Pyeongchang-gun and the Pyeongchang Tourism and Culture Organization are launching a nationwide digital promotion campaign to promote the Pyeongchang Hyoseok Culture Festival 2025, which will take place from September 5 to 14 at Hyoseok Culture Village in Bongpyeong-myeon, Pyeongchang-gun, Gangwon-do. The campaign will be carried out through OK Cashback, Korea's largest mileage platform, in collaboration with EMCG, a vertical media company. The campaign focuses on raising awareness of the Pyeongchang Hyoseok Culture Festival, a representative fall literary festival, and strengthening tourist attraction to meet the growing demand for domestic travel. OK Cashback PlatformContinue reading “평창군·평창관광문화재단, OK캐쉬백 활용해 ‘2025 평창효석문화제’ 전국 홍보”
PR Article Archives
Andong City, MCG Aircraft wrapping advertisement for the fourth consecutive year
Andong City announced on the 12th that it has been continuously promoting major tourist destinations for foreign and domestic tourists through airplane media for the past three years since 2022, and through this, it has achieved direct promotion to 7.12 million foreign and domestic passengers (over 301 TP3T of foreign tourists) in three years. According to Andong City, about 7,000 people visited Andong City's promotional page through in-flight QR marketing, and about 400,000 people who did not board the aircraft were also reached through SNS.Continue reading “안동시, ㈜이엠씨지 항공기 랩핑 광고로 4년 연속 홍보 효과 거둬”
EMCG Wins Silver in the Integrated Marketing Category at the 2024 Korea Digital Advertising Association (KODA) Awards
EMCG, an integrated marketing and media relations company, has won the Silver Award in the Integrated Marketing category at the 2024 Korea Digital Advertising Festival (KODAF), hosted by the Korea Digital Advertising Association. The Korea Digital Advertising Awards, which attracts more than 300 digital advertising entries each year, recognizes a total of 24 categories, including integrated marketing, social media marketing, e-commerce advertising, performance, creative and digital PR. In 2023, EMCG will be honored with the 'Andong City - Integrated Marketing for Tourism Base City'Continue reading “EMCG, ‘2024 한국디지털광고협회 (KODA)’ 통합마케팅 부문 은상 수상”
Airplane billboard's top gun 'targets excitement'
With the post-pandemic surge in travelers, airplanes are emerging as new media. Advertising images wrapped on the inside and outside of the airplane fuselage capture the excitement of travelers. By utilizing QR codes, they are viralized to non-passengers on social media, leading to online and offline marketing. Andong City in Gyeongbuk has a special promotional strategy. Since 2022, it has been wrapping images of major tourist destinations on the inside and outside of the fuselage of three airplanes to expose them to domestic and foreign visitors. This year, the images include Hahoe Village, Dosan Seowon, Byeongsan Seowon, Nakgang Mulgil Park, Wolyeong Bridge, Chehwa Jeong, and Seonseong Suisang-gil.Continue reading “항공기 광고판의 탑건 ‘들뜬 마음을 공략하라’”