[First]. EMCG-Atin OOH join forces for global expansion of airline-airport OOH
EMCG-Atin OOH strategic partnership signing ceremony held at EMCG office in Yongsan-gu, Seoul on Thursday, September 11, 2025 (Photo credit: EMCG)
EMCG (MCG, CEO Meng Se-gyu) and Atin OOH signed a strategic business agreement at the EMCG office, and will jointly develop an airline and airport OOH (out-of-home) business connecting major countries in Korea, Asia and the Middle East.
By combining media from airlines and airports in India, Southeast Asia, and the Middle East with domestic airline and airport advertising resources, the two companies will lower the barriers to international execution for domestic advertisers and provide local brands with an entry point to Korea and Northeast Asia.
Atin OOH CEO Atin Gupta said, "We will provide Korean advertisers with a one-stop shop for airline and airport advertising in India and the Asia-Middle East, with transparency into performance." "By combining the capabilities of New Airline Media in Korea with the global media network of Atin OOH, we will help each other's advertisers go global and grow their global revenue," said Se Kyu Meng, CEO of EMCG.
Atin OOH is an OOH media provider working with leading Indian airlines such as IndiGo, Air India, Air India Express, Akasa Air, SpiceJet and others in India, Southeast Asia such as Cebu Pacific and Tigerair Taiwan, Middle East airlines such as Etihad, flydubai, Jazeera Airways, flyadeal, SalamAir and major international airports such as Hyderabad. Its media portfolio includes aircraft wrapping, inflight AD, tray table, window media, sidewall panels, airport trolleys and shuttle buses, the company said.
(EMCG) is the only company in Korea that specializes in New Airline Media and Vertical Media, providing online and offline integrated marketing for advertisers and monetization consulting for publishers in various fields. In particular, it has recently been conducting online and offline integrated marketing through the combination of New Airline Media, influencer marketing, and FOOH.
Through this partnership, the two companies will strengthen cross-sales collaboration by enabling Korean advertisers to easily manage global marketing overseas, such as Asia and the Middle East, from execution to performance checks, and by supporting a system that enables global companies to integrate online and offline marketing for the Korean market.
Together, the companies will strengthen their global footprint by driving quality, timelines, and clear performance sharing to drive their shared vision of "expanding the global OOH market and maximizing performance for advertisers and publishers."