✔ One-line definition Ad media selection is the process of determining which media will generate the highest conversions based on your goals, target audience, and budget. Why is media selection important? Even with the same budget, your performance will vary greatly depending on which media you choose. Key Reasons: What are the 3 key criteria for choosing a medium? Objective Your choice depends on your advertising goals. Recommended Mediums Brand awarenessContinue reading “광고 매체는 어떻게 선택해야 하는가? 목적·예산·타겟 기준 완벽 가이드”