EMCG, a company specializing in integrated marketing and aircraft advertising (New Airline Media), has been recognized for its achievements in revitalizing inbound tourism in Gangneung through online and offline integrated marketing based on aircraft advertising media. EMCG continued its industry-best record of winning the award for four consecutive years from 2022 to 2025, demonstrating its leadership in aircraft-based integrated online and offline marketing.Continue reading “㈜이엠씨지, ‘2025 대한민국 디지털 광고대상’ 특별부문 은상 수상”
PR Article Archives
Cheongju, Chungcheongbuk-do, launches large-scale 'city promotion campaign' using aircraft
Cheongju City, Chungcheongbuk-do, announced on the 2nd that it will launch a 'city promotion campaign' to inform domestic and international travelers about Cheongju's major tourist destinations using aircraft advertisements (New Airline Media) until January next year. To this end, the city will introduce Cheongju's representative tourist attractions through tray table media advertisements on Jeju Air's aircraft. Tray table media is an in-flight space where passengers' eyes stay the longest, and passengers spend most of their time on the tray table during the flight, such as eating, reading, using mobileContinue reading “충북 청주시, 항공기 활용 대규모 ‘도시 홍보 캠페인’ 전개”
Gyeongsangbuk-do launches aircraft Windows Media campaign to promote Daegu Gyeongbuk New Airport and APEC
In-flight advertising is expected to spread awareness of local brands and international events Gyeongsangbuk-do Government has launched a campaign to promote Daegu Gyeongbuk New Airport and the 2025 APEC Summit through the Window Media area of the in-flight cabin by EMCG, the only New Airline Media agency in Korea. The campaign will run for three months from October 1 to December 31, 2025, and will also promote the 2025 APEC in Gyeongju in late October.Continue reading “경상북도청, 대구경북신공항·APEC 홍보 위한 항공기 윈도우미디어 캠페인 전개”
Brighton Carrier launches premium carrier PICTON with New Airlines Media
Brighton Carrier today announced that it is driving awareness and preference for PICTON through an in-flight tray table campaign that will run until the end of the year. The new product launch will coincide with the return of advertising marketing through new airline media, extending the airline's engagement with travelers through creative advertising featuring the 'small container' concept. 'PICTON' is a premium luggage made of polycarbonate material from Germany's Bayer and a patented aluminum frame with excellent durability and a sleek, minimalist design, and is designed to enhance the travel experience.Continue reading “브라이튼캐리어, 뉴 에어라인 미디어로 프리미엄 캐리어 ‘픽턴(PICTON)’ 대대적 홍보 전개”
EMCG-Atin OOH join forces for global expansion of airline-airport OOH
EMCG-Atin OOH strategic partnership signing ceremony held at the EMCG office in Yongsan-gu, Seoul on Thursday, September 11, 2025 (Photo courtesy of EMCG) EMCG and Atin OOH signed a strategic business agreement at the EMCG office to jointly develop an airline and airport out-of-home (OOH) business connecting key countries in Korea, Asia and the Middle East. By combining the media resources of airlines and airports in India, Southeast Asia and the Middle East with domestic airline and airport advertising resources, the two companies will lower the barriers to overseas execution for domestic advertisers and provide local brands with an entry point to the Korea-North East Asia route.Continue reading “EMCG–Atin OOH, 항공·공항 OOH 글로벌 확장 위해 손잡다”
Yeongju Agricultural Technology Center launches national promotion campaign for 'Youngjangjang Day' through OK Cashback
The Yeongju Agricultural Technology Center is collaborating with EMCG, a media agency specializing in vertical media, to promote the 'Yeongju Jangjang Day' campaign to promote the consumption of local agricultural products nationwide through OK Cashback, Korea's No. 1 mileage platform. The campaign is designed to effectively communicate the excellence and reliability of local agricultural specialties in Yeongju, and includes not only banner exposure within the OK Cashback app, but also rewards based on demographics (including women, housewives), purchase history of local specialties (apples, peaches, livestock, etc.), and agricultural specialty interests.Continue reading “영주시 농업기술센터, OK캐쉬백 통해 ‘영주장날’ 전국 홍보 캠페인 전개”
Pyeongchang County, Pyeongchang Tourism and Culture Foundation to use OK Cashback to promote 'Pyeongchang Hyoseok Culture Festival 2025' nationwide
Pyeongchang-gun and the Pyeongchang Tourism and Culture Organization are launching a nationwide digital promotion campaign to promote the Pyeongchang Hyoseok Culture Festival 2025, which will take place from September 5 to 14 at Hyoseok Culture Village in Bongpyeong-myeon, Pyeongchang-gun, Gangwon-do. The campaign will be carried out through OK Cashback, Korea's largest mileage platform, in collaboration with EMCG, a vertical media company. The campaign focuses on raising awareness of the Pyeongchang Hyoseok Culture Festival, a representative fall literary festival, and strengthening tourist attraction to meet the growing demand for domestic travel. OK Cashback PlatformContinue reading “평창군·평창관광문화재단, OK캐쉬백 활용해 ‘2025 평창효석문화제’ 전국 홍보”
Andong City, MCG Aircraft wrapping advertisement for the fourth consecutive year
Andong City announced on the 12th that it has been continuously promoting major tourist destinations for foreign and domestic tourists through airplane media for the past three years since 2022, and through this, it has achieved direct promotion to 7.12 million foreign and domestic passengers (over 301 TP3T of foreign tourists) in three years. According to Andong City, about 7,000 people visited Andong City's promotional page through in-flight QR marketing, and about 400,000 people who did not board the aircraft were also reached through SNS.Continue reading “안동시, ㈜이엠씨지 항공기 랩핑 광고로 4년 연속 홍보 효과 거둬”
EMCG Wins Silver in the Integrated Marketing Category at the 2024 Korea Digital Advertising Association (KODA) Awards
EMCG, an integrated marketing and media relations company, has won the Silver Award in the Integrated Marketing category at the 2024 Korea Digital Advertising Festival (KODAF), hosted by the Korea Digital Advertising Association. The Korea Digital Advertising Awards, which attracts more than 300 digital advertising entries each year, recognizes a total of 24 categories, including integrated marketing, social media marketing, e-commerce advertising, performance, creative and digital PR. In 2023, EMCG will be honored with the 'Andong City - Integrated Marketing for Tourism Base City'Continue reading “EMCG, ‘2024 한국디지털광고협회 (KODA)’ 통합마케팅 부문 은상 수상”
Airplane billboard's top gun 'targets excitement'
With the post-pandemic surge in travelers, airplanes are emerging as new media. Advertising images wrapped on the inside and outside of the airplane fuselage capture the excitement of travelers. By utilizing QR codes, they are viralized to non-passengers on social media, leading to online and offline marketing. Andong City in Gyeongbuk has a special promotional strategy. Since 2022, it has been wrapping images of major tourist destinations on the inside and outside of the fuselage of three airplanes to expose them to domestic and foreign visitors. This year, the images include Hahoe Village, Dosan Seowon, Byeongsan Seowon, Nakgang Mulgil Park, Wolyeong Bridge, Chehwa Jeong, and Seonseong Suisang-gil.Continue reading “항공기 광고판의 탑건 ‘들뜬 마음을 공략하라’”