EMCG Season 2 Official Website Reopening Announcement
EMCG is the brand identity for Season 2, Experience - Media - Connect - GrowthThe redesign was designed to more intuitively communicate the value of EMCG's media experience and corporate vision.
The new homepage is centered around EMCG's core philosophy of connecting brands and customer journeys with experiences. We designed it to showcase at a glance how EMCG's various media solutions - online and offline, aircraft-based new airline media, and vertical media - create value at every stage of the customer journey.
The rebrand symbolizes our evolution from a "Consulting-focused" stage in Season 1 to a "Connection-focused" media group in Season 2. It clearly articulates EMCG's role and vision to go beyond simple advertising and turn every encounter between a brand and its customers into an experience.
We also reorganized key information such as who we are, mission and vision, brand identity, and key media portfolio to be more intuitive and story-driven, and designed to provide a consistent messaging experience across various corporate collateral (brochures, proposals, etc.).