The closest ads, the most accurate reach with apps in your life
EMCG works with Korea's leading lifestyle, app-based vertical media companies, including telcos, card companies, loyalty and travel platforms, to reach their audiences in the most natural, everyday moments. to reach the right audience, at the most natural, everyday moments, through customized execution schemes. We utilize opt-in DA-push and text ads to drive acquisition and conversion across the customer journey. performance-driven marketing across the customer journey.
SKT T-Membership
Membership service for the nation's No. 1 carrier
Highest active membership among carriers
LG U+ Membership
Telecom discounts and OTT subscription service partnership discounts
Specialized membership services, spike in active members
KT Membership
You can accumulate points and spend them wherever you want
Available membership services,
Have stable active members
OKCashback
Unrivaled South Korea
Maximum consolidated miles
CJONE
1 in membership app usage
Specialized apps for life and culture services
Happypoint
with the highest point preference
F&B SPC Platform
L. Point
Unified membership that lets you redeem points like cash
Shinsegae Point
Shopping and lifestyle
A lot to see and do
H.Point
Hyundai Affiliates
Customer integration memberships
3040 high purchasing power targets
Analyze purchase patterns and spend levels based on payment amounts, etc.
Product with Advanced Targeting Deliver conversion impact
KB Card
Our Card
Shinhan Card
Lotte Card
Samsung Card
Hana Card
BC Card
Provide the right medium for TPO
Jeju Air
T'way Airlines
EstarJet
Travel Wallet
Brand reach
Mamitok
Golf Zone
LotteON
New strategies to push the ROAS envelope for mass media-driven campaigns
Synergies when running vertical media in parallel
We're excited to announce the launch of our newest product, the
"How to Increase Vertical Media-Based Campaign Conversions and Targeted Marketing Execution"to introduce the
Synergies when running mass target media (centered on NAVER/META/KAKAO) and vertical media in parallel
We're excited to announce the launch of our newest product, the "How to Increase Vertical Media-Based Campaign Conversions and Targeted Marketing Execution"to help you get started.
Most brands currently utilize the
Increased competition from competitors and related industries for the same audience is increasingly driving the need for Poor performance/efficiency I'm experiencing a problem.
(See Introduction to Media Configuration in the appendix)
EMCG is a
-
-.
SKT-KT-LGU+ 3 telecom companies
-
-.
Membership platforms such as CJ ONE, Happypoint, OK Cashback, Elpoints, etc.
-
-.
Card companies and travel platforms
through the app's main banner, ad opt-in based on precise Vertical media products that enable targeted push and text execution to help drive marketing results.in your database.
As the graph below shows, Vertical Media First Touch (FT) phase to capture new acquisitions (Initial UV) at an efficient CPC, and in the middle of the campaign, Middle Touch (MT), to repeat brand impressions. brand exposure is repeated Drive customer awarenessand in the final Last Touch (LT) step, we use the More than 3x the conversion ROAS of MassMediain a structure that generates a
And in fact, even when Sponsored Ads (SA) budgets have been cut due to the recession, Vertical Media replaces approximately 901 TP3T of cut budget with more than $901M in transformation performance payoffsare being generated in large numbers.
| Separation | Roles | Performance attribution |
|---|---|---|
| Mass Media (NAVER/META/KAKAO, etc.) | Instant conversion-focused / search-retargeting enhancements | Gain ROAS, compete head-to-head with others |
| Vertical Media (EMCG Channel) | New acquisitions + repeat exposure to targeted messages | Reduced initial CPC + Amplified conversion ROAS (LT) |
-
-.
In particular, the Maximize visits to advertisers' campaign pages with incredibly low CPCsand opt-in text targeting by product category in the near term. Focus sending only to users who are likely to convertso you can convert customers with high brand and product affinity without wasting ad spend.
-
-.
In the performance marketing case of another advertiser in the health & bio vertical, two parallel executions resulted in a vertical ROAS of over 1,5001 TP3T by the end of the third month, when the campaign stabilized.
Recommended for
- -. Travel, airline, food & beverage, financial, beauty, nutraceutical, and membership-based consumption-driven brands
- -. Advertisers with SA budget cuts need to scale brand performance
- -. Store-focused, conversion-goal-driven KPI advertisers