With the post-pandemic surge in travelers, airplanes are emerging as new media. Advertising images wrapped on the inside and outside of the airplane fuselage capture the excitement of travelers. By utilizing QR codes, they are viralized to non-passengers on social media, leading to online and offline marketing. Andong City in Gyeongbuk has a special promotional strategy. Since 2022, it has been wrapping images of major tourist destinations on the inside and outside of the fuselage of three airplanes to expose them to domestic and foreign visitors. This year, the images include Hahoe Village, Dosan Seowon, Byeongsan Seowon, Nakgang Mulgil Park, Wolyeong Bridge, Chehwa Jeong, and Seonseong Suisang-gil.Continue reading “항공기 광고판의 탑건 ‘들뜬 마음을 공략하라’”
