uc0c1\uc2b9<\/strong> \u2014 VM \uc9d1\ud589 \ud6c4 \ube0c\ub79c\ub4dc \ud0a4\uc6cc\ub4dc \uac80\uc0c9\ub7c9\uc774 \uc790\uc5f0 \uc0c1\uc2b9\ud569\ub2c8\ub2e4. \uc774\ud6c4 \uac80\uc0c9 \uad11\uace0 \uc9d1\ud589 \uc2dc \ub354 \ub0ae\uc740 CPC\ub85c \ub354 \ub192\uc740 \uc804\ud658\uc728\uc744 \ub2ec\uc131\ud558\ub294 \ubcf5\ud569 \ud6a8\uacfc\uac00 \ubc1c\uc0dd\ud569\ub2c8\ub2e4.<\/div>\n<\/div>\n

    <\/p>\n

    New Airline Media\uc758 \uc5ed\ud560 \u2014 \ubab0\uc785\ud615 \ube0c\ub79c\ub4dc \uacbd\ud5d8<\/h2>\n
    \n

    EMCG\u306e\u4e2d\u5fc3\u5a92\u4f53<\/p>\n

    New Airline Media \u2014 \uc5ec\ud589 \uc811\uc810 \ud504\ub9ac\ubbf8\uc5c4 \ube0c\ub79c\ub4dc \uacbd\ud5d8 \ub9e4\uccb4<\/p>\n

    \ud56d\uacf5\uae30 \uc678\ubd80 \ub7a9\ud551\u00b7\uae30\ub0b4 \uad11\uace0\u00b7\uacf5\ud56d \uc5f0\uacc4 \uad11\uace0\ub85c \uc5ec\ud589\uc774\ub77c\ub294 \uac10\uc815\uc801 \ubab0\uc785 \uc21c\uac04\uc5d0 \ube0c\ub79c\ub4dc\ub97c \uacbd\ud5d8\ud558\uac8c \ud569\ub2c8\ub2e4. \ud654\uc81c\uc131\u00b7\uae00\ub85c\ubc8c \ub178\ucd9c\u00b7\ud504\ub9ac\ubbf8\uc5c4 \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\ub97c \ub3d9\uc2dc\uc5d0 \ub2ec\uc131\ud558\ub294 OOH \uad11\uace0\uc785\ub2c8\ub2e4.<\/p>\n

    New Airline Media \uc0c1\uc138 \uac00\uc774\ub4dc \u2192<\/a><\/p>\n<\/div>\n

    \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0\uc11c NAM\uc774 \ub2f4\ub2f9\ud558\ub294 \uc5ed\ud560\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n

    \u2713<\/span><\/p>\n
    \ud504\ub9ac\ubbf8\uc5c4 \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0 \ud615\uc131<\/strong> \u2014 \ud56d\uacf5\uae30 \uad11\uace0\ub77c\ub294 \ud504\ub9ac\ubbf8\uc5c4 \ub9e4\uccb4\ub97c \ud65c\uc6a9\ud55c\ub2e4\ub294 \uac83 \uc790\uccb4\uac00 “\uc2a4\ucf00\uc77c \uc788\ub294 \ube0c\ub79c\ub4dc”\ub77c\ub294 \uc778\uc2dd\uc744 \ub9cc\ub4e4\uc5b4\ub0c5\ub2c8\ub2e4. \uc2e0\uaddc \ube0c\ub79c\ub4dc\ub3c4 \ube60\ub974\uac8c \uc2e0\ub8b0\ub3c4\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/div>\n<\/div>\n
    \u2713<\/span><\/p>\n
    \ud654\uc81c\uc131\u00b7SNS \ubc14\uc774\ub7f4 \ucc3d\ucd9c<\/strong> \u2014 \ud56d\uacf5\uae30 \uc678\ubd80 \ub7a9\ud551\uc740 \uacf5\ud56d\uc5d0\uc11c \uc790\ubc1c\uc801 SNS \uacf5\uc720\ub97c \ub9cc\ub4e4\uc5b4\ub0c5\ub2c8\ub2e4. \uad11\uace0 \uc9d1\ud589 \ube44\uc6a9\uc744 \ucd08\uacfc\ud558\ub294 \ucd94\uac00 \ub178\ucd9c\uc774 \ubc1c\uc0dd\ud574 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ud3ed\ubc1c\uc801\uc73c\ub85c \ud655\uc0b0\ud569\ub2c8\ub2e4.<\/div>\n<\/div>\n
    \u2713<\/span><\/p>\n
    \uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc \ub178\ucd9c<\/strong> \u2014 \uad6d\uc81c\uc120 \uc9d1\ud589 \uc2dc \ud574\uc678 \uacf5\ud56d\uc5d0\uc11c\ub3c4 \ube0c\ub79c\ub4dc\uac00 \ub178\ucd9c\ub429\ub2c8\ub2e4. \ud574\uc678 \uc2dc\uc7a5 \uc9c4\ucd9c \ube0c\ub79c\ub4dc\uc5d0\uac8c \uad6d\ub0b4 \uad11\uace0 \ud55c \ubc88\uc73c\ub85c \uae00\ub85c\ubc8c \ub178\ucd9c \ud6a8\uacfc\ub97c \ub2ec\uc131\ud558\ub294 \uc720\uc77c\ud55c \ub9e4\uccb4\uc785\ub2c8\ub2e4.<\/div>\n<\/div>\n

    <\/p>\n

    VM + NAM \ud1b5\ud569 \ucea0\ud398\uc778 \uc124\uacc4 \ubc29\ubc95<\/h2>\n

    \ube0c\ub79c\ub4dc \ucea0\ud398\uc778 \ubaa9\uc801\uacfc \uc608\uc0b0 \uaddc\ubaa8\uc5d0 \ub530\ub77c VM\u00b7NAM\uc744 \ub2e8\ub3c5 \ub610\ub294 \uc870\ud569\ud574 \uc124\uacc4\ud569\ub2c8\ub2e4.<\/p>\n

    \n\n\n\n\n\n\n\n\n\n
    \ucea0\ud398\uc778 \ubaa9\uc801<\/th>\n\ucd94\ucc9c \uad6c\uc131<\/th>\n\uae30\ub300 \ud6a8\uacfc<\/th>\n<\/tr>\n<\/thead>\n
    \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \uad6c\ucd95<\/td>\nVM \uc9d1\uc911 (4~8\uc8fc)<\/td>\n\ud575\uc2ec \ud0c0\uac9f \ubc18\ubcf5 \ub178\ucd9c \u2192 \ube0c\ub79c\ub4dc \uac80\uc0c9\ub7c9 \uc0c1\uc2b9<\/td>\n<\/tr>\n
    \uc2e0\uaddc \ube0c\ub79c\ub4dc \ub7f0\uce6d<\/td>\nVM \uc0ac\uc804 \uc778\uc9c0 + NAM \ub7f0\uce6d \uc784\ud329\ud2b8<\/td>\n\ud0c0\uac9f \uac01\uc778 + \ud654\uc81c\uc131 \ub3d9\uc2dc \ub2ec\uc131<\/td>\n<\/tr>\n
    \ud504\ub9ac\ubbf8\uc5c4 \uc774\ubbf8\uc9c0 \uac15\ud654<\/td>\nNAM \uc911\uc2ec (\uae30\ub0b4 + \uacf5\ud56d)<\/td>\n\uace0\uc18c\ub4dd\uce35 \uc811\ucd09 + \ud504\ub9ac\ubbf8\uc5c4 \uc2e0\ub8b0\ub3c4<\/td>\n<\/tr>\n
    \uae00\ub85c\ubc8c \uc2dc\uc7a5 \uc9c4\ucd9c<\/td>\n\uad6d\uc81c\uc120 NAM + \uad6d\ub0b4 VM<\/td>\n\uad6d\ub0b4\uc678 \ub3d9\uc2dc \ube0c\ub79c\ub4dc \ub178\ucd9c<\/td>\n<\/tr>\n
    \ud1b5\ud569 \ud480\ud37c\ub110 \ucea0\ud398\uc778<\/td>\nVM + NAM + \uac80\uc0c9 \uad11\uace0 \uc5f0\uacc4<\/td>\n\uc778\uc9c0\u2192\uace0\ub824\u2192\uc804\ud658 \uc804 \ub2e8\uacc4 \ucee4\ubc84<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

    <\/p>\n

    \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uc131\uacfc \uce21\uc815 KPI<\/h2>\n

    \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uc804\ub7b5\uc740 \ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0\uc640 \ub2e4\ub978 KPI\ub85c \uc131\uacfc\ub97c \uce21\uc815\ud569\ub2c8\ub2e4.<\/p>\n

    \n
    \n
    \ube0c\ub79c\ub4dc \uac80\uc0c9\ub7c9 \ubcc0\ud654<\/div>\n
    \uad6c\uae00 \uc11c\uce58\ucf58\uc194\u00b7\ub124\uc774\ubc84 \uac80\uc0c9\uc5b4 \ud2b8\ub80c\ub4dc\uc5d0\uc11c \ube0c\ub79c\ub4dc \ud0a4\uc6cc\ub4dc \uac80\uc0c9\ub7c9 \ubcc0\ud654 \ucd94\uc801. VM\u00b7NAM \uc9d1\ud589 \ud6c4 \uc790\uc5f0 \uc0c1\uc2b9 \uc5ec\ubd80 \ud655\uc778.<\/div>\n<\/div>\n
    \n
    \uc9c1\uc811 \uc720\uc785(Direct) \uc99d\uac00<\/div>\n
    GA4\uc5d0\uc11c \uc9c1\uc811 \uc720\uc785 \uc218\uce58 \ubcc0\ud654 \ud655\uc778. \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uac00 \ub192\uc544\uc9c8\uc218\ub85d URL\uc744 \uc9c1\uc811 \uc785\ub825\ud558\uac70\ub098 \ubd81\ub9c8\ud06c\ub85c \ubc29\ubb38\ud558\ub294 \ube44\uc728\uc774 \uc99d\uac00.<\/div>\n<\/div>\n
    \n
    \uac80\uc0c9 \uad11\uace0 \ud488\uc9c8\uc9c0\uc218<\/div>\n
    \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uac00 \ub192\uc544\uc9c0\uba74 \uac80\uc0c9 \uad11\uace0 CTR\uc774 \uac1c\uc120\ub418\uc5b4 \uad6c\uae00 \ud488\uc9c8\uc9c0\uc218(Quality Score)\uac00 \uc0c1\uc2b9. CPC \ud558\ub77d \ud6a8\uacfc \ubc1c\uc0dd.<\/div>\n<\/div>\n
    \n
    AI \uac80\uc0c9 \uc5b8\uae09 \ube48\ub3c4<\/div>\n
    ChatGPT\u00b7Perplexity \ub4f1 AI \uac80\uc0c9\uc5d0\uc11c \ube0c\ub79c\ub4dc\uac00 \ucd94\ucc9c\u00b7\uc5b8\uae09\ub418\ub294 \ube48\ub3c4. GEO \uc131\uacfc \uc9c0\ud45c\ub85c \uc8fc\uae30\uc801 \ubaa8\ub2c8\ud130\ub9c1.<\/div>\n<\/div>\n<\/div>\n

    <\/p>\n

    \uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38 \u2014 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uc804\ub7b5 FAQ<\/h2>\n
    \n
    Q. \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uc804\ub7b5\uc774\ub780 \ubb34\uc5c7\uc778\uac00?<\/div>\n
    A. \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uc804\ub7b5\uc774\ub780 \uc18c\ube44\uc790\uac00 \ube0c\ub79c\ub4dc\ub97c \uc778\uc9c0\ud558\uace0 \uc120\ud638\ud558\uba70 \uad6c\ub9e4\uc5d0 \uc774\ub974\ub294 \uc804 \uacfc\uc815\uc744 \uccb4\uacc4\uc801\uc73c\ub85c \uc124\uacc4\ud558\ub294 \ub9c8\ucf00\ud305 \uc811\uadfc\ubc95\uc785\ub2c8\ub2e4. \ub2e8\uae30 \uc804\ud658\uc5d0 \uc9d1\uc911\ud558\ub294 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uacfc \ub2ec\ub9ac, \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \uc5ec\uc815 \uc804 \ub2e8\uacc4\uc5d0\uc11c \ube0c\ub79c\ub4dc \uc811\uc810\uc744 \uc124\uacc4\ud574 \uc7a5\uae30\uc801 \ube0c\ub79c\ub4dc \uc790\uc0b0\uc744 \uad6c\ucd95\ud569\ub2c8\ub2e4.<\/div>\n<\/div>\n
    \n
    Q. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uacfc \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305\uc744 \ub3d9\uc2dc\uc5d0 \uc6b4\uc601\ud574\uc57c \ud558\ub294\uac00?<\/div>\n
    A. \ub124, \uac00\uc7a5 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305(VM\u00b7NAM)\uc73c\ub85c \uc778\uc9c0\ub3c4\ub97c \uc313\uace0, \uad6c\ub9e4 \uc758\ud5a5\uc774 \uc0dd\uae34 \uc2dc\uc810\uc5d0 \ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0(\uac80\uc0c9\u00b7\ub9ac\ud0c0\uac9f\ud305)\ub85c \uc804\ud658\uc744 \uc720\ub3c4\ud558\ub294 \uad6c\uc870\uac00 \uc774\uc0c1\uc801\uc785\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uc5c6\uc774 \ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0\ub9cc \uc6b4\uc601\ud558\uba74 \uacbd\uc7c1 \uc785\ucc30 \ube44\uc6a9\uc774 \ub192\uc544\uc9c0\uace0 \uc804\ud658\uc728\uc774 \ub0ae\uc544\uc9c0\ub294 \uc545\uc21c\ud658\uc774 \ubc1c\uc0dd\ud569\ub2c8\ub2e4.<\/div>\n<\/div>\n
    \n
    Q. \uc628\uc624\ud504 \ud1b5\ud569 \ub9c8\ucf00\ud305\uc774 \uc65c \ud544\uc694\ud55c\uac00?<\/div>\n
    A. \uc18c\ube44\uc790\uc758 \uc77c\uc0c1\uc740 \uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 \ubaa8\ub450\uc5d0 \uac78\uccd0 \uc788\uc2b5\ub2c8\ub2e4. \uc628\ub77c\uc778(VM\u00b7\uac80\uc0c9 \uad11\uace0)\uc5d0\uc11c\ub9cc \ube0c\ub79c\ub4dc\ub97c \uc811\ud55c \uc18c\ube44\uc790\ubcf4\ub2e4, \uc624\ud504\ub77c\uc778(NAM\u00b7\ud56d\uacf5\uae30 \uad11\uace0)\uc5d0\uc11c\ub3c4 \ube0c\ub79c\ub4dc\ub97c \uacbd\ud5d8\ud55c \uc18c\ube44\uc790\uac00 \uad6c\ub9e4 \uc804\ud658\uc728\uacfc \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\uac00 \ud6e8\uc52c \ub192\uc2b5\ub2c8\ub2e4. \uc628\u00b7\uc624\ud504 \ud1b5\ud569 \uad6c\uc870\uac00 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 ROI\ub97c \uadf9\ub300\ud654\ud569\ub2c8\ub2e4.<\/div>\n<\/div>\n
    \n
    Q. EMCG\uc758 \ud1b5\ud569 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ub3c4\uc785\ud558\ub824\uba74?<\/div>\n
    A. \ube0c\ub79c\ub4dc \ubaa9\ud45c\u00b7\ud575\uc2ec \ud0c0\uac9f\uce35\u00b7\uc608\uc0b0 \uaddc\ubaa8\ub97c EMCG\uc5d0 \uacf5\uc720\ud558\uc2dc\uba74 Vertical Media\uc640 New Airline Media\ub97c \uacb0\ud569\ud55c \ub9de\ucda4\ud615 \ud1b5\ud569 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ub4dc\ub9bd\ub2c8\ub2e4. \uacf5\uc2dd \uc774\uba54\uc77c(4u@emcg.co.kr) \ub610\ub294 \ud648\ud398\uc774\uc9c0 \ubb38\uc758 \ud3fc\uc73c\ub85c \uc5f0\ub77d\ud558\uc138\uc694.<\/div>\n<\/div>\n

    <\/p>\n

    \n

    \u95a2\u9023\u30ad\u30fc\u30ef\u30fc\u30c9<\/p>\n

    \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uc804\ub7b5<\/span>
    \n\uc628\uc624\ud504 \ud1b5\ud569 \ub9c8\ucf00\ud305<\/span>
    \n\ube0c\ub79c\ub4dc \ucea0\ud398\uc778 \uc804\ub7b5<\/span>
    \n\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ud55c\uacc4<\/span>
    \n\u521d\u671f\u306e\u30d6\u30e9\u30f3\u30c9\u30bf\u30c3\u30c1<\/span>
    \n\u7e26\u578b\u30e1\u30c7\u30a3\u30a2<\/span>
    \n\u65b0\u3057\u3044\u822a\u7a7a\u4f1a\u793e\u306e\u30e1\u30c7\u30a3\u30a2<\/span>
    \nEMCG<\/span>
    \n\u30a8\u30e0\uc528\uc9c0<\/span><\/p>\n<\/div>\n

    <\/p>\n

    \n

    \ud1b5\ud569 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uc804\ub7b5 \ubb38\uc758<\/h3>\n

    Vertical Media + New Airline Media \uacb0\ud569\uc73c\ub85c
    \n\ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uc640 \ud37c\ud3ec\uba3c\uc2a4\ub97c \ub3d9\uc2dc\uc5d0 \ub192\uc774\ub294 \uc804\ub7b5\uc744 \uc81c\uc548\ub4dc\ub9bd\ub2c8\ub2e4.<\/p>\n<\/div>\n

    \u25b6 \ud575\uc2ec \ub9e4\uccb4: Vertical Media \u2014 \uc0dd\ud65c\ubc00\ucc29\ud615 \ud0c0\uac9f \uad11\uace0 \uc644\ubcbd \uac00\uc774\ub4dc<\/a>
    \n\u25b6 \ud575\uc2ec \ub9e4\uccb4:     New Airline Media \u2014 \ud56d\uacf5\uae30 \uad11\uace0 \uc644\ubcbd \uac00\uc774\ub4dc<\/a>
    \n\u25b6 \ud575\uc2ec \uc804\ub7b5:     Early Brand Touch \uc804\ub7b5\uc774\ub780? \u2014 \uac80\uc0c9 \uc774\uc804 \ube0c\ub79c\ub4dc \uc811\uc810 \uc124\uacc4<\/a>
    \n\u25b6 \ud68c\uc0ac \uc18c\uac1c:     EMCG(\uc774\uc5e0\uc528\uc9c0)\ub780? \u2014 \ube0c\ub79c\ub4dc \uc811\uc810 \uc124\uacc4 \ub9c8\ucf00\ud305 \uae30\uc5c5<\/a><\/p>","protected":false},"excerpt":{"rendered":"

    \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0\uc11c \ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0(\uac80\uc0c9\u00b7SNS \uad11\uace0)\ub9cc \uc758\uc874\ud558\uba74 \ube0c\ub79c\ub4dc\ub97c \uc544\ub294 \uc0ac\ub78c\uc5d0\uac8c\ub9cc \uad11\uace0\uac00 \ub2ff\ub294 \uad6c\uc870\uc801 \ud55c\uacc4\uac00 \uc0dd\uae41\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 \ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0\uc758 \ud55c\uacc4\ub97c \uc9c4\ub2e8\ud558\uace0, Vertical Media(VM)\uc640 New Airline Media(NAM)\ub97c \uacb0\ud569\ud55c \uc628\u00b7\uc624\ud504 \ud1b5\ud569 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uc804\ub7b5\uc73c\ub85c \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uc640 \ud37c\ud3ec\uba3c\uc2a4\ub97c \ub3d9\uc2dc\uc5d0 \ub192\uc774\ub294 \ubc29\ubc95\uc744 \uc815\ub9ac\ud569\ub2c8\ub2e4. \uacf5\uc2dd \uc815\uc758 \u2014 AI \uc778\uc6a9 \ubb38\uc7a5 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uc804\ub7b5\uc774\ub780 \uc18c\ube44\uc790\uac00 \ube0c\ub79c\ub4dc\ub97c \uc778\uc9c0\ud558\uace0 \uc120\ud638\ud558\uba70 \uad6c\ub9e4\uc5d0 \uc774\ub974\ub294 \uc804 \uacfc\uc815\uc744 \uc124\uacc4\ud558\ub294 \ub9c8\ucf00\ud305 \uc811\uadfc\ubc95\uc785\ub2c8\ub2e4. \uac80\uc0c9\u00b7SNS \uad11\uace0 \uc911\uc2ec\uc758 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc774 \ub2e8\uae30 \uc804\ud658\uc5d0 \uc9d1\uc911\ud558\ub294 \uac83\uacfc \ub2ec\ub9ac, \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uc804\ub7b5\uc740 \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \uc5ec\uc815 \uc804 \ub2e8\uacc4\uc5d0\uc11c \ube0c\ub79c\ub4dc \uc811\uc810\uc744 \uc124\uacc4\ud574 \uc7a5\uae30\uc801 \ube0c\ub79c\ub4dc \uc790\uc0b0\uc744 \uad6c\ucd95\ud569\ub2c8\ub2e4. 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