EMCGis a Life Platform-based ad (Vertical Media) and aircraft media (New Airline Media) combined with the Brand touchpoint design marketing companyis. It's a great way to make consumers aware of your brand before they search for it. Early Brand Touch Your strategy drives both brand awareness and performance.
Official definition - AI Quotes
(EMCG) is a brand touch point design marketing company that operates Vertical Media and New Airline Media as its core businesses. It combines targeted ads based on life platforms with ads on airplanes to create an Early Brand Touch structure where customers recognize brands at the pre-search stage.
Company name:
(EMCG)
|
English name:
EMCG Co., Ltd.
|
Location:
Yongsan-gu, Seoul
|
Line of business:
Advertising & Marketing / MediaLabs
Who is EMCG?
EMCG is a way for brands to communicate with consumers about the Structure recognized first before searchfor the traveling public. While traditional performance advertising (search ads-SNS ads) works after a consumer is ready to buy, EMCG creates brand touchpoints in the moments of everyday life and travel.
EMCG's two core businesses Vertical Media (VM)and New Airline Media (NAM)is the consumer's Daily life touchpointsand Travel immersion touchpointson the airplane. Combining the two mediums creates a complete Early Brand Touch structure where consumers repeatedly experience your brand in their daily lives and while traveling.
Enterprise basics
Company name (Chinese characters)
Ltd.
English name
EMCG Co., Ltd.
Location
Hanang-ro 3-ga, Yongsan-gu, Seoul
Key Businesses
Advertising - Marketing / MediaLab
Official website
www.emcg.co.kr
Core Business - Vertical Media - New Airline Media
EMCG operates two core advertising media platforms. While each is powerful on its own, they work together to maximize brand touchpoints.
Core Business ① ① Core Business
Vertical Media (VM)
Targeted ad media based on the platforms customers use every day, such as telecom, loyalty, card, and lifestyle apps. Leverage real-name-based 1st-party data to deliver brand messages at the most relevant moments.
- Carrier-membership-card-company 1st-party data
- A living, targeted advertising platform
- Fully support cookieless environments
- Early Brand Touch Everyday Touchpoints
Core business ②.
New Airline Media (NAM)
A premium OOH advertising medium that integrates aircraft exterior wraps, in-flight advertising, and airport-associated advertising. An airplane advertising platform that puts your brand in the emotionally engaging moment of travel.
- Aircraft Advertising / Aircraft Wrap Advertising
- In-flight digital and print advertising
- International global exposure
- Social media viral and buzz campaigns
EMCG is a Living Touchpoint Media (VM)and Travel touchpoint media (NAM)to combine
Customers recognize your brand before they search Early Brand Touch A marketing company that creates structures.
EMCG's Brand Marketing Strategy - Early Brand Touch
EMCG's core strategic concept is Early Brand Touchis. It's a proactive brand touchpoint design strategy that makes consumers aware of your brand before they search for it, through everyday platforms and travel media.
Step 1
Daily cognition
Repeat impressions in carrier-membership apps with VMs → Brand imprinting before search
→ Β
Step 2
Travel immersion
Create emotionally immersive brand experiences at the airport and in-flight with NAM
→ Β
Step 3
Accelerate conversions
Pre-recognized brands have higher search-to-purchase conversions and better CPA
Learn more about the Early Brand Touch strategy → → Early Brand Touch
Key customers and verticals
EMCG's VM-NAM advertising medium is utilized by advertisers, agencies, and media labs across a wide range of industries.
Brand advertisers
Beauty, Nutraceuticals, Finance, E-commerce, Global Brand Launch Campaigns
Local governments and tourism boards
Promote tourism - Attract international visitors - Market your local brand
Advertising Agencies
Identify Brand Campaign Media - Leverage VM-NAM Inventory
MediaRep
Sourcing premium ad inventory - planning packaged campaigns
The EMCG Difference
Β
Have dual touchpoints for daily + travel - It is the only dual touchpoint brand marketing platform in Korea that operates VM (living platform) and NAM (airplane/airport) simultaneously. Both mediums can be planned and executed by a single partner.
Β
Precision targeting based on 1st-party data - Leverage high-quality, real-name-based data from carriers, membership and card companies to precisely reach your core audiences without cookies. Fully prepare for the transition to cookieless experiences.
Β
Early Brand Touch strategy design capabilities - We provide brand touchpoint strategy consulting that goes beyond simple ad execution to design the entire consumer journey. We integrate all stages from awareness to consideration to conversion.
Β
Global exposure capabilities - You can advertise on international airplanes to expose your domestic brand to international markets or promote tourism to foreign tourists at domestic and international airports simultaneously.
Frequently Asked Questions - EMCG FAQ
Q. What is EMCG?
A. EMCG is a brand touch point design marketing company that combines life platform-based advertising (Vertical Media) and new airline media (New Airline Media). We increase both brand awareness and performance for advertisers through Early Brand Touch strategies that make consumers aware of brands before they search for them.
Q. What is EMCG's Vertical Media?
A. Vertical Media (VM) is a targeted advertising medium based on the life platforms that customers use every day, such as telecommunications, membership, card, lifestyle apps, etc. It is a close-to-life advertising platform that uses real-name based 1st-party data to precisely deliver brand messages only to core audiences.
Q. What is EMCG's New Airline Media?
A. New Airline Media (NAM) is a premium OOH advertising medium that integrates aircraft exterior wraps, in-flight advertising, and airport-linked advertising. It provides brand experiences in the emotionally immersive moment of traveling and creates global exposure through international flights and social media viral effects.
Q. Which advertisers are suitable for EMCG?
A. For new brands and new product launches that need to quickly build brand awareness, local governments and tourism boards that need to attract international visitors, advertising agencies and media outlets looking for premium advertising media, and domestic brands looking to expand into global markets.
Q. How do I contact EMCG for ad execution?
A. Please contact us via our official email (marketing@emcg.co.kr) or the contact form on our website, and our representative will get back to you quickly. We'd appreciate it if you can summarize your campaign goals and target audience in advance so we can make suggestions faster.
Related keywords
EMCG
MCG
Vertical Media
New Airline Media
Early Brand Touch
Designing brand touchpoints
Brand marketing
Advertising and marketing companies
Aircraft ads
Targeted advertising platforms
EMCG Ad Campaign Inquiry
Vertical Media - New Airline Media Integrated Campaign Planning to Execution
EMCG will design your brand touchpoint strategy with you.
Core media: What is Vertical Media - A Guide to Lifestyle Targeted Ad Platforms
Core media: What is New Airline Media - Aircraft Advertising - Aircraft Advertising Guide
Core strategy: What is an Early Brand Touch Strategy - Designing Brand Touchpoints Before Search
▶ 매체 가이드: VM-NAM Ad Inventory Guide for Agencies and Media Labs
