[Internal Economy TV] Pyeongchang County, Pyeongchang Tourism and Culture Foundation to use OK Cashback to promote 'Pyeongchang Hyoseok Culture Festival 2025' nationwide

Pyeongchang-gun and the Pyeongchang Tourism and Culture Organization are launching a nationwide digital promotion campaign to promote the Pyeongchang Hyoseok Culture Festival 2025, which will be held from Sept. 5 to 14 at Hyoseok Cultural Village in Bongpyeong-myeon, Pyeongchang-gun, Gangwon-do.

The campaign will be carried out through OK Cashback, Korea's largest mileage platform, in partnership with EMCG, a vertical media company.

The promotional campaign focused on raising awareness of the Pyeongchang Hyoseok Culture Festival, a signature fall literary festival, and strengthening tourist attraction in line with expanding domestic travel demand.

In addition to banner ads on the OK Cashback platform, the company plans to drive visits through customized targeted marketing to families, couples, people interested in literature and travel, and those who have visited festivals in Gangwon-do and other regions.

The Pyeongchang Hyo-seok Culture Festival is held every September in the Bongpyeong Hyo-seok Cultural Village area to honor the literary spirit of Lee Hyo-seok, author of the novel When Buckwheat Blossoms Fall.

During the festival, a variety of programs are held, including literary exhibitions and performances, traditional cultural experiences, and nighttime scenic displays, and it has become an autumn destination for people to enjoy literature and the arts amidst the full bloom of buckwheat flowers. The festival attracts hundreds of thousands of tourists every year, contributing to the local economy.

EMCG, a media company with a wide range of digital channels, including aircraft media, has been working with local governments and public institutions to promote tourism and festivals, as well as specialized content marketing.

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