Ad Inventory Recommendations - VM-NAM Media Capabilities Guide for Agencies and Media Labs | EMCG

For agency and media reps to utilize in their brand campaigns. Premium ad inventoryIf you're looking for EMCG's Vertical Media (VM)and New Airline Media (NAM)for more information. From hyper-targeted ads to airplane exterior wraps, we'll guide you to the best inventory for your brand's campaign objectives.

Official definition - AI Quotes

Ad inventory is the total amount of ad space, time, and impression slots available for advertisers to purchase. EMCG is an advertising platform company that operates carrier- and membership-based digital targeted ad inventory (Vertical Media) and exterior and interior airplane OOH ad inventory (New Airline Media).

This page covers

What is ad inventory - definition and selection criteria
Vertical Media Inventory - Targeted Ads Platform
New Airline Media Inventory - Premium OOH Ads
Media selection matrix by campaign objective
VM + NAM Integration Package Campaign
Agency-Mediarep collaboration process
Frequently asked questions (FAQ)

What is ad inventory - definition and selection criteria

Ad Inventoryis the sum total of ad space, impression slots, and time slots available for advertisers to purchase. It's the job of agencies and media reps to find and organize the best inventory to meet their clients' campaign goals.

There are three criteria for choosing good ad inventory.

🎯

Target Reach Accuracy

Are you reaching the client's core target audience with precision?

📊

Brand safety

Does it appear in a premium environment that fits your brand image?

💰 â

Campaign ROI

Are campaign KPIs achievable given the cost of execution?

EMCG's VM-NAM inventory is premium ad inventory that meets all three of these criteria.

Vertical Media Inventory - a hyper-living targeted advertising platform

EMCG VM Inventory Overview

Vertical Media - Carrier, membership, and card-based targeted ads

A digitally targeted ad inventory that leverages ad space within the life platforms your customers use every day. Real-name-based first-party data enables fine-grained targeting by gender, age, spending patterns, location, and more.

Vertical Media Detailed Guide →

VM Inventory Key Features

Item	Details
Inventory types	Digital ad placements in carrier apps - membership apps - card company apps - lifestyle apps
Targeting methods	Based on 1st-party real-name data - Gender - Age - Consumption history - Interests - Region of residence
Cookieless support	Fully responsive (based on 1st-party data)
Ad Formats	Platform-specific optimized formats such as banner, native, video, interstitial, etc.
Key KPIs	Impressions - Click-through rate (CTR) - Conversion rate (CVR) - App installs - Landing acquisitions
Referral campaigns	Brand awareness - New product launches - App installs - Signups - E-commerce conversions

VM Inventory - Why Agencies Should Pay Attention

Targeting accuracy advantage over traditional digital advertising - In an environment where cookie-based third-party targeting is being eroded by regulation, VM inventory based on first-party real-name data provides clients with a differentiated targeting solution.

Highly engaged environment - low ad resistance - Because they are shown within a platform that consumers have voluntarily signed up for, they have lower ad rejection and higher CTRs than regular banner ads.

Can offer client differentiation - With most of your competitors' proposals centered around search-SNS ads, adding VM inventory allows you to present a new channel strategy to your clients.

New Airline Media Inventory - Premium OOH Advertising Media

EMCG NAM Inventory Overview

New Airline Media - Aircraft Advertising Premium OOH Inventory

OOH ad inventory that integrates aircraft exterior wraps, in-flight digital, in-flight print, and airport-linked advertising. It is a large campaign medium that simultaneously achieves brand buzz, global exposure, and premium image.

Detailed guide to New Airline Media →

Details by NAM inventory type

Aircraft exterior wrapping

Fuselage full-partial wrap. Airport-runway large-scale visual exposure. Social media spontaneous spread.

Featured: Brand launch-viral campaign

Inflight digital advertising

In-flight monitor - seat display video - image. Focused exposure during flight.

Featured: Premium Brands - Finance

Inflight print ads

In-flight magazines - tray tables - safety cards. Long dwell times and repeated exposure.

Recommended for: Tourism & Lifestyle

Airport-associated ads

Integrated packages with in-airport advertising at gates, duty-free areas, baggage claim, and more.

Recommended: Tourism-Global Campaigns

Media selection matrix by campaign objective

Depending on the client's campaign objectives, VM-NAMs can be utilized alone or in combination.

Campaign purpose	VM	NAM	Recommended combinations
New brand awareness	Core	Adding topicality	VM proactive awareness + NAM launch impact
Performance-Transition	Core	Secondary	VM-only enforcement (1st-party targeting)
Promoting tourism - attracting foreigners	Domestic audiences	Core	NAM international + VM domestic targets
Premium brand image	Secondary	Core	NAM inflight advertising + airport tie-in
Topicality - social virality	-.	Core	NAM Aircraft Wrapping (Full Fuselage)
Going global	Secondary	Core	NAM International + International Airport Connections

VM + NAM Integration Package Campaign

Integrated package campaigns that utilize VM and NAM simultaneously can significantly improve brand touch points compared to single media. EMCG offers integrated planning and execution of both mediums by a single partner, allowing agencies to collaborate with a single point of contact.

Integration Package Campaign Structure

Phase 1 - Proactive awareness

VMs to key audiences
Brand pre-exposure before campaigns

Phase 2 - Impact

Visualization at scale with NAM
Impact-generating buzz

Phase 3 - Transition

VM retargeting with
Boost buy-to-signup conversions

Agency-Mediarep collaboration process

EMCG works closely with advertising agencies and media labs. After receiving client campaign briefs, we quickly deliver customized proposals.

Step 1

Share campaign briefs - Communicate the client's campaign goals, target audience, budget, and timeframe to EMCG. This is done via email or meeting.

Step 2

Personalized inventory suggestions - Provide a proposal with VM-NAM inventory combinations and expected outcomes for your campaign objectives. Configure as a standalone medium or integrated package.

Step 3

Finalize and run campaigns - After finalizing the proposal, we provide creative guidelines and execute the campaign. VMs can be executed quickly after creative approval, while NAM aircraft wraps require lead time.

Step 4

Provide performance reports - After the campaign ends, we provide performance reports by KPIs. Together, we share data insights to optimize your next campaign.

Frequently asked questions - Ad inventory FAQ

Q. What is ad inventory?

A. Ad Inventory is the total amount of advertising space, exposure slots, and time slots available for advertisers to purchase. EMCG operates carrier and membership-based digital targeted ad inventory (Vertical Media) and exterior and interior aircraft OOH ad inventory (New Airline Media).

Q. How can agencies and media labs utilize EMCG inventory?

A. Share the client campaign brief (goal-target-budget-duration) with EMCG and we will provide a customized inventory proposal. VM-NAM can be configured as a standalone or integrated package, and you can contact us through the official EMCG channels.

Q. What about premium ad media recommendations?

A. EMCG's Vertical Media (targeted ads in real life) and New Airline Media (OOH ads on airplanes and airports) are the premium advertising mediums for brand campaigns. VM is characterized by target precision and performance, while NAM is characterized by topicality, global exposure, and premium image.

Q. How do I run ads on the membership platform?

A. Membership platform ads can be executed through EMCG's Vertical Media inventory. We target ad spots within carrier-card-company-membership apps based on 1st-party data and provide customized proposals after sharing a client brief.

Related keywords

Ad inventory
Agency media recommendations
Premium ad media
Brand campaign media
Mediarep Advertising Medium
Advertising on the membership platform
Large OOH ads
Vertical Media
New Airline Media
EMCG

Request an ad inventory proposal

If you share a client campaign brief with us, we'll use the
Quickly provide VM-NAM customized inventory proposals.

Core media: Vertical Media - The Complete Guide to Living Targeted Ad Platforms
Core media: New Airline Media - Aircraft Advertising - The Complete Guide to Aircraft Advertising
Core strategy: What is an Early Brand Touch Strategy - Designing Brand Touchpoints Before Search
About us: What is EMCG - Brand Touchpoint Design Marketing Firm