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/EMCG Unveils Airplane Advertising and Vertical Media Strategy The proliferation of AI-driven search environments and the zero-click era is requiring companies to change their brand marketing strategies. EMCG, an aircraft advertising and vertical media-based marketing company, announced on the 9th that it has recently declared 'Business Direction Season 2' and unveiled its 'Early Brand Touch Strategy' to respond to these environmental changes. According to the company, at the recent strategy announcement event, about 40 CMOs and marketing executives from domestic and foreign companies were introduced to the changing advertising market and brand touch strategies. EMCG explained that the advertising environment is becoming increasingly crowded due to the rapid increase in online and offline advertising media, while the way consumers seek information is also changing rapidly. In particular, the proliferation of AI-powered search services and the rise of "zero-click" behavior, where consumers consume information without clicking on search results, are key changes. Consumers are also increasingly checking information directly after searching without visiting a website, making it difficult for traditional click-focused performance marketing to generate brand awareness and conversion at the same time. In response, EMCG has come up with an Early Brand Touch strategy that enables brands to engage with consumers before they start searching. The core strategies are New Airline Media (NAM), a media solution based on airplane advertisements, and Vertical Media (VM), a targeted marketing system based on a platform that is close to life. NAM is a media solution that utilizes spaces inside and outside the aircraft, including wraparound ads outside the aircraft, in-flight ads, and tray table ads. It is a media structure that enables brand messages to be delivered in an unavoidable and natural way through optimal marketing TPOs where consumers are most emotionally open and engaged during the travel journey. Vertical Media is a data-driven marketing scheme based on platforms that consumers use every day, such as carrier memberships, card applications, and lifestyle platforms. EMCG explains that based on these lifestyle platforms, it provides a targeted marketing strategy that reaches a brand's core target audience first and considers when they are likely to make a purchase. "In the era of AI and zero-click, it is important for brands to meet consumers at the pre-search stage rather than post-search," said Meng Se-kyu, CEO of EMCG. "We will support companies and local governments in creating brand marketing results through a structure that combines aircraft advertising-based media and lifestyle platform media." EMCG plans to continue to expand its brand media strategy, which combines online and offline media such as aircraft advertising, airport advertising, and livable platform advertising, to brands in various industries, local governments, and public institutions. Original article: https://www.segyebiz.com/adxView/20260309506120?OutUrl=naver

EMCG, a company specializing in integrated marketing and aircraft advertising (New Airline Media), has been recognized for its achievements in revitalizing inbound tourism in Gangneung through online and offline integrated marketing based on aircraft advertising media. EMCG continued its industry-best record of winning the award for four consecutive years from 2022 to 2025, demonstrating its leadership in aircraft-based integrated online and offline marketing.Continue reading “㈜이엠씨지, ‘2025 대한민국 디지털 광고대상’ 특별부문 은상 수상”

Brighton Carrier today announced that it is driving awareness and preference for PICTON through an in-flight tray table campaign that will run until the end of the year. The new product launch will coincide with the return of advertising marketing through new airline media, extending the airline's engagement with travelers through creative advertising featuring the 'small container' concept. 'PICTON' is a premium luggage made of polycarbonate material from Germany's Bayer and a patented aluminum frame with excellent durability and a sleek, minimalist design, and is designed to enhance the travel experience.Continue reading “브라이튼캐리어, 뉴 에어라인 미디어로 프리미엄 캐리어 ‘픽턴(PICTON)’ 대대적 홍보 전개”

EMCG-Atin OOH strategic partnership signing ceremony held at the EMCG office in Yongsan-gu, Seoul on Thursday, September 11, 2025 (Photo courtesy of EMCG) EMCG and Atin OOH signed a strategic business agreement at the EMCG office to jointly develop an airline and airport out-of-home (OOH) business connecting key countries in Korea, Asia and the Middle East. By combining the media resources of airlines and airports in India, Southeast Asia and the Middle East with domestic airline and airport advertising resources, the two companies will lower the barriers to overseas execution for domestic advertisers and provide local brands with an entry point to the Korea-North East Asia route.Continue reading “EMCG–Atin OOH, 항공·공항 OOH 글로벌 확장 위해 손잡다”

The Yeongju Agricultural Technology Center is collaborating with EMCG, a media agency specializing in vertical media, to promote the 'Yeongju Jangjang Day' campaign to promote the consumption of local agricultural products nationwide through OK Cashback, Korea's No. 1 mileage platform. The campaign is designed to effectively communicate the excellence and reliability of local agricultural specialties in Yeongju, and includes not only banner exposure within the OK Cashback app, but also rewards based on demographics (including women, housewives), purchase history of local specialties (apples, peaches, livestock, etc.), and agricultural specialty interests.Continue reading “영주시 농업기술센터, OK캐쉬백 통해 ‘영주장날’ 전국 홍보 캠페인 전개”

Andong City announced on the 12th that it has been continuously promoting major tourist destinations for foreign and domestic tourists through airplane media for the past three years since 2022, and through this, it has achieved direct promotion to 7.12 million foreign and domestic passengers (over 301 TP3T of foreign tourists) in three years. According to Andong City, about 7,000 people visited Andong City's promotional page through in-flight QR marketing, and about 400,000 people who did not board the aircraft were also reached through SNS.Continue reading “안동시, ㈜이엠씨지 항공기 랩핑 광고로 4년 연속 홍보 효과 거둬”

EMCG, an integrated marketing and media relations company, has won the Silver Award in the Integrated Marketing category at the 2024 Korea Digital Advertising Festival (KODAF), hosted by the Korea Digital Advertising Association. The Korea Digital Advertising Awards, which attracts more than 300 digital advertising entries each year, recognizes a total of 24 categories, including integrated marketing, social media marketing, e-commerce advertising, performance, creative and digital PR. In 2023, EMCG will be honored with the 'Andong City - Integrated Marketing for Tourism Base City'Continue reading “EMCG, ‘2024 한국디지털광고협회 (KODA)’ 통합마케팅 부문 은상 수상”