As the AI-based search environment and the zero-click era spreads, companies' brand marketing strategies are also changing. To respond to these environmental changes, EMCG recently announced 'Business Direction Season 2' and unveiled the 'Early Brand Touch Strategy'. At the recent strategy presentation event, the company introduced the changing advertising market and brand touch strategy to about 40 CMOs and marketing executives from domestic and foreign companies. The company will focus on online and offline advertisingContinue reading “EMCG, AI·제로클릭 시대 대응 ‘사업방향 시즌2’ 발표”
