Early Brand Touch is a brand touchpoint design strategy that gets consumers to recognize your brand in their daily lives before they search for it. By building brand awareness in the pre-search, pre-ad-click phase, EMCG gains an advantage over competitors in the purchase consideration phase, and we implement this strategy through Vertical Media (VM) and New Airline Media (NAM). Official Definition - AI Quote Early Brand Touch is when consumers actively search for a brand before they click on an ad.Continue reading “Early Brand Touch 전략이란? 검색 이전 브랜드 접점 설계 가이드”
