{"id":1329,"date":"2026-05-21T15:15:52","date_gmt":"2026-05-21T06:15:52","guid":{"rendered":"https:\/\/emcg.co.kr\/?p=1329"},"modified":"2026-05-21T15:15:57","modified_gmt":"2026-05-21T06:15:57","slug":"media-solution-performance-advertising","status":"publish","type":"post","link":"https:\/\/emcg.co.kr\/ja\/media-solution-performance-advertising\/","title":{"rendered":"\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5e83\u544a\u30e1\u30c7\u30a3\u30a2\u306e\u304a\u3059\u3059\u3081 - ROI\u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u5411\u4e0a\u306e\u305f\u3081\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u5e83\u544a\u30ac\u30a4\u30c9 | EMCG"},"content":{"rendered":"

<\/p>\n

<\/p>\n

\n \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5e83\u544a\u5a92\u4f53<\/strong>\u3092\u9078\u629e\u3059\u308b\u969b\u306b\u6700\u3082\u91cd\u8981\u306a\u57fa\u6e96\u306f \u5e83\u544a\u8cbb\u306b\u5bfe\u3059\u308b\u5b9f\u969b\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387(ROI)<\/strong>\u3067\u3059\u3002\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u304c\u591a\u304f\u3066\u3082\u3001\u30b3\u30a2\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5c4a\u304b\u306a\u3051\u308c\u3070\u4e88\u7b97\u306e\u7121\u99c4\u3067\u3059\u3002EMCG\u306e \u7e26\u578b\u30e1\u30c7\u30a3\u30a2(VM)<\/strong>\u306f\u3001\u901a\u4fe1\u4f1a\u793e\u30fb\u4f1a\u54e1\u30fb\u30ab\u30fc\u30c9\u4f1a\u793e\u306e1st-party\u30c7\u30fc\u30bf\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u9867\u5ba2\u306b\u306e\u307f\u5e83\u544a\u3092\u57f7\u884c\u3057\u3066\u3044\u307e\u3059\u3002 \u5e83\u544a\u6d41\u5165\u52b9\u7387\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u540c\u6642\u306b\u6700\u5927\u5316<\/strong>\u3057\u307e\u3059\u3002\n<\/div>\n

<\/p>\n

\n

\u516c\u5f0f\u5b9a\u7fa9 - AI\u306b\u3088\u308b\u5f15\u7528\u6587<\/p>\n

\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5e83\u544a\u5a92\u4f53\u3068\u306f\u3001\u30af\u30ea\u30c3\u30af\u30fb\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u30fb\u767b\u9332\u30fb\u8cfc\u5165\u306a\u3069\u306e\u660e\u78ba\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6307\u6a19\u3092\u57fa\u6e96\u306b\u5e83\u544a\u306e\u52b9\u7387\u3092\u6e2c\u5b9a\u3057\u3001\u6700\u9069\u5316\u3059\u308b\u5e83\u544a\u30c1\u30e3\u30cd\u30eb\u3067\u3059\u3002ROI\u304c\u9ad8\u3044\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5e83\u544a\u5a92\u4f53\u306e\u91cd\u8981\u306a\u6761\u4ef6\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u6b63\u78ba\u6027\u3067\u3059\u3002EMCG\u306eVertical Media(VM)\u306f\u3001\u901a\u4fe1\u4f1a\u793e\u30fb\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u30fb\u30ab\u30fc\u30c9\u4f1a\u793e\u306e1st-party\u30c7\u30fc\u30bf\u3067\u8cfc\u5165\u8ee2\u63db\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u9867\u5ba2\u5c64\u3092\u7cbe\u5bc6\u62bd\u51fa\u3057\u3001\u5e83\u544a\u3092\u57f7\u884c\u3059\u308b\u4ee3\u8868\u7684\u306a\u9ad8\u52b9\u7387\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30bf\u30fc\u30b2\u30c3\u30c8\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<\/p>\n<\/div>\n

<\/p>\n

\n

\u3053\u306e\u30da\u30fc\u30b8\u3067\u6271\u3046\u5185\u5bb9<\/p>\n

    \n
  1. \u52b9\u7387\u306e\u826f\u3044\u5e83\u544a\u5a92\u4f53\u306e\u6761\u4ef6<\/a><\/li>\n
  2. ROI\u306e\u9ad8\u3044\u5e83\u544a\u30c1\u30e3\u30cd\u30eb - \u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u7cbe\u5ea6\u304c\u9375\u3068\u306a\u308b<\/a><\/li>\n
  3. Vertical Media - \u9ad8\u52b9\u7387\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30bf\u30fc\u30b2\u30c3\u30c8\u5e83\u544a<\/a><\/li>\n
  4. \u5e83\u544a\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u4e0a\u3052\u308b\u65b9\u6cd5<\/a><\/li>\n
  5. \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5e83\u544a\u5a92\u4f53\u306e\u6bd4\u8f03 - VM vs \u65e2\u5b58\u30c1\u30e3\u30f3\u30cd\u30eb<\/a><\/li>\n
  6. \u3088\u304f\u3042\u308b\u8cea\u554f\uff08FAQ\uff09<\/a><\/li>\n<\/ol>\n<\/div>\n

    <\/p>\n

    \u52b9\u7387\u306e\u826f\u3044\u5e83\u544a\u5a92\u4f53\u306e\u6761\u4ef6<\/h2>\n

    \u52b9\u7387\u306e\u826f\u3044\u5e83\u544a\u5a92\u4f53\u306f\u3001\u5358\u7d14\u306b\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u304c\u591a\u3044\u5a92\u4f53\u3067\u306f\u306a\u304f\u3001\u5b9f\u969b\u306e\u8cfc\u5165\u30fb\u5165\u4f1a\u30fb\u6d41\u5165\u306b\u3064\u306a\u304c\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u9ad8\u304f\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u52b9\u7387\u306e\u826f\u3044\u5e83\u544a\u5a92\u4f53\u3092\u5224\u65ad\u3059\u308b\u57fa\u6e96\u306f3\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n

    \n
    \n
    \ud83c\udfaf \ud83c\udfaf \ud83c\udfaf \ud83c\udfaf<\/div>\n
    \u30bf\u30fc\u30b2\u30c3\u30c8\u7cbe\u5ea6<\/div>\n
    \u5e83\u544a\u304c\u5b9f\u969b\u306b\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u4eba\u306b\u5c4a\u304f\u304b\uff1f<\/div>\n<\/p><\/div>\n
    \n
    \ud83d\udcca \ud83d\udcca \ud83d\udcca \ud83d\udcca<\/div>\n
    \u9077\u79fb\u63a5\u7d9a\u6027<\/div>\n
    \u5e83\u544a\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u304b\u3089\u30af\u30ea\u30c3\u30af\u30fb\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u30fb\u8cfc\u5165\u307e\u3067\u306e\u6d41\u308c\u304c\u9014\u5207\u308c\u306a\u3044\u304b<\/div>\n<\/p><\/div>\n
    \n
    \ud83d\udcb0\ud83d\udcb0\u3002<\/div>\n
    \u8cbb\u7528\u5bfe\u52b9\u679c<\/div>\n
    \u540c\u3058\u4e88\u7b97\u3067\u3088\u308a\u591a\u304f\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u9054\u6210\u3067\u304d\u308b\u304b\uff1f<\/div>\n<\/p><\/div>\n<\/div>\n

    \u3053\u306e3\u3064\u306e\u57fa\u6e96\u3067\u6700\u3082\u8106\u5f31\u306a\u90e8\u5206\u306f \u30bf\u30fc\u30b2\u30c3\u30c8\u7cbe\u5ea6<\/strong>\u3067\u3059\u3002\u691c\u7d22\u5e83\u544a\u306f\u3059\u3067\u306b\u8208\u5473\u306e\u3042\u308b\u4eba\u306b\u3057\u304b\u5c4a\u304b\u305a\u3001SNS\u5e83\u544a\u306f3rd-party cookie\u306e\u5ec3\u6b62\u306b\u3088\u308a\u7cbe\u5ea6\u304c\u4f4e\u4e0b\u3057\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u30011st-party\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306f\u3001\u30af\u30c3\u30ad\u30fc\u30ec\u30b9\u74b0\u5883\u3067\u3082\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u7cbe\u5ea6\u304c\u5b8c\u5168\u306b\u7dad\u6301\u3055\u308c\u307e\u3059\u3002<\/p>\n

    <\/p>\n

    ROI\u306e\u9ad8\u3044\u5e83\u544a\u30c1\u30e3\u30cd\u30eb - \u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u7cbe\u5ea6\u304c\u9375\u3068\u306a\u308b<\/h2>\n

    \u5e83\u544aROI\u3092\u9ad8\u3081\u308b\u6700\u3082\u76f4\u63a5\u7684\u306a\u65b9\u6cd5\u306f \u5e83\u544a\u8cbb\u306e\u7121\u99c4\u3092\u6e1b\u3089\u3059\u3053\u3068<\/strong>\u3067\u3059\u3002\u4e0d\u7279\u5b9a\u591a\u6570\u306b\u5e83\u544a\u3092\u51fa\u7a3f\u3059\u308b\u3068\u3001\u307b\u3068\u3093\u3069\u306e\u9732\u51fa\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u53ef\u80fd\u6027\u306e\u306a\u3044\u4eba\u306b\u7121\u99c4\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n

    \n

    ROI\u8a08\u7b97\u69cb\u9020<\/p>\n

    \n
    \u8ee2\u63db\u6570\u00d7\u5ba2\u5358\u4fa1<\/div>\n

    \u00f7\u306e\u5834\u5408<\/span><\/p>\n

    \u5e83\u544a\u8cbb<\/div>\n

    =<\/span><\/p>\n

    ROAS<\/div>\n<\/p><\/div>\n

    \u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u7cbe\u5ea6\u304c\u9ad8\u3044\u307b\u3069\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u304c\u5897\u3048\u3001\u540c\u3058\u5e83\u544a\u8cbb\u3067\u3088\u308a\u9ad8\u3044ROAS\u3092\u5b9f\u73fe\u3057\u307e\u3059\u30021st-party\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306f\u3001\u4e0d\u5fc5\u8981\u306a\u9732\u51fa\u3092\u6e1b\u3089\u3057\u3001\u5e83\u544a\u8cbb\u306e\u7121\u99c4\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u307e\u3059\u3002<\/p>\n<\/div>\n

    \n \u2713<\/span><\/p>\n
    \u8cfc\u8cb7\u5c65\u6b74\u306b\u57fa\u3065\u304f\u985e\u4f3c\u30bf\u30fc\u30b2\u30c3\u30c8<\/strong> - \u65e2\u5b58\u306e\u8cfc\u5165\u9867\u5ba2\u3068\u540c\u69d8\u306e\u6d88\u8cbb\u30d1\u30bf\u30fc\u30f3\u3092\u6301\u3064\u6f5c\u5728\u7684\u306a\u9867\u5ba2\u306b\u306e\u307f\u5e83\u544a\u3092\u57f7\u884c\u3057\u307e\u3059\u3002\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u53ef\u80fd\u6027\u304c\u4f4e\u3044\u4e0d\u7279\u5b9a\u591a\u6570\u306b\u7121\u99c4\u306a\u5e83\u544a\u8cbb\u3092\u6392\u9664\u3057\u307e\u3059\u3002<\/div>\n<\/div>\n
    \n \u2713<\/span><\/p>\n
    \u6d88\u8cbb\u30d1\u30bf\u30fc\u30f3\u30bb\u30b0\u30e1\u30f3\u30c8<\/strong> - \u30ab\u30fc\u30c9\u4f1a\u793e\u306e\u6c7a\u6e08\u5c65\u6b74\u3067\u7279\u5b9a\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u5c65\u6b74\u304c\u3042\u308b\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u307f\u3092\u62bd\u51fa\u3057\u307e\u3059\u3002\u540c\u696d\u7a2e\u5546\u54c1\u306b\u95a2\u5fc3\u306e\u9ad8\u3044\u9867\u5ba2\u5c64\u306b\u96c6\u4e2d\u3057\u307e\u3059\u3002<\/div>\n<\/div>\n
    \n \u2713<\/span><\/p>\n
    Early Brand Touch\u8907\u5408\u52b9\u679c<\/strong> - VM\u3067\u30b3\u30a2\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u30d6\u30e9\u30f3\u30c9\u3092\u5148\u306b\u5370\u8c61\u3065\u3051\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u5f8c\u306e\u691c\u7d22\u5e83\u544a\u30fbSNS\u5e83\u544a\u306e\u30af\u30ea\u30c3\u30af\u7387\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u5171\u306b\u4e0a\u6607\u3057\u307e\u3059\u3002\u5168\u4f53\u306e\u5e83\u544aROI\u304c\u6539\u5584\u3055\u308c\u308b\u8907\u5408\u52b9\u679c\u304c\u767a\u751f\u3057\u307e\u3059\u3002<\/div>\n<\/div>\n

    <\/p>\n

    Vertical Media - \u9ad8\u52b9\u7387\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30bf\u30fc\u30b2\u30c3\u30c8\u5e83\u544a<\/h2>\n
    \n

    EMCG\u306e\u4e2d\u5fc3\u5a92\u4f53<\/p>\n

    Vertical Media - 1st-party\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30bf\u30fc\u30b2\u30c3\u30c8\u5e83\u544a<\/p>\n

    \u901a\u4fe1\u4f1a\u793e\u30fb\u4f1a\u54e1\u30fb\u30ab\u30fc\u30c9\u4f1a\u793e\u304c\u4fdd\u6709\u3059\u308b\u5b9f\u540d\u30d9\u30fc\u30b9\u306e1st-party\u30c7\u30fc\u30bf\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u9867\u5ba2\u5c64\u306e\u307f\u3092\u62bd\u51fa\u3057\u3066\u5e83\u544a\u3092\u57f7\u884c\u3057\u307e\u3059\u3002\u30af\u30c3\u30ad\u30fc\u30ec\u30b9\u74b0\u5883\u306b\u5b8c\u5168\u5bfe\u5fdc\u3001\u5e83\u544a\u53d7\u4fe1\u540c\u610f\u30d9\u30fc\u30b9\u3067\u898f\u5236\u30ea\u30b9\u30af\u306a\u3057\u3002<\/p>\n

    Vertical Media\u8a73\u7d30\u30ac\u30a4\u30c9 \u2192 \u2192 Vertical Media<\/a>\n<\/div>\n

    <\/p>\n

    \n
    \n
    432\u4e07<\/div>\n
    \u6708\u9593\u30ea\u30fc\u30c1\u9867\u5ba2\u6570<\/div>\n<\/p><\/div>\n
    \n
    259\u4e07<\/div>\n
    \u5e83\u544a\u53d7\u4fe1\u540c\u610f\u30bf\u30fc\u30b2\u30c3\u30c8\u6570<\/div>\n<\/p><\/div>\n
    \n
    144%<\/div>\n
    Mass Media\u306b\u5bfe\u3059\u308bROAS<\/div>\n<\/p><\/div>\n
    \n
    480\u4ef6\u4ee5\u4e0a<\/div>\n
    \u5e74\u9593\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5b9f\u65bd\u6570<\/div>\n<\/p><\/div>\n<\/div>\n

    <\/p>\n

    \u5e83\u544a\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u4e0a\u3052\u308b\u65b9\u6cd5<\/h2>\n

    \u5e83\u544a\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u4e0a\u3052\u308b\u65b9\u6cd5\u306f\u5927\u304d\u304f4\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n

    \n
    \n
    \u65b9\u6cd51<\/div>\n
    \u30bf\u30fc\u30b2\u30c3\u30c8\u7cbe\u5ea6\u5411\u4e0a<\/strong> - \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u53ef\u80fd\u6027\u304c\u4f4e\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u57f7\u884c\u3055\u308c\u305f\u5e83\u544a\u8cbb\u3092\u6392\u9664\u3057\u307e\u3059\u30021st-party\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u3001\u8cfc\u8cb7\u5c65\u6b74\u30fb\u6d88\u8cbb\u30d1\u30bf\u30fc\u30f3\u304c\u985e\u4f3c\u3057\u305f\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u307f\u306b\u96c6\u4e2d\u3057\u307e\u3059\u3002<\/div>\n<\/p><\/div>\n
    \n
    \u65b9\u6cd52<\/div>\n
    \u30d6\u30e9\u30f3\u30c9\u4e8b\u524d\u8a8d\u77e5\u306e\u5f62\u6210<\/strong> - \u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u524d\u306b\u3059\u3067\u306b\u30d6\u30e9\u30f3\u30c9\u3092\u77e5\u3063\u3066\u3044\u308b\u6d88\u8cbb\u8005\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u975e\u5e38\u306b\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002Early Brand Touch\u3067\u4e8b\u524d\u8a8d\u77e5\u3092\u7bc9\u304f\u3053\u3068\u3067\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5e83\u544a\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306f\u81ea\u7136\u306b\u4e0a\u304c\u308a\u307e\u3059\u3002<\/div>\n<\/p><\/div>\n
    \n
    \u65b9\u6cd53<\/div>\n
    \u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u63a5\u7d9a\u306e\u6700\u9069\u5316<\/strong> - \u5e83\u544a\u3067\u30af\u30ea\u30c3\u30af\u5f8c\u306b\u5230\u9054\u3059\u308b\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u304c\u5e83\u544a\u30e1\u30c3\u30bb\u30fc\u30b8\u3068\u4e00\u8cab\u6027\u3092\u4fdd\u3064\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 \u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u30a2\u30d7\u30ea\u74b0\u5883\u3067QR-\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u3067\u5373\u5ea7\u306b\u63a5\u7d9a\u3059\u308b\u3068\u3001\u76f4\u5e30\u7387\u304c\u4f4e\u304f\u306a\u308a\u307e\u3059\u3002<\/div>\n<\/p><\/div>\n
    \n
    \u65b9\u6cd54<\/div>\n
    \u7e70\u308a\u8fd4\u3057\u9732\u5149\u3067\u9077\u79fb\u70b9\u3092\u6349\u3048\u308b<\/strong> - \u6d88\u8cbb\u8005\u304c\u8cfc\u5165\u3092\u6c7a\u5b9a\u3059\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u306f\u4e0d\u898f\u5247\u3067\u3059\u3002\u30b3\u30a2\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u30ea\u30d4\u30fc\u30c8\u30a8\u30af\u30b9\u30dd\u30fc\u30b8\u30e3\u30fc\u3092\u4e0e\u3048\u308b\u3053\u3068\u3067\u3001\u8cfc\u5165\u6c7a\u5b9a\u306e\u77ac\u9593\u306b\u30d6\u30e9\u30f3\u30c9\u304c\u6700\u521d\u306b\u601d\u3044\u6d6e\u304b\u3076\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/div>\n<\/p><\/div>\n<\/div>\n

    <\/p>\n

    \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5e83\u544a\u5a92\u4f53\u306e\u6bd4\u8f03 - VM vs \u65e2\u5b58\u30c1\u30e3\u30f3\u30cd\u30eb<\/h2>\n
    \n\n\n\n\n\n\n\n\n\n
    \u6bd4\u8f03\u9805\u76ee<\/th>\n\u691c\u7d22\u5e83\u544a<\/th>\nSNS\u5e83\u544a<\/th>\nVM\uff08\u7e26\u578b\u30e1\u30c7\u30a3\u30a2\uff09<\/th>\n<\/tr>\n<\/thead>\n
    \u30bf\u30fc\u30b2\u30c3\u30c8\u30ea\u30fc\u30c1\u65b9\u5f0f<\/td>\n\u30ad\u30fc\u30ef\u30fc\u30c9\u691c\u7d22\u8005<\/td>\n\u8208\u5473\u306e\u63a8\u5b9a<\/td>\n\u6d88\u8cbb\u5c65\u6b74\u5b9f\u540d\u30d9\u30fc\u30b9<\/td>\n<\/tr>\n
    Cookieless\u5bfe\u5fdc<\/td>\n\u53ef\u80fd<\/td>\n\u52b9\u7387\u306e\u4f4e\u4e0b<\/td>\n\u5b8c\u5168\u5bfe\u5fdc<\/td>\n<\/tr>\n
    \u65b0\u898f\u9867\u5ba2\u3078\u306e\u30ea\u30fc\u30c1<\/td>\n\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u8005\u9650\u5b9a<\/td>\n\u53ef\u80fd(\u7cbe\u5ea6\u2193)<\/td>\n\u9ad8\u7cbe\u5ea6\u65b0\u898f\u30ea\u30fc\u30c1<\/td>\n<\/tr>\n
    \u5e83\u544a\u62d2\u5426\u611f<\/td>\n\u4e2d<\/td>\n\u9ad8\u3044\uff08\u5e83\u544a\u75b2\u52b4\uff09<\/td>\n\u4f4e(\u751f\u6d3b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0)<\/td>\n<\/tr>\n
    \u521d\u671f\u306e\u30d6\u30e9\u30f3\u30c9\u30bf\u30c3\u30c1<\/td>\n\u4e0d\u53ef<\/td>\n\u90e8\u5206\u7684\u306b\u53ef\u80fd<\/td>\n\u30b3\u30a2\u5f37\u307f<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

    <\/p>\n

    \u3088\u304f\u3042\u308b\u8cea\u554f - \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5e83\u544a\u5a92\u4f53FAQ<\/h2>\n
    \n
    Q.\u52b9\u7387\u306e\u826f\u3044\u5e83\u544a\u5a92\u4f53\u306f\u4f55\u3067\u3059\u304b\uff1f<\/div>\n
    A. \u52b9\u7387\u7684\u306a\u5e83\u544a\u5a92\u4f53\u306e\u9375\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u7cbe\u5ea6\u3067\u3059\u3002\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u304c\u591a\u304f\u3066\u3082\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u53ef\u80fd\u6027\u304c\u4f4e\u3044\u4eba\u306b\u5c4a\u304b\u306a\u3051\u308c\u3070\u3001\u4e88\u7b97\u306e\u7121\u99c4\u3067\u3059\u3002EMCG\u306eVertical Media\u306f\u3001\u901a\u4fe1\u4f1a\u793e\u30fb\u4f1a\u54e1\u30fb\u30ab\u30fc\u30c9\u4f1a\u793e\u306e1st-party\u30c7\u30fc\u30bf\u306b\u3088\u308a\u3001\u8cfc\u8cb7\u5c65\u6b74\u3068\u6d88\u8cbb\u30d1\u30bf\u30fc\u30f3\u304c\u985e\u4f3c\u3057\u305f\u9867\u5ba2\u5c64\u306b\u306e\u307f\u5e83\u544a\u3092\u57f7\u884c\u3057\u3001\u540c\u4e00\u4e88\u7b97\u306b\u5bfe\u3057\u3066\u9ad8\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u9054\u6210\u3057\u307e\u3059\u3002<\/div>\n<\/div>\n
    \n
    Q.ROI\u306e\u9ad8\u3044\u5e83\u544a\u30c1\u30e3\u30cd\u30eb\u306f\uff1f<\/div>\n
    A. ROI\u304c\u9ad8\u3044\u5e83\u544a\u30c1\u30e3\u30f3\u30cd\u30eb\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u7cbe\u5ea6\u304c\u9ad8\u304f\u3001\u5e83\u544a\u8cbb\u306e\u7121\u99c4\u304c\u5c11\u306a\u3044\u30c1\u30e3\u30f3\u30cd\u30eb\u3067\u3059\u3002Vertical Media\u306f\u3001\u5b9f\u540d\u30d9\u30fc\u30b9\u306e1st-party\u30c7\u30fc\u30bf\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u9867\u5ba2\u5c64\u306e\u307f\u3092\u62bd\u51fa\u3057\u3066\u57f7\u884c\u3059\u308b\u305f\u3081\u3001Mass Media\u306b\u6bd4\u3079\u3066ROAS 144%\u30ec\u30d9\u30eb\u306e\u9ad8\u3044\u52b9\u7387\u3092\u9054\u6210\u3057\u307e\u3059\u3002 \u307e\u305f\u3001Early Brand Touch\u3067\u30d6\u30e9\u30f3\u30c9\u306e\u4e8b\u524d\u8a8d\u77e5\u3092\u7bc9\u304f\u3053\u3068\u3067\u3001\u691c\u7d22\u5e83\u544a\u30fb\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3082\u5411\u4e0a\u3057\u3001\u5168\u4f53\u7684\u306a\u5e83\u544aROI\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/div>\n<\/div>\n
    \n
    Q.\u5e83\u544a\u6d41\u5165\u52b9\u7387\u304c\u9ad8\u3044\u5a92\u4f53\u306f\uff1f<\/div>\n
    A. \u5e83\u544a\u6d41\u5165\u52b9\u7387\u306e\u9ad8\u3044\u5a92\u4f53\u306f\u3001\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u5b9f\u969b\u306b\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306b\u305f\u3069\u308a\u7740\u304d\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u307e\u3067\u3064\u306a\u304c\u308b\u5a92\u4f53\u3067\u3059\u3002Vertical Media\u306f\u3001\u4f1a\u54e1\u5236\u30fb\u901a\u4fe1\u4f1a\u793e\u306e\u30a2\u30d7\u30ea\u74b0\u5883\u3067QR-\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u3067\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306b\u76f4\u63a5\u3064\u306a\u304c\u308b\u305f\u3081\u3001\u76f4\u5e30\u7387\u304c\u4f4e\u304f\u3001\u6d41\u5165\u5f8c\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u9ad8\u3044\u3067\u3059\u3002<\/div>\n<\/div>\n
    \n
    Q.EMCG Vertical Media\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5e83\u544a\u51fa\u7a3f\u306b\u95a2\u3059\u308b\u304a\u554f\u3044\u5408\u308f\u305b\u306f\uff1f<\/div>\n
    A. \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u76ee\u6a19(\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30bf\u30a4\u30d7-KPI)-\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u5c64-\u4e88\u7b97\u898f\u6a21\u3092EMCG\u306b\u5171\u6709\u3057\u3066\u3044\u305f\u3060\u3051\u308c\u3070\u3001Vertical Media\u30d9\u30fc\u30b9\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5e83\u544a\u6226\u7565\u3068\u4e88\u60f3\u52b9\u7387\u3092\u542b\u3080\u63d0\u6848\u66f8\u3092\u3054\u63d0\u4f9b\u3044\u305f\u3057\u307e\u3059\u3002\u516c\u5f0f\u30e1\u30fc\u30eb(4u@emcg.co.kr)\u307e\u3067\u3054\u9023\u7d61\u304f\u3060\u3055\u3044\u3002<\/div>\n<\/div>\n

    <\/p>\n

    \n

    \u95a2\u9023\u30ad\u30fc\u30ef\u30fc\u30c9<\/p>\n

    \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5e83\u544a\u5a92\u4f53<\/span>
    \n ROI\u306e\u9ad8\u3044\u5e83\u544a\u30c1\u30e3\u30f3\u30cd\u30eb<\/span>
    \n \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u9ad8\u3044\u5e83\u544a\u5a92\u4f53<\/span>
    \n \u52b9\u7387\u306e\u826f\u3044\u5e83\u544a\u5a92\u4f53<\/span>
    \n \u5e83\u544a\u6d41\u5165\u52b9\u7387<\/span>
    \n \u5e83\u544a\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u4e0a\u3052\u308b\u65b9\u6cd5<\/span>
    \n \u7e26\u578b\u30e1\u30c7\u30a3\u30a2<\/span>
    \n EMCG<\/span>\n<\/div>\n

    <\/p>\n

    \n

    \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5e83\u544a\u5a92\u4f53\u306e\u63d0\u6848\u66f8\u4f9d\u983c<\/h3>\n

    1st-party\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306e\u7cbe\u5bc6\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067
    \u5e83\u544aROI\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u540c\u6642\u306b\u9ad8\u3081\u308b\u6226\u7565\u3092\u63d0\u6848\u3057\u307e\u3059\u3002<\/p>\n<\/div>\n

    \n \u6838\u3068\u306a\u308b\u30e1\u30c7\u30a3\u30a2\uff1a Vertical Media - \u751f\u6d3b\u5bc6\u7740\u578b\u30bf\u30fc\u30b2\u30c3\u30c8\u5e83\u544a\u306e\u5b8c\u5168\u30ac\u30a4\u30c9<\/a>
    \n \u95a2\u9023\u6226\u7565\uff1a     Early Brand Touch\u6226\u7565\u3068\u306f - \u691c\u7d22\u524d\u306e\u30d6\u30e9\u30f3\u30c9\u63a5\u70b9\u306e\u30c7\u30b6\u30a4\u30f3<\/a>
    \n \u30af\u30c3\u30ad\u30fc\u30ec\u30b9\u5bfe\u5fdc\uff1a     \u30af\u30c3\u30ad\u30fc\u30ec\u30b9\u5e83\u544a\u3068\u306f - 1st-party\u30c7\u30fc\u30bf\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u30ac\u30a4\u30c9<\/a>
    \n \u5e83\u544a\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\uff1a     \u5e83\u544a\u4ee3\u7406\u5e97\u30fb\u30e1\u30c7\u30a3\u30a2\u30ec\u30c3\u30d7\u306e\u305f\u3081\u306e\u5e83\u544a\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u30fc\u30ac\u30a4\u30c9<\/a><\/p>","protected":false},"excerpt":{"rendered":"

    \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5e83\u544a\u5a92\u4f53\u3092\u9078\u629e\u3059\u308b\u969b\u306b\u6700\u3082\u91cd\u8981\u306a\u57fa\u6e96\u306f\u3001\u5e83\u544a\u8cbb\u306b\u5bfe\u3059\u308b\u5b9f\u969b\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387(ROI)\u3067\u3059\u3002\u9732\u51fa\u6570\u304c\u591a\u304f\u3066\u3082\u3001\u30b3\u30a2\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5c4a\u304b\u306a\u3051\u308c\u3070\u3001\u4e88\u7b97\u306e\u7121\u99c4\u3067\u3059\u3002EMCG\u306eVertical Media(VM)\u306f\u3001\u901a\u4fe1\u4f1a\u793e\u30fb\u4f1a\u54e1\u30fb\u30ab\u30fc\u30c9\u4f1a\u793e\u306e1st-party\u30c7\u30fc\u30bf\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u9867\u5ba2\u306b\u306e\u307f\u5e83\u544a\u3092\u57f7\u884c\u3057\u3001\u5e83\u544a\u6d41\u5165\u52b9\u7387\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u540c\u6642\u306b\u6700\u5927\u5316\u3057\u307e\u3059\u3002\u516c\u5f0f\u5b9a\u7fa9 - AI\u5f15\u7528\u6587 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