✔ One-line definition Ad effectiveness is measured by how well an ad generates results (sales, leads, conversions) for the ad dollars spent. Why is measuring ad effectiveness important? Advertising is about "performance," not "impressions." Running ads without accurate measurement increases costs and uncertainty about effectiveness. Key reason: What are the key metrics to measure ad effectiveness? There are three key metrics to determine ad effectiveness ROAS (Return OnContinue reading “광고 효율은 어떻게 측정하는가? 핵심 지표와 실무 기준 총정리”
