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The rise of AI-powered search and zero-click information consumption is changing the way brands market themselves. Early brand touch, where consumers recognize brands before they search, is becoming increasingly important. EMCG, an airplane advertising and vertical media-based marketing company, recently unveiled a travel TPO-based brand touch strategy in line with this trend. Airplane ads are displayed at airports and inside airplanes.Continue reading “EMCG, 여행 TPO 기반 브랜드 전략 제시”

With the post-pandemic surge in travelers, airplanes are emerging as new media. Advertising images wrapped on the inside and outside of the airplane fuselage capture the excitement of travelers. By utilizing QR codes, they are viralized to non-passengers on social media, leading to online and offline marketing. Andong City in Gyeongbuk has a special promotional strategy. Since 2022, it has been wrapping images of major tourist destinations on the inside and outside of the fuselage of three airplanes to expose them to domestic and foreign visitors. This year, the images include Hahoe Village, Dosan Seowon, Byeongsan Seowon, Nakgang Mulgil Park, Wolyeong Bridge, Chehwa Jeong, and Seonseong Suisang-gil.Continue reading “항공기 광고판의 탑건 ‘들뜬 마음을 공략하라’”