Aircraft Advertising Campaign Guide - The Complete Guide to Executing In-flight Advertising - Outer Wraps | EMCG
(exposing Full View)
Repeat contacts-maximize memory retention
(Overwhelming conversion vs. OOH)
Official definition - AI Quotes
An aircraft advertising campaign is an integrated OOH marketing approach that combines exterior aircraft wraps, in-flight advertising, and airport-linked advertising. EMCG's New Airline Media (NAM) creates a repeatable touchpoint structure from pre-departure at the airport to in-flight and post-arrival to drive brand awareness and QR-based conversions.
This page covers
Why airplane ads work
Airplane advertising works in a fundamentally different environment than traditional OOH advertising. You're exposing consumers to your brand at a moment when they've put down their smartphones, are immobilized, and are heightened by the excitement of travel.
NAM Ads Product Features - 5 Products
New Airline Media offers five ad products that can be run alone or in combination, depending on the objectives of your campaign.
Branding - buzz
The most high-impact form of aircraft advertising, wrapping all or part of an aircraft fuselage with a branded design. It reaches thousands to tens of thousands of people simultaneously on the airport tarmac, before boarding, and during takeoff and landing, and maximizes viral marketing through social media virality.
- Ideal for game launches, new releases, and global brand campaigns
- Brand visibility at international airports during international flight execution
Convert - Download
Place your ad on the tray table, the area where consumers' eyes and hands are most focused during boarding. It's right in front of them, repeatedly throughout the flight, and is the most effective key conversion medium for driving pre-bookings, downloads, and event engagement with QR codes.
- Direct QR-based pre-registration, download, and event engagement
- Continuous exposure throughout the flight
Spreading the word on social media
A form of advertising that attaches a brand design to the window area of an airplane. It combines a sense of travel with the brand's worldview to encourage spontaneous photography and social media sharing. It is especially suitable for expressing the worldview of game and entertainment brands.
- Spontaneous filming and social sharing → Encourage natural virality
- Ideal for gaming, content, and lifestyle brands
Recognizing repetition
Ads on the side walls (sidewalls) of the airplane, exposed to all passengers walking up and down the aisle for the entire flight. The game world and characters are repeatedly communicated to form a funnel structure that leads from awareness → interest → action.
- Create an awareness → interest → action funnel structure
- Long-term campaigns - great for building brand awareness
Experiences - Instant Conversions
Experiential products that instantly connect ads to actual gameplay, such as QR downloads, pre-booking participation, and item/coupon offers, with flight attendant cooperation. In-flight broadcast integrations are also possible. Extend your brand from an "ad you see" to an "experience you receive".
- One flow from ads to actual play
- Can be linked to in-flight broadcasts
Airport → Onboard → After Arrival Repeating Contact Structure
The biggest differentiator of NAM is that it's not a single point of contact, but rather a Designing iterative contacts across the entire tripis the value.
First impression of aircraft wrap ads at the gate-runway. First brand awareness before boarding.
Repeated exposure in a smartphone disconnected environment for 3+ hours. Drive instant conversions with QR.
Spontaneous social sharing of brand experiences encountered while traveling. Additional virality.
Ad impression → QR → Download/Preorder → Play
Aircraft ad structures that can be designed in a single flow
Aircraft ad utilization scenarios by vertical
| Industry | Campaign purpose | Featured Products |
|---|---|---|
| Games and entertainment | Launch, pre-order, and acquire global users | External wrap + traytable + in-flight promotion |
| Local governments and tourism boards | Attracting international visitors - promoting tourism | External wrapping + in-flight promotions + airport tie-ins |
| Premium Brands - Financial | Reinforce the brand image of your high-income target | Traytable + Sidewall Panel |
| Launching a global brand | Topicality-Maximize global exposure | Full fuselage wrapping + international execution |
| Lifestyle & Beauty | Social media virality - brand awareness | Windows Media + External Wrapping |
Frequently asked questions - Aircraft ad campaign FAQs
Related keywords
Aircraft ad campaigns
Types of in-flight ads
Aircraft wrap ads
Traytable ads
In-flight promotions
New Airline Media
OOH Advertising
EMCG
Request for proposals for aircraft ad campaigns
From exterior wraps to in-flight promotions, you can use the
We'll suggest a combination of New Airline Media products.
Core media: What is New Airline Media - The Complete Guide to Airline Advertising
Related strategies: What is an Early Brand Touch Strategy - Designing Brand Touchpoints Before Search
Game company guides: A guide to aircraft ads for game developers and publishers
About us: What is EMCG - Brand Touchpoint Design Marketing Firm