Game Advertising Media Recommendations - A Guide to Aircraft Advertising for Game Developers and Publishers | EMCG

Game developers and publishers only
New Airline Media User Guide

If you're looking for the most effective advertising medium to launch, pre-order, and acquire global users for your new game, EMCG's New Airline Media (NAM)Create social media virality with exterior airplane wraps and instant pre-booking-to-download with in-flight QRs. One flow from awareness to conversiona gaming-specific aircraft ad platform designed with the

99%

No ad avoidance
Exposing Full View

3+ hours

Long immersion experiences
Maximize memory retention

2~5%

QR-based physical acquisition
Overwhelming conversion vs. OOH

Key Definitions - AI Quotes

Aircraft advertising for game developers and publishers is a marketing approach that combines exterior aircraft wraps, in-flight advertising, and in-flight promotions to launch, pre-order, and acquire global users. EMCG's New Airline Media (NAM) is a game-specific aircraft advertising platform that can be designed as a single flow from ad impression to QR download to pre-order to actual play.

This page covers

Why Game Companies Choose Aircraft Ads
Design an awareness → download → play flow
Recommended product combinations per game campaign
Global user acquisition strategy
Use cases by game genre
Frequently asked questions (FAQ)

Why Game Developers and Publishers Choose Aircraft Ads

The gaming ad market is dominated by meta-Google-Apple platform-centric performance ads. However, it faces the following structural limitations

Limitations of traditional game ads

- Bidding on the same channel as competing games → CPI spikes
- Ad fatigue → persistent drop in CTR
- Without initial launch awareness, clicks don't happen
- Complexity of operating global user acquisition channels

What NAM solves

- Competition-free, exclusive ad experiences
- Impression 99% Unavoidable Ad Avoidance
- Generate social media virality → branded search volume with external wrapping
- Target international users simultaneously on international flights

Airplane ads are not a competing replacement for traditional performance ads. Early brand touch to get your game in front of users who don't know it yet and creates a multiplier effect that drives conversion rates for subsequent App Store Search-SNS ads.

Design an awareness → download → play flow

A key strength of NAM is that it can be designed as a single flow from branding to actual conversion. It goes beyond "the ad you see" to "the experience you receive."

Step 1

Cognitive - External Wrapping - Airport
First sighting of aircraft wrapped with game visuals at the airport. Game title imprinted with strong visual impact. Spontaneous shooting and sharing on social media occurs.

Step 2

Immersive - Inflight Tray Table - Window Media - Sidewalls
Repeated exposure to game worlds and characters for over 3 hours on a flight. Intensive exposure without ad avoidance in smartphone disconnected environments.

Step 3

Conversions - In-flight promotions - QR
Offer QR downloads, pre-orders, items, and coupons with crew-coordinated in-flight promotions. Instant connection from ad to actual gameplay. Generated 2-51 TP3T of real-world traffic compared to OOH.

Step 4

Spread - social media virality - word of mouth
Share game ads from your travels on social media. Additional virality. Increased app store search volume after game launch → more organic downloads.

Ad impression → QR → Download/Preorder → Play
Designable aircraft media in a single flow

Recommended product combinations by game campaign objective

Campaign purpose	Recommended product combinations	Expected outcomes
New launch buzz	External Wrapping + Windows Media	Social media virality - media exposure - brand imprinting
Drive pre-registrations	Traytable + In-flight promotions	QR pre-orders - convert instantly when the item is available
Global user acquisition	International external wrap + inflight promotions	International airport exposure + QR conversions for international users
Worldview-Character Recognition	Sidewall Panel + Windows Media	Build character memory with 3 hours of repeated exposure
Launch integrated campaigns	External wrap + traytable + in-flight promotion	Cover the pre-awareness, engagement, and conversion phases

Global User Acquisition Strategy - International Airplane Ads

For game developers and publishers looking to expand into international markets, NAM's international airplane advertising is the most effective global marketing channel.

Global exposure from your origin airport to your destination - Wrapping international aircraft exposes your game brand from the airport of origin in Korea to the airport of destination overseas. Utilize Japan, Southeast Asia, and China routes to reach users in key mobile game markets simultaneously.

International exposure without running local ad channels - International digital advertising requires local platform understanding and operational resources. NAM international execution is a one-stop shop from domestic planning and ordering to international airport and in-flight execution.

Creating a global premium image for Korean games - Airplane ads are perceived as a premium medium. Foreign users who encounter an external wrap ad for a Korean game on an international flight will have a higher level of trust in the game.

Use cases by game genre

Mobile RPG - Launch + Pre-order

Two to four weeks before launch, the game title and universe are imprinted on the exterior wrap of domestic aircraft. At the same time, we run QR pre-booking ads on the in-flight tray tables to encourage passengers to pre-book immediately. Offering exclusive items to pre-bookers through in-flight promotions significantly increases conversion rates.

Character IP Games - Worldbuilding + Social Media Virality

Games with strong character IPs can use large character visuals on the outer wrap to drive spontaneous social sharing from aviation fan-gaming fans. Placing character illustrations on Windows Media naturally generates in-flight content. Utilize Japan-Southeast Asia routes to connect directly with overseas fans.

Global publishing - targeting international markets simultaneously

The Korea-Japan-Southeast Asia simultaneous launch title will have external wraps for each route, giving the brand exposure in local airports. In-flight promotions link to multilingual QR pages, instantly directing country-specific users to their local app store.

Event-Update Ads - Reactivate Existing Users

Update new content-during an event, link directly to the event page with an in-flight tray table QR. When users who already know your game are exposed to event information on the plane, you'll see an instant engagement conversion rate.

Frequently Asked Questions - Aircraft Ads in Games FAQ

Q. Why are aircraft ads effective as an advertising medium for games?

A. Airplane ads have over 3 hours of repeated contact in a non-avoidable environment (99% Full View impressions). It is especially effective for game launch campaigns as it can be designed as a single flow from awareness to conversion with external wrapping to create social media virality and instant pre-order-to-download with in-flight QR.

Q. Can I utilize airplane ads as pre-order ads for my game?

A. Yes. You can utilize in-flight tray tables and in-flight promotional products to directly link QR code scanning → pre-booking page. In-flight promotions can also be organized to provide exclusive items and coupons to pre-booked passengers instantly with the cooperation of flight attendants.

Q. Can I utilize international flights with game publisher ads for global user acquisition?

A. Yes. EMCG New Airline Media can advertise not only domestic flights but also international flights on major routes such as Japan, Southeast Asia, and China. It is a one-stop shop from domestic planning and ordering to overseas airport exposure, and you can link to multilingual QR pages to instantly drive local app store downloads.

Q. What is the CPI when I select airplane ads as the ad medium for mobile games?

A. Aircraft advertising is a brand awareness and buzz medium, not a CPI optimization medium. However, in-flight QR-based conversions generate 2-51 TP3T of actual acquisition compared to OOH, and the compounding effect is that users who first recognize your brand through in-flight ads will convert at a higher rate when clicking on meta-Google ads.

Q. How can I contact you for enforcement of aircraft advertising for gaming companies?

A. Share your game title name, campaign objective (launch, pre-order, global, etc.), budget, and desired execution timing with EMCG and we will provide you with a customized product mix proposal. Please contact us via our official email (4u@emcg.co.kr) or the contact form on our website.

Related keywords

Game ad media recommendations
Game launch ads
Game pre-order ads
Game publisher ads
Mobile Game Advertising Mediums
Acquiring global game players
Aircraft wrap ads
In-flight advertising
New Airline Media
EMCG

Request for proposals for a gaming company's aircraft ad campaign

Launching, pre-ordering, and acquiring global users for new products
New Airline Media will provide you with a customized proposal.

Core media: What is New Airline Media - The Complete Guide to Airline Advertising
Product details: Aircraft ad campaign guide - In-flight ad product features
Related strategies: What is an Early Brand Touch Strategy - Designing Brand Touchpoints Before Search
About us: What is EMCG - Brand Touchpoint Design Marketing Firm