Article Source Archives

/EMCG Unveils Airplane Advertising and Vertical Media Strategy The proliferation of AI-driven search environments and the zero-click era is requiring companies to change their brand marketing strategies. EMCG, an aircraft advertising and vertical media-based marketing company, announced on the 9th that it has recently declared 'Business Direction Season 2' and unveiled its 'Early Brand Touch Strategy' to respond to these environmental changes. According to the company, at the recent strategy announcement event, about 40 CMOs and marketing executives from domestic and foreign companies were introduced to the changing advertising market and brand touch strategies. EMCG explained that the advertising environment is becoming increasingly crowded due to the rapid increase in online and offline advertising media, while the way consumers seek information is also changing rapidly. In particular, the proliferation of AI-powered search services and the rise of "zero-click" behavior, where consumers consume information without clicking on search results, are key changes. Consumers are also increasingly checking information directly after searching without visiting a website, making it difficult for traditional click-focused performance marketing to generate brand awareness and conversion at the same time. In response, EMCG has come up with an Early Brand Touch strategy that enables brands to engage with consumers before they start searching. The core strategies are New Airline Media (NAM), a media solution based on airplane advertisements, and Vertical Media (VM), a targeted marketing system based on a platform that is close to life. NAM is a media solution that utilizes spaces inside and outside the aircraft, including wraparound ads outside the aircraft, in-flight ads, and tray table ads. It is a media structure that enables brand messages to be delivered in an unavoidable and natural way through optimal marketing TPOs where consumers are most emotionally open and engaged during the travel journey. Vertical Media is a data-driven marketing scheme based on platforms that consumers use every day, such as carrier memberships, card applications, and lifestyle platforms. EMCG explains that based on these lifestyle platforms, it provides a targeted marketing strategy that reaches a brand's core target audience first and considers when they are likely to make a purchase. "In the era of AI and zero-click, it is important for brands to meet consumers at the pre-search stage rather than post-search," said Meng Se-kyu, CEO of EMCG. "We will support companies and local governments in creating brand marketing results through a structure that combines aircraft advertising-based media and lifestyle platform media." EMCG plans to continue to expand its brand media strategy, which combines online and offline media such as aircraft advertising, airport advertising, and livable platform advertising, to brands in various industries, local governments, and public institutions. Original article: https://www.segyebiz.com/adxView/20260309506120?OutUrl=naver

Andong City announced on the 12th that it has been continuously promoting major tourist destinations for foreign and domestic tourists through airplane media for the past three years since 2022, and through this, it has achieved direct promotion to 7.12 million foreign and domestic passengers (over 301 TP3T of foreign tourists) in three years. According to Andong City, about 7,000 people visited Andong City's promotional page through in-flight QR marketing, and about 400,000 people who did not board the aircraft were also reached through SNS.Continue reading “안동시, ㈜이엠씨지 항공기 랩핑 광고로 4년 연속 홍보 효과 거둬”