[ABC News]. Gyeongsangbuk-do launches aircraft Windows Media campaign to promote Daegu Gyeongbuk New Airport and APEC
Expect in-flight advertising to spread awareness of local brands and international events
(MCG), Korea's only New Airline Media agency, has launched a campaign to promote Daegu Gyeongbuk New Airport and the 2025 APEC Summit through the in-flight Window Media area.
The campaign will run for three months, from October 1 to December 31, 2025, in conjunction with Eastar Airlines to promote APEC 2025, which will be held in Gyeongju at the end of October.
Daegu-Gyeongbuk New Airport is a project to build a new airport by consolidating and relocating the military airport (K2) and Daegu International Airport located in the city center of Daegu to Bianmyeon, Uisung-gun, Gyeongbuk, and So-myeon, Gunwi-gun. The new airport is scheduled to begin construction in the second half of 2026, be completed in 2030, and open in the first half of 2031, and will be accompanied by a 67-kilometer airport railroad connecting Seodaegu, the new airport, and Uiseong, as well as the expansion of roads and highways.
Meanwhile, the 2025 Asia-Pacific Economic Cooperation (APEC) Summit, a summit of international economic cooperation involving 21 member economies, will be held in October 2025 in Gyeongju, Gyeongsangbuk-do. The event is expected to play an important role in strengthening Korea's diplomatic position as well as enhancing the brand image of Gyeongbuk as an international city.
Window Media is an airplane-specific advertising medium that provides 'the most emotional exposure point that captures the gaze out of the window' and is attached to the edge or bottom of the window in the form of a sticker that harmonizes with the outside scenery and induces natural brand exposure. It is attracting attention as a new form of emotional media that can convey the excitement of traveling and brand emotions at the same time as a brand space that captures the emotions of passengers in the most natural way, outside the cabin window, by including brand images in the selfies and stories taken by passengers, inducing spontaneous social media spread.
Through this Windows Media campaign, Gyeongsangbuk-do expects to expose brand messages to about 100,000 passengers for an average of three to four hours per aircraft for three months, and to attract about 2,000 visitors to the promotional page through QR codes (click-through rate of about 21 TP3T). In addition, additional exposure to more than 80,000 people is expected through secondary spread on social media through uploading and sharing posts, and the effect of spreading awareness nationwide through media coverage and PR is also expected.
"In-flight window media is a media that is directly exposed to travelers for a long time, and there is a great synergy between the new airport and APEC promotion," said an official from EMCG. "Through the air journey, we can naturally convey the message of Gyeongbuk's future vision and regional leap forward."
Gyeongsangbuk-do aims to use the campaign as an opportunity to publicize the region's new vision for growth.
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