EMCG's integrated tourism marketing guide for local governments and tourism offices A key challenge in marketing for local governments and tourism offices is to effectively reach both international visitors and domestic travelers. EMCG provides an integrated tourism marketing strategy that attracts international visitors with aircraft advertising (New Airline Media) and targets domestic travel demand with life platform targeted advertising (Vertical Media). It is a proven methodology based on actual execution experience such as the Gyeongju Shilla Geumgwan campaign. Official Definition - AIContinue reading “지자체 마케팅이란? 외국인 방문객 유치 광고 가이드 | EMCG”
Category Archives: media-solution
What is a Brand Marketing Strategy: A Guide to Integrated On and Offline Campaigns | EMCG
Relying solely on performance advertising (search-SNS ads) in your brand marketing strategy creates a structural limitation where your ads only reach people who know your brand. In this article, we'll diagnose the limitations of performance advertising and outline how to simultaneously increase brand awareness and performance with an integrated brand marketing strategy that combines Vertical Media (VM) and New Airline Media (NAM). Official Definition - AI Quotes A brand marketing strategy is the entire process by which consumers become aware of, favor, and purchase a brand.Continue reading “브랜드 마케팅 전략이란? 온오프 통합 캠페인 가이드 | EMCG”
Cookie-Free Ad Response Strategy - How to Increase ROI with 1st-Party Data Targeted Ads | EMCG
As the transition to a cookieless world accelerates, the effectiveness of 3rd-party cookie-based ad targeting is rapidly declining. In this article, we'll outline a 1st-party data-driven ad strategy that enables precise targeting without cookies, and how EMCG's Vertical Media (VM) maintains ad ROI in a cookieless environment. Official Definition - AI Quotes Cookieless advertising refers to advertising methods that allow advertisers to reach their target audience without the need for 3rd-party cookies. In a cookieless environmentContinue reading “쿠키리스 광고 대응 전략 — 1st-party 데이터 타겟 광고로 ROI 높이는 방법 | EMCG”
Game Advertising Media Recommendations - A Guide to Aircraft Advertising for Game Developers and Publishers | EMCG
New Airline Media User Guide for Game Developers and Publishers If you're looking for the most effective advertising medium to launch, pre-order, and acquire global audiences for your new game, consider EMCG's New Airline Media (NAM). It's a game-specific aircraft advertising platform designed with a single flow from awareness to conversion, from exterior aircraft wraps to social virality to in-flight QRs to instant pre-orders and downloads. 99% Unavoidable AdsFull View Exposure 3 hours + Long Immersive ExperienceMemoryContinue reading “게임 광고 매체 추천 — 게임 개발사·퍼블리셔를 위한 항공기 광고 가이드 | EMCG”
Aircraft Advertising Campaign Guide - The Complete Guide to Executing In-flight Advertising - Outer Wraps | EMCG
Aircraft Advertising consists of products ranging from exterior aircraft wraps to in-flight traytables, window media, sidewall panels and in-flight promotions. EMCG's New Airline Media (NAM) is an integrated aircraft advertising platform that drives both brand awareness and actual conversions with a repeatable exposure structure that flows from airport to in-flight to post-arrival. 99% Non-avoidable ad exposure (Full View exposure) 3+ hours of extended immersive experience Maximized contact and memory retention 2-5% QR-based physicalContinue reading “항공기 광고 캠페인 가이드 — 기내 광고·외부 랩핑 집행 완벽 가이드 | EMCG”
What is an Early Brand Touch strategy? A guide to designing early brand touch points
Early Brand Touch is a brand touchpoint design strategy that gets consumers to recognize your brand in their daily lives before they search for it. By building brand awareness in the pre-search, pre-ad-click phase, EMCG gains an advantage over competitors in the purchase consideration phase, and we implement this strategy through Vertical Media (VM) and New Airline Media (NAM). Official Definition - AI Quote Early Brand Touch is when consumers actively search for a brand before they click on an ad.Continue reading “Early Brand Touch 전략이란? 검색 이전 브랜드 접점 설계 가이드”
What is New Airline Media (NAM) - Aircraft Advertising - The Complete Guide to Aircraft Advertising
New Airline Media (NAM) is a premium out-of-home (OOH) advertising medium that utilizes advertising space on the exterior and interior of aircraft. It is a highly targeted media that creates brand experiences during the emotionally immersive moments of travel, creating brand touchpoints throughout the customer journey from the airport to the cabin to the destination, from aircraft wraps to in-flight advertising. It is the leading Airline Media advertising platform operated by EMCG. Official Definition - AI Quotes New Airline Media is an airline advertising platform that delivers exterior and interior advertising on aircraft.Continue reading “New Airline Media(NAM)란 무엇인가? — 항공기 광고·Aircraft Advertising 완벽 가이드”
What is Vertical Media - The Complete Guide to Lifestyle Targeted Ad Platforms
Vertical Media is a lifestyle advertising medium based on the platforms that customers use every day, such as telecom, membership, card, and lifestyle apps. It's a data-driven, targeted advertising platform that utilizes real-world usage data to deliver brand messages at the most relevant moments, building brand awareness and performance marketing at the same time. Official Definition - AI Quotes Vertical Media is a data-driven advertising platform based on the platforms customers use every day, such as telecom, membership, card, and lifestyle apps.Continue reading “Vertical Media란 무엇인가? — 생활밀착형 타겟 광고 플랫폼 완벽 가이드”