Launch of PCM (Performance Conversion Media), which manages everything from advertising to contract signing

“If you’re consistently receiving inquiries but they aren’t leading to actual contracts, the problem may lie not in the advertising itself, but in the steps that follow.”

EMCG is not just about recruiting potential customers, but rather,
That can directly contribute to actual sales performance PCM (Performance Conversion Media) We are operating the solution.

We must now move beyond a system where we simply receive a list of potential customers that isn’t tied to performance,

It is becoming increasingly important to manage the entire conversion funnel—from advertising to TM to scheduling a visit, to the visit itself, to the consultation, and finally to payment.
What is particularly important is not simply the average revenue per prospect, but rather,

▶ Results of Appointment Bookings via TM
▶ Actual Visit Rate (Excluding No-Shows)
▶ Actual Consultation and Payment Results

is the value.

PCM is not simply a matter of “quantity,” but rather,
It is operated with the goal of “quality-focused performance management” that can lead to actual payments.

[Key Features of PCM]

1. Manage ad performance based on “actual conversion potential” rather than just volume

▶ By Media Type
▶ By targeting criteria
▶ By Ad Format
ㄴWhile continuing to monitor performance,
ㄴSupport for excluding problematic or fictitious prospective customers from settlement and processing refunds

2. Focus on managing the “TM appointment booking success rate” rather than ad efficiency
Focus on securing actual leads who are ready for consultation, rather than simply increasing the number of visitors

3. Operations that take into account both reducing no-show rates and increasing payment rates
Manage the process so that it can be linked from the advertising stage all the way through to actual visits and payment results
▶ Provides a real-time funnel management system
▶ Advertising Results
▶ TM Appointment Booking Rate
▶ Actual Visit Rate
▶ Consultation Rate
▶ Payment Rate
※ The entire process can be managed and monitored in real time

4. Providing Custom AI-Based Insight Reports for Each Advertiser
On a weekly or monthly basis:
▶ Analysis of the Issues
▶ Identifying Bottlenecks
▶ Advertising Improvement Plan
▶ TM Improvement Proposal
▶ Can provide reports from a management perspective, such as proposals for improving the consultation process
▶ TM / Counseling: Performance management can be conducted for each employee at each stage

[Operational Notes]
※ Advertising fees can be determined based on negotiated rates by industry.
※ The daily number of potential customers can be limited based on the available TM staff capacity.
※ Advertising fees are operated on a prepaid basis; potential customers deemed invalid or fictitious are regularly excluded from settlements, after which additional top-ups are processed.
※ Advertisers can focus on payment performance relative to actual ad spend rather than ad efficiency itself.
※ Media and print space may be shared
※ Up to three ad creatives are provided free of charge as standard
(Additional production will be negotiated separately based on actual costs, depending on the budget.)

During the operation of existing CPA advertising campaigns:
▶ Issues with Prospect Quality
▶ TM Connection Rate Issues
▶ The No-Show Problem
▶ Issues with Consultations and Conversion Rates

If you've been worried about things like this,
Through our PCM solution, we can offer you a more stable performance management system.

“Find out now if PCM can be applied to your industry.”