[에너지경제] Brighton Carrier launches premium carrier PICTON with New Airlines Media

Brighton Carrier today announced that it is driving awareness and preference for PICTON through an in-flight tray table campaign that will run until the end of the year. The new product launch coincides with the return of advertising marketing through new airline media, expanding traveler engagement with creative advertising featuring the 'small container' concept.

The Picton is a premium luggage made of polycarbonate from Bayer, Germany, with a patented aluminum frame that combines durability and a sleek, minimalist design to redefine the travel experience.

Tray Table is a fixed seat in front of passengers throughout the flight, which is effective in increasing brand awareness and favorability through ultra-close 1:1 exposure that is difficult to avoid and prolonged exposure for an average of 3-4 hours. The QR code integration leads to real-time coupon offers, campaign participation, and purchase conversion, and it is possible to create customized designs for each industry according to routes and targets, said an EMCG official.

"Traytable organically connects the airport and in-flight space, providing a continuous advertising touchpoint before boarding, during the flight, after landing, and at the destination. In the process, UGC is triggered, such as passengers' spontaneous photo and video sharing, which naturally converts into social media virality and real-time purchase behavior."

In this campaign, the airline is also conducting A/B tests on conversion performance, such as the number of visits to the "Picton" promotional page as a function of ad contact time via the QR code embedded in the tray table ad prototype, by using a mix of international and domestic routes for each of the two airplanes.

The campaign, which runs through December, will feature extended in-flight exposure, seamlessly connecting Picton's product features and brand philosophy to the travel experience.

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