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Gyeongju City has launched an aircraft advertising campaign with the motif of Korea's most representative historical and cultural asset, Silla Geumgwan, to strengthen its brand competitiveness as a global tourist destination. The campaign utilizes the medium of aircraft window advertising, one of the New Airline Media (NAM) products of EMCG, a Korean company specializing in aircraft advertising. The window area of the aircraft cabin is the most natural place for passengers to look during the flight, and the place where they most want to see the outside scenery in the excitement of traveling.Continue reading “경주시, 항공기 창문 광고로 ‘신라금관’ 세계에 알린다..이엠씨지 뉴에어라인미디어 활용”

The Yeongju Agricultural Technology Center is collaborating with EMCG, a media agency specializing in vertical media, to promote the 'Yeongju Jangjang Day' campaign to promote the consumption of local agricultural products nationwide through OK Cashback, Korea's No. 1 mileage platform. The campaign is designed to effectively communicate the excellence and reliability of local agricultural specialties in Yeongju, and includes not only banner exposure within the OK Cashback app, but also rewards based on demographics (including women, housewives), purchase history of local specialties (apples, peaches, livestock, etc.), and agricultural specialty interests.Continue reading “영주시 농업기술센터, OK캐쉬백 통해 ‘영주장날’ 전국 홍보 캠페인 전개”