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The rise of AI-powered search and zero-click information consumption is transforming brand marketing strategies. With the importance of 'Early Brand Touch' strategies, where consumers first encounter a brand before searching, brand touchpoints in travel and on-the-go situations are gaining attention as a new marketing channel. EMCG, an airline advertising-based marketing company, recently launched the New Airline (NAM) campaign, which utilizes brand touch points in travel situations.Continue reading “EMCG, 항공기 광고 기반 ‘여행 TPO’ 브랜드 전략 강화”

As the AI-based search environment and the zero-click era spreads, companies' brand marketing strategies are also changing. To respond to these environmental changes, EMCG recently announced 'Business Direction Season 2' and unveiled the 'Early Brand Touch Strategy'. At the recent strategy presentation event, the company introduced the changing advertising market and brand touch strategy to about 40 CMOs and marketing executives from domestic and foreign companies. The company will focus on online and offline advertisingContinue reading “EMCG, AI·제로클릭 시대 대응 ‘사업방향 시즌2’ 발표”