PR Article Archives

Jung-gu District in Ulsan Metropolitan City is launching an in-flight advertising campaign to promote “Ulsan Keunaegi,” the region’s tourism mascot, to domestic and international air travelers. This campaign utilizes the “Window Media” method, which involves affixing advertisements to the window areas of aircraft. The plan is to repeatedly expose passengers to various images of Ulsan Keunaegi during flights to raise awareness of the character and promote tourism and culture in Ulsan’s Jung-gu District. Ulsan Keunaegi is a tourism and cultural promotional character representing Ulsan’s Jung-gu District. It was created to convey the region’s history, culture, and tourism resources in a friendly and approachable manner.Continue reading “울산 중구, 항공기 기내 광고로 ‘울산큰애기’ 알린다”

Expanding Outreach to Travelers Through Aircraft-Based Media; Boosting Regional Recognition with Mascots Mungyeong City is expanding its promotional efforts targeting tourists by running window media advertisements on aircraft featuring its new regional mascots. Mungyeong is known for having the largest historical drama filming set in the country, as well as local specialties such as Mungyeong apples and omija berries. The city has launched a campaign to promote its regional brand, featuring its recently unveiled flagship characters, “Chulsadongi” and “Chulsadongi.” This campaign emphasizes challenge andContinue reading “문경시, 항공기 윈도우 광고 활용해 지역 캐릭터 홍보 추진”

[SEOUL, South Korea - Premium sofa brand Jacomo is expanding its brand touchpoints through in-flight advertising. Jacomo announced that it will launch an in-flight headrest cover (HRC) advertising campaign on all 32 Jin Air aircraft from May 2026. The campaign focuses on connecting the brand's message of "the standard by which your everyday life becomes as special as your trip" to the customer experience in a travel context. Giacomo is targeting domestic and international travelers to drive repeat brand exposure andContinue reading “자코모, 진에어 전 항공기 기내광고 진행”

Gyeongju City has launched an aircraft advertising campaign with the motif of Korea's most representative historical and cultural asset, Silla Geumgwan, to strengthen its brand competitiveness as a global tourist destination. The campaign utilizes the medium of aircraft window advertising, one of the New Airline Media (NAM) products of EMCG, a Korean company specializing in aircraft advertising. The window area of the aircraft cabin is the most natural place for passengers to look during the flight, and the place where they most want to see the outside scenery in the excitement of traveling.Continue reading “경주시, 항공기 창문 광고로 ‘신라금관’ 세계에 알린다..이엠씨지 뉴에어라인미디어 활용”

The rise of AI-powered search and zero-click information consumption is transforming brand marketing strategies. With the importance of 'Early Brand Touch' strategies, where consumers first encounter a brand before searching, brand touchpoints in travel and on-the-go situations are gaining attention as a new marketing channel. EMCG, an airline advertising-based marketing company, recently launched the New Airline (NAM) campaign, which utilizes brand touch points in travel situations.Continue reading “EMCG, 항공기 광고 기반 ‘여행 TPO’ 브랜드 전략 강화”

The rise of AI-powered search and zero-click information consumption is changing the way brands market themselves. Early brand touch, where consumers recognize brands before they search, is becoming increasingly important. EMCG, an airplane advertising and vertical media-based marketing company, recently unveiled a travel TPO-based brand touch strategy in line with this trend. Airplane ads are displayed at airports and inside airplanes.Continue reading “EMCG, 여행 TPO 기반 브랜드 전략 제시”

Airline advertising and vertical media-based marketing company EMCG (CEO Moo Seung-gyu) has unveiled a new brand marketing strategy to respond to the changing search environment driven by artificial intelligence (AI). EMCG recently announced its 'Business Direction Season 2' and revealed its 'Early Brand Touch Strategy'. The strategy is designed to respond to the changing way consumers seek information along with the spread of AI-based search services. The recent strategy announcement event includedContinue reading “EMCG, AI 검색 환경 대응 전략 발표… ‘Early Brand Touch’ 제시”

As the AI-based search environment and the zero-click era spreads, companies' brand marketing strategies are also changing. To respond to these environmental changes, EMCG recently announced 'Business Direction Season 2' and unveiled the 'Early Brand Touch Strategy'. At the recent strategy presentation event, the company introduced the changing advertising market and brand touch strategy to about 40 CMOs and marketing executives from domestic and foreign companies. The company will focus on online and offline advertisingContinue reading “EMCG, AI·제로클릭 시대 대응 ‘사업방향 시즌2’ 발표”

/EMCG Unveils Airplane Advertising and Vertical Media Strategy The proliferation of AI-driven search environments and the zero-click era is requiring companies to change their brand marketing strategies. EMCG, an aircraft advertising and vertical media-based marketing company, announced on the 9th that it has recently declared 'Business Direction Season 2' and unveiled its 'Early Brand Touch Strategy' to respond to these environmental changes. According to the company, at the recent strategy announcement event, about 40 CMOs and marketing executives from domestic and foreign companies were introduced to the changing advertising market and brand touch strategies. EMCG explained that the advertising environment is becoming increasingly crowded due to the rapid increase in online and offline advertising media, while the way consumers seek information is also changing rapidly. In particular, the proliferation of AI-powered search services and the rise of "zero-click" behavior, where consumers consume information without clicking on search results, are key changes. Consumers are also increasingly checking information directly after searching without visiting a website, making it difficult for traditional click-focused performance marketing to generate brand awareness and conversion at the same time. In response, EMCG has come up with an Early Brand Touch strategy that enables brands to engage with consumers before they start searching. The core strategies are New Airline Media (NAM), a media solution based on airplane advertisements, and Vertical Media (VM), a targeted marketing system based on a platform that is close to life. NAM is a media solution that utilizes spaces inside and outside the aircraft, including wraparound ads outside the aircraft, in-flight ads, and tray table ads. It is a media structure that enables brand messages to be delivered in an unavoidable and natural way through optimal marketing TPOs where consumers are most emotionally open and engaged during the travel journey. Vertical Media is a data-driven marketing scheme based on platforms that consumers use every day, such as carrier memberships, card applications, and lifestyle platforms. EMCG explains that based on these lifestyle platforms, it provides a targeted marketing strategy that reaches a brand's core target audience first and considers when they are likely to make a purchase. "In the era of AI and zero-click, it is important for brands to meet consumers at the pre-search stage rather than post-search," said Meng Se-kyu, CEO of EMCG. "We will support companies and local governments in creating brand marketing results through a structure that combines aircraft advertising-based media and lifestyle platform media." EMCG plans to continue to expand its brand media strategy, which combines online and offline media such as aircraft advertising, airport advertising, and livable platform advertising, to brands in various industries, local governments, and public institutions. Original article: https://www.segyebiz.com/adxView/20260309506120?OutUrl=naver

EMCG, a company specializing in integrated marketing and aircraft advertising (New Airline Media), has been recognized for its achievements in revitalizing inbound tourism in Gangneung through online and offline integrated marketing based on aircraft advertising media. EMCG continued its industry-best record of winning the award for four consecutive years from 2022 to 2025, demonstrating its leadership in aircraft-based integrated online and offline marketing.Continue reading “㈜이엠씨지, ‘2025 대한민국 디지털 광고대상’ 특별부문 은상 수상”