[데일리경제] Yeongju Agricultural Technology Center launches national promotion campaign for 'Youngjangjang Day' through OK Cashback

The Yeongju Agricultural Technology Center is collaborating with EMCG, a media company specializing in vertical media, to promote the 'Yeongju Jangjang Day' campaign to promote the consumption of local agricultural products nationwide through OK Cashback, Korea's No. 1 mileage platform.

The campaign was designed to effectively communicate the excellence and reliability of Yeongju's local agricultural specialties, and was carried out not only through banner exposure in the OK Cashback app, but also through sophisticated targeting based on demographics (including women, housewives), purchase history of local specialties (apples, peaches, livestock, etc.), and agricultural specialty interests to drive consumers to visit the online shopping mall on Yeongju Market Day. This personalized marketing strategy resulted in actual conversions.

'Yeongju Jangnal' is a regular direct market organized by Yeongju City and is a shopping mall that provides fresh and high-quality local agricultural products at reasonable prices. It has proven its effectiveness in inducing participation based on high consumer satisfaction and is expected to contribute positively to securing stable sales for local farmers through this promotion.

"As a media company specializing in online vertical media, we have a well-structured media system suitable for public relations and targeted marketing, including the only aircraft media in Korea, media plans according to travel itineraries, and various digital channels," said Seo Seung-kyu, CEO of EMCG, who is in charge of this promotional campaign. "We are working with many local governments and public institutions to conduct differentiated marketing to attract domestic and foreign tourists, and we have strengths in communication strategies that effectively deliver festival, tourism, and regional-specific content."

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