[WorldBiz]. EMCG Announces 'Business Direction Season 2' for AI and Zero-Click Era

/Airplane Ads - Unveiling the Vertical Media Strategy

The proliferation of AI-powered search and the zero-click era is forcing companies to change their brand marketing strategies. EMCG, an airplane advertising and vertical media-based marketing company, has been working with 

To respond to these environmental changes, the company recently announced its "Business Direction Season 2" and unveiled its "Early Brand Touch Strategy.

According to the company, the recent strategy announcement event drew about 40 CMOs and marketing executives from domestic and international companies. 

The changing ad market and brand touchpoint strategies. EMCG recognizes that online and offline advertising mediums have become 

The rapidly growing advertising landscape is becoming increasingly crowded, and at the same time, the way consumers seek information is changing rapidly, he said.

In particular, the proliferation of AI-powered search services and the rise of "zero-click" behavior, where consumers consume information without clicking on search results, is a key change. Consumers are also increasingly checking information directly after searching without visiting a website, making it difficult for traditional click-focused performance marketing to generate both brand awareness and conversions.

In response, EMCG has come up with an Early Brand Touch strategy to engage with consumers before they start searching. The core strategy consists of New Airline Media (NAM), an advertising-based media solution for airplanes, and 

Vertical Media (VM) is a targeted marketing scheme based on a living platform.

NAM is a media solution that utilizes the space inside and outside the aircraft, including exterior wraps, in-flight advertising, and tray table advertising. It is a media structure that allows brand messages to be delivered in an unavoidable and natural way through the optimal marketing TPO, where consumers are most emotionally open and engaged during the travel journey.

Vertical Media is a data-driven marketing scheme based on platforms that consumers use every day, such as telecom memberships, credit card applications, and lifestyle platforms. EMCG explained that it uses these hyper-local platforms to deliver targeted marketing strategies that reach a brand's core audience first, and when they are most likely to make a purchase.

"In the era of AI and zero-click, it is important for brands to engage with consumers before they search, not after," said Meng Se-gyu, CEO of EMCG. "We will support companies and local governments in creating brand marketing outcomes through a structure that combines airplane ad-based media and life-like platform media."

In the future, EMCG will continue to expand its brand media strategy, which combines online and offline media such as airplane ads, airport ads, and ads on livability platforms, to brands in various industries, local governments, and public institutions.

Original article: https://www.segyebiz.com/adxView/20260309506120?OutUrl=naver